Category: News

In digital design, a logo is more than just a graphic mark; it is the face of a brand—a silent ambassador that communicates a company’s essence at a glance. In the high-speed world of online interfaces, where attention spans are short and first impressions are pivotal, a well-crafted logo can be the difference between being noticed and being overlooked. This article will help you navigate through the multifaceted process of logo design by showing how digital product agencies handle it. If you want to save time and effort, contact a digital product design agency like www.lazarev.agency to create a unique…

Launched in 2006, Deezer is a French music streaming service that allows users to listen to the musical tracks of different recording labels, including Sony Music, Universal Music Group, and Warner Music Group. The service’s database currently includes over 90 million tracks and 34,000 radio stations. Deezer has more than 14 million monthly visitors as well as 7 million paid subscribers. Recently, the platform presented new designs for its logo and website. Although Deezer is not as popular as Spotify or Apple Music, its fresh visual identity can surely be named one of the brightest. Deezer’s overhauled brand look is…

Founded in 2008 by software engineer David Barrett, Expensify is an online platform providing expense management tools for companies of different scales and orientations. Expenditure control can be managed through one app, including such financial accounting means as expense tracking, corporate cards, invoicing, and others. Headquartered in San Francisco, the software company also operates several offices in the United States, the UK, and Australia. Celebrating its 15th anniversary, Expensify has recently unveiled its new visual identity, which was created by a joint unit of its in-house design team and The Collected Works, a studio from New York. Realizing that the…

Covering nearly 280 sq miles, Norfolk Coast is a so-called area of outstanding natural beauty. Designated for conservation 55 years ago, this protected landscape, located in Norfolk County, Eastern England, includes some sites that are of interest to biologists through its natural reserves. Besides, Norfolk Coast is a popular recreational destination, welcoming four million tourists annually and generating almost £300 million, which makes up a fair share of the local economy. Norfolk Coast Partnership, a managing body for the area, has recently presented a new visual identity for this natural brand, created by London-based design studio Lantern. The refreshed Norfolk…

Since 1938, the Stern Grove Festival has been regularly held at a beautiful park in the center of San Francisco. The festival’s organizing association offers admission-free performing arts events with the aim of providing an available musical experience for everyone. The artists who perform here represent a wide range of musical genres. Managed by the leaders of the new generation now, the Stern Grove Fest has adopted a more modern identity, aspiring to extend its influence at the international level. Carrying out a redesign, the brand wants to build on the image of the hippie culture, which is long associated…

Founded in 1875, Bauer Media Group is one of the oldest publishing companies in Germany. Evolving into a multimedia conglomerate, the business group owns and operates over 1000 magazines and electronic products, as well as more than 50 TV and radio channels in Germany and abroad. Adapting to contemporary market conditions, BMG recently unveiled its new visual identity, which celebrates diversity and aims to inspire and enrich the entire community. With its headquarters in Hamburg, Bauer Media Group has a workforce of nearly 15,000 employees across 18 countries. Under the leadership of Yvonne Bauer since 2010, the corporation is gradually…

Today, many brands have to express their identities through an increasing number of communication channels, including print, audio-visual, and digital media, with a soft and distinctive approach. In the conditions where expectations for brand strategy are higher, a redesign can be a really serious task. This can be seen in the case of Landor and the fresh brand of the design agency, which was previously known as Landor & Fitch. Established in 1941 by the famous designer Walter Landor, the agency is now a landmark in the world of branding. An iconic thing for the agency itself has been the…

In today’s digital era, where businesses constantly strive to fortify their brand presence and captivate audiences, the pursuit of innovative tools is unending. One such revolutionary tool gaining considerable traction is the CapCut creative suite. While widely recognized for its video editing prowess, CapCut’s expansive array of features extends beyond this domain, encompassing capabilities ideal for augmenting brand imagery and marketing collateral across diverse industries. This article delves into the multifaceted applications of CapCut, including its powerful speech to text functionalities, across various sectors. It explores the profound benefits this versatile toolkit offers to businesses aiming to elevate their brand…