Category: News

Located in Brownwood, TX, the Howard Payne University has updated its visual identity including a workart of its yellowjacket mascot and an emblem for the institution’s sports department. The redesign comes as a result of the collaboration of the HPU community and local designers. The work on HPU’s new identity started early this spring and involved a focus group including professors and students who shared their opinions on how the university’s brand should look like. At the beginning of the fall semester, the designing team, led by graphic designer Jarvis Green and HPU’s vice president Kyle Mize, presented the final…

Turner Classic Media, owned by WarnerMedia, has refreshed its brand identity for the first time in seven years. The rebranding was carried out in cooperation with the New York-based design agency Sibling Rivalry. TCM’s updated look comes with the new slogan “Where Then Meets Now” expressing the idea of the 20 century movie storytelling for the present. According to the network’s general manager Paula Changnon, the new TCM identity better conveys the respected image the company earned through the years. It reflects the network’s new energy to continue presenting the beloved classic movies for its audience. The overhauled visual identity…

35 years have passed since a reactor exploded at the Chernobyl nuclear power plant, resulting in the worst nuclear disaster in history. Meanwhile, more and more people visit the exclusion zone including the ghost city of Pripyat near the NPP every year. Although the Covid-19 pandemic has slowed down this trend, the government of Ukraine is trying to breathe life into the disaster site by all means including creating a logo. Since 2011, tourists are allowed to visit the Chernobyl area covering 4300 sq km. Although the radioactive pollution still prevents people from living here, short-time tours are safe, according…

Lately, there has been much talk that NXT’s new emblem is a stunning reversal compared to the brand’s previous logo with a modest gold-and-black color palette. The design showcases a real burst of colors filling up an outlined NXT wordmark. The mix of all the colors of the rainbow seems to be created with casual strokes and splashes. In addition, the bold black bordering plays up the contrast with the colorful field. Wale’s tweet includes an animated version of the logo that comes with a track. It’s not ruled out that the theme will be the next intro for NXT….

The Milan Motorcycle Show EICMA (Esposizione Internazionale Ciclo Motorciclo e Accessori) has rebranded, unveiling a new logo and slogan. Nearly three months before its 78th edition, the Italian motorbike exhibition has presented its new logo and changed its name as a part of a rebranding. With this, the show is willing to emphasize more clearly its identity and direction. EICMA’s new emblem represents the front wheel and fork of a motorbike. The wheel is a symbol of the world, the fork plays the role of a pointer and the red color conveys the passion for the segment, according to the…

This week, the Italian Football Federation (FIGC – Federazione Italiana Giuoco Calcio) has rolled out its new logo at a special presentation event in Milan. The old emblem introduced in 2017 will stay in use but not as an official symbol of the union. The shield logo adopted four years ago has so far served as an insignia for both the federation and national team. Since now, as FIGC declared, the two bodies will use different visual identities. While the previous logo will be reserved for the national teams, the institution will appear in public with a round emblem. ….

Owned by GSL Group was founded as German Parcel in 1989, basing on a German freight forwarding association. Now, the Amsterdam-headquartered company offers logistic services in 40 countries. Last year, it delivered more than 840 million parcels across the world. GLS’ modernized branding is intended to convey the company’s success and supporting the growth goal as a service provider, as a GLS statement says. A new logo and corporate colors were adapted to be consistent for the first time in 20 years. . While the company has used a logo with a yellow arrow and a black wordmark since its…

Three years ago, Germany was announced to host the 2024 UEFA European Football Championship. At a special presentation ceremony that took place at the Olympiastadion Berlin a few days ago, the Euro 2024 organizing committee introduced a logo and a slogan for the event as well as emblems for ten venues to host the matches. “United by football. Vereint im Herz Europas (United in the heart of Europe)” is the slogan to promote Euro 2024 that will be held in Germany in three years. According to a statement of the German Football Union, the Euro 2024 brand reflects the diverse…