Category: News

Founded in 1887, Varta is a German company manufacturing batteries for global consumer, industrial and automotive markets. Celebrating the most successful recent year in its history, the brand has announced a new logo as well as a renovated brand strategy. The Ellwangen-based battery company is staying in the fast lane. With its record high share price and top income last year, Varta shows a great development dynamics even after 135 years since its inception, and now this success is getting an additional impact with a new emblem and an updated brand policy. While Varta has previously had the slogan “In…

In January of 2020, Xiaomi’s Indian subsidiary Poco declared its independence from the parent company, claiming it would have its own team and much more. To celebrate its first successful year as an independent enterprise, the brand has announced its new logo and mascot that can be another evidence of the fact that it is trying to set itself apart from the Chinese manufacturer. The new mascot is essentially based on the angry/mad emoji with addition of a kind of a growling mouth, halo as well as Android robot-style antennas. Sharing the explanation for all these elements, Poco says that…

Over the last couple of weeks, people on the web have been discussing a photo of a pre-match jacket with an allegedly new logo of The new Inter logo retains the overall design of the team’s traditional symbolism, that appeared with the club’s founding in 1908, as it features the interlacing “I” and “M”. However, it lacks the current emblem’s “F” and “C” standing for “Football Club”, and that may be a hint that Inter Milan can really be renamed. While team’s full name in Italian is now Football Club Internazionale Milano, it’s not ruled out that its short version,…

The Musical Instrument Data Interface (also known as MIDI) is a technical standard connecting electronic musical instruments and digital devices. While the MIDI Manufacturer Association, a maintaining body for the technology, presented the MIDI 2.0 version last year, there was a need to update the MIDI visual identity as well. This task was delegated to Yuri Suzuki and Sascha Lobe who work in Pentagram. MIDI’s new brand identity, including a logo, typography and sound design, was influenced by the technology itself. The curves, that make up the central motif of the design, were inspired by sine waves which appear on…

Just like Nike’s Swoosh which is a sign of the company in itself, Although the previous version’s shopping cart reflected the initial commercial ambitions of the brand, it looks a bit amusing now when Amazon has reached the top in e-commerce, digital streaming, cloud computing and artificial intelligence. So, ditching the cart, the app’s new logo conveys the company’s contemporary image, representing a cardbord box with rounded corners and the smile-arrow that together with a blue band on top, resembling a fringe, makes up a kind of a smiling face. This is quite an admirable design solution creating a cheerful…

Last July, just after his appointment, Renault’s CEO Luca de Meo announced a strategic plan to relaunch the Group’s brands. The relaunching plan, called Renaulution, envisages a change of the brands’ positioning to provide a more effective adaptation to the era of hybrid and electric vehicles. A few days ago, a tangible step on the Renaulution way was made when the company presented its new 5 Prototype concept car which can be seen as an electric revival of the Renault 5 manufactured from 1972 to 1996. Designed in the neo-retro style, the concept features the basic traits of that vintage…

After Joe Biden was sworn in as the 46th President of the United States, his administration has unveiled a new logo of the White House. While changing the presidential residence’s emblem under each new President has become traditional, the new iteration’s design represents something opposite to that of Donald Trump’s presidency. The work on the new White House logo began more than a month ago. For this, Joe Biden’s administration hired Wide Eye, a Washington-based design agency, that already cooperated with the Democrats, developing the visual identities for Camala Harris’ vice-presidential campaign and the Democratic National Convention. According to the…

Founded in 1896, Denmark’s Stark Group unites the largest distributors and retailers of building materials in Northern Europe. Along with Danish enterprises, the firm owns four merchant chains ni Germany, Sweden, Norway and Finland. While transforming to a new business model, the brand has updated its look. Stark Group’s new visual identity is conceived as an “umbrella brand” gathering together all its member companies. The rebranding, connected with a range of acquisitions and the following reorganization, will concern all the enterprises of the group which will receive a single trademark. The Stark Group’s new logo, inspired by the ancient Nordic…