Category: News

It’s hard to believe, but Johnson & Johnson has changed its logo for the first time in its 135-year history, and this seems to end the era of the reference logo branding, at least for the pharmaceutical and medical segment. The J&J logo is an iconic sign of the era of calligraphic logos. However, the famous personal care brand apparently feels insufficient with those classical forms and relative attributes. So the company abandons the symbol inspired by the signature of one of its founders to switch to a more modern emblem corresponding with the current branding trends in the industry….

Officially established in 1881, the Natural History Museum in London is one of the world’s oldest institutions dedicated to the natural sciences. Its collection includes over 70 million exhibits on botany, zoology, mineralogy, and paleontology. As it gets closer to its 150th anniversary, NHM is undergoing some renovations. Highly appreciated by the British people, this place has been the most visited indoor site in the United Kingdom over the past few years. Enjoying its popularity among the scientific community and ordinary people, the museum has undertaken a visual rebrand to confirm its position of a leading scientific voice in discussions…

Launched in 2008, Dribbble is a social network where digital designers can publish their portfolios and search for jobs, and therefore employers can recruit creative people into their teams. As the platform has long ceased to be just a website to share design works and turned into a creative community to establish connections and continue learning, it need a visual identity to reflect its actual status. Among the design works uploaded to the platform, you can find logos, illustrations, web design samples, and other pieces of digital art. Like on Adobe’s Behance, users here can rate, comment, and share them….

Two years ago, Germany’s Lufthansa launched the airline brand Eurowings Discover. Now, the company is going to change its name to Discover Airlines, gaining independence from its parent company, Eurowings. Undergoing a reorganization, the airline has received a new look that parallels Lufthansa’s brand identity. Discover Airlines is oriented toward private travel and positioned as “a quality leisure airline of the Lufthansa Group”. The company offers short-, medium-, and long-distance flights to popular vacation destinations. In long-distance travel, it competes with Condor, and both airlines operate based on Lufthansa Group’s feeder services. According to a Discover Airlines press release, the…

The collapse of the Premier Hockey Federation in July 2023 was a disappointment for many fans. Fortunately, a month later, the league’s former players and managers were able to agree on creating a new women’s hockey competition under the name of the Professional Women’s Hockey League. PWHL will include six teams from the United States and Canada, with the inaugural match scheduled to take place in January 2024. As part of the launch preparations, the new league has recently unveiled its logo. The fact that PWHL is a new competition gives it some advantage in terms of branding, as it…

In 1920, inventor and outdoor enthusiast Eddie Bauer launched his first store under the name “Eddie Bauer’s Tennis Shop” in downtown Seattle. Now, over 100 years later, the brand bearing his name is known as a large clothing chain with nearly 400 locations in the United States, Germany, and Japan. Recently, Eddie Bauer has updated its visual identity, abandoning its traditional signature-based logo, as did Johnson & Johnson not so long ago. The history of the retailer had some remarkable events that influenced, in a way, the brand’s new look. In 1936, Eddie Bauer invented and patented the Skyliner, a…

Established in 1984 by brothers Steven and Mitchell Rales, Danaher is an American company manufacturing commercial, industrial, and medical products. Through a number of mergers and acquisitions, Danaher is essentially a conglomerate that has implemented advanced business strategies and principles, such as Kaizen, a philosophy focusing on continuously improving all functions of manufacturing. Ahead of its 40th anniversary, the company has updated its visual identity, collaborating with the multinational design agency Lippincott. For the new Danaher identity, the agency took an original approach, which is expressed by the slogan “Innovation at the Speed of Life”. According to the design team,…

Dating back to 1946, Aldi is a popular discount brand across Europe, offering food products at low prices. Aldi stores are also open in the US, Australia, and China. But few people know that there are two separate companies behind this name. The first Aldi store was launched in Essen, Germany, by brothers Karl and Theo Albrecht, based on their mother’s company named Albrecht Lebensmittel. Expanding their family business after WWII, the Albrechts proved to be successful, as the company initially offering fixed prices, then introduced discount coupons and promotion programs. Ultimately, the brothers lowered the prices of all types…