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Established in 1885, Boehringer Ingelheim is a German pharmaceutical brand that ranks among the top 20 companies in the global industry. This family-run business, headquartered in Ingelheim am Rhein, Germany, currently operates 142 offices worldwide and employs over 47,000 professionals. With the aim of enhancing its recognition and strengthening the connection with its target audiences, the brand has recently unveiled an updated identity. The redesign process was carried out in collaboration with the design studio Interbrand (Cologne/Berlin), while the international branding agency BBDO is responsible for executing a comprehensive relaunch campaign that will continue until April 2024. For the first…

This January, the US Space Force, as a separate branch of the US Army, presented its logo that, however, drew a lot of criticism for being pretty similar to the emblem of the Starfleet from the Star Trek tv-series. In the wake of critical reactions and a lawsuit from Netflix, the military service made a decision to change the logotype. Recently, USSF has rolled out its new insignia on Twitter. Back in June, Netflix initiated a lawsuit over the right to the Space Force trademark after it had launched a new comedy series with the same name. The real Space…

Established in 1990, Nisus Corporation is a company that has built a reliable reputation in producing wood preservatives. Having entered the market as a simple start-up with Bora-Care, an advanced product which proved to be very efficient in pest control, it has eventually evolved into a solid enterprise offering innovative chemicals with low environmental impact. Celebrating its 30th anniversary this year, Nisus has recently adopted a new logo including a tagline and also introduced a brand-new website. With Nisus’ latest achievements in business and technology, the management of the company realized that the old logo introduced 15 years ago doesn’t…

Playing in Ligue 1, France’s top football division, While the club’s traditional red and blue are brighter now, the gold bordering in the big “O” and “L” was removed, and the outer borderng became thinner. The “Olympique Lyonnais” is redesigned in the Trenda typeface which was developed by Daniel Hernandez and Paula Nazal Selaive in 2013. With this, the lion’s outline was optimized – now, it has smaller dimensions, with smaller claws and fewer clumps of hair. Overall, such a design makes the logo more scalable.     At the same time, the logo update is rather surprising, and besides,…

The payment services provider Seven years ago, Visa used the start of the Olympic Games (the company has been “a global Olympic partner” for a long time) to alternate its trademark. And the changes, unveiled a few days ago, partly bring back the Visa design which was used before 2005, including the tricolor card symbol as an addition to the main logo. The Visa wordmark itself received a new shade of blue. Visa’s renovated brand identity is a part of the company’s global marketing campaign launched at the start of the 2020 Tokyo Olympic Games. The Meet Visa campaign focuses…

Two years ago, Germany’s Lufthansa launched the airline brand Eurowings Discover. Now, the company is going to change its name to Discover Airlines, gaining independence from its parent company, Eurowings. Undergoing a reorganization, the airline has received a new look that parallels Lufthansa’s brand identity. Discover Airlines is oriented toward private travel and positioned as “a quality leisure airline of the Lufthansa Group”. The company offers short-, medium-, and long-distance flights to popular vacation destinations. In long-distance travel, it competes with Condor, and both airlines operate based on Lufthansa Group’s feeder services. According to a Discover Airlines press release, the…

Founded in 1972, the British Equestrian Federation is the national organization for equestrian sport in United Kingdom. Recently, BEF has carried out a rebranding by renaming itself to British Equestrian and rolling out a new logo. According to British Equestrian’s officials, while changing its name, the organization follows the trend among many sports governing bodies that drop such words as Federation, Union or Association from their names as this fits more the spirit of the present time. Under its auspices, the new brand will unify Equestrian Team GBR that brings together UK’s professional horse riders, and Hoof, a body advocating…

The toy brand Steiff, known for its plush toys, has rolled out a new visual identity. The updated look is focused on the famous Teddy bear which is celebrating its 120th anniversary this year. Steiff was founded in 1880 as a reformed company that evolved from a felt goods business owned by Margarete Steiff in Giengen, Germany. In 1902, a plush bear, which was designed by Margarete’s nephew Richard Steiff and wore the ordinary production name Bär 55 PB, was “born”, having movable arms and legs. One year later, the bear got popular in the United States after an American…