Category: News

Days after AB InBev presented its new visual identity, its American subsidiary Anheuser-Busch followed the lead, unveiling its new logo as well. Headquartered in St. Louis, Missouri, Based on the mission announcement “Futures with more cheers” which was recently published by its parent entity, the company used the opportunity to furtherly develop its brand identity. Over last four years, Anheuser-Busch has been implementing a steadfast business strategy more oriented towards customers, and now, it has to make it visible to the world outside, as an official press release says. Refreshing its corporate colors, logo and typography, the brewing company is…

Amid discussion on the racial issues, NFL’s Over years, the National Congress of American Indians (NCAI) argued against the name “Washington Redskins”, which was used since 1933, as well as the team’s logo that depicted a head of a Native American. The members of NCAI considered them racist, discriminating and stereotypic. In the wake of antiracist protests after George Floyd’s death, the criticism against the team’s name and logo arose again. So, abolishing the “Washington Redskins”, the team initiated a rebranding process in search of a new identity, adopting the interim name Washington Football Team. Finally, the new name and…

The world’s most popular web browser is going to get a new logo. While Chrome has maintained Google’s branded four-color palette since 2008 and received the trendy flat look in 2011, the refreshment deals with only subtle changes. As we can see on the images presented by Google, the colors in the facelifted Chrome logo have become brighter, the central blue circle has got larger, and the shadows, which were in the previous version, have been removed. The new emblem first was unveiled in a tweet of Elvin Hu, the chief designer of the Chrome redesign project. Calling the new…

Last month, Anheuser-Busch announced its new global goal, beginning to hold a customer-oriented strategy under the motto “We Dream Big to Create a Future with a More Cheers”, which has to drive further growth. While betting on this, the St. Louis-based company has unveiled its new look. According to AB, the revamped visual identity better reflects the things the company is advocating for, and where it wants to move to. Showing off simple and contemporary motifs, the design perfectly fits the company’s ambitious and optimistic spirit, celebrating the great plans of Anheuser-Busch, as the group’s global brands vice-president Richard Oppy said….

CSS Insurance, the largest insurance company in Switzerland, has updated its look. While currently being on the rise, the company is seeking to accent its new role as a partner of health care institutions, using its new visual identity. Established in St. Gallen in 1899, CSS now provides its services to over 1.6 million people. As the company claims, it is the leader of the Swiss insurance market. A few days ago, the enterprise announced it would act under a new logo and brand identity, aiming for continuous changes. According to a press release, CSS initiated its transformation from “a…

City logos is a special topic. Often, new emblems meet critics from residents and people on social media for the odd design or lack of expressiveness. And that’s the case of the city of Florence, Alabama, where the new city logo even made the residents create a petition on Change.org requesting to restore the previous insignia. At the moment, the petition has collected almost 8,000 signatures as people are resenting the renovation of Florence’s logotype. The emblem features a capital “F” and “lo”, placed one on another, forming a kind of an exclamation mark. In the full version, the “lo”…

Having a more than 80-year history, the chocolate brand M&M’s is launching a new rebranding, announcing a strategy oriented towards public communications, inclusiveness and diversity. To emphasize these values, the new identity focuses on the brand’s recognizable ampersand. M&M’s new look was created by Jones Knowles Ritchie, a prominent design agency known for its works with big food brands like Burger King and Baskin-Robbins’. Including a lot of details, the project deals not only with visual branding but also a verbal image and the storytelling about M&M’s individuality. Fulfilling its mission, JKR developed a flexible visual identity that allows the…

Initially launched as a Christian TV channel in 1978, the INSP network has transformed into a digital broadcaster over the last decade. With a rebranding in 2010, the network switched to new programming oriented to the family values, introducing a new logo and adopting its current name. A couple of weeks ago, INSP changed its visual identity again, reflecting its western-based programming. The previous INSP logo, launched almost 12 years ago, represented a yellow arc over a lowercase wordmark. Although it was a laconic emblem, it still had an unclear meaning, having a weak connection with the network’s main entertainment…