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On the 10th of October the logo for the upcoming Stadium Series was revealed by the NHL. The first game of the season is scheduled on the 15th of February 2020. This time the Colorado Avalanche, the host of the competition, will face off with the Los Angeles Kings at the Falcon Stadium. As the central element of the 2020 Stadium Series logo it’s chosen an image of the Cadet Chapel, located on the Air Force Academy campus. In the upper right corner there’s pictured a jet, flying over the Chapel, one more indication on the host of the forthcoming significant…

Established in 1928, Real Valladolid is one of the prominent football clubs in Spain. The team have played in Real Valladolid’s new crest is only a part of a comprehend rebranding carried out by the London-based design agency FutureBrand. It includes multiple details and nods referring to the city of Valladolid, such as the new corporate typography called Pucela after the city’s nickname, or the revamped color gamma with the yellow-and-red flame connected with the history of Valladolid. Since its inception, Real Valladolid has used a crest similar to the coat of arms of the city. Although the emblem was…

This April, LG Electronics The overall task of Wolff Olins was to fully reimagine the entire range of the brand’s visual assets, including physical carriers, digital apps, and promo activities that could be harmoniously suited to each other and, most importantly, the recognizable LG character. As Tom Carey, the studio’s creative director, says, the company’s look is more people-oriented, as it doesn’t just tell you about a brand from which you can get this or that appliance but adds some warmth and vividness that will guide customers through LG’s experiences. This concept gave new perspectives on the principles and philosophy…

Last weekend, Elon Musk announced “Not sure what subtle clues gave it way, but I like the letter X”, Musk posted on Twitter (or X.com?), while Twitter’s CEO Linda Yaccarino shared a photo with a big “X” projected on the company building. The letter is already displayed on the website, instead of the bird. Musk also said the logo is not final, and it can be “polished” in the near future. Indeed, the presented X logo is quite generic, distinguished only by a double line in the left-to-right stroke. People on the web noticed that the “X” is identical to…

One of the oldest art schools in the United States, the Massachusetts College of Art and Design (MassArt), is going to launch its own museum. The MassArt Art Museum, or MAAM, is planned to be opened in February 2020 on the territory of the college campus. Projected as a “kunsthalle”, a museum without a permanent collection, MAAM, according to Lisa Tung, MassArt’s executive director, will be a unique gallery for the contemporary art in Boston, a place where visitors will be able to see the works of modern artists. Forming MAAM’s identity, the administration of MassArt started collaborating with the…

Headquarted in Shakopee, Minnesota, Open Systems Inc., a software company known for its ERP solutions, has carried out a rebranding and changed its name to Open Systems Adaptable Solutions (OSAS). With the new identity, it is also going to present an updated line-up of software products.   The new name has certainly been backed with a new logo. It features the all-caps sans-serif lettering “OSAS” with the “O” looking like a sphere due to a bit curved stripe. According to a statement released by the company, while unveiling its new brand, OSAS shows an aspiration to continue supporting innovative businesses…

One of the leading TV networks in the UK, ITV was launched in 1955, with the idea to break the monopoly of BBC at that time. Over four decades after that, the network had been operating separate TV companies which shared common programs and series, having, however, each its franchise. Now, after several mergers and acquisitions, these fifteen regional franchises are owned by two networks: STV which broadcasts in Scotland, and ITV for the rest of the UK. The journey of the network has been full of TV hits, like The Saint, Mr. Bean, and Downton Abbey. ITV has also…

Since 2018, the legislature of Utah has been working on creating a new design for the state flag. The lawmakers who initiated the redesign process argue that a new flag will improve the spirit of the Utah community, helping people identify themselves with the state. Last year, a task force was established after the members of the state’s House of Representatives had lively discussions to revise or completely change the flag. The ongoing redesign process is supervised by the Utah Department of Cultural & Community Engagement (DCCE) and supported by the Office of Governor Spencer Cox. The project launched under…