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Established in 1985, Massimo Dutti is a Spanish fashion brand that operates 782 stores in 72 countries. The company belongs to the Inditex Group, which also owns such popular brands as Zara, Pull&Bear, and Bershka. Massimo Dutti is known for its collections of women’s and children’s clothing, as well as perfumes. Rebranding itself with a new strategy, the brand has updated its image, including a new logo that can already be seen on the official website and social media. In November 2023, Inditex presented a new Massimo Dutti store model with a modern interior design, new sets of services, and…

Ahead of its third season, the National Indoor Soccer League has unveiled its new logo, which makes the image of the competition more individual and celebrates its efforts to develop professional indoor soccer nationwide. Indeed, the new logo of NISL is the next step in its branding, compared to the league’s old emblem, which resembled the logos of the The presented logo demonstrates a totally different design and looks like a crest, which is more in accordance with the design traditions of soccer and other team sports. The shield is distinguished by a stylized, cornered shape and thick lines, featuring…

Last week, Elon Musk announced in his tweeter that Judging on the Cybertruck logo, the car might be named CYBRTRCK as the lettering lacks the “E” and “U”. Anyway, as if inspired by sci-fi movies, the badge looks quite stylish and futuristic while each letter is drawn with just a couple of strokes. Such a design reminds the SpaceX logotype with its broken lines, conforming much to the spirit of Tesla. Whether a badge like that will appear on the front or rear end of the truck or not, the trademark is certainly an excellent example of Tesla’s creativity and…

The The peacock’s current image as we know it today appeared in 1986, designed by the Chermayeff & Geismar studio. That rebranding also brought the NBC lettering executed in a corporate typeface based on the Futura font family. While the new version retains traditional coloring, its distinction lies in a bit different design of the peacock and a new font for the “NBC”. The previous facelift of the NBC logo was in 2013. The network, like many other companies at that time, aimed to maintain communications via a brand identity with such visual effects as glossiness, shadowing, and pseudodimensionality. However,…

Founded in 2016, Linktree has unveiled a new logo which, however, is only a surface layer of an interesting rebranding as the brand has entirely been renovated. Having a moving-centered visual language, the company’s updated look is flexible and adaptable, and that can be seen in the whole identity of Linktree, including new typography and a fresh color palette. The rebranding is a result of the collaboration of Linktree’s in-house design team and the New York-based design studio Collins. Previously, the Linktree logo was composed of a wordmark in black font and a special symbol formed as three arrows or…

Three years ago, Chip and Joanna Gaines, who hosted the Fixer Upper series on the DIY Network, announced they would launch a new broadcasting company in cooperation with Named after the previous company of Chip and Joanna they have in Waco, Texas, the Magnolia Network will carry a refreshed programming, focusing on documentary series related to home repair and renovation. The network will broadcast under an original visual brand connected with the Gaines’ agricultural business in Texas. The visual identity for the Magnolia Network was created by the New York-based design agency Loyalkaspar that has a lot of experience in…

It seems that time has come for The brand’s slogan “Citroën, inspired by you” has also been removed. Spots are added to Citroën’s francophone Twitter that features a monochrome animated version of the chevrons. Citroën hasn’t published an official press release on the redesign yet. And it is certainly worth to be reported as it concerns not only the trademark, but also the wordmark. . The trademark introduced in 2016 and the wordmark that has been used since 2009 are giving way to a flat “double corner” sign as well as an all-caps lettering in the corporate typeface Citroen. The…

The world of textiles is not just about patterns and prints; it’s a realm where designers and artisans work meticulously to impart a unique character to their creations. Through the use of color, texture, and form, a piece of fabric can tell a story, evoke emotions, and represent a distinct identity. Central to this narrative is the personalized touch that defines a brand or an individual’s style. A custom hang tag with a logo can be an integral element of this expression, acting as the finishing touch that communicates more than just the name—it can signify quality, creativity, or heritage….