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Radeberger Pilsner is one of the popular German beers, which has been a favorite of many high and mighty, including King Frederick Augustus III of Saxony, German Chancellor Otto von Bismarck, and even Russian President Vladimir Putin. The brand has a long history, founded in 1872. While Radeberger Pilsner is the only marque of the brewery, the company produces more than 50 million gallons of beer every year. Adopting a new strategy, Radeberger has also uplifted its visual identity, which is now described as “self-confident, young, and powerful”. To attract more attention from customers, the designs of bottles and labels…

Rockstar Games, owned by Take-Two Interactive, has initiated a legal suit against the Finnish game developer Remedy Entertainment over its logo featuring an R symbol. This case is especially curious, as both companies have been partners for many years, collaborating on the Max Payne franchise. Just last year, the Finnish company introduced its new logo after more than 20 years. Instead of the encircled “R” the brand had before, the emblem showcases a vibrant “R”, while an alternate version may also include the lettering “Remedy”. In Rockstar and Take-Two, as parent entity, they think, however, that this design is too…

The council of Sechelt, British Columbia, has approved a plan for changing the brand, but the council members still have to decide which of the final logo variants will be the next symbol of the district. The main element of all the three visual brand versions feature the big letter “S” with patterns symbolizing the sun, mountains and sea. This brand evolved from a graffiti project launched by the authorities a year ago. Looking at wall posters placed over the Sechelt neighbourhoods, the residents were sharing their opinions about it, and expressing their vision of the image of Sechelt. To…

Launched in 2001, Vonage is an IT-company providing communication services via the Voice over Internet Protocol. It has over 2.5 million users in the US, UK and Canada. Unlike the similar companies, Vonage provides its customers with special adapters that, while connected to Internet, allow to use ordinary phones as VoIP-phones. Not exactly a successful IPO and several lawsuits over patents led the company to a B2B strategy. Changing its business policy, it introduced new services improving interacting of different enterprises and their clients. Along with technical innovations, Vonage is renewing its identity now. The new look of the company…

Winnipeg, the capital of the province of Manitoba, Canada, is presenting itself as a tourism brand with a new visual identity. The “Place Brand” was created to increase the attractivity of Canada’s seventh largest city. Launching a new brand, the economic development department of the metropolis with a population of 700,000 is aiming to promote the tourism sector and make the city “more attractive for investors and talents”, according to an official statement. Based on market research and a survey among local residents, companies, and other stakeholders, a proper brand concept was developed, named “Winnipeg: Made from what’s real”. Explaining…

Founded in 2014, Pluto TV is an online television service owned by Paramount Global. The platform is based on a free advertising-supported streaming technology, which means it offers traditional TV programming without a paid subscription and is funded exclusively by advertising. Paramount acquired the service in 2019 and has actively been developing Pluto TV, making it available in 25 countries in the Americas and Europe. Recently, the platform completed the update of its brand, stating that the new visual identity is intended to help the company “stand out from the crowd” amidst growing competition. According to Valerie Kaplan, the company’s…

To develop the new logo the team invited Jason Klein and Casey White, Brandiose founders, a famous San Diego-based design studio. Brandiose is a design firm, that pushes minor league baseball branding into new frontiers. Cooperating with nearly a half Minor league clubs from the continental United States, which approximate number counts ten dozens, they have devoted most of their lives to helping teams build new storylines. The same is true with the Missoula Osprey. In the PaddleHeads’s logos warm and vivid orange and green hues prevail. As the main character for the suite of the team logos is chosen…

Picture your logo prominently displayed on billboards, merchandise, or right there in the app store. An intelligently designed logo is the main visual part of a brand, and it carries a lot of weight. However, for lots of people, making this powerful icon seems as tricky as finding your way through a complicated labyrinth. But don’t worry if you want to learn logo design. A Photoshop masterclass from www.lightroom-photoshop-tutorials.com is the golden ticket you need to learn how to make winning logos and turn your thoughts into eye-catching images. Learn the Secrets of Successful Logo Design Let’s start by appreciating what makes…