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It is simply impossible to be uninterested in the beauty of Japan, its residents and guests, when there is snow in all corners of it during wintertime. A fascinating facade made of tradition and modernization makes the whiteness of the snow-covered landscape look hypnotic in white, snowy Japan. However, this journey through the season has convinced me to propose some remarkable places where people can plunge into the Japanese winter fairy tale. Here are the top 10 best places to visit in Japan in Winter. Winter in Japan: 10 Places to Visit 1. Hakodate, Hokkaido The city offers a unique…

Porsche has presented a new version of its logo as a result of a thorough rebranding that ran for three years. The work on livening the iconic shield, according to the company, aimed to convey the connection of the brand’s history and vision of the future. The refreshed identity continues the design created in 1954, showing off slight changes. The update was actually caused by the 75th anniversary the brand celebrates this year. The new iteration of the One of the remarkable changes concerns the red stripes which now have a cell pattern inside. The use of slightly different shades…

To address social justice and racial equality issues, the insurance and financial company Many associate Mutual of Omaha with Wild Kingdom, a documentary television program which was initially broadcast on NBC from 1963 to 1971, and sponsored by the company. So, according to the insurer’s vice president Keith Clark, there wasn’t a problem to figure out a basic idea for a new logo – the developing group quickly determined it should be an animal-themed emblem. More time was needed to decide what animal had to be depicted. After a lot of considerations with elephants, bears and birds, the team eventually…

Over two last year, Kroger has made several successful attempts to modernize its business and move closer to customers. With such initiatives as the Restock Kroger pricing program and Kroger Ship delivery service, the grocery chain has increased its revenue, pressing its closest competitors, Walmart and Amazon. Moving forward on the way of modernization, Kroger has updated its identity including a new logo that abandoned the blue oval that encircled the brand name in the previous version. While being in a slightly refreshed font, the wordmark has kept the curves in the “K” and “g”. Also, the brand has got…

The Milan Motorcycle Show EICMA (Esposizione Internazionale Ciclo Motorciclo e Accessori) has rebranded, unveiling a new logo and slogan. Nearly three months before its 78th edition, the Italian motorbike exhibition has presented its new logo and changed its name as a part of a rebranding. With this, the show is willing to emphasize more clearly its identity and direction. EICMA’s new emblem represents the front wheel and fork of a motorbike. The wheel is a symbol of the world, the fork plays the role of a pointer and the red color conveys the passion for the segment, according to the…

Since 1888, the food brand Manischewitz has been represented in American stores as an iconic example of high-quality traditional Jewish kosher products. What began as a small Jewish bakery in Cincinnati, Ohio, has grown into the leading distributor of kosher food in the United States. The company owes its success to the automated process of making matzo, which was invented by its founder, Dov Behr Manischewitz. As the Jewish community nears the Pesach celebration, where bread holds significance, the brand has introduced a new identity to reaffirm its festive and timeless spirit. Despite the brand’s previous recognition among loyal customers,…

Established as a spin-off of a food company in 1962, Murray’s Cheese is a food retailer specializing in artisanal cheese and dairy. Beginning as a small shop in Greenwich Village, New York City, the company has grown to have more than 1,000 locations across the United States, and is now part of Kroger Company, which acquired the brand in 2017. Murray’s gained popularity through a wide range of cheeses, including an exclusive cheddar, the Danish Havarti, and the Tilsit cheese. Continuing its evolution, Murray’s Cheese has presented its new visual identity, developed by NY-based design studio Base Design. The main…

Artificial intelligence is constantly expanding its influence. OpenAI, the company behind the dialog agent ChatGPT, has launched an annual conference aimed at promoting discussions on AI-related issues and showcasing its latest advancements in the field. The inaugural edition of OpenAI DevDay took place in San Francisco on November 6, 2023. San Francisco-based design studio, Play, has developed a visual identity for the event, featuring a logo with the words “OPENAI” and “DEVDAY”, presented in rectangular and square versions. The design team opted for the Söhne Mono typeface by Klim Type for the wordmark. This typeface was chosen for its appearance,…