Category: Logo Stories

Barcelona Logo PNG The logo of the football club Barcelona comprises several heraldic symbols with a long and interesting history. The most notable modifications of the logo took place in 1910. After that, the emblem hasn’t gone far from its roots. Meaning and history The visual history of the FC Barcelona visual identity boasts ten redesigns of its logo, though the last one, held in 2018, brought an emblem that has never been used by the club. All the other versions of the logo is a graphical representation of the club’s evolution and progress. Built around one heraldic symbol, its…

Yves Rocher Logo PNG Yves Rocher is a French brand of cosmetics and body care products, which was established in 1959 and named after its founder. Today the brand distributes its products in almost 90 countries across the globe through its branded boutiques, which can be found in all large and fancy shopping malls. Meaning and history The visual identity of the cosmetics brand from France is very simple and delicate, yet it has a strong personality, which makes it memorable and recognizable. The main theme of the Yves Rocher logo is the connection to nature and earth, and it…

Cartier Logo PNG Cartier is the name of one of the most luxurious jewelry and accessories brands in the world, which was established in 1847 in France by Louis Francois Cartier. Today the company, which became a part of Cue Financiere Richemont Group in 1964, distributes its high-end products all over the globe and is considered to be one of the most reputable and desirable brands ever. Meaning and history Cartier is one of the not so many labels, which still uses its original logotype, created in 1847, right after the launch of the brand. Its visual identity concept is…

Galeries Lafayette Logo PNG Galeries Lafayette is the name of the world’s most famous shopping center, which was established in Paris in 1912. Located on the iconic Haussmann Boulevard, the luxury department store has several buildings — fashion, cosmetics, and home, where everything from textiles and aromas to furniture can be found. Meaning and history The new era of the Galeries Lafayette history started in 2000, with the complete rebranding of the department store and expansion of the items in its portfolio. The beginning of the new century was rich in young designers with a special spirit and unique character,…

Guerlain Logo PNG Guerlain is a luxury French brand of cosmetics and perfume, which was established in 1828 and is considered to be one of the oldest prestigious cosmetic producers in the world. The brand is a part of the LVMH Group. Meaning and history Guerlain is a legendary brand, one of the pioneers in luxury cosmetics. It was always on the top of the list of the world’s high-end skincare and perfume manufacturers. Guerlain is a French cosmetic and perfume brand, which was founded in 1828 by Pierre Francois Pascal Guerlain. It is considered one of the oldest houses…

Barilla Logo PNG Barilla is an Italian brand of pasta and canned food manufacturer, which was founded in 1877 by Pietro Barilla. Today the brand is the biggest manufacturer of various types of pasta and sauces on the world. Meaning and history In 1877, Pietro Barilla opened a bakery shop in Parma, Italy. 1910 – 1918 In 1910, the company started making egg pasta. The original Barilla logo was drawn by Ettore Vernizzi. On the logo, you could see a baker’s apprentice pouring a huge egg yolk in a kneading trough containing a heap of flour. The picture remained almost…

Chevron Logo PNG The company currently known under the name Chevron had several predecessors, Star Oil, Pacific Coast, and Standard among them. Meaning and history The history of Chevron started in the 1970s, with the foundation of Pacific Coast Oil Company, which merged with Standard Oil in 1906, forming one of the biggest players in the American oil market. The Chevron brand appeared in the 1930s, but the official name of the company was changed to Chevron Corporation only in 2013. 1879 — 1906 The very first logo was created for Pacific Coast Company in 1879 and was composed of…

Asics Logo PNG Asics is a Japanese brand of sports footwear, which was established in 1949 by Kihachiro Onitsuka. Today the brand is one of the world’s leaders in the sportswear fashion market and is highly popular in many countries across the globe. Meaning and history ASICS is a brand built around the philosophy of “A sound mind in a healthy body”, and everything in its indenting, starting with the name, and finishing with its emblem, is a symbol of balance, wellbeing, and harmony. The iconic emblem, designed by Herb Lubalin in 1977, was aimed to represent not only a…