Blog

Following Pepsi, another soft drink brand has changed its logo. The famous In fact, Coca-Cola, the brand’s owner, is trying to build a synchronous and global identity on a new stage of its journey. Within this purpose, Fanta’s look was remastered by Jones Knowles Ritchie, a design agency known for its work with big food & drink brands. The rebranding resulted in a logo distinguished by cornered typography, keeping only blue and white as brand colors. Besides the orange, the Fanta logo has also ditched the green leaf. These two elements have been customary features of the emblem since 2008….

On April 3rd, France’s top football division, Ligue 1, unveiled its new logo, set to officially represent the league from the 2024/2025 season. The reveal coincided with the end of the competition’s sponsorship deal with Uber Eats. This identity shift signals a fresh era for Ligue 1, opting for a sleeker, more contemporary design. McDonald’s is announced as Ligue 1’s upcoming sponsor, with the competition moving away from the green hexagon introduced in 2020 to a simpler yet elegant emblem combining a “1” and an “L.” This new logo features a modern, stylized typeface. By updating its visual symbol, Ligue…

In digital design, a logo is more than just a graphic mark; it is the face of a brand—a silent ambassador that communicates a company’s essence at a glance. In the high-speed world of online interfaces, where attention spans are short and first impressions are pivotal, a well-crafted logo can be the difference between being noticed and being overlooked. This article will help you navigate through the multifaceted process of logo design by showing how digital product agencies handle it. If you want to save time and effort, contact a digital product design agency like www.lazarev.agency to create a unique…

Microsoft is currently developing the The logotype features a vertically-oriented word “Series” along with a big “X”. Having a laconic design, it reminds of some design solutions for the Xbox 360 as well as the Xbox One with a similar splits in the “X”. However, the Xbox Series X’s strokes are thicker and the gaps are larger. While the new logo follows the Xbox’s recognizable style, the slight changes in it tells that the Series X will differ from its predecessor. At the same time, the emblem can give a hint how the logotype for the Xbox Series S should…

Officially founded in 1833, Glengoyne is a popular Scottish brand producing different malt whiskies with an average age of 25 years. Such a long aging of the whiskies corresponds to one of the principles of the Glengoyne distillery – deliberation – that formed the basis of the company’s new visual identity. The renovated look of Glengoyne was forged by the Bristol-based design agency Taxi Studio. According to the studio’s head Karl Wills, the process of the design revamping can be called a “respectful rejuvenation”, being based on the distillery’s motto “unhurried” as it reflects how the company takes care of…

The US food brand Campbell’s has taken the rebranding, carried out for the first time in many years, as a chance to launch an NFT Art Collection. The company owned designs, created by artist and illustrator Sophia Chang, which are based on the NTWRK e-commerce platform, the largest platform on the NFT market. Using the NFT system (non-fungible tokens), virtual merchandise, including digital pieces of art, can be assigned with a non-fungible token. Art objects, such as pictures, are increasingly being sold in digital form. More and more companies like Charmin or Taco Bell, as well as celebrities like Snoop…

Imagine a world where currency floats in a digital space, untethered from the physical wallets and banks we’ve grown accustomed to. This is the reality of cryptocurrency, a realm where bits and bytes take on the value traditionally held by silver and gold. To buy Bitcoin isn’t just a transaction; it’s an entry ticket into this vast and intriguing marketplace that’s reshaping how we think about money. Bitcoin, this intangible yet powerful form of currency, has captured the imaginations and wallets of many, offering a form of investment that dances to the beat of a different drum, unfazed by the…

Fifty years ago, Long-time fans of Pink Floyd surely know that the original Dark Side of the Moon of 1973 featured a cover depicting a triangular prism dispersing a white light beam into the colors of the rainbow. Designed by Hipnognosis, a design group that worked with many musicians and bands at that time, that gatefold became as classic as the album itself. But apparently, the new generation of fans is unaware of this fact as the cover logo for the re-edition caused a backlash when presented. Alluding to the 1973 edition, the anniversary logo combines a triangle, the number…