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Digital marketing / image from Depositphotos Global digitalization affected numerous industries, marketing included. These days, more and more people are looking for marketing tips, learning how social media works, and building an online presence for their businesses. This is great, as digital marketing generally offers more opportunities than traditional offline marketing. This article explains the benefits of digital marketing in the modern economy and offers the five most popular marketing types. Keep on reading! Digital marketing icons The importance of digital marketing in today’s economy By 2026, the digital marketing industry is predicted to reach $807 billion, meaning that businesses…

Rockstar Games, owned by Take-Two Interactive, has initiated a legal suit against the Finnish game developer Remedy Entertainment over its logo featuring an R symbol. This case is especially curious, as both companies have been partners for many years, collaborating on the Max Payne franchise. Just last year, the Finnish company introduced its new logo after more than 20 years. Instead of the encircled “R” the brand had before, the emblem showcases a vibrant “R”, while an alternate version may also include the lettering “Remedy”. In Rockstar and Take-Two, as parent entity, they think, however, that this design is too…

On April 22nd, the National Women’s Hockey League announced that an extension team from Canada would start playing in the 2020-21 season. Almost one month later, it has been officially presented as the Toronto Six. Besides the name, the team has unveiled its colors and logo. To choose the name for the team, an online vote was organized. Fans suggested such names as the Lady Leafs, Lakers, Polar Bears, Furies and others. However, the vote was won by “Toronto Six”. Apart from referring to the number of players on ice, it also may have connection with six cities which formed…

The story of Aagrah begins in 1977 when Mohammed Sabir, an immigrant from India, opened a small restaurant in Shipley, Yorkshire, UK. Over a few decades, Mohammed and his brothers Aslam and Iqbal have developed their family business into the largest chain of Indian restaurants in Britain. Besides its rich menu, which includes popular dishes such as curry chicken, Samosa cakes, and Chaat snacks, Aagrah also offers its branded cooking sauce range, Tarka. Expanding its business, the company is currently launching new food and cooking lineups that will be available across Tesco stores. To emphasize this fact and elevate the…

In March 2019, Recently, NASA has unveiled a new logo for the Artemis program. It was presented by the agency’s chief administrator Jim Bridenstine at the SPACE & STEM conference. According to Mr. Bridenstine, Artemis is something that reflects Moon space missions even better than Apollo did. The logo represents a symbolic image of Artemis with abstract features formed by the shadows and highlights alongside with outlines of the Moon. The white circle that borders the image looks like a space helmet, while the curved lines remind a rocket trajectory. Partly, the new emblem was inspired by the Apollo program…

After a month-long online voting, the leaders of the United Arab Emirates have presented the winning logo that will be representing the country to the world. The official presentation, that took place at the Presidential palace Qasr al Watan in Abu Dhabi, was led by Vice President Sheikh Mohammed Bin Rashid Al Maktoum and Crown Prince of Abu Dhabi Sheikh Mohammed Bin Zayed Al Nahyan. The logo represents a symbolic map of the UAE formed with seven stripes in the colors of the country’s national flag that, in turn, symbolyze the seven Emirates. The stripes also pay tribute to the…

A while back Baker Hughes introduced its new identity. Baker Hughes belongs to one of the leading and oldest oil field services companies, working in the sphere for around a hundred years with headquarters in more than 120 countries. Apart from providing services, the company specializes in producing equipment and software for the industry. The redesign was caused by recent Baker Hughes’ separation from The new corporate logo will appear on the BH buildings in all its branches worldwide in 2020. Working cloth for field workers, including hard hats, will feature the doubl-arrow emblem too. Moreover, the company is willing…

Launched in 2001, Vonage is an IT-company providing communication services via the Voice over Internet Protocol. It has over 2.5 million users in the US, UK and Canada. Unlike the similar companies, Vonage provides its customers with special adapters that, while connected to Internet, allow to use ordinary phones as VoIP-phones. Not exactly a successful IPO and several lawsuits over patents led the company to a B2B strategy. Changing its business policy, it introduced new services improving interacting of different enterprises and their clients. Along with technical innovations, Vonage is renewing its identity now. The new look of the company…