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Milwaukee Brewers will have updated logo and uniform for the new MLB season – rumours
Milwaukee Brewers will have updated logo and uniform for the new MLB season – rumours

It’s leaked to the net that the Major league baseball team The new logo is presumably be a return to the team’s past, in the refreshed design it will be used a stylised symbol, which represented the club during the period of 1978 – 1993 years. The old mark is special to the team because the Brewers had it since their early days.   The main elements of the old logo — a classic baseball glove and a ball will get a new life. They will be placed inside a blue cap together with the morphed letters “m” and “b”….

AT&T and Discovery present merged Warner Bros. Discovery logo
AT&T and Discovery present merged Warner Bros. Discovery logo

Last month, The name and visual identity for the company were presented by Discovery’s CEO David Zaslav, who will also be the head of the emerging venture. Warner Bros. Discovery’s logo represents a 3D wordmark designed in gold which is associated with the iconic WB shield. It is complemented with the slogan “The stuff that dreams are made of”, a phrase taken from the 1941 href=”https://www.picpapa.com/discovery-logo”Warner Bros. movie “Maltese Falcon” – this is an additional respectful nod to the rich heritage of the studio, giving a hint what we should expect from the company. While the emblem’s design has already…

Eurostar: How to transform a symbol into a flexible design system
Eurostar: How to transform a symbol into a flexible design system

Launched in 1994, Eurostar is a pioneer brand involved in international high-speed railway transportation. Its network connects the United Kingdom, France, Belgium, the Netherlands, and more recently Germany. This year, the company is undergoing a rebranding after a merger with Thalys, a high-speed railway provider that connected Paris and Brussels. The prominent DesignStudio developed a new look for Eurostar, having made a great job, completely changing the visual identity of the company. The project was based on a new concept named Spark which comes to life under the motto “Spark new experiences” and puts forward a new symbol replacing the…

Formula E gets a new visual identity
Formula E gets a new visual identity

Launched in 2014, Formula E is a motorsport championship for electric cars. Early this year, the competition announced that it would introduce new Gen3 cars for the 2022/23 season. These vehicles are expected to have a capacity of 350 kW (470 hp). The technical update will be accompanied by some other renovations like recharging pit stops and new tires from The Formula E new look is based on the “torque loop” representing the “excitement and energy” of the championship. The loop motif also supports new typography and the design for the news section of the brand. Formula E has kept…

Visa brings evolutionary changes into its brand design
Visa brings evolutionary changes into its brand design

The payment services provider Seven years ago, Visa used the start of the Olympic Games (the company has been “a global Olympic partner” for a long time) to alternate its trademark. And the changes, unveiled a few days ago, partly bring back the Visa design which was used before 2005, including the tricolor card symbol as an addition to the main logo. The Visa wordmark itself received a new shade of blue. Visa’s renovated brand identity is a part of the company’s global marketing campaign launched at the start of the 2020 Tokyo Olympic Games. The Meet Visa campaign focuses…

French top basketball league introduces new, unique logo
French top basketball league introduces new, unique logo

The Ligue Nationale de Basket, the top tier of men’s professional club basketball in France, has updated its visual identity. According to an official press release, the new look of the league aims to underscore its ambition to become “a reference basketball league in Europe” by 2030. Established in 1987, France’s national basketball league comprises 36 teams split into two divisions: Pro A (Betclic Élite) and Pro B. Moreover, the organization annually hosts competitions such as the Leaders Cup, Match des Champions, and the LNB All-Star Game. Interestingly, this is the first rebranding for LNB since the league’s inception. The…

Soccer and the City
Soccer and the City

As the Major League Soccer announced its plan to expand to 30 teams last year, St. Louis has been preparing to launch its own expansion team. Initially, it was planned that a team from St. Louis would join MLS in 2022, but due to the coronavirus pandemic and the delay in the construction of the St. Louis soccer stadium, it may start playing in the league only in 2023. Waiting for the franchise’s debut in MLS, the ownership group has unveiled the club’s name and logo. St. Louis City SC, the name for the team, was chosen in a vote…

Waterloo Siskins change their look
Waterloo Siskins change their look

Founded in 1937, the Siskins, based in Waterloo, Ontario, are considered as one of oldest junior hockey teams in Canada. With winning the 2019 Sutherland Cup, the team seem to come back to the top positions of the Greater Ontario Junior Hockey League. Recently, the Waterloo Siskins have rebranded themselves as the Kitchener-Waterloo Siskins. Waterloo, the team’s home town, is adjacent to the city of Kitchener, and both of them are often referred as “KW” or “Twin Cities”. Until recently, Kitchener had its own junior hockey team called the Dutchmen that, however, eventually moved to the neighboring town of Ayr…

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