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After the merger negotiation with Atrium Health had failed, UNC Health Care, the largest healthcare system in North Carolina, set a course for a comprehensive transformation. Apart from the renovation of its medical services and management policy, the non-profit has overhauled its brand by dropping the word “Care” from its name and adopting a new logo. According to UNC Health’s spokesman Alan Wolf, the healthcare system is changing its identity for the first time since it was established in 1998. The organization’s new look was created by Monigle, a design studio from Denver that collaborated with many different entities including…

Just like Nike’s Swoosh which is a sign of the company in itself, Although the previous version’s shopping cart reflected the initial commercial ambitions of the brand, it looks a bit amusing now when Amazon has reached the top in e-commerce, digital streaming, cloud computing and artificial intelligence. So, ditching the cart, the app’s new logo conveys the company’s contemporary image, representing a cardbord box with rounded corners and the smile-arrow that together with a blue band on top, resembling a fringe, makes up a kind of a smiling face. This is quite an admirable design solution creating a cheerful…

Founded in 2007, Zoopla is one of Britain’s largest web-services providing users with the information on house sold prices, area trends and current real estate prices in the United Kingdom. Over 14 years, the company has created an extensive system of searching, price comparison and valuation estimates for residential properties. To refresh its image, hoping to show complicated processes in the real estate business, Zoopla has updated its visual identity. Zoopla’s new brand look was developed by a joint team of the company’s in-house design department and the Glasgow-based design studio Zag. According to Neil Cummings, Zag’s creative director, the…

In 2024, Paris will welcome the Olympic and Paralympic Games. Ahead of this event, the Games organizing committee has recently presented a new medal logo. It has to replace the old emblem launched in 2016, when the French capital was still aspiring to the Games. The presentation attended by some French athletes took place in the Grand Rex Theatre on Oct 21st. Some elements of the new logo’s design are carried out in the Art Deco style that was at the peak of popularity in 1924 – the year when Paris was hosting the Games of the VIII Olympiad. The…

Boise High School can demonstrate now a visual innovation. The new logo is born due to long speculations about its mascot. Finally instead of original “Boise Braves” it becomes the variant without the final “s” in order not to offend native inhabitants of America. Describing the new appearance of the logotype, one notices capital B framed by phrases in Greek pointing to basic educational values. Dan Hollar, District spokesman of the educational institution, reports that there was a kind of contest devoted to the logo modernization. The event was possible to participate for anyone connected with Boise High School. The…

The CW Television Network is currently undergoing a complete image revision to coincide with the company’s 18th anniversary and transition to new ownership. With this step, the CW aims to alter its audience strategy and improve its position among American broadcasters. Compared to other TV companies such as NBC, ABC, or FOX, which emerged in the 20th century, the CW has a relatively short history. The broadcaster was launched in 2006 after the merger of The WB (Warner Bros.) and UPN (CBS). Through this deal, the entertainment giants intended to create a network that could compete with larger stations by…

The The peacock’s current image as we know it today appeared in 1986, designed by the Chermayeff & Geismar studio. That rebranding also brought the NBC lettering executed in a corporate typeface based on the Futura font family. While the new version retains traditional coloring, its distinction lies in a bit different design of the peacock and a new font for the “NBC”. The previous facelift of the NBC logo was in 2013. The network, like many other companies at that time, aimed to maintain communications via a brand identity with such visual effects as glossiness, shadowing, and pseudodimensionality. However,…

The toy brand Steiff, known for its plush toys, has rolled out a new visual identity. The updated look is focused on the famous Teddy bear which is celebrating its 120th anniversary this year. Steiff was founded in 1880 as a reformed company that evolved from a felt goods business owned by Margarete Steiff in Giengen, Germany. In 1902, a plush bear, which was designed by Margarete’s nephew Richard Steiff and wore the ordinary production name Bär 55 PB, was “born”, having movable arms and legs. One year later, the bear got popular in the United States after an American…