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Verbit, a company that provides automated transcription and captioning services, recently underwent a logo change. Some people are wondering what is behind the change and what it means for the company. Let’s take a look at the old logo and the new logo and discuss the reasons behind the change. Why do Companies Change Their Logo? A The old logo was a wordmark with the company name in all lowercase letters. The wordmark was simple, with a sans-serif font. The old logo was clean and modern, but it lacked personality. The New Logo The new logo is a wordmark with…

Having a population of more than 58,000, Santee can be considered as a preferable place to live due to its ideal location between the Pacific Ocean and Cleveland National Forest renowned for its natural beauties. Unlike other costal cities, it still has vast unsettled areas that points out development prospects. New shopping centers, upmarket housing and a recreational complex witness to the rushing growth of this suburb of San Diego. A year ago, as a part of the development plan, the City Council initiated a rebanding program, hiring NorthStar, a design company from Nashville, that specializes in creating identities for…

Boise High School can demonstrate now a visual innovation. The new logo is born due to long speculations about its mascot. Finally instead of original “Boise Braves” it becomes the variant without the final “s” in order not to offend native inhabitants of America. Describing the new appearance of the logotype, one notices capital B framed by phrases in Greek pointing to basic educational values. Dan Hollar, District spokesman of the educational institution, reports that there was a kind of contest devoted to the logo modernization. The event was possible to participate for anyone connected with Boise High School. The…

Mark Zuckerberg’s Meta continues developing the Facebook brand, this time by adjusting the visual design of the social network. The change in colors, signs, as well as the logo,has to “provide a faultless and fresh Facebook”, as a Meta design team posted in the corporate blog. And this is only the first stage of a renovation aiming to create an integrated identity for the whole platform. In this first step, the company presented a new version of the Facebook logo, including a redesigned font for the wordmark and a wider color palette that revolves around a fresh shade of blue….

Originally founded in 1973, Unveiling a new logo, the corporation is aiming to unite “many cultures, identities and brands” under a single trademark. Making this step, Sanofi has great plans for the future, as a press release says. Sanofi’s previous logo was introduced in 2011. This round emblem that was called The Bird of Hope gives way to a lowercase wordmark. The corporate colors were changed as well – instead of a green-and-blue palette, the company will use purple as the only brand color. As for the new logo, it was inspired by “simple and moving-oriented codes of the technological…

Founded in Copenhagen in 2004 and relocated to San Francisco in 2007, Unity Software is a video game developer. The company’s best-known product is the game engine Unity Software with a staff of 3800 employees is one of the largest software developing companies. Originally named Over the Edge, it was launched by Icelander David Helgason, Dane Nicholas Francis, and German Joachim Ante. According to the company itself, Unity, based on the programming languages C++ and C#, is the world’s leading platform to create and manage the real-time three-dimensional content. Initially developed for video games, the Unity engine is also used…

In November 2019, the Chicago Fire carried out the The big “C” in the center, the team’s another revived symbol, is now designed in a cornered style, but still keeps the iconic spike, while the six-pointed star is pretty similar to the stars in the Municipal Flag of Chicago, being an echo of the 1998 crest’s ring with six point. The colors of the cross, “C” and star are also a replication of the colors of the city’s banner. Overall, the Fire’s new crest can be called a distinctive and laudable move as the team return to their roots in…

The renowned Italian luxury car brand Lamborghini has updated its logo for the first time in 20 years. Following the current trend among automakers, the new emblem now showcases a flatter and more minimalist design. The new Lamborghini logo still has a form of a shield, and the general design has remained the same: the brand’s name is still displayed on the top, slightly adjusted for the new version, positioned over the iconic bull in a ready-to-attack posture. However, the change can be seen at first sight, as the shield’s bordering got thinner, and the bull is executed in a…