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Last year’s winners of the MLS Cup and US Open Cup, the The crest of the Columbus SC features a big white letter “C”, symbolizing its original name and home city. Formed like a shield, it is distinguished with swallowtail bottom, referring to the flag of Ohio. The burgee logo is also accompanied by the letterings “Columbus” on top and “SC” between the lower ends. It retains the team’s traditional colors through the black background and yellow bordering. Apart from the main emblem, the Columbus SC also presented alternate symbols for the team including a checker flag formed like the…

Last year, technology company Match Group replenished its dating app family, which includes Stir’s campaign, according to a press release, will include posters featuring real single parents. Such storytelling with playful slogans is going to encourage other single people with kids to find a match. The campaign emerges alongside the online service’s fresh branding, created by the New York-based studio The Working Assembly, which includes a new app design as well as a new logo distinguished by flexible and fluid graphics. Although the original Stir logo was executed in a rather kinky style, characterized by sharp angles and curved lines,…

The Louisville City FC unveiled a new logo this Monday. The team also changed its colour scheme in new design to white, gray and black shades, complementing the trademark purple hue. Besides, the primary crest included main elements from Louisville’s city flag, such as the circle of stars and the fleur de lis. According to the team president Brad Estes, one of the rebranding aims was to pay homage to the city, while trying to create a new look that will be bright and clear. Moreover, the updated crest was an additional sign of the club’s continued growth and achieved…

Although Middleburg has population of only 673, it is quite a renowned site in the United States. In 1863, the town was a place of two combats between Confederate troops and the Union Army’s cavalry. In the early 1900s, Middleburg grew popular among enthusiasts of horseback riding and foxhunting and eventually received the title of the Nation’s Horse and Hunt Capital. That’s why the horse and the fox had become the main candidates to be depicted on a new town logo. The rebranding was initiated in 2018 by the Town Council hoping that some refreshments of the Middleburg’s image will…

Getting ready to relocate to the Intuit Dome in Inglewood, California for the upcoming season, the Los Angeles Clippers are embarking on a new chapter in their history. Concurrently, the NBA franchise has unveiled an updated visual identity. Previously considered outsiders in the National Basketball Association, the Clippers struggled to secure playoff berths until a significant shift occurred in 2014. This transformation transpired when the team was purchased for $2 billion by former Microsoft CEO Steve Ballmer. Subsequently, the Clippers have emerged as formidable contenders in the Western Conference, earning spots in the NBA championship series. The refreshed Clippers’ identity…

Over the last couple of weeks, people on the web have been discussing a photo of a pre-match jacket with an allegedly new logo of The new Inter logo retains the overall design of the team’s traditional symbolism, that appeared with the club’s founding in 1908, as it features the interlacing “I” and “M”. However, it lacks the current emblem’s “F” and “C” standing for “Football Club”, and that may be a hint that Inter Milan can really be renamed. While team’s full name in Italian is now Football Club Internazionale Milano, it’s not ruled out that its short version,…

As part of the preparation for the United States Semiquincentennial, the nation’s 250th anniversary to be celebrated in 2026, the America250 Commission has unveiled a special logo for this event. Created by the prominent design studio Chermayeff & Geismar & Haviv, the anniversary symbol aims to “help people engage with a national celebration at a crucial moment.” It is worth mentioning that the presented design is not the first attempt at creating a Semiquincentennial logo. In 2022, the organizational commission adopted an emblem featuring the number 250 in a currency-style typeface. However, this design was later deemed unsuitable for display…

The collapse of the Premier Hockey Federation in July 2023 was a disappointment for many fans. Fortunately, a month later, the league’s former players and managers were able to agree on creating a new women’s hockey competition under the name of the Professional Women’s Hockey League. PWHL will include six teams from the United States and Canada, with the inaugural match scheduled to take place in January 2024. As part of the launch preparations, the new league has recently unveiled its logo. The fact that PWHL is a new competition gives it some advantage in terms of branding, as it…