Category: News

In anticipation of the Genesis Invitational golf tournament, Tiger Woods unveiled his new apparel brand. Thus, Nike’s Swoosh has been replaced with a “striped tiger” in the personal history of the golf star. Each of the 15 stripes represents a major title that Woods has won in his career. Last month, Tiger Woods announced the end of his 27-year-long partnership with Nike. The news sparked speculation about the athlete’s next move after ending one of the most lucrative endorsements in sports history. Now, we know what Woods was hinting at when he tweeted “See you in LA” a month ago,…

Founded in 1881, Iittala is a Finnish design brand, owned by Fiskars Group, that is known for its premium glassware and cookware products. The company acquired its unique style in the early 1930s when it started producing pieces, like the glasses designed by Aino Aalto or the Savoy Vase created by Alvar Aalto, that would become the classics of Scandinavian design. Even today, their distinctive wavy forms are reproduced in plates, trays, cutting boards, and other objects of application design. To pay homage to its rich history and traditions of glassblowing, the brand has updated its visual identity, which has…

Imagine a world where currency floats in a digital space, untethered from the physical wallets and banks we’ve grown accustomed to. This is the reality of cryptocurrency, a realm where bits and bytes take on the value traditionally held by silver and gold. To buy Bitcoin isn’t just a transaction; it’s an entry ticket into this vast and intriguing marketplace that’s reshaping how we think about money. Bitcoin, this intangible yet powerful form of currency, has captured the imaginations and wallets of many, offering a form of investment that dances to the beat of a different drum, unfazed by the…

The Monterey Bay Aquarium, located in Monterey, California, is one of the leading environmental, educational, and research institutions in the U.S. Opened in 1984 in a former industrial building, the public aquarium is home to a large number of sea creatures, providing its visitors with an amazing and educational experience. Apart from showcasing its natural collection, MBA is actively involved in ocean life protection, conducts research in the field of sea biology, and develops educational programs that address environmental issues threatening the ocean. Approaching its 40th anniversary, the institution is currently refreshing its visual identity, collaborating with branding specialists from…

Go.Compare, a well-known financial service comparison website in the UK, is expanding its range of services to include home insurance, high-speed internet connections, and other features. Despite the company’s existing popularity, it has recognized the necessity to update its visual identity in order to remain competitive in today’s market. The rebranding of Go.Compare was entrusted to Ragged Edge, a London-based studio known for its works for technology companies like Kili and Omlet. The primary objective of the studio was to reinforce the platform’s already established reputation. The new look aims to enhance data accessibility without requiring additional search efforts. The…

Getting ready to relocate to the Intuit Dome in Inglewood, California for the upcoming season, the Los Angeles Clippers are embarking on a new chapter in their history. Concurrently, the NBA franchise has unveiled an updated visual identity. Previously considered outsiders in the National Basketball Association, the Clippers struggled to secure playoff berths until a significant shift occurred in 2014. This transformation transpired when the team was purchased for $2 billion by former Microsoft CEO Steve Ballmer. Subsequently, the Clippers have emerged as formidable contenders in the Western Conference, earning spots in the NBA championship series. The refreshed Clippers’ identity…

In a world where digital platforms battle fiercely for attention, the branding of a cryptocurrency exchange is not just about good looks. It’s a subtle dance of psychology, trust and market presence. Let’s dive into how the visual identity of these digital marketplaces plays a crucial role in their success, and yes, this includes keeping an eye on the updated Bitcoin price. Exploring the visual evolution of cryptocurrency exchanges From their nascent days, cryptocurrency exchanges have undergone a significant transformation. Initially, the focus was purely on functionality, often at the expense of user interface (UI) and experience (UX) design. Early platforms…

Picture your logo prominently displayed on billboards, merchandise, or right there in the app store. An intelligently designed logo is the main visual part of a brand, and it carries a lot of weight. However, for lots of people, making this powerful icon seems as tricky as finding your way through a complicated labyrinth. But don’t worry if you want to learn logo design. A Photoshop masterclass from www.lightroom-photoshop-tutorials.com is the golden ticket you need to learn how to make winning logos and turn your thoughts into eye-catching images. Learn the Secrets of Successful Logo Design Let’s start by appreciating what makes…