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Celebrating its 135th anniversary this year, Olympia London, the largest exhibition center in the UK, is currently undergoing a process of redevelopment. Besides rebuilding existing exhibition spaces, the venue is planned to be expanded with a 1,500 seat theater, a music hall, which will be able to accommodate 4,000 spectators, dining, retail, and other public spaces. Such an enormous reconstruction certainly requires a fresh visual identity, and this task was commissioned to SomeOne design studio. The main idea about Olympia’s new branding was to show that it is the hottest place for hospitality, creativity, and experience in the British capital….

In March 2019, Recently, NASA has unveiled a new logo for the Artemis program. It was presented by the agency’s chief administrator Jim Bridenstine at the SPACE & STEM conference. According to Mr. Bridenstine, Artemis is something that reflects Moon space missions even better than Apollo did. The logo represents a symbolic image of Artemis with abstract features formed by the shadows and highlights alongside with outlines of the Moon. The white circle that borders the image looks like a space helmet, while the curved lines remind a rocket trajectory. Partly, the new emblem was inspired by the Apollo program…

Rockstar Games, owned by Take-Two Interactive, has initiated a legal suit against the Finnish game developer Remedy Entertainment over its logo featuring an R symbol. This case is especially curious, as both companies have been partners for many years, collaborating on the Max Payne franchise. Just last year, the Finnish company introduced its new logo after more than 20 years. Instead of the encircled “R” the brand had before, the emblem showcases a vibrant “R”, while an alternate version may also include the lettering “Remedy”. In Rockstar and Take-Two, as parent entity, they think, however, that this design is too…

A while back Baker Hughes introduced its new identity. Baker Hughes belongs to one of the leading and oldest oil field services companies, working in the sphere for around a hundred years with headquarters in more than 120 countries. Apart from providing services, the company specializes in producing equipment and software for the industry. The redesign was caused by recent Baker Hughes’ separation from The new corporate logo will appear on the BH buildings in all its branches worldwide in 2020. Working cloth for field workers, including hard hats, will feature the doubl-arrow emblem too. Moreover, the company is willing…

Microsoft announced the exact release date of the latest version of Edge Chromium browser, which will have a brand new logo. This is the first version, in which the software giant made a real break from the traditional blue “e” icon, that presented IE for over than 20 years period. The company unveiled the new logo for the browser and its icon at the East egg hunt. Employees of the software producer offered users to solve some cryptic clues to a number of puzzles, and after completing the final task they could see the revamped logo as the prize.  …

Picture your logo prominently displayed on billboards, merchandise, or right there in the app store. An intelligently designed logo is the main visual part of a brand, and it carries a lot of weight. However, for lots of people, making this powerful icon seems as tricky as finding your way through a complicated labyrinth. But don’t worry if you want to learn logo design. A Photoshop masterclass from www.lightroom-photoshop-tutorials.com is the golden ticket you need to learn how to make winning logos and turn your thoughts into eye-catching images. Learn the Secrets of Successful Logo Design Let’s start by appreciating what makes…

After a month-long online voting, the leaders of the United Arab Emirates have presented the winning logo that will be representing the country to the world. The official presentation, that took place at the Presidential palace Qasr al Watan in Abu Dhabi, was led by Vice President Sheikh Mohammed Bin Rashid Al Maktoum and Crown Prince of Abu Dhabi Sheikh Mohammed Bin Zayed Al Nahyan. The logo represents a symbolic map of the UAE formed with seven stripes in the colors of the country’s national flag that, in turn, symbolyze the seven Emirates. The stripes also pay tribute to the…

Digital marketing / image from Depositphotos Global digitalization affected numerous industries, marketing included. These days, more and more people are looking for marketing tips, learning how social media works, and building an online presence for their businesses. This is great, as digital marketing generally offers more opportunities than traditional offline marketing. This article explains the benefits of digital marketing in the modern economy and offers the five most popular marketing types. Keep on reading! Digital marketing icons The importance of digital marketing in today’s economy By 2026, the digital marketing industry is predicted to reach $807 billion, meaning that businesses…