Category: News

Established as World Air Network in 1990, Air Japan has received a new brand identity as a part of a changed corporate strategy. From now on, the airline will position itself as a friendly and careful company that has to be expressed by the brand’s new logo and Fly Thoughtful statement. In October 2020, ANA Holdings, the parent company of Air Japan, announced a total reorganization of the airline, urged by the financial crisis after the COVID-19 pandemic broke out. Until recently, Air Japan was hardly known as a brand. Now, the situation is going to be changed. The first…

The While the National Brand of Australia has been in existence for almost four years, it is managed by the Advisory Council established by the government. According to an official statement, the goal of the National Brand is to develop a stronger and more unified visual identity that could improve the country’s image and global competitiveness. The first attempt to implement such a brand failed, opposed by the Australian public. As critics said, many people saw in the logo a resemblance to coronavirus as the emblem featured a round flower of wattle, a vegetable symbol of Australia. As a result,…

Established in 1694, the Bank of England is one of the world’s oldest financial organizations. Recently, the institution has revised its corporate identity as a part of the “Digital First” strategy. According to the bank’s representatives, the new design has become more inclusive and understandable, meeting the requirements for modern communications. The Bank of England is a central bank of the United Kingdom, and as such, is a central institution for the monetary policy and the monetary system in the financial sector. The most important task of BoE is to provide price stability for supporting the purchasing power of the…

Established after the merger of Glaxo Wellcome and SmithKline Beecham more than 20 years ago, The GSK assets include such well-known brands as Sensodyne, Otriven, Voltaren, Odol as well as anti-AIDS medicines, remedies against breast cancer, and other treatments down to anti-smoking patches. As a part of a management reorganization, the corporation’s Consumer Healthcare division is designated to be managed by a separate company called Haleon. Reflecting the changes GSK has experienced in the past twenty years, the new look of the company is now adapted to highlight this “dramatic shift” on the visual level, according to a GSK statement….

Established in 1970, NBA’s While the Golden State Warriors and the Boston Celtics are currently playing in the NBA Final, the team from Cleveland have used the off-season to bring some new traits into their look. Since LeBron James left the franchise in 2018, the Cavs have been among NBA’s least winning teams. But young players want to be attacking next season. “The future is amazing, and our city and fan community have given us this new generation of amazingly talented players. When we’re entering a new era of the Cavs basketball, it’s time to mark them with a new…

Swiss telecommunications company Sunrise, re-established after the merger of the UPC cable TV provider and the Sunrise mobile service company in late 2020, is unifying its brands. Sunrise is designated to be the basic brand, receiving a new visual identity. According to the company’s press release, all the products, provided today under the brands of Sunrise and UPC, will be united under a single name and visual design. In the future, the merged company will manage a set of brands including Sunrise, MySport, yallo, Lebara and swype. So, the UPC brand will disappear from the market. With this, the company…

While some images of Buick’s new badge, in black and white, leaked on the web about two months ago, the company is now announcing the renovation officially. Refreshing its brand identity, Buick reworked the iconic “tri-shield” which is rooted in the family crest of the brand’s founder, David Dunbar Buick. In the new iteration, the shields were re-arranged horizontally, departing from the clearer heraldic style of the previous diagonal layout. In addition, they were remarkably reshaped, having apertures inside with borders colored in Buick’s traditional red-white-blue gamma. Placed with some spacing between them, the elements will be depicted without the…

Scottish Hockey, Scotland’s governing body for the sport of field hockey, has unveiled a new logo intended to refresh the image of the organization. The “look for the future” was forged by Michael Bremner Studio from Glasgow in cooperation with artist Erin Bradley-Scott. Developing Scottish Hockey’s visual identity, the designing team has carried out an all-embracing work including a survey among the sports institution’s members. As a result, they drew up an emblem focusing on the thistle, a national symbol of Scotland. While Scottish Hockey had the thistle on its crest more than 20 years ago, the new iteration can…