Category: News

Founded in 2012 by Amazon’s former supply chain engineer Apoorva Mehta, Instacart is a grocery delivery company that operates in the United States and Canada. As the coronavirus pandemic with the lockdown and increased demand for food delivery urged it to reorganize itself, the company felt the need to bring some refreshments into its visual identity as well. This task was commissioned to the international design studio Wolff Olins. For Instacart, the studio created an encompassing branding system called “Shop+Savor ethos” – this name, according to Wolff Olins, has to express the idea of how the service powers customers’ shopping…

Until recently, the Kingdom of Bhutan was one of the most closed countries in the world. Opening itself to visitors, it has changed its image. Although Bhutan restricted tourist visits during the Covid-19 times, the country is now inviting guests again, with an updated national brand and a new tourism strategy. A few days ago, Bhutan introduced a new national branding that has to demonstrate the development of the country and the spirit of optimism, internally and externally, according to Bhutan’s Department of Tourism. The country’s refreshed visual identity is intended to awaken the pride of citizens and the imagination…

Since 2018, the legislature of Utah has been working on creating a new design for the state flag. The lawmakers who initiated the redesign process argue that a new flag will improve the spirit of the Utah community, helping people identify themselves with the state. Last year, a task force was established after the members of the state’s House of Representatives had lively discussions to revise or completely change the flag. The ongoing redesign process is supervised by the Utah Department of Cultural & Community Engagement (DCCE) and supported by the Office of Governor Spencer Cox. The project launched under…

For more than three years, Indeed, the French automaker introduced a new version of its famous emblem a few days ago. According to the company, the oval sign with the double corner conveys the development of the brand. But, the press release published by Citroën makes no mention of the iteration that was made last year. In October 2021, the brand href=”https://www.picpapa.com/news/citroen-introduces-new-logo”presented a new chevrons logo and a Citroën wordmark in a new corporate typeface. The branding was going to be used in digital environments and other visual means of communications. Obviously, the company wasn’t too confident with that version….

Owned by Finland’s Amer Sports since 2005, sports equipment brand Salomon is currently launching a brand campaign under the motto “Tomorrow is yours”. The manufacturer especially wants to address younger customers, athletes and outdoor fans, and inspire them to do their best and join nature, as an official press release says. This is the first Salomon campaign featuring the company’s new logo which pays tribute to the history of the brand, while supplemented with modern motifs. The sports brand was founded in 1947 by François Salomon in Annecy, southern France. In the mid-1960s, Salomon came up with an innovative technology…

As Zoom decided an update its visual identity, it faced a couple of issues. First, Zoom is not positioned as a brand but as a service in the video calling segment. In addition, end-users really think so. However, the platform argues that video conferencing is only a part of a wide range of its services. Accordingly, the company is seeking to position the platform as a versatile tool for facilitating cooperation and team working. Zoom has therefore presented an original version of its logo with six “O”’s. Actually, the main version of the emblem still has two “O”’s, renovated with…

By winning this year’s Copa del Rey, According to the club, the rebranding, carried out by the international design agency Accenture, “follows the line of continuity” rather than aims to adapt to digital environments, avoiding radical changes for the basic elements. However, some improvements have still been brought, including an adjusted color palette and a new custom typeface. First of all, Betis’ crest was redesigned to have simpler elements. Thus, the crown got rid of smaller details which were, according to Accenture, visual noise. The double B was revised as well. The vignette, standing for “Betis Balompié” (the latter word…

Launched in 2017 as a joint venture, Glanbia Ireland has been known as a dairy and agriculture ingredients brand backed by a co-operative of Irish farmers. Gaining independence from Glanbia, a global nutrition group, the co-op has rebranded as Tirlán, unveiling a new brand identity rooted in its Irish heritage. The co-op’s branding was completely created by the prominent design agency Siegel+Gate that started from naming. Figuring out that the company needed a original and self-standing identity, the developing group proposed the name Tirlán as a combination of Irish words “Tir” meaning land and “Lán” for full. So, it can…