Blog

Growth of waste is one of the biggest issues of the present. According to some researches, the most quickly increasing waste stream today is electronic waste (or e-waste). Over 50 million tonnes of e-waste are produced in the world every year, but less than one fifth of it is designated for recycling. To draw public attention to the problem, Material Focus, a British organization advocating electronic waste recycling, has introduced a logo that is supposed to mark e-products to be recycled. The logotype is a result of Material Focus’ cooperation with the London-base design studio Truant, established as a part…

Founded in 1955, Independent Television News is a British television production company that operates three news channels, including ITN’s new look was developed by London-based Rudd Studio and Undivided design agency. Working on the company’s visual identity, the joint designing team was keeping in mind ITN’s reputation as an independent and accurate news agency that pioneered much of the world of news. Based on research among the company’s staff and customers, a new brand positioning was created, under the slogan “Truth to Life” which reflects ITN’s shift to more diverse content including factual, entertainment, and corporate production. Feeling that the…

In the era of social media, dating apps, like Tinder, Badoo, or Match, are changing the nature of relationships by bringing people together in a rather simple way. However, these channels for establishing acquaintances sometimes seem to lag behind the times in terms of gender and sexuality topics. Since 2014, people who seek positive sexual experiences can apply to Feeld to reward their curiosity. Through their geolocation, they can contact other users who share their preferences, among about 20 sexual orientations and gender identities. Initially launched in the United Kingdom, the app is now available in more than 100 countries….

Eight years ago, Russian NHL star, playing as the captain of the Washington Capitals, Alex Ovechkin signed a long-term contract with Nike. In the framework of this cooperation that is lasting to present day, the hockey player got a personal logotype designed by the apparel firm. The logo, that can often be noticed on Alex’s jerseys, sticks and skates, represents a kind of a monogram in which one can make out an “O”, a “V” and an “8” referring the uniform number that Ovechkin wears. Continuing the collaboration with the Capitals’ captain, Nike has created a new design for Ovechkin’s…

The Brazil brand comes back to the iconic design of 2005. The relaunch includes a campaign to reposition the brand and announce some plans in the new political cycle. Its main goal is to present Brazil as a multinational and multicultural country made up of different forms, ecosystems, rhythms, and colors. A country with clear prospects, which aspires to confirm its commitment to stable development. In this new stage, the Brazil brand is abandoning “nationalism” in terms of visual identity, which has been over the last four years under the rule of Jair Bolsonaro – a fact that may become…

Founded in 2001, the Superior International Junior Hockey League has rolled out its new logo and 20th anniversary emblem. As the league’s previous insignia, the new one unites the patterns of the US and Canada flags as the junior A circuit brings together teams from both countries. Introducing SIJHL’s new logo, Darrin Nicholas, the league’s commissioner, said that 20-year journey is a good reason to bring some changes into the visual identity of the league. For the rebranding, the league’s management held a competition among local designers and artists associated with SIJHL and the teams. And it was won by…

The renaming of Twitter to X in July 2023 caused quite a stir, as Elon Musk’s unexpected move disappointed many users and raised concerns about the future of the social network. Amidst this backdrop, few people recall an interesting fact related to the short blog service – the existence of Bluesky, a twin of Twitter on the web. Bluesky was launched in 2021 by Twitter’s former CEO Jack Dorsey and software developer Jeremie Milller. It operates on a decentralized social network protocol and has been in test mode, with user sign-ups limited to pre-applications. Initially, Bluesky served as the name…

Started from a bet between two close friends in 2000, AO (formerly known as Appliance Online) has grown into the largest online household appliance retailer in the United Kingdom. In the 2010s, the company was strongly expanding its activity in Germany, the Netherlands and France. Seven years ago, it rebranded as ao.com and received a logo featuring its lowercase initials and a semicircle that made it look like a smiling face. Although its visual identity was quite recognizable, the company felt that it’s a bit dated, making the business lost amid its competitors. To carry out a “long overdue facelift”…