Category: News

In November 2019, the Chicago Fire carried out the The big “C” in the center, the team’s another revived symbol, is now designed in a cornered style, but still keeps the iconic spike, while the six-pointed star is pretty similar to the stars in the Municipal Flag of Chicago, being an echo of the 1998 crest’s ring with six point. The colors of the cross, “C” and star are also a replication of the colors of the city’s banner. Overall, the Fire’s new crest can be called a distinctive and laudable move as the team return to their roots in…

The Edmonton Eskimos, playing in the Canadian Football League, have rebranded as the Edmonton Elks. Renaming themselves, the team meets numerous requests from indigenous people’s organizations arguing that the “Eskimo” has a controversial connotation. Alongside the new name, a new logo has been presented as well. The rebranding process began last November when then called Eskimos launched an online campaign, asking people to choose a new name for the team. In four months, a list with more than 2000 proposed names was shortened to seven. A final survey among the club’s players, couches, stakeholders and fans, with some advice from…

There are a lot of institutions in Cologne, Germany, whose logos depict the famous Cologne Cathedral – from the city’s administration to the fire department. The cathedral’s two towers are just omnipresent in the Rhineland’s capital. One more “Domspitzen” logo appeared a few days ago, and this is the first-ever logo of the Cologne Cathedral itself. Exactly three years ago, the Archdiocese of Cologne, that is a managing body for the cathedral, announced a competition for a corporate design which was won by the design agency Jäger&Jäger. Starting in late 2019, the agency has recently presented the result of its…

Last month, The name and visual identity for the company were presented by Discovery’s CEO David Zaslav, who will also be the head of the emerging venture. Warner Bros. Discovery’s logo represents a 3D wordmark designed in gold which is associated with the iconic WB shield. It is complemented with the slogan “The stuff that dreams are made of”, a phrase taken from the 1941 href=”https://www.picpapa.com/discovery-logo”Warner Bros. movie “Maltese Falcon” – this is an additional respectful nod to the rich heritage of the studio, giving a hint what we should expect from the company. While the emblem’s design has already…

On May 28, at the Annual general meeting, the French petrol company At the meeting, Patrique Pouyanné, the head of the company, whose term of office has been extended for three years, also presented TotalEnergies’ visual identity that has to illustrate the petrol giant’s transformation into a “multi-energy company”. The new logo represents stylized initials of the company’s new name. The TE emblem is distinguished with colorful and quite a simple design which seems drawn just with one finger. It is accompanied by the wordmark “TotalEnergies” introduced in March as an interim logo. For the official release, it received a…

Founded in 1948, Mind is a mental health charity operating in England and Wales. It gives support for people with mental disorders, offering information and advice, and also lobbies governmental and municipal institutions on mental health issues. Recently, the organization has refreshed its visual identity to show more clearly its focusing on social changes. To overhaul its branding, Mind hired DesignStudio that updated the charity’s scribble logo and developed some other brand features, basing on Mind’s traditional imagery. The studio has worked on this project for more than a year, starting even before the first lockdown had been declared in…

Lately, changes of logos have become regular and make a lot of noise, like those of Juventus or Inter Milan. Such rebrandings often aim to develop the club image, and we know that today, people play football off the field too, holding huge marketing stakes. However, crest changes are not executed just with a twist of the spanner – usually, this is a sign of an upcoming new era. And that is the case of the So, the Angers’ updated logo shows a new turn in the club’s journey led by Said Chabane now. If fans are afraid to see…

The world’s oldest European football organization, the Football Association of England has launched a new brand reflecting its aspiration to unify all levels of the sport – from the managing bodies to the ordinary players. Named England Football, the new brand was visually designed by Matta, a design studio from London. Inspired by the Royal arms of England and the FA crest, the England Football logo depicts a lion, lioness and cub. According to Louis Swann, Matta’s creative director, this has to symbolize men’s teams, women’s teams and youth teams. The emblem’s red color, which is described as “striking red”,…