Launched in 2017 as a joint venture, Glanbia Ireland has been known as a dairy and agriculture ingredients brand backed by a co-operative of Irish farmers. Gaining independence from Glanbia, a global nutrition group, the co-op has rebranded as Tirlán, unveiling a new brand identity rooted in its Irish heritage. The co-op’s branding was completely created by the prominent design agency Siegel+Gate that started from naming. Figuring out that the company needed a original and self-standing identity, the developing group proposed the name Tirlán as a combination of Irish words “Tir” meaning land and “Lán” for full. So, it can…
