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Logos are very important for giving platforms, apps, and services their unique identities in the ever-changing world of educational technology. As we dive into the ever-changing world of logo creation, it’s important to know how it all began, what the current trends are, and what the experts think will happen in the future. Why It Is Important for Students to Do Research on Logos Logos research is important for students because it is a basic part of both academic and professional growth. When students learn more about logo creation, they not only get a better sense of how to communicate…

The Japanese premium car brand The design embodies the Japanese concept of Ma, a philosophy that is concerned with a space between things. Unlike the Western concept of minimalism, Ma exploits the empty space to maintain a balance between the elements. The rebranding was carried out by the Toronto-based studio Bruce Mau Design. This is the fourth iteration of the Infiniti logo since the brand was launched in 1989. The visual metaphor behind it is the infinite road to the horizon which becomes clearer with the separation of lines. Compared to the previous version, the new emblem is drawn with…

CSS Insurance, the largest insurance company in Switzerland, has updated its look. While currently being on the rise, the company is seeking to accent its new role as a partner of health care institutions, using its new visual identity. Established in St. Gallen in 1899, CSS now provides its services to over 1.6 million people. As the company claims, it is the leader of the Swiss insurance market. A few days ago, the enterprise announced it would act under a new logo and brand identity, aiming for continuous changes. According to a press release, CSS initiated its transformation from “a…

As Qatar prepares to host the first FIFA World Cup in the Middle East and Arab world, the 2022 FIFA World Cup countdown is on, and excitement is building across the country. The tournament will be hosted by five cities and eight stadiums across Qatar, with the final at the Lusail Stadium in Doha. The opening game between Qatar and Ecuador will take place on November 20. The event has already generated huge interest across the region, with more than a million tickets sold within hours of going on sale. Moreover, online fans around the globe are actively seeking platforms…

Founded in 1835 by Sir Henry Thomas De la Beche, the British Geological Survey is the world’s oldest institution for geoscientific researches. The organization’s competences include giving advices to the government of the United Kingdom on all issues of the geological science, and also informing people about matters of geology. To refresh its look, the BGS has recently rolled out a new visual identity that, according to a press-release, is intended to reflect a safer environmental future. To draw up its new brand, the BGS collaborated with ThreeRooms, a Nottingham-based design agency, that had excellently figured out the way to…

A brand is not only the product and label offered, but also the combination of all the visual components including the color palette, font, and the logo itself. In other words, a brand is the shell, the face of your business. People’s willingness to interact with you will depend on it since it’s the main indicator of uniqueness and personality. In today’s market, customers get exposed to new brands daily, so the logo has become a crucial part of the brand, as it works as a trigger for clients. A lot of brands fail to compete precisely because of their…

In 1935, British writer and publisher Michael Joseph founded his own imprint and named it after himself. 50 years later, Michael Joseph Ltd, along with some other British and American imprints, was bought by Penguin Books, a prominent publishing house where it has received a leading role as a division specializing in lifestyle books, detective stories, memoirs and women’s fiction. To refresh Michael Joseph’s look, Penguin hired Mother Design which created a brand identity emphasizing the imprint’s heritage and individuality. Since its founding, Michael Joseph used a mermaid logo that appeared in several iterations over fifty years until the company…

Although Middleburg has population of only 673, it is quite a renowned site in the United States. In 1863, the town was a place of two combats between Confederate troops and the Union Army’s cavalry. In the early 1900s, Middleburg grew popular among enthusiasts of horseback riding and foxhunting and eventually received the title of the Nation’s Horse and Hunt Capital. That’s why the horse and the fox had become the main candidates to be depicted on a new town logo. The rebranding was initiated in 2018 by the Town Council hoping that some refreshments of the Middleburg’s image will…