Category: News

Established in 1968 by Dutch entrepreneur Piet Derksen, Center Parcs is an international network of holiday villages that currently operates a number of resorts in eight European countries as well as China. The tourism brand has entered the new year with a new visual identity, hoping to refresh its image in the industry. Tourism has accelerated much after the tough times of coronavirus, promising to increase the income for many providers. According to Frank Daemen, a member of the board of Center Parcs, the company became one of the leaders in the industry last year. “We can now look back…

One of the leading TV networks in the UK, ITV was launched in 1955, with the idea to break the monopoly of BBC at that time. Over four decades after that, the network had been operating separate TV companies which shared common programs and series, having, however, each its franchise. Now, after several mergers and acquisitions, these fifteen regional franchises are owned by two networks: STV which broadcasts in Scotland, and ITV for the rest of the UK. The journey of the network has been full of TV hits, like The Saint, Mr. Bean, and Downton Abbey. ITV has also…

After acquiring Described as a “disaster” and a “perfectly awful branding” on the web, the emblem resembles a 1980s-style design as if it was taken from the Strange Things series. Given the mass layoffs that have been in Twitter in the last two months, this logo may have been created by an external design group. Or perhaps, it was compiled by a neural network like Midjourney or DALL-E 2 that are talked about so much lately. Maybe, we’ll never know who forged Twitter Blue’s logo, but anyway, it would be foolish to think that it was carried out by Musk…

The The peacock’s current image as we know it today appeared in 1986, designed by the Chermayeff & Geismar studio. That rebranding also brought the NBC lettering executed in a corporate typeface based on the Futura font family. While the new version retains traditional coloring, its distinction lies in a bit different design of the peacock and a new font for the “NBC”. The previous facelift of the NBC logo was in 2013. The network, like many other companies at that time, aimed to maintain communications via a brand identity with such visual effects as glossiness, shadowing, and pseudodimensionality. However,…

Founded in 1955, Independent Television News is a British television production company that operates three news channels, including ITN’s new look was developed by London-based Rudd Studio and Undivided design agency. Working on the company’s visual identity, the joint designing team was keeping in mind ITN’s reputation as an independent and accurate news agency that pioneered much of the world of news. Based on research among the company’s staff and customers, a new brand positioning was created, under the slogan “Truth to Life” which reflects ITN’s shift to more diverse content including factual, entertainment, and corporate production. Feeling that the…

The logo of The package design got simpler, showing off a minimalistic style. The same goes for the new 7Up logo which has graphically become flatter in a way, getting rid of some elements, like the green bordering of the 7. Remarkably simplified, the outline of the digit now has less crookedness, which was previously emphasized by the roundness of the corners. So it feels more solid and vigorous, with sharper corners and straighter lines. However, the roundness was changed to a different design solution – a shadowing that is in accordance with the brand’s new color palette and reinforces…

In late 2011, Queen Elizabeth II knighted Jony Ive had worked at Apple for 27 years, creating, among other things, Bondi Blue, a shade of blue, that was used for the back of the legendary iMac introduced in 1998 — a turning point in Apple’s history. The forms of iPhone and MacBook Pro owe to Ive, too. In 2019, he left the company to start his own business with LoveForm, a team of creative people working in different directions. The coronation emblem designed by Ive and LoveForm will officially be presented during the festivities in May, including the coronation service…

The British luxury house Initiated in September 2022, the creation process of the new look for the company this time is led by Daniel Lee. Burberry’s visual identity will again include classic lines and a serif font, adapted, however, to the digital environment, as well as elegant and modern features, more stylized and in a larger size. Another thing to specially mention is the color. Now, the Burberry logo is executed in deep blue, against the background of ivory white, which will also be featured in the black-and-white version. The return of the Equestrian Knight is one of the most…