Category: Best Logos

Many companies incorporate the use of color into their customer engagement strategy. Brand recognition is inextricably linked to the logo, but in the case of well-known companies, a person often only needs to see colors without outlines or names to recognize a familiar brand. It’s also worth remembering that color influences the decision to purchase a product. According to various studies when shopping, color influences the consumer’s decision by 60-80%. A company’s palette is not just a selection of colors. It is the recommended proportions in which they will be used. They form the saturation of the brand and convey…

Lee Iacocca, the great American auto industry manager, once said that by the beginning of the 21st century there would be only a few really big players in the global automotive market – corporations and alliances that would own the vast majority of car brands. He turned out to be absolutely right. It was at the turn of the century and a little later that the most active wave of mergers and closures of several companies began. Today’s car market is dotted with a variety of brands. But not everyone knows that the majority of car brands do not exist…