Category: News

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Bugatti updates its look with new color palette and typography
Bugatti updates its look with new color palette and typography

The sports car maker As Bugatti’s marketing director Lorenz Nause says, the redesign was a serious task for the company as it needed to find a balance between creating new things, that would allow to express the manufacturer’s ambitions for the future, and saving the basic elements to continue the visual tradition of Bugatti. The new Bugatti branding is based on the brand’s iconic EB symbol and blue color which is new for the company’s identity and alludes to the history of French motorsport. The EB monogram will be used as a logo. Being a simpler sign, it is more…

GE unveils logos for three planned public companies
GE unveils logos for three planned public companies

The multinational conglomerate The unveiling of the emblems, which took place a few days ago, is an important milestone in the history of GE. And the three divisions will enjoy the rich traditions of the GE brand. According to the corporation, the establishment of three separate companies allows them to improve focusing on their activities, fund allocation as well as flexibility for growth and price formation. And here are the details on the newly created companies and their identities. GE Vernova: the company’s name is a combination of “ver” that derives from “verde” meaning “green” and “nova” meaning “new”. The…

Aston Martin redesigns its logo with “subtle but necessary enhancements”
Aston Martin redesigns its logo with “subtle but necessary enhancements”

Aston Martin’s iconic wings are ready for a new flight in 2022 as the brand is aiming to be increasingly competitive in the new conditions of the luxury car market. This plan is going to be implemented under a revised branding. To refresh its visual identity, including a logo, the British car maker hired Peter Saville, one of the UK’s prominent designers. The famous wings were first adopted as the car maker’s logo in 1927, and the new version is the eighth overhaul of the emblem in Aston Martin’s history. The logo’s modern structure was created by SCH Davis in…

Olympique Lyonnais carries out doubtful logo update
Olympique Lyonnais carries out doubtful logo update

Playing in Ligue 1, France’s top football division, While the club’s traditional red and blue are brighter now, the gold bordering in the big “O” and “L” was removed, and the outer borderng became thinner. The “Olympique Lyonnais” is redesigned in the Trenda typeface which was developed by Daniel Hernandez and Paula Nazal Selaive in 2013. With this, the lion’s outline was optimized – now, it has smaller dimensions, with smaller claws and fewer clumps of hair. Overall, such a design makes the logo more scalable.     At the same time, the logo update is rather surprising, and besides,…

Zapier: Orange storytelling
Zapier: Orange storytelling

Launched in 2012, Zapier is a product that allows end-users to integrate the web application they use and automate workflows. In other words, it serves as a kind of translator between different application programming interfaces and helps improve worker productivity as it saves time, automating recurring tasks. To celebrate its 10th anniversary, the IT brand has updated its visual identity, which better expresses the functionality and utility of the technology. Although Zapier’s rebranding is not flashy and not too exciting, as the company’s creative director Michael Jeter says, the new design “serves as a base for the whole business and…

Linktree gets a new visual identity
Linktree gets a new visual identity

Founded in 2016, Linktree has unveiled a new logo which, however, is only a surface layer of an interesting rebranding as the brand has entirely been renovated. Having a moving-centered visual language, the company’s updated look is flexible and adaptable, and that can be seen in the whole identity of Linktree, including new typography and a fresh color palette. The rebranding is a result of the collaboration of Linktree’s in-house design team and the New York-based design studio Collins. Previously, the Linktree logo was composed of a wordmark in black font and a special symbol formed as three arrows or…

French search engine Qwant unveils new logo
French search engine Qwant unveils new logo

Launched in 2013, Qwant is a French search engine which is mainly used in France and other francophone countries. The website doesn’t generate income from advertising. Instead, it is funded by providing its technology to other websites and businesses. In this regard, Qwant doesn’t employ user tracking or personalize search results. The brand has recently updated its design to express its revised ambitions and aspirations for being more available and modern. Initiated by financier Jean-Manuel Rozan and computer security specialist Éric Léandri, Qwant, which generates almost two-thirds of search queries in France, rolled out its new design coincided with the…

myToys: An unconventional logo for a children’s brand
myToys: An unconventional logo for a children’s brand

The online shop myToys, owned by Europe’s largest mail-order company Otto, has received a new visual identity, aiming to strengthen its position on the market and mark its transition from an online company scheme to a marketplace paradigm. Selling toys and other children’s goods, the brand was founded in 1999, and the current rebranding is the second facelifting in the company’s history. According to an official press release, the goal of the identity revision was to create a new valuable design that would keep myToys’ essentials. The development process was carried out, considering the results of the surveys among focus…

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