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The The peacock’s current image as we know it today appeared in 1986, designed by the Chermayeff & Geismar studio. That rebranding also brought the NBC lettering executed in a corporate typeface based on the Futura font family. While the new version retains traditional coloring, its distinction lies in a bit different design of the peacock and a new font for the “NBC”. The previous facelift of the NBC logo was in 2013. The network, like many other companies at that time, aimed to maintain communications via a brand identity with such visual effects as glossiness, shadowing, and pseudodimensionality. However,…

Initially launched as a Christian TV channel in 1978, the INSP network has transformed into a digital broadcaster over the last decade. With a rebranding in 2010, the network switched to new programming oriented to the family values, introducing a new logo and adopting its current name. A couple of weeks ago, INSP changed its visual identity again, reflecting its western-based programming. The previous INSP logo, launched almost 12 years ago, represented a yellow arc over a lowercase wordmark. Although it was a laconic emblem, it still had an unclear meaning, having a weak connection with the network’s main entertainment…

In February, we could see an So, the mark says goodbye to the chrome-like emblem which was introduced in 2008. Instead, href=”https://www.picpapa.com/dacia-logo”Dacia will use a symbol made up of the abstractly stylized letters “D” and “C”. The geometric typography, purposely diminished, reflects Dacia’s essence and designates the most important things in the car industry, according to the company. The merging letters convey the feeling of movement due to their arrow-like shape. Earthy colors will prevail in Dacia’s visual identity. The green khaki is chosen as the main brand color. It is intended to emphasize the “street spirit” of the mark…

Mark Zuckerberg’s Meta continues developing the Facebook brand, this time by adjusting the visual design of the social network. The change in colors, signs, as well as the logo,has to “provide a faultless and fresh Facebook”, as a Meta design team posted in the corporate blog. And this is only the first stage of a renovation aiming to create an integrated identity for the whole platform. In this first step, the company presented a new version of the Facebook logo, including a redesigned font for the wordmark and a wider color palette that revolves around a fresh shade of blue….

Verbit, a company that provides automated transcription and captioning services, recently underwent a logo change. Some people are wondering what is behind the change and what it means for the company. Let’s take a look at the old logo and the new logo and discuss the reasons behind the change. Why do Companies Change Their Logo? A The old logo was a wordmark with the company name in all lowercase letters. The wordmark was simple, with a sans-serif font. The old logo was clean and modern, but it lacked personality. The New Logo The new logo is a wordmark with…

New Zealand Post, a state-owned post enterprise of New Zealand, has updated its visual identity as a part of its new corporate structure. Some products and delivering services of the company, including NZ Post, CourierPost and Pace, have been united into a single division under the brand NZ Post. Until recently, the post services, included in the New Zealand Post’s service package, have been offered under different brands as a result of acquisitions and launches of some businesses. According to the company, it has long aimed to unify and simplify the look of its services. The enterprise’s logo, presented as…

There are a lot of institutions in Cologne, Germany, whose logos depict the famous Cologne Cathedral – from the city’s administration to the fire department. The cathedral’s two towers are just omnipresent in the Rhineland’s capital. One more “Domspitzen” logo appeared a few days ago, and this is the first-ever logo of the Cologne Cathedral itself. Exactly three years ago, the Archdiocese of Cologne, that is a managing body for the cathedral, announced a competition for a corporate design which was won by the design agency Jäger&Jäger. Starting in late 2019, the agency has recently presented the result of its…

It turned out to be that The unifying design motifs are Google’s four-color scheme and the color overlapping in the corners of the icons that makes them perceived a bit three-dimensional, albeit it doesn’t eliminate the flat look in general. Also, we can notice that the corners themselves have grown more rounded. This is particularly evident in the Google Drive logo. In addition, it is the only emblem of the five which maintained a three-color palette (yellow-green-blue) in its previous version, and adopted only a red corner in the new iteration. At the same time, the most changes can be…