Category: News

Switzerland has revamped its tourism brand, replacing the logo known as Goldblume (“golden flower”) with a new emblem featuring the Swiss Cross and the English name of the country. Since 1995, Switzerland’s tourism sector has been overseen by Switzerland Tourism (ST), a national organization. Thirty years ago, ST adopted the Goldblume as its inaugural logo, designed by Swiss designer Hermann Strittmatter from the GGK agency. The emblem depicted a three-dimensional image of a shimmering nine-petal flower (resembling an edelweiss, the country’s floral symbol) with the Swiss flag at its core. This rebranding initiative is part of a broader transformation of…

Established in 1824, the Royal Society for Prevention of Cruelty to Animals (RSPCA) is the oldest animal protection organization in the world. It primarily operates in England and Wales, and also collaborates with many international animal welfare institutions. As it approaches its 200th anniversary, RSPCA has refreshed its visual identity, which is also intended to raise awareness of its work in rescuing and rehabilitating animals. With the mission to improve life, laws, and attitudes, the organization enlisted the help of design agencies Jones Knowles Ritchie and AMV BBDO to create a new look and launch a compelling promotional campaign. RSPCA’s…

In recent years, the integration of aesthetics into various aspects of our daily activities has been evident through capturing moments with a visually pleasing aesthetic, such as when a foodie pauses to take the perfect photo before eating or makes everyone at the table pause to take the perfect shot. Or a player who loves to play best free slots in Australia stops the game to capture the beauty of the gambling moment. The desire to create aesthetically pleasing designs, such as an aesthetic designer who draws inspiration from various sources, including nature, bustling city streets, vintage posters, colour combinations,…

Officially opened in 2023, the Perelman Performing Arts Center, known under the brand PAC NYC, is an arts venue located at the northeast corner of the World Trade Center site in Manhattan, New York City. The cube-formed building of the Center houses three theaters that feature an automated system of seats and walls and can accommodate over 9,000 people. Developing its own image, this artistic space recently presented a comprehensive visual identity created in cooperation with the Brooklyn, NY-based design studio Porto Rocha. According to the studio, the visual symbol for PAC NYC was inspired by the very architecture of…

The Luxembourg Football Federation (Fédération Luxembourgeoise de Football – FLF) has unveiled its new logo and emblems for the national teams. According to a press release from FLF, this revamp of visual identities marks a significant step in the country’s football development. The updated look presents a more sophisticated aesthetic compared to the previous version. During the reveal of the new design, FLF President, Paul Philipp, emphasized that the rebranding signifies a fresh beginning for the football community, aiming to pave the way for the next era. The redesign illustrates FLF’s dedication to redefine its essence. The federation’s logo and…

There’s nothing better than starting your day with bright, stylish socks. Happy Socks, a Swedish brand, simplifies and makes this small pleasure accessible. Originating in 2008, the company was founded by two enthusiastic friends: a graphic designer and an advertising specialist. Happy Socks has expanded its global market reach, with outlets in more than 90 countries. Recently, the brand revamped its appearance, deeming its previous visual identity outdated, unsuitable for digital demands, and disconnected from the textile sector. While the old Happy Socks logo, using the Sign Painter Casual typeface from House Industries, had a certain charm with its irregular…

NFL’s New York Jets have updated their visual identity, including a new logo and uniforms. In fact, new look is a reminiscence of the insignia the team had in the 1980’s. While some elements of the Jets’ identity were revived, following requests from fans, this iteration was named the Legacy Collection. Refreshing their look, the New York Jets seemingly want to recall those glorious times known as the New York Sack Exchange era, when a playing strategy featuring a special defensive line allowed the team to hold top positions in the NFL and even reach the final of the AFC…

Founded in 1942, Bombardier is a Canadian business jet manufacturer. While commercial aircraft are currently the main products of the firm, represented by the Global and Challenger model lines, the company was also involved in the manufacturing of rail equipment and recreational products like snowmobiles and watercraft. As part of a business transformation, Bombardier recently adopted a new logo to visually highlight its aircraft direction and contribution to global aviation. In the 2010s, Bombardier experienced some financial problems which forced the company to sell some of its regional divisions, and in late 2020, the manufacturer also sold its rail subsidiary….