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Fifty years ago, Long-time fans of Pink Floyd surely know that the original Dark Side of the Moon of 1973 featured a cover depicting a triangular prism dispersing a white light beam into the colors of the rainbow. Designed by Hipnognosis, a design group that worked with many musicians and bands at that time, that gatefold became as classic as the album itself. But apparently, the new generation of fans is unaware of this fact as the cover logo for the re-edition caused a backlash when presented. Alluding to the 1973 edition, the anniversary logo combines a triangle, the number…

The US food brand Campbell’s has taken the rebranding, carried out for the first time in many years, as a chance to launch an NFT Art Collection. The company owned designs, created by artist and illustrator Sophia Chang, which are based on the NTWRK e-commerce platform, the largest platform on the NFT market. Using the NFT system (non-fungible tokens), virtual merchandise, including digital pieces of art, can be assigned with a non-fungible token. Art objects, such as pictures, are increasingly being sold in digital form. More and more companies like Charmin or Taco Bell, as well as celebrities like Snoop…

The Bangko Senrtal ng Pilipinas (Central Bank of the Philippines) has unveiled a new logo, replacing the old emblem introduced ten years ago. The management of BSP said the “brand refresh” is intended to make the institution more relevant to the people of the Philippines. BSP’s new seal represents a roundel featuring a golden eagle with spread wings, three stars above it and the inscription “Bangko Sentral ng Pilipinas” below. The eagle and stars — which are also depicted on the Philippines’ flag and coat of arms, and symbolize the three major island groups of the archipelago – are the…

Started from a bet between two close friends in 2000, AO (formerly known as Appliance Online) has grown into the largest online household appliance retailer in the United Kingdom. In the 2010s, the company was strongly expanding its activity in Germany, the Netherlands and France. Seven years ago, it rebranded as ao.com and received a logo featuring its lowercase initials and a semicircle that made it look like a smiling face. Although its visual identity was quite recognizable, the company felt that it’s a bit dated, making the business lost amid its competitors. To carry out a “long overdue facelift”…

In digital design, a logo is more than just a graphic mark; it is the face of a brand—a silent ambassador that communicates a company’s essence at a glance. In the high-speed world of online interfaces, where attention spans are short and first impressions are pivotal, a well-crafted logo can be the difference between being noticed and being overlooked. This article will help you navigate through the multifaceted process of logo design by showing how digital product agencies handle it. If you want to save time and effort, contact a digital product design agency like www.lazarev.agency to create a unique…

Established in 2007, The goal of the rebranding carried out by Koto was to transform the platform so that it could be something more than just a source of information and become a community for real job interviews. To reach this goal, Koto was collaborating with graphic designer Josep Puy. Together they created a library of images, many of which are animated, intended to express Glassdoor’s basic principles. The new Glassdoor logo, according to Koto, focuses on the company’s “Real work talk” positioning. In other words, the company’s name is in the center of the conversation, which is illustrated by…

The brand Jazz Apple, owned by the New Zealand fruit & vegetable manufacturer T&G Global, has got a refreshment. The certified Jazz apple cultivar is also available in the UK, US, Australia and the EU countries. Now, the brand is to stand out from the crowd with a new premium apple type. The Jazz apple cultivar, which is a cross between Braeburn and Royal Gala, has been present on the market for 25 years. As T&G Global explains in its press-release, the way customers choose foods has changed. When it comes to snacks, customers pay more attention to healthy nutrition…

The Louisville City FC unveiled a new logo this Monday. The team also changed its colour scheme in new design to white, gray and black shades, complementing the trademark purple hue. Besides, the primary crest included main elements from Louisville’s city flag, such as the circle of stars and the fleur de lis. According to the team president Brad Estes, one of the rebranding aims was to pay homage to the city, while trying to create a new look that will be bright and clear. Moreover, the updated crest was an additional sign of the club’s continued growth and achieved…