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There’s nothing better than starting your day with bright, stylish socks. Happy Socks, a Swedish brand, simplifies and makes this small pleasure accessible. Originating in 2008, the company was founded by two enthusiastic friends: a graphic designer and an advertising specialist. Happy Socks has expanded its global market reach, with outlets in more than 90 countries. Recently, the brand revamped its appearance, deeming its previous visual identity outdated, unsuitable for digital demands, and disconnected from the textile sector. While the old Happy Socks logo, using the Sign Painter Casual typeface from House Industries, had a certain charm with its irregular…

New Balance Logo PNG Simple, effective, iconic – the New Balance logo is an example of an emblem that helps to sell. It seems to be as timeless as the athletic footwear on which it is put. The logo has retained its basic structure and overall look for almost half a century. Meaning and history The history of the brand dates back to 1906. It was established under the name of the New Balance Arch Support Company. It became known for its flexible arch supports, which offered greater balance and comfort in the shoe. 1972 – 2006 Although the company…

Established in 1824, the Royal Society for Prevention of Cruelty to Animals (RSPCA) is the oldest animal protection organization in the world. It primarily operates in England and Wales, and also collaborates with many international animal welfare institutions. As it approaches its 200th anniversary, RSPCA has refreshed its visual identity, which is also intended to raise awareness of its work in rescuing and rehabilitating animals. With the mission to improve life, laws, and attitudes, the organization enlisted the help of design agencies Jones Knowles Ritchie and AMV BBDO to create a new look and launch a compelling promotional campaign. RSPCA’s…

Lee Iacocca, the great American auto industry manager, once said that by the beginning of the 21st century there would be only a few really big players in the global automotive market – corporations and alliances that would own the vast majority of car brands. He turned out to be absolutely right. It was at the turn of the century and a little later that the most active wave of mergers and closures of several companies began. Today’s car market is dotted with a variety of brands. But not everyone knows that the majority of car brands do not exist…

Today we are going to talk to you about the most popular messenger (or is it a social network?) among all teenagers in the world – Snapchat. Adults do not take the service seriously, but young people just adore it. Is it because the main feature of the application – instantly disappearing photos, because not everyone wants their friends to keep their sent graphic messages; or because of the huge number of graphic effects for photo and video messages? Or maybe it’s the large number of emoji, which in Snapchat are used not only for their direct purpose. It is…

Founded in 1968, Primark is an Irish multinational fashion retailer that operates over 400 stores across Europe and the United States, with a staff of 80,000. Known as Penneys in Ireland, the company offers diverse fashion lines of men’s, women’s, and children’s clothing and footwear. A flexible discount system makes the brand rather popular among general consumers. As part of a new business strategy, Primark has updated its visual identity, including a logo, a color palette, typography, as well as a new design element named The Portal. The rebranding was carried out by the London, UK-based design studio VCCP, which…

Established in 1872 in Neenah, Wisconsin, Kimberly-Clark, a company behind such popular personal care brands as Kotex, Kleenex, and Huggies, has updated its visual identity. This is the company to which we owe familiar products like toilet paper, baby diapers, paper towels, and other hygiene items. All these products were once invented to meet the needs of a developing society. Today, Kimberly-Clark’s engineers develop new technology that will help reduce the prices of supplies and facilitate waste recycling. Now headquartered in Irving, Texas, the company enjoys an average annual revenue of $18 billion, with a staff of more than 40,000….

Paco Rabanne Logo PNG When the Paco Rabanne logo was updated in 2016, it went unnoticed by the majority of customers as the overall look and style of the emblem remained the same. And yet, when you compare the two versions side-by-side, you immediately perceive the stylish, sophisticated curves the wordmark has acquired as a result of the redesign. Meaning and history The history of the fashion house dates back to 1966 when young designer Paco Rabanne (real name Francisco Rabaneda y Cuervo). During this period, Paco Rabanne presented his collection on the Parisian runway, which caused a real sensation….