Category: News

The brand Jazz Apple, owned by the New Zealand fruit & vegetable manufacturer T&G Global, has got a refreshment. The certified Jazz apple cultivar is also available in the UK, US, Australia and the EU countries. Now, the brand is to stand out from the crowd with a new premium apple type. The Jazz apple cultivar, which is a cross between Braeburn and Royal Gala, has been present on the market for 25 years. As T&G Global explains in its press-release, the way customers choose foods has changed. When it comes to snacks, customers pay more attention to healthy nutrition…

The US food brand Campbell’s has taken the rebranding, carried out for the first time in many years, as a chance to launch an NFT Art Collection. The company owned designs, created by artist and illustrator Sophia Chang, which are based on the NTWRK e-commerce platform, the largest platform on the NFT market. Using the NFT system (non-fungible tokens), virtual merchandise, including digital pieces of art, can be assigned with a non-fungible token. Art objects, such as pictures, are increasingly being sold in digital form. More and more companies like Charmin or Taco Bell, as well as celebrities like Snoop…

The payment services provider Seven years ago, Visa used the start of the Olympic Games (the company has been “a global Olympic partner” for a long time) to alternate its trademark. And the changes, unveiled a few days ago, partly bring back the Visa design which was used before 2005, including the tricolor card symbol as an addition to the main logo. The Visa wordmark itself received a new shade of blue. Visa’s renovated brand identity is a part of the company’s global marketing campaign launched at the start of the 2020 Tokyo Olympic Games. The Meet Visa campaign focuses…

Founded in 1901 as the Cleveland Blues, the As the franchise announced last Friday, MLB’s team will be renamed to the Cleveland Guardians after the 2021 season has ended. The rebranding has entirely been foreseeable. While the team replaced its primary logo, depicting the comic-style Chief Wahoo, to the big “C” in 2013, it continued using the emblem as one of their alternate insignias. Both the Chief Wahoo emblem and the Indians name have been subjects of criticism from different quarters for many years. In particular, many people from Native American communities consider them racist and offensive. Back in early…

Cyprus, the third largest island of the Mediterranean, has got a new visual identity for the touristic brand. While presenting a new touristic web-site, the officials from the Cyprian State Department of Tourism said that Cyprus can show more than just the sun and sea. Since now, the island’s communications with the world will be built in a different way, more openly, deliberately and thoroughly. According to the deputy of the Minister of Tourism of Cyprus Savvas Perdios, the era when the sun and sea have been the identity of Cyprus’ touristic brand, comes to an end. Instead, Cyprus will…

  The Fuchsia OS has a special place in the range of the Google products. Many people hardly ever heard about this operating system due to the status of the project. And certainly, Fuchsia’s logo is not so recognizable as, for instance, the logos of Android or Chrome which were developed by Google too. Discovered on GitHub five years ago, the open-source OS still seems to be in the process of enhancement. And its current emblem, while representing a whimsical lopsided figure colored in fuchsia, accordingly to the operating system’s name, doesn’t have a clear meaning directly connected with Fuchsia…

Founded in 1985, the Dutch fashion brand Scotch & Soda is betting on its brand-new design and refurbishment concept for its stores, as a part of its new expansion strategy. The facades of some Scotch & Soda boutiques have already been decorated with the label’s remastered logo. The first sketches of the company’s new logo were presented last spring. Now, when Scotch & Soda is adding new stores to its over 200 facilities across the world, the brand’s facelifted look is more visible. The fashion label’s collection includes men’s, women’s and  children’s clothing as well as sun glasses, fragrance and…

While Ireland is hosting the 2021 FIBA European Championship for Small Countries, the basketball governing body of the country, Basketball Ireland, has rolled out its visual identity including a new logo and web-site. The organization hopes that the renovated look will help the Irish players proudly represent their country in international competition. BI’s new logo was created by designer Adam Ingler who is no stranger to basketball as his parents, Annette and Marc, are the founders and coaches of the DCU Mercy, a basketball team of the Dublin City University, and Adam himself played in this club as well as…