Category: News

Porsche has presented a new version of its logo as a result of a thorough rebranding that ran for three years. The work on livening the iconic shield, according to the company, aimed to convey the connection of the brand’s history and vision of the future. The refreshed identity continues the design created in 1954, showing off slight changes. The update was actually caused by the 75th anniversary the brand celebrates this year. The new iteration of the One of the remarkable changes concerns the red stripes which now have a cell pattern inside. The use of slightly different shades…

Established in 1982 to create a cultural alternative to BBC and ITV, According to Luke Powell, Pentagram’s creative director, Channel 4 had conducted research, defining what and why should be changed in its image to visually correspond with technological innovations, before it applied to the studio. One of the most important things for the broadcaster was to improve the recognizability of the Channel 4 content no matter on what platform people are watching it. Another priority of the channel for the rebranding was to “maintain the creative spirit inherent to Channel 4”. As 4creative’s head Lynsey Atkin explains, the agitational…

For many in Spain, Hispano-Suiza had long been another word for a luxury car. Founded in 1904, the firm is one of the oldest car brands in the Iberian Peninsula and became famous for its high-quality vehicles with their chic, safety, and fuel economy, as well as its numerous wins in racing competitions. However, the brand disappeared after WWII, and it needed a really new approach to be revived. What is Hispano-Suiza doing now to be relevant in the totally changed industry, staying true, at the same time, to its historic heritage? The main task of FutureBrand, which developed Hispano-Suiza’s…

Erected in 1989 to mark the bicentennial of the French Revolution, La Grande Arche de la Défense takes its rightful place among the attractions of Paris. The cube-shaped construction excites with its size of more than 350 ft in height, width, and depth. As conceived by Danish architect Johan Otto von Spreckelsen who won a special competition, it should symbolize a window to the world. In fact, the building houses government offices in its two sides and an observation deck on the top. The Arche is currently undergoing a large-scale renovation, with plans to accommodate here private businesses and companies….

Slipping from   Indeed, the presented logo features a specific form of an eagle’s head and wings overhanging stylized letters “S” and “C”, which cannot help associating with fascist iconography. “The new logo of Spezia seems, so to say, too Nazi”, a Twitter user noticed. Nevertheless, the Ligurian club stated that “the logo was developed for all fans to take pride in”. However, the reaction from fans was not laudatory, according to Italian news agency Ansa. “Awful”, “looks like a Nazi symbol”, and “It’s an insult to our city’s history” are some of those critical comments that immediately appeared on…

With the legalization of medical cannabis in most US states, there are many brands offering cannabis-based products. American Weed Co. is one of them, standing out from others with the fact that it was launched by US Army veterans for retired American soldiers. The founder and head of the company, Sean Gilfillan, is a former high-ranking military officer with a number of battle awards who was among the first troops deployed in Iraq. So you can guess the style of the identity American Weed recently got from Pentagram and designer Mike Tabie. The launch of American Weed Co. needed a…

The Japanese premium car brand The design embodies the Japanese concept of Ma, a philosophy that is concerned with a space between things. Unlike the Western concept of minimalism, Ma exploits the empty space to maintain a balance between the elements. The rebranding was carried out by the Toronto-based studio Bruce Mau Design. This is the fourth iteration of the Infiniti logo since the brand was launched in 1989. The visual metaphor behind it is the infinite road to the horizon which becomes clearer with the separation of lines. Compared to the previous version, the new emblem is drawn with…

German car brand According to a statement from the company, the recently presented Blitz is intended to symbolize the era of e-mobility in Opel’s journey. Indeed, we observe a new stage in the 121-year history of the car manufacturer, lately. Five years ago, the company was acquired by PSA-Group from General Motors to become a part of the Stellantis corporation. After a year of financial austerity, it showed profitable results again. Like other car brands of Stellantis, including Citroën, Peugeot, Fiat, and Jeep, the German marque is transitioning to electric technology for its products. By the end of this year,…