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Launched in 2020, Wholesome is an Australian online retailer that offers a wide range of products, including foods and drinks, personal care, and household goods. The very name of the company means that the products here are offered at almost wholesome prices. Apart from this, Wholesome positions itself as an “eco-health brand”, betting on healthy nutrition, sustainable packaging, and responsible sourcing. Unveiling its new identity, recently created by the Sydney-based design studio Universal Favorite, the online store wants to demonstrate the innovative methods of its direct-to-customer offerings as well as the positive vibes from the variety of branded products it…

In 1993, a group of young and bold iconoclasts created Mountain Hardwear, a company that grew into a leading name in the outdoor apparel and equipment industry. Now, the brand embodies the spirit of adventures and discovering, uniting technology innovations and thoughtful design to meet the needs of outdoor enthusiasts all over the world, while Mountain Hardwear products can be used in versatile outdoor activities, including camping, climbing, cross-country running, and mountain sports. To liven up its production strategy and expand its reach and celebrarte its 30th anniversary, the Richmond, CA-based company has recently carried out a complete revision of…

Mark Zuckerberg’s Meta continues developing the Facebook brand, this time by adjusting the visual design of the social network. The change in colors, signs, as well as the logo,has to “provide a faultless and fresh Facebook”, as a Meta design team posted in the corporate blog. And this is only the first stage of a renovation aiming to create an integrated identity for the whole platform. In this first step, the company presented a new version of the Facebook logo, including a redesigned font for the wordmark and a wider color palette that revolves around a fresh shade of blue….

The American telecommunications company Frontier has adopted a new brand identity. The updated look, as the company says, emphasizes its incessant aspiration for improvements for its customers. Back in February, Frontier changed its logo to a generic wordmark on its website as well as its accounts on social media. Obviously, it was just a temporary solution then as the company presented a brand visual redesign, publishing a press release a few days ago. As the official statement says, Frontier’s new branding highlights its commitment to improving the service quality for customers, while the company “transforms into a high-tech fiber business”….

Founded in 1901 as the Cleveland Blues, the As the franchise announced last Friday, MLB’s team will be renamed to the Cleveland Guardians after the 2021 season has ended. The rebranding has entirely been foreseeable. While the team replaced its primary logo, depicting the comic-style Chief Wahoo, to the big “C” in 2013, it continued using the emblem as one of their alternate insignias. Both the Chief Wahoo emblem and the Indians name have been subjects of criticism from different quarters for many years. In particular, many people from Native American communities consider them racist and offensive. Back in early…

Established in 1984 by brothers Steven and Mitchell Rales, Danaher is an American company manufacturing commercial, industrial, and medical products. Through a number of mergers and acquisitions, Danaher is essentially a conglomerate that has implemented advanced business strategies and principles, such as Kaizen, a philosophy focusing on continuously improving all functions of manufacturing. Ahead of its 40th anniversary, the company has updated its visual identity, collaborating with the multinational design agency Lippincott. For the new Danaher identity, the agency took an original approach, which is expressed by the slogan “Innovation at the Speed of Life”. According to the design team,…

Established in 1997, the Chicago Fire can boast its glorious history and traditions. The club had a great beginning in the Major League Soccer in 1998, when it won the MLS Cup and then made a “double” by winning the US Open Cup – later, the Fire won it for three times more. Now, after 21 years in MLS, the soccer club is changing its identity including a new name and logo. Since now, the Fire’s official name is Chicago Fire FC, where the “FC” (football club), that has replaced the “SC” (soccer club) is a homage to the global…

The toy brand Steiff, known for its plush toys, has rolled out a new visual identity. The updated look is focused on the famous Teddy bear which is celebrating its 120th anniversary this year. Steiff was founded in 1880 as a reformed company that evolved from a felt goods business owned by Margarete Steiff in Giengen, Germany. In 1902, a plush bear, which was designed by Margarete’s nephew Richard Steiff and wore the ordinary production name Bär 55 PB, was “born”, having movable arms and legs. One year later, the bear got popular in the United States after an American…