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In recent times, Markel Group has especially stood out from the brands with strong global growth. Known for its versatile insurance offerings, this corporation is currently included in the Fortune 500 list. The large business group has evolved from a small bus factory founded in 1930 in Norfolk, Virginia. Now over 90 years later, Markel can boast a global presence. Besides being a holding company and a fund, it is primarily an insurance business with a staff of nearly 5,000, which underwrites everything – from cargo ships to wind farms and stadiums. Continuing its development, the brand has just started…

Oktoberfest, a famous beer festival that is annually held in Munich, Germany, has received its first-ever logo in its 212-year history. The integer visual identity for the world’s largest people’s feast is intended to create a visual base, improving marketing. While the Munich Oktoberfest was canceled in 2020 and 2021 due to the coronavirus pandemic, this year’s edition will still take place (September 17 – October 3). Besides the brand identity, the festival has got a module design system including a color palette, typography, and general visual language. According to Benedikt Brandmeier, the head of the Tourism and Hospitality department,…

City logos is a special topic. Often, new emblems meet critics from residents and people on social media for the odd design or lack of expressiveness. And that’s the case of the city of Florence, Alabama, where the new city logo even made the residents create a petition on Change.org requesting to restore the previous insignia. At the moment, the petition has collected almost 8,000 signatures as people are resenting the renovation of Florence’s logotype. The emblem features a capital “F” and “lo”, placed one on another, forming a kind of an exclamation mark. In the full version, the “lo”…

Australia’s Eftpos (Electronic funds transfer at point of sale), a popular e-payment system, has rolled out its new visual identity, updating the logo and brand colors. The rebranding is intended to show the recent digital innovations of Eftpos. To create its new look, the payment brand collaborated with Hulsbosch, a Sydney-based design studio. Hulbosch’s work resulted in a new Eftpos symbol which represents a big “e” formed like a curved band. Colored in Raspberry red (a brand color from now) with some other shadow hues, the letter is accompanied by an Eftpos wordmark in a lowercased typeface, featuring connected “f”…

Established in 1918 as a company delivering newspapers and magazines, Hudson has eventually evolved into a large travel retailing enterprise that includes about 1000 duty-free shops and newsstands in 87 airports across North America. Its staff numbers almost 10,000 employees.   Expanding the business, the company, affiliated to the Swiss brand Dufry, has recently carried out a rebranding by dropping the word “Group” from its name and introducing a new logo. Hudson’s new identity is itented to showcase its rich history and reflect the policy aiming to modernize its services for travelers in airports. The company’s updated look was developed…

When a brand experiences some unsteadiness, revision of its visual identity can be an effective means to stabilize the business and make the goals clearer. And the recent rebranding of Freeform, a Disney-owned cable channel, is a good example of this idea. Formerly owned by “They haven’t come of age yet, and are in a state of constant becoming, so they need shows which will help them expand the world, but not escape from it”, Collins says. So the uniqueness of the brand is in the attractiveness to its audience, embodied in productions with profound stories giving people different points…

Why touch the logo of an iconic brand like Netflix? Is it necessary? Actually, no. The goal of the Netflix project was to create a proper language. According to Koto, the streaming service wanted this language to be implemented into its experience with production and beyond. Starting from this point, the studio upgraded the previous design system with brand-new iconography, typography, and imagery. Koto departed from the unidimensional and oversaturated approach to the graphic language which is so typical for the technology and streaming world. This resulted in “a style appealing to movie lovers and essentially feels like Netflix”. And…

The The peacock’s current image as we know it today appeared in 1986, designed by the Chermayeff & Geismar studio. That rebranding also brought the NBC lettering executed in a corporate typeface based on the Futura font family. While the new version retains traditional coloring, its distinction lies in a bit different design of the peacock and a new font for the “NBC”. The previous facelift of the NBC logo was in 2013. The network, like many other companies at that time, aimed to maintain communications via a brand identity with such visual effects as glossiness, shadowing, and pseudodimensionality. However,…