Blog

The Dutch mobile carrier T-Mobile, a former subsidiary of Deutche Telekom in the Netherlands, is carrying out a rebranding. From now on, the company will operate under the name of Odido. This change, however, appeared to be unexpected for many, raising some questions. While the company used light red in its previous visual identity, the rebranded Odido now maintains a bright and bold color palette. In addition, the brand’s simplified forms implemented in the new logo demonstrate a serious approach. Interestingly, the new name is a palindrome, a word that you can read the same backwards as forwards. According to…

The City of Moose Jaw, the Saskatchewan province, Canada, is planning an update of the city logo in 2020, as well as modernizing its website along with the new application launch. The 4th largest city in the province is situated on the bank of the Moose Jaw River and near the Trans-Canada Highway 48 miles (71km) west of Regina. Craig Hemmingway, Communications Manager for the City, lifted the veil of the new look of the future version of the logo. According to C. Hemmingway, the new logo, as well as the old one used to, will without doubt include the…

The Ligue Nationale de Basket, the top tier of men’s professional club basketball in France, has updated its visual identity. According to an official press release, the new look of the league aims to underscore its ambition to become “a reference basketball league in Europe” by 2030. Established in 1987, France’s national basketball league comprises 36 teams split into two divisions: Pro A (Betclic Élite) and Pro B. Moreover, the organization annually hosts competitions such as the Leaders Cup, Match des Champions, and the LNB All-Star Game. Interestingly, this is the first rebranding for LNB since the league’s inception. The…

It’s leaked to the net that the Major league baseball team The new logo is presumably be a return to the team’s past, in the refreshed design it will be used a stylised symbol, which represented the club during the period of 1978 – 1993 years. The old mark is special to the team because the Brewers had it since their early days.   The main elements of the old logo — a classic baseball glove and a ball will get a new life. They will be placed inside a blue cap together with the morphed letters “m” and “b”….

In November 2019, the Chicago Fire carried out the The big “C” in the center, the team’s another revived symbol, is now designed in a cornered style, but still keeps the iconic spike, while the six-pointed star is pretty similar to the stars in the Municipal Flag of Chicago, being an echo of the 1998 crest’s ring with six point. The colors of the cross, “C” and star are also a replication of the colors of the city’s banner. Overall, the Fire’s new crest can be called a distinctive and laudable move as the team return to their roots in…

Eurotunnel Le Shuttle, a railway service shuttling between Coquelles, France, and Cheriton, UK, through the Channel Tunnel, has rebranded itself to simply LeShuttle, assisted by Landor & Fitch. The design studio created the line’s new visual identity, including a “progressive” logo and an “innovative” color palette, which conveys a more sustainable way of traveling on the route. The initial goal of the rebranding was to differentiate the service and the tunnel as an infrastructure. Sometimes, Eurotunnel Le Shuttle was also confused with   According to Sykes, the brand’s signature is “built with fixed anchor points”, and this structure allows to…

In anticipation of the Genesis Invitational golf tournament, Tiger Woods unveiled his new apparel brand. Thus, Nike’s Swoosh has been replaced with a “striped tiger” in the personal history of the golf star. Each of the 15 stripes represents a major title that Woods has won in his career. Last month, Tiger Woods announced the end of his 27-year-long partnership with Nike. The news sparked speculation about the athlete’s next move after ending one of the most lucrative endorsements in sports history. Now, we know what Woods was hinting at when he tweeted “See you in LA” a month ago,…

Established in 1885, Boehringer Ingelheim is a German pharmaceutical brand that ranks among the top 20 companies in the global industry. This family-run business, headquartered in Ingelheim am Rhein, Germany, currently operates 142 offices worldwide and employs over 47,000 professionals. With the aim of enhancing its recognition and strengthening the connection with its target audiences, the brand has recently unveiled an updated identity. The redesign process was carried out in collaboration with the design studio Interbrand (Cologne/Berlin), while the international branding agency BBDO is responsible for executing a comprehensive relaunch campaign that will continue until April 2024. For the first…