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On February 25th, While the logo was announced ten month ago, and its details have been kept a secret during this time, it will mark the hood of the Peugeot 308 that is going to be presented in March. According to the company, the emblem was influenced by the logo of the 404, which was produced in the early 1960s, and especially by that one noticed on the e-Legend concept the manufacturer presented at the 2018 Paris Auto Show. Peugeot has saved the overall design of the lion, but it has abandoned the detailed forms, giving the emblem some dynamic…

In 1935, British writer and publisher Michael Joseph founded his own imprint and named it after himself. 50 years later, Michael Joseph Ltd, along with some other British and American imprints, was bought by Penguin Books, a prominent publishing house where it has received a leading role as a division specializing in lifestyle books, detective stories, memoirs and women’s fiction. To refresh Michael Joseph’s look, Penguin hired Mother Design which created a brand identity emphasizing the imprint’s heritage and individuality. Since its founding, Michael Joseph used a mermaid logo that appeared in several iterations over fifty years until the company…

Inner West Council was formed four years ago after a merger of three councils located in the western region of the Sydney metropolitan area. Right after its forming in 2016, the council adopted an interim logo, planning to create a more consistent identity in the future. Recently, it has finally presented a new logotype that, however, has been severely criticized by the local residents saying it is a waste of money as it cost $90,000.   According to an official statement on the Inner West Council website, the work on the new look began two years ago. The development group…

As Qatar prepares to host the first FIFA World Cup in the Middle East and Arab world, the 2022 FIFA World Cup countdown is on, and excitement is building across the country. The tournament will be hosted by five cities and eight stadiums across Qatar, with the final at the Lusail Stadium in Doha. The opening game between Qatar and Ecuador will take place on November 20. The event has already generated huge interest across the region, with more than a million tickets sold within hours of going on sale. Moreover, online fans around the globe are actively seeking platforms…

Established in 1842, the New York Philharmonic is the oldest orchestra in the United States. Celebrating its 180th anniversary this year, the musical collective is changing its look again. Like New York City, New York Phil is constantly renovated, as an official press release says. The latest NYP visual identity update was six years ago when the orchestra marked 175 years of its journey. Now, the anniversary renovations also include the reconstruction of the David Geffen Hall which is a home for NYP. So, the orchestra opens a new chapter in its history. This attempt, as it is called in…

Located in Brownwood, TX, the Howard Payne University has updated its visual identity including a workart of its yellowjacket mascot and an emblem for the institution’s sports department. The redesign comes as a result of the collaboration of the HPU community and local designers. The work on HPU’s new identity started early this spring and involved a focus group including professors and students who shared their opinions on how the university’s brand should look like. At the beginning of the fall semester, the designing team, led by graphic designer Jarvis Green and HPU’s vice president Kyle Mize, presented the final…

Acquired by Joseph Tsai in 2019, WNBA’s New York Liberty started new era in its history. For the 2020 season, the team have moved to the Barclays Center in Brooklyn, sharing the arena with the Brooklyn Nets that are owned by Tsai as well. Recently, Liberty’s renovations has been supplemented with a new logo. This is the first emblem update since the team’s inception in 1997. According to an official press release, the new logotype unites the past and the future as it symbolizes the heritage of the Liberty and New York City and, at the same time, reflects the…

Picture a casino: the flashing lights, the whirl of the roulette wheel, the swish of cards being dealt. Now, try picturing it without a logo. It’s hard, right? Logos are the visual shorthand for any casino. They’re not just decoration – a great casino logo builds excitement and trust and gives a glimpse of the experience you’re offering players. With online casinos exploding in popularity, logo design has never been more important. You need something that pops on a tiny phone screen while still looking sharp on billboards and merchandise. Let’s break down what makes an iconic casino logo and…