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1694 – The Art of Crafting Memorable Logos: Graphic Design Jobs in Branding
1694 – The Art of Crafting Memorable Logos: Graphic Design Jobs in Branding

All the most popular businesses in the world have had one thing in common; a fantastic, eye-catching logo. These logos have helped make the most basic of companies become a recognizable figure in the people’s eyes. This is all thanks to the wonderful work of graphic designers. There are many variations to a graphic designer that can come in handy when making logos. There is so much work for graphic design Montréal since many artistic set pieces can be found there. You could also find industrial design remote work if you prefer to not travel. Most of these jobs can…

Lancia rolls out a Progressive Classic logo anticipating a revolutionary design for its cars
Lancia rolls out a Progressive Classic logo anticipating a revolutionary design for its cars

The Italian sports car brand Lancia opened a new chapter in its history at the Lancia Design Day couple of days ago, when presenting an updated logo, a whole design language for its cars, as well as a concept called Pu+Ra Zero representing an integrated style of the brand’s future models. The “e-mobility era” emblem is mainly based on Lancia’s 1957 logo. It is said to rethink the seven previous versions, hence being named Progressive Classic. Pu+Ra, the name of Lancia’s design language, stands for “Pure and Radical”. It can be associated with the soft and sleek forms of the…

Omlet: Tender loving care for animals
Omlet: Tender loving care for animals

Founded in 2004, Omlet is a British brand involved in the production of various breeding and care devices for chickens, rabbits, guinea pigs, and other domestic animals and pets. In fact, the business originated as a graduation project by four students at the Royal College of Arts in London, UK. They started with a chicken coop model called Eglu, which has already sold 150,000 units. Omlet’s success is rooted in research that addresses questions like “Can my chickens go outside while I stay indoors?”, “How high can my cats climb?”, or “Is this rug truly comfortable for my dog?”. These…

Brazil restores its iconic country brand under Lula’s presidency
Brazil restores its iconic country brand under Lula’s presidency

The Brazil brand comes back to the iconic design of 2005. The relaunch includes a campaign to reposition the brand and announce some plans in the new political cycle. Its main goal is to present Brazil as a multinational and multicultural country made up of different forms, ecosystems, rhythms, and colors. A country with clear prospects, which aspires to confirm its commitment to stable development. In this new stage, the Brazil brand is abandoning “nationalism” in terms of visual identity, which has been over the last four years under the rule of Jair Bolsonaro – a fact that may become…

Crusaders replace their emblem after the terror attack in Christchurch
Crusaders replace their emblem after the terror attack in Christchurch

The Crusaders, who were winners of Super Rugby for 10 times, have unveiled a new logo. The renovation of the club’s badge is said to be driven by the terror attack on the Al Noor mosque in Christchurch this March. The Crusaders’ previous logo featured a knight with a sword, and many people believed that it should be replaced as the crusader may be associated with the religious enmity between Muslims and Christians in the Middle Ages. Also, there were propositions to change the team’s name but this idea hadn’t found much support. For the new emblem of the Crusaders,…

Clothing brand Eddie Bauer modernizes its identity with new symbol
Clothing brand Eddie Bauer modernizes its identity with new symbol

In 1920, inventor and outdoor enthusiast Eddie Bauer launched his first store under the name “Eddie Bauer’s Tennis Shop” in downtown Seattle. Now, over 100 years later, the brand bearing his name is known as a large clothing chain with nearly 400 locations in the United States, Germany, and Japan. Recently, Eddie Bauer has updated its visual identity, abandoning its traditional signature-based logo, as did Johnson & Johnson not so long ago. The history of the retailer had some remarkable events that influenced, in a way, the brand’s new look. In 1936, Eddie Bauer invented and patented the Skyliner, a…

Energy brand OVO presents new visual identity by Wolff Olins
Energy brand OVO presents new visual identity by Wolff Olins

Established in 2009, OVO Energy is a British company involved in energy trading. Over the first decade of its existence, the enterprise had demonstrated steadfast growth with some business acquisitions, especially compared to other smaller energy companies in the UK. However, the economic and political turbulences of the past few years have had a rather negative impact on the business. So, hoping to straighten things out, OVO Energy has carried out a rebranding, assisted by Wolff Olins. Creating a new look for OVO, the design studio tried to highlight the company’s relationships with its customers. In the original branding, it…

Italian Football Federation receives new logo
Italian Football Federation receives new logo

This week, the Italian Football Federation (FIGC – Federazione Italiana Giuoco Calcio) has rolled out its new logo at a special presentation event in Milan. The old emblem introduced in 2017 will stay in use but not as an official symbol of the union. The shield logo adopted four years ago has so far served as an insignia for both the federation and national team. Since now, as FIGC declared, the two bodies will use different visual identities. While the previous logo will be reserved for the national teams, the institution will appear in public with a round emblem. ….

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