Category: News

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CapCut’s Diverse Arsenal: Redefining Visual Branding and Marketing
CapCut’s Diverse Arsenal: Redefining Visual Branding and Marketing

In today’s digital era, where businesses constantly strive to fortify their brand presence and captivate audiences, the pursuit of innovative tools is unending. One such revolutionary tool gaining considerable traction is the CapCut creative suite. While widely recognized for its video editing prowess, CapCut’s expansive array of features extends beyond this domain, encompassing capabilities ideal for augmenting brand imagery and marketing collateral across diverse industries. This article delves into the multifaceted applications of CapCut, including its powerful speech to text functionalities, across various sectors. It explores the profound benefits this versatile toolkit offers to businesses aiming to elevate their brand…

Sirius XM unveils new “star-ish” visual identity, launching new-gen app
Sirius XM unveils new “star-ish” visual identity, launching new-gen app

Launched in 2008, Sirius XM is the US’s largest satellite and online radio company, with an audience of more than 34 million subscribers. Headquartered in Manhattan, New York City, the broadcaster positions itself as an “audio entertainment provider”, offering a wide range of services, including the Sirius XM subscription, the streaming music service Pandora, and a large podcasting network. The radio company enjoys its popularity thanks to such programs as the Howard Stern Show, the Team Coco radio plays, and its great hosts, like Andy Cohen and Kevin Hart. Recently, Sirius XM presented its new visual identity, announcing its branded…

Reddit evolves as a brand through its new 3D logo and discussion-themed visual identity
Reddit evolves as a brand through its new 3D logo and discussion-themed visual identity

In 2017, Reddit launched its mobile app, bringing a new brand positioning. Now, five years later, the company believes its users and the Internet at large have advanced considerably, so it’s time for the platform itself to do the same. And this is expressed in the new image of Snoo, the brand’s mascot, that has received a 3D design. The visual changes are intended to highlight the brand’s main distinctive feature: talks and discussions that take place on the platform. While emphasizing this aspect in a rather modern way, the new Reddit brand identity, according to the company, will hopefully…

Feeld: Field of love
Feeld: Field of love

In the era of social media, dating apps, like Tinder, Badoo, or Match, are changing the nature of relationships by bringing people together in a rather simple way. However, these channels for establishing acquaintances sometimes seem to lag behind the times in terms of gender and sexuality topics. Since 2014, people who seek positive sexual experiences can apply to Feeld to reward their curiosity. Through their geolocation, they can contact other users who share their preferences, among about 20 sexual orientations and gender identities. Initially launched in the United Kingdom, the app is now available in more than 100 countries….

Australian online retailer unveils indicatively modernized identity
Australian online retailer unveils indicatively modernized identity

Launched in 2020, Wholesome is an Australian online retailer that offers a wide range of products, including foods and drinks, personal care, and household goods. The very name of the company means that the products here are offered at almost wholesome prices. Apart from this, Wholesome positions itself as an “eco-health brand”, betting on healthy nutrition, sustainable packaging, and responsible sourcing. Unveiling its new identity, recently created by the Sydney-based design studio Universal Favorite, the online store wants to demonstrate the innovative methods of its direct-to-customer offerings as well as the positive vibes from the variety of branded products it…

Logo Trends in Educational Technology
Logo Trends in Educational Technology

Logos are very important for giving platforms, apps, and services their unique identities in the ever-changing world of educational technology. As we dive into the ever-changing world of logo creation, it’s important to know how it all began, what the current trends are, and what the experts think will happen in the future. Why It Is Important for Students to Do Research on Logos Logos research is important for students because it is a basic part of both academic and professional growth. When students learn more about logo creation, they not only get a better sense of how to communicate…

Digital agency Mozoo presents infinitely adaptable visual system
Digital agency Mozoo presents infinitely adaptable visual system

Founded in 2010, Mozoo, a digital agency, is entering a new era, launching a rebranding. The company’s fresh visual identity reflects its position as a big player in the digital segment. This strategic change falls during the period of significant growth for the agency, marked by new business customers and important acquisitions. Mozoo’s impressive portfolio, which includes over 60 brands, has been replenished with such names as Nivea, Heetch, Kiko, Ornikar, and Back Market. Fulfilling its mission to help brands build their solid individuality in a complicated technological environment, the agency illustrates their stories, implementing contemporary methods of creating brand…

Cats Protection: Purrfect design for warmth and authority
Cats Protection: Purrfect design for warmth and authority

Established in 1927, Cats Protection (formerly Cats Protection League) is one of the oldest animal care organizations in the United Kingdom. The charity’s mission includes rescuing and finding homes for homeless cats, supporting the neutering of cats, and raising awareness of cats and ways to take care of them. By updating its visual identity, which was fulfilled by the London-based design studio Lukecharles, Cats Protection hopes to tell about its values in a more clearer way, armed with a new and ambitious strategy. The charity’s old logo featured a depiction of a cat in the manner of a child’s drawing….

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