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Established in 1997, the Chicago Fire can boast its glorious history and traditions. The club had a great beginning in the Major League Soccer in 1998, when it won the MLS Cup and then made a “double” by winning the US Open Cup – later, the Fire won it for three times more. Now, after 21 years in MLS, the soccer club is changing its identity including a new name and logo. Since now, the Fire’s official name is Chicago Fire FC, where the “FC” (football club), that has replaced the “SC” (soccer club) is a homage to the global…

Following Mississippi and Utah, which adopted new flags not so long ago, Minnesota is moving toward a new flag design. The rebranding project is still in its early stages. However, two requirements make the Minnesota redesign process especially tough. According to NY Times, lately more and more US states have taken the decision to change their banners. Mississippi, which did it three years ago, pioneered this trend. Last year, the Utah people voted for a new state flag designed in a simpler manner compared to the previous one. It is to be adopted officially in March 2024. Now, the Democratic…

Volvo has decided to replace its logo. With this, the Swedish carmaker supports the global trend for design simplification, following several companies in its segment which converted their emblem into 2D. The logo debuted in the Volvo Cars profile on Facebook and gradually appears on the other websites of the brand. Volvo has come back to its traditional circle-and-arrow design after it introduced a wordmark logo last year. The manufacturer’s key logo elements first appeared on the grill of the Volvo ÖV 4 launched in 1927. The symbol of Mars – both the Roman god of war and planet –…

Established in 1993 as a subsidiary of Scandinavian Airlines, Norwegian Air Shuttle is one of the leading low-cost airlines in Europe. Headquartered in Fornebu, Norway, the company offers high-frequency flights across Northern Europe as well as to the United Kingdom, Mediterranean and the Canary Islands. To meet all the relevant requirements of business communication and brand positioning, the airline has rebranded as Norwegian, updating its visual identity for the first time in 20 years. The rebranding, carried out by the Oslo-based agency Try Design, is connected with the restructuring of the company after several troublesome years hobbled by a large…

This year suggestion of the traditional mark renovation was also negatively met by fanbase. The most active of them signed a petition against the redesign of the original emblem, as they think the logo change budget could be spent more effectively on other university needs, for instance, facility upgrading, etc.   To make fans opinion more loyal the University explained in its August press release that they don’t change the logo but do updating of their “visual identity system,” which is the demand of time as the uni needs a mark more convenient for using in “digital forms.”   As…

To mark its 150th anniversary, Australian football club Port Adelaide has introduced a new logotype. It will appear on PA’s AFL and SAFL team uniforms in the 2020 season. The club’s new insignia features the interlacing “P” and “A”, 1870, the foundation year and a black-and-white chevron as a sign of the guernseys worn in both leagues. The logo was presented at the Pirate Life brewery, where over 2000 PA’s fans gathered. According to David Koch, the club’s chairman, it is a result of Port Adelaide’s collaboration with a lot of people including focus groups, design agencies as well as…

Days after AB InBev presented its new visual identity, its American subsidiary Anheuser-Busch followed the lead, unveiling its new logo as well. Headquartered in St. Louis, Missouri, Based on the mission announcement “Futures with more cheers” which was recently published by its parent entity, the company used the opportunity to furtherly develop its brand identity. Over last four years, Anheuser-Busch has been implementing a steadfast business strategy more oriented towards customers, and now, it has to make it visible to the world outside, as an official press release says. Refreshing its corporate colors, logo and typography, the brewing company is…

Google Fonts, a font library launched in 2010, has received a new logo. As with The font library, previously known as Google Web Fonts, has long been a web standard. Ten years ago, the benefits of web fonts still had to be explained, while today the fonts, available on the service, are a usual part of web-sites. At the moment, Google Fonts offers 1043 font families that can be used for web-pages as well as print products. According to Google’s Material Design blog, the icons, created within the Material Design project, are also included in the Google Fonts catalog. So,…