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Winnipeg, the capital of the province of Manitoba, Canada, is presenting itself as a tourism brand with a new visual identity. The “Place Brand” was created to increase the attractivity of Canada’s seventh largest city. Launching a new brand, the economic development department of the metropolis with a population of 700,000 is aiming to promote the tourism sector and make the city “more attractive for investors and talents”, according to an official statement. Based on market research and a survey among local residents, companies, and other stakeholders, a proper brand concept was developed, named “Winnipeg: Made from what’s real”. Explaining…

The payment services provider Seven years ago, Visa used the start of the Olympic Games (the company has been “a global Olympic partner” for a long time) to alternate its trademark. And the changes, unveiled a few days ago, partly bring back the Visa design which was used before 2005, including the tricolor card symbol as an addition to the main logo. The Visa wordmark itself received a new shade of blue. Visa’s renovated brand identity is a part of the company’s global marketing campaign launched at the start of the 2020 Tokyo Olympic Games. The Meet Visa campaign focuses…

For a number of years, Google has systematicly been changing the logos for its online services, making a consistent visual brand range. Now it’s time for Gmail as the company has released a teaser demonstrating the outlines of the upcoming While the teaser can’t be considered as an official announcement, it’s worth noting that the Gmail emblem is a rare Google logo which doesn’t maintain Google’s yellow-red-blue-green color palette. So, it won’t be a big surprise if Google’s mail service will officially receive a new logotype to be more coherent with the other products of the company. As you can…

In recent times, Markel Group has especially stood out from the brands with strong global growth. Known for its versatile insurance offerings, this corporation is currently included in the Fortune 500 list. The large business group has evolved from a small bus factory founded in 1930 in Norfolk, Virginia. Now over 90 years later, Markel can boast a global presence. Besides being a holding company and a fund, it is primarily an insurance business with a staff of nearly 5,000, which underwrites everything – from cargo ships to wind farms and stadiums. Continuing its development, the brand has just started…

Verbit, a company that provides automated transcription and captioning services, recently underwent a logo change. Some people are wondering what is behind the change and what it means for the company. Let’s take a look at the old logo and the new logo and discuss the reasons behind the change. Why do Companies Change Their Logo? A The old logo was a wordmark with the company name in all lowercase letters. The wordmark was simple, with a sans-serif font. The old logo was clean and modern, but it lacked personality. The New Logo The new logo is a wordmark with…

In the ever-evolving world of professionals, it is crucial to illustrate how individual satisfaction and collective success are interconnected. This concept underpins Bloch Consulting’s new identity, an executive search firm specializing in lifestyle and sports based in Paris, France. The global transformation, led by design agency Be Dandy, signifies a pivotal moment in the company’s organic growth towards international markets. By implementing contemporary methods, Bloch Consulting is dedicated to meeting applicant expectations while aligning with company objectives. Maintaining this equilibrium, the firm firmly believes that the professional skills of its candidates are pivotal for employers’ advancement. Hence, the brand values…

This January, the US Space Force, as a separate branch of the US Army, presented its logo that, however, drew a lot of criticism for being pretty similar to the emblem of the Starfleet from the Star Trek tv-series. In the wake of critical reactions and a lawsuit from Netflix, the military service made a decision to change the logotype. Recently, USSF has rolled out its new insignia on Twitter. Back in June, Netflix initiated a lawsuit over the right to the Space Force trademark after it had launched a new comedy series with the same name. The real Space…

Headquarted in Shakopee, Minnesota, Open Systems Inc., a software company known for its ERP solutions, has carried out a rebranding and changed its name to Open Systems Adaptable Solutions (OSAS). With the new identity, it is also going to present an updated line-up of software products.   The new name has certainly been backed with a new logo. It features the all-caps sans-serif lettering “OSAS” with the “O” looking like a sphere due to a bit curved stripe. According to a statement released by the company, while unveiling its new brand, OSAS shows an aspiration to continue supporting innovative businesses…