Blog

Founded in 1963, the American Library (formerly known as the 2nd Air Division Library) is an institution established to honor the US Air Force troops who fought in Europe during WWII. Located in Norwich, UK, the library contains a collection of materials dedicated to the USAF, American relationship with Britain and American culture in general. Adopting its current name, the American Library was looking to a new visual identity as well. The institution’s brand, including a logo, printed materials and some merchandise, was renovated by The Click, a Norwich-based design studio. In the brand creation, the designers started from the…

Established in 1927, Cats Protection (formerly Cats Protection League) is one of the oldest animal care organizations in the United Kingdom. The charity’s mission includes rescuing and finding homes for homeless cats, supporting the neutering of cats, and raising awareness of cats and ways to take care of them. By updating its visual identity, which was fulfilled by the London-based design studio Lukecharles, Cats Protection hopes to tell about its values in a more clearer way, armed with a new and ambitious strategy. The charity’s old logo featured a depiction of a cat in the manner of a child’s drawing….

Launched in 2001, Vonage is an IT-company providing communication services via the Voice over Internet Protocol. It has over 2.5 million users in the US, UK and Canada. Unlike the similar companies, Vonage provides its customers with special adapters that, while connected to Internet, allow to use ordinary phones as VoIP-phones. Not exactly a successful IPO and several lawsuits over patents led the company to a B2B strategy. Changing its business policy, it introduced new services improving interacting of different enterprises and their clients. Along with technical innovations, Vonage is renewing its identity now. The new look of the company…

At a special meeting, the Czech car brand Based on its “Next Level – Škoda Strategy 2030” published last year, the automaker has presented a fresh version of its visual identity. As the car industry is undergoing big changes, Škoda, according to the company’s CEO Klaus Zellmer, is facing new conditions, accelerating the development of the technology for e-mobility, software-supported vehicles, and customer-oriented solutions. By 2026, the company is going to launch three pure EV’s. The marque’s VISION 7S concept research gives a look at one of the models, first showing Škoda’s future branding. So the changes in the corporate…

Winnipeg, the capital of the province of Manitoba, Canada, is presenting itself as a tourism brand with a new visual identity. The “Place Brand” was created to increase the attractivity of Canada’s seventh largest city. Launching a new brand, the economic development department of the metropolis with a population of 700,000 is aiming to promote the tourism sector and make the city “more attractive for investors and talents”, according to an official statement. Based on market research and a survey among local residents, companies, and other stakeholders, a proper brand concept was developed, named “Winnipeg: Made from what’s real”. Explaining…

The Monterey Bay Aquarium, located in Monterey, California, is one of the leading environmental, educational, and research institutions in the U.S. Opened in 1984 in a former industrial building, the public aquarium is home to a large number of sea creatures, providing its visitors with an amazing and educational experience. Apart from showcasing its natural collection, MBA is actively involved in ocean life protection, conducts research in the field of sea biology, and develops educational programs that address environmental issues threatening the ocean. Approaching its 40th anniversary, the institution is currently refreshing its visual identity, collaborating with branding specialists from…

Established in 1951, Liberty Travel is a travel and cruise company that, from its beginning, pioneered in offering transportation, hotel accommodation and other services for a single price. The company’s service and pricing innovations made traveling more affordable not only for the wealthy, but also for ordinary people. While going to celebrate its 70th anniversary next year, the agency has unveiled a new logo paying tribute to its heritage. Although Liberty Travel is now headquartered in Montvale, New Jersey, it started from an office in New York’s Time Square. These are its roots and connection with New York the company…

The iconic Warner Bros. shield is changing again. This time, the redesign anticipates the revision for the whole WB brand family. The new version of the While the previous design was developed by Pentagram just three years ago, the current rebranding has been carried out by the design agency Chermayeff & Geismar & Haviv. The logo update won’t seem so surprising though if we remember that the movie giant is celebrating its centenary this year. Back in 2019, the total debt of AT&T, Warner Media’s owner, was enormous. The company was revising its business portfolio, with the emerging HBO and…