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After the tragic accident in which the Kobe Bryant was killed along with his 13-year-old daughter and seven other people in a helicopter crash on January 26th. He finished his career in 2016 after being the key player of the Lakers for 20 years. Bryant assisted much his team in winning the NBA Finals for five times, and also was a two-time Olympics champion as a member of the US national team (2008 in Beijing and 2012 in London). The current href=”https://www.picpapa.com/nba-logo”NBA logo was created by Alan Siegel in 1969. According to the designer, while creating this iconic emblem featuring…

Since 2008, Danish brewing giant Carlsberg offers cider beverages under the brand Somersby. Initially, the Somersby cider of 4,5% abv was being sold in Danmark, then the brewing company gradually introduced its product in 46 countries across the globe. For a better marketing, Carlsberg created a special story saying that the branded cider was invented by English lord Somersby who supplied his excellent beverage for the Royal court. Recently, Somersby has received a new identity forged by Elmwood, a design company headquartered in Leeds, UK. While working on this “juicy challenge”, the designers proceeded from the idea of joy and…

Although Middleburg has population of only 673, it is quite a renowned site in the United States. In 1863, the town was a place of two combats between Confederate troops and the Union Army’s cavalry. In the early 1900s, Middleburg grew popular among enthusiasts of horseback riding and foxhunting and eventually received the title of the Nation’s Horse and Hunt Capital. That’s why the horse and the fox had become the main candidates to be depicted on a new town logo. The rebranding was initiated in 2018 by the Town Council hoping that some refreshments of the Middleburg’s image will…

The Australian brand Black Star Pastry is a good example of how a local pastry becomes a worldwide food icon. Amid a craze for its cakes, which New York Times called “the world’s most instagramable”, the company felt the need to adjust its strategy to its rapid growth. Such swift changes are not uncommon in today’s social media era, but a business has to build its brand strategy thoroughly in order not to be trapped by immediate success. So, approaching the issue seriously, the Australian bakery applied to the Melbourne-based Ongarato Studio and Japanese illustrator Noritake to create a “graphic…

This summer, Aston Villa is currently owned by NSWE Group, a venture company of Egyptian billionaire Nassef Sawiris and American tycoon Wes Edens. Early this month, the club welcomed Unai Emery as its new head coach. So it is aiming at achieving new heights in England’s Premiere League, and that has to be confirmed by the AV redesigned look. Essentially, Aston Villa’s rebranding is based on a survey from the club’s members and holders of season tickets. It gave some ideas for two design lines, developed by a professional designing team in cooperation with the so-called Fan Consultation Group, which…

While the Play symbol still consists of four sections in different colors, it has been somewhat altered. First of all, its corners are rounded now, making the emblem softer. The four parts have been redrawn and adjusted as well, having less space for blue which was dominating in the previous version. Thus, the other sections have received more space, while the general design is more proportional. The logo looks flat as the subtle gradient was removed. The logo redesign comes with other brand elements featuring the same rounded corners and colors as the main emblem. This solution makes the Google…

The toy brand Steiff, known for its plush toys, has rolled out a new visual identity. The updated look is focused on the famous Teddy bear which is celebrating its 120th anniversary this year. Steiff was founded in 1880 as a reformed company that evolved from a felt goods business owned by Margarete Steiff in Giengen, Germany. In 1902, a plush bear, which was designed by Margarete’s nephew Richard Steiff and wore the ordinary production name Bär 55 PB, was “born”, having movable arms and legs. One year later, the bear got popular in the United States after an American…

CSS Insurance, the largest insurance company in Switzerland, has updated its look. While currently being on the rise, the company is seeking to accent its new role as a partner of health care institutions, using its new visual identity. Established in St. Gallen in 1899, CSS now provides its services to over 1.6 million people. As the company claims, it is the leader of the Swiss insurance market. A few days ago, the enterprise announced it would act under a new logo and brand identity, aiming for continuous changes. According to a press release, CSS initiated its transformation from “a…