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New Balance Logo PNG Simple, effective, iconic – the New Balance logo is an example of an emblem that helps to sell. It seems to be as timeless as the athletic footwear on which it is put. The logo has retained its basic structure and overall look for almost half a century. Meaning and history The history of the brand dates back to 1906. It was established under the name of the New Balance Arch Support Company. It became known for its flexible arch supports, which offered greater balance and comfort in the shoe. 1972 – 2006 Although the company…

Today we are going to talk to you about the most popular messenger (or is it a social network?) among all teenagers in the world – Snapchat. Adults do not take the service seriously, but young people just adore it. Is it because the main feature of the application – instantly disappearing photos, because not everyone wants their friends to keep their sent graphic messages; or because of the huge number of graphic effects for photo and video messages? Or maybe it’s the large number of emoji, which in Snapchat are used not only for their direct purpose. It is…

There’s nothing better than starting your day with bright, stylish socks. Happy Socks, a Swedish brand, simplifies and makes this small pleasure accessible. Originating in 2008, the company was founded by two enthusiastic friends: a graphic designer and an advertising specialist. Happy Socks has expanded its global market reach, with outlets in more than 90 countries. Recently, the brand revamped its appearance, deeming its previous visual identity outdated, unsuitable for digital demands, and disconnected from the textile sector. While the old Happy Socks logo, using the Sign Painter Casual typeface from House Industries, had a certain charm with its irregular…

Established in 1824, the Royal Society for Prevention of Cruelty to Animals (RSPCA) is the oldest animal protection organization in the world. It primarily operates in England and Wales, and also collaborates with many international animal welfare institutions. As it approaches its 200th anniversary, RSPCA has refreshed its visual identity, which is also intended to raise awareness of its work in rescuing and rehabilitating animals. With the mission to improve life, laws, and attitudes, the organization enlisted the help of design agencies Jones Knowles Ritchie and AMV BBDO to create a new look and launch a compelling promotional campaign. RSPCA’s…

Lee Iacocca, the great American auto industry manager, once said that by the beginning of the 21st century there would be only a few really big players in the global automotive market – corporations and alliances that would own the vast majority of car brands. He turned out to be absolutely right. It was at the turn of the century and a little later that the most active wave of mergers and closures of several companies began. Today’s car market is dotted with a variety of brands. But not everyone knows that the majority of car brands do not exist…

Founded in 1968, Primark is an Irish multinational fashion retailer that operates over 400 stores across Europe and the United States, with a staff of 80,000. Known as Penneys in Ireland, the company offers diverse fashion lines of men’s, women’s, and children’s clothing and footwear. A flexible discount system makes the brand rather popular among general consumers. As part of a new business strategy, Primark has updated its visual identity, including a logo, a color palette, typography, as well as a new design element named The Portal. The rebranding was carried out by the London, UK-based design studio VCCP, which…

Since 2018, the legislature of Utah has been working on creating a new design for the state flag. The lawmakers who initiated the redesign process argue that a new flag will improve the spirit of the Utah community, helping people identify themselves with the state. Last year, a task force was established after the members of the state’s House of Representatives had lively discussions to revise or completely change the flag. The ongoing redesign process is supervised by the Utah Department of Cultural & Community Engagement (DCCE) and supported by the Office of Governor Spencer Cox. The project launched under…

In our reviews, we have repeatedly talked about new logos and brand identities that were developed by Wolff Olins. The latest works by the studio include the redesigns of such brands as LG Electronics, Western Union, and Instacart. Now, the famous design team presents a refreshment of its own visual identity, including a logo, a website design, and other brand assets. Founded in 1965, Wolff Olins is headquartered in London and operates subsidiaries in New York, San Francisco, and Los Angeles, a city where the company opened its office only this year. So, the redesign indeed celebrates a significant event…