Blog

Such cosmetic and perfume brands as Paco Rabanne, Nina Ricci, and Jean-Paul Gaultier are rather popular among fashion and luxury enthusiasts. However, few know that all of them belong to Puig, a multinational company based in Barcelona, Spain. Established in 1914, the firm actually has a rich history, associated with iconic products like the Milady lipstick and the fragrances Agua Lavanda and Agua Brava. Due to its collaboration with many fashion houses, Puig, which still remains a family business, has become one of the largest corporations in the industry, with a net annual income of more than $450 million. Earlier…

Founded in 1942, Bombardier is a Canadian business jet manufacturer. While commercial aircraft are currently the main products of the firm, represented by the Global and Challenger model lines, the company was also involved in the manufacturing of rail equipment and recreational products like snowmobiles and watercraft. As part of a business transformation, Bombardier recently adopted a new logo to visually highlight its aircraft direction and contribution to global aviation. In the 2010s, Bombardier experienced some financial problems which forced the company to sell some of its regional divisions, and in late 2020, the manufacturer also sold its rail subsidiary….

The Luxembourg Football Federation (Fédération Luxembourgeoise de Football – FLF) has unveiled its new logo and emblems for the national teams. According to a press release from FLF, this revamp of visual identities marks a significant step in the country’s football development. The updated look presents a more sophisticated aesthetic compared to the previous version. During the reveal of the new design, FLF President, Paul Philipp, emphasized that the rebranding signifies a fresh beginning for the football community, aiming to pave the way for the next era. The redesign illustrates FLF’s dedication to redefine its essence. The federation’s logo and…

NFL’s New York Jets have updated their visual identity, including a new logo and uniforms. In fact, new look is a reminiscence of the insignia the team had in the 1980’s. While some elements of the Jets’ identity were revived, following requests from fans, this iteration was named the Legacy Collection. Refreshing their look, the New York Jets seemingly want to recall those glorious times known as the New York Sack Exchange era, when a playing strategy featuring a special defensive line allowed the team to hold top positions in the NFL and even reach the final of the AFC…

Switzerland has revamped its tourism brand, replacing the logo known as Goldblume (“golden flower”) with a new emblem featuring the Swiss Cross and the English name of the country. Since 1995, Switzerland’s tourism sector has been overseen by Switzerland Tourism (ST), a national organization. Thirty years ago, ST adopted the Goldblume as its inaugural logo, designed by Swiss designer Hermann Strittmatter from the GGK agency. The emblem depicted a three-dimensional image of a shimmering nine-petal flower (resembling an edelweiss, the country’s floral symbol) with the Swiss flag at its core. This rebranding initiative is part of a broader transformation of…

Many companies incorporate the use of color into their customer engagement strategy. Brand recognition is inextricably linked to the logo, but in the case of well-known companies, a person often only needs to see colors without outlines or names to recognize a familiar brand. It’s also worth remembering that color influences the decision to purchase a product. According to various studies when shopping, color influences the consumer’s decision by 60-80%. A company’s palette is not just a selection of colors. It is the recommended proportions in which they will be used. They form the saturation of the brand and convey…

Basketball Emoji PNG ? ⛹️ Today we will do without special surprises, because in the Unicode set there are emoji, which are almost impossible to interpret figuratively. Just such emoticons are Basketball Emoji, which we will talk about today. However, looking ahead, let us tell you that even these pictures mean much more to some people than just a sport. ? The “Basketball” emoticon was assigned the code U+1F3C0, with which it was added to the Activities section of the Unicode 6.0 standard in 2010. ⛹️ The “Basketball player” emoticon was assigned the code U+26F9 U+FE0F, with which it was…

Trademark Symbols First of all, let’s find out what is meant under the term “trademark”. The media often use the terms “trademarks” and “brands” as synonyms. But are these terms really equal? Trademarks (service marks) A trademark, registered through a trademark office like the USPTO (United States Patent and Trademark Office), is a sign that identifies the goods of a particular legal entity or individual entrepreneur, i.e., sets them apart from similar ones offered by competitors. They facilitate consumers’ choice of products and encourage entrepreneurs, often advised by trademark attorneys, to improve the quality of their goods and services. In…