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The world’s oldest European football organization, the Football Association of England has launched a new brand reflecting its aspiration to unify all levels of the sport – from the managing bodies to the ordinary players. Named England Football, the new brand was visually designed by Matta, a design studio from London. Inspired by the Royal arms of England and the FA crest, the England Football logo depicts a lion, lioness and cub. According to Louis Swann, Matta’s creative director, this has to symbolize men’s teams, women’s teams and youth teams. The emblem’s red color, which is described as “striking red”,…

The Crusaders, who were winners of Super Rugby for 10 times, have unveiled a new logo. The renovation of the club’s badge is said to be driven by the terror attack on the Al Noor mosque in Christchurch this March. The Crusaders’ previous logo featured a knight with a sword, and many people believed that it should be replaced as the crusader may be associated with the religious enmity between Muslims and Christians in the Middle Ages. Also, there were propositions to change the team’s name but this idea hadn’t found much support. For the new emblem of the Crusaders,…

Over the last couple of weeks, people on the web have been discussing a photo of a pre-match jacket with an allegedly new logo of The new Inter logo retains the overall design of the team’s traditional symbolism, that appeared with the club’s founding in 1908, as it features the interlacing “I” and “M”. However, it lacks the current emblem’s “F” and “C” standing for “Football Club”, and that may be a hint that Inter Milan can really be renamed. While team’s full name in Italian is now Football Club Internazionale Milano, it’s not ruled out that its short version,…

The logo of The package design got simpler, showing off a minimalistic style. The same goes for the new 7Up logo which has graphically become flatter in a way, getting rid of some elements, like the green bordering of the 7. Remarkably simplified, the outline of the digit now has less crookedness, which was previously emphasized by the roundness of the corners. So it feels more solid and vigorous, with sharper corners and straighter lines. However, the roundness was changed to a different design solution – a shadowing that is in accordance with the brand’s new color palette and reinforces…

Getting ready to relocate to the Intuit Dome in Inglewood, California for the upcoming season, the Los Angeles Clippers are embarking on a new chapter in their history. Concurrently, the NBA franchise has unveiled an updated visual identity. Previously considered outsiders in the National Basketball Association, the Clippers struggled to secure playoff berths until a significant shift occurred in 2014. This transformation transpired when the team was purchased for $2 billion by former Microsoft CEO Steve Ballmer. Subsequently, the Clippers have emerged as formidable contenders in the Western Conference, earning spots in the NBA championship series. The refreshed Clippers’ identity…

Acquired by Joseph Tsai in 2019, WNBA’s New York Liberty started new era in its history. For the 2020 season, the team have moved to the Barclays Center in Brooklyn, sharing the arena with the Brooklyn Nets that are owned by Tsai as well. Recently, Liberty’s renovations has been supplemented with a new logo. This is the first emblem update since the team’s inception in 1997. According to an official press release, the new logotype unites the past and the future as it symbolizes the heritage of the Liberty and New York City and, at the same time, reflects the…

The British Broadcasting Corporation has updated its logo. However, the new iteration hardly shows considerable changes. The slight redesign of the In fact, this design has already been used on the corporation’s streaming service BBC Select launched in the US and Canada this February. However, the innovation went unnoticed then. Although BBC’s representatives said that the costs of the redesign were not so significant as it is supposed to be, the refreshed logo with its minuscule changes was stigmatized as a waste of taxpayers money. It was also named a bad parody of the current emblem. At the same time,…

After the tragic accident in which the Kobe Bryant was killed along with his 13-year-old daughter and seven other people in a helicopter crash on January 26th. He finished his career in 2016 after being the key player of the Lakers for 20 years. Bryant assisted much his team in winning the NBA Finals for five times, and also was a two-time Olympics champion as a member of the US national team (2008 in Beijing and 2012 in London). The current href=”https://www.picpapa.com/nba-logo”NBA logo was created by Alan Siegel in 1969. According to the designer, while creating this iconic emblem featuring…