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Changing its visual identity, the Argentinian fintech company Ualá has unveiled a new logo demonstrating a remarkable refinement in design that may be considered a good example of a modern rebranding. The visual refreshment is part of an encompassing repositioning that aims to make a leap, expanding in the region with over 25 million clients during the next five years. Launched by Argentinian entrepreneur Pierpaolo Barbieri in 2017, Ualá offers a mobile app for managing The base element which was highlighted in the redesign is the Ualá symbol. Reminding the infinity sign, it is intended to reflect the diversity of…

Established in 1951, Saga Group is a British company offering insurance, travel, financial services for people who are over the age of 50. Through its divisions, the enterprise provides holiday tours, a wide range of insurance products, credit cards, saving accounts, and much more. Marking over 70 years of its journey, Saga has updated its visual identity forged by one of the UK’s most prominent design agencies SomeOne. Involving Saga’s employees and customers into the rebranding process, the SomeOne team worked out the basic principles for the new look of the company that should convey, among other things, the idea…

Founded in 1937, the Siskins, based in Waterloo, Ontario, are considered as one of oldest junior hockey teams in Canada. With winning the 2019 Sutherland Cup, the team seem to come back to the top positions of the Greater Ontario Junior Hockey League. Recently, the Waterloo Siskins have rebranded themselves as the Kitchener-Waterloo Siskins. Waterloo, the team’s home town, is adjacent to the city of Kitchener, and both of them are often referred as “KW” or “Twin Cities”. Until recently, Kitchener had its own junior hockey team called the Dutchmen that, however, eventually moved to the neighboring town of Ayr…

This April, LG Electronics The overall task of Wolff Olins was to fully reimagine the entire range of the brand’s visual assets, including physical carriers, digital apps, and promo activities that could be harmoniously suited to each other and, most importantly, the recognizable LG character. As Tom Carey, the studio’s creative director, says, the company’s look is more people-oriented, as it doesn’t just tell you about a brand from which you can get this or that appliance but adds some warmth and vividness that will guide customers through LG’s experiences. This concept gave new perspectives on the principles and philosophy…

Established in 1993 as a subsidiary of Scandinavian Airlines, Norwegian Air Shuttle is one of the leading low-cost airlines in Europe. Headquartered in Fornebu, Norway, the company offers high-frequency flights across Northern Europe as well as to the United Kingdom, Mediterranean and the Canary Islands. To meet all the relevant requirements of business communication and brand positioning, the airline has rebranded as Norwegian, updating its visual identity for the first time in 20 years. The rebranding, carried out by the Oslo-based agency Try Design, is connected with the restructuring of the company after several troublesome years hobbled by a large…

Volvo has decided to replace its logo. With this, the Swedish carmaker supports the global trend for design simplification, following several companies in its segment which converted their emblem into 2D. The logo debuted in the Volvo Cars profile on Facebook and gradually appears on the other websites of the brand. Volvo has come back to its traditional circle-and-arrow design after it introduced a wordmark logo last year. The manufacturer’s key logo elements first appeared on the grill of the Volvo ÖV 4 launched in 1927. The symbol of Mars – both the Roman god of war and planet –…

  In a world where first impressions can make or break a business, a company’s logo is much more than just a piece of graphic design; it’s a visual identity that encapsulates the essence of a brand. But what drives a company to change this crucial element of its identity? This article delves into the why and when of logo changes, exploring the strategic thinking behind rebranding efforts. The Signals for Change Businesses evolve, and their logos must keep pace. A logo that once seemed avant-garde can become outdated as design trends shift and the business landscape changes. But when…

In anticipation of the Genesis Invitational golf tournament, Tiger Woods unveiled his new apparel brand. Thus, Nike’s Swoosh has been replaced with a “striped tiger” in the personal history of the golf star. Each of the 15 stripes represents a major title that Woods has won in his career. Last month, Tiger Woods announced the end of his 27-year-long partnership with Nike. The news sparked speculation about the athlete’s next move after ending one of the most lucrative endorsements in sports history. Now, we know what Woods was hinting at when he tweeted “See you in LA” a month ago,…