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The personal care brand First thing to notice in the new logo is a lighter shade of blue. On closer examination, you may also see some changes in the wordmark which is designed in a thinner font now, and this makes the spaces between the letters visually larger. Compared to the previous version, the lettering looks airier. Nivea is one of the few brands that copyrighted its branded color. The Nivea Blue (Pantone 280 C) is registered as a trademark since 2007. However, the status of the new Nivea blue is not clear yet. Anyway, the fact that the redesigned…

Founded in 1875, Bauer Media Group is one of the oldest publishing companies in Germany. Evolving into a multimedia conglomerate, the business group owns and operates over 1000 magazines and electronic products, as well as more than 50 TV and radio channels in Germany and abroad. Adapting to contemporary market conditions, BMG recently unveiled its new visual identity, which celebrates diversity and aims to inspire and enrich the entire community. With its headquarters in Hamburg, Bauer Media Group has a workforce of nearly 15,000 employees across 18 countries. Under the leadership of Yvonne Bauer since 2010, the corporation is gradually…

Today, For advertising materials and other Rolls-Royce products, a simpler version of the Spirit of Ecstasy has been designed. She will be depicted facing towards the right – according to the designers, this has to symbolize the company’s committing to the future. As Marina Willer, the head of the designing team, said, the Spirit of Ecstasy is an excellent image for a modern brand, and her use in terms of branding will bring new vibes into Rolls-Royce’s identity. The stretching posture of the flying lady corresponds with the company’s aspiration to the superior quality in its luxury products. Now, the…

Playing in the Netherlands’ football top division Eredivisie, the Willem II is approaching to its 125th anniversary the club will celebrate next season. On this occasion, the team has updated its logo. The new emblem, which is the sixth iteration in the club’s history, was created, considering the traditional symbolism of Willem II as well as the long-time wishes of fans to return to the logo basics used from 1952 to 1983. The traditional colors of the team from Tilburg have always been red, white and blue, accordingly to the Netherlands’ national flag. Based on this fact and the design…

Looking for a new investor to strengthen things out, The club’s first variant features the blazon of the city of Saint-Etienne, special typography for the club’s name, and stripes following the curved edges of the logo. The “1933” drawn on a ribbon in the lower part is a distinguishing element of the second version. Highlighting the year when the club turned professional, adopting its current name, the logo puts an accent on ASSE’s history. The green and white straight stripes here are separated from the upper part of the emblem. Finally, logo 3 features a banner with the name of…

Founded in 1999, Nutiva is a food brand that pioneered the technology for producing organic plant-based foods, including baking oils, nut spreads and butters, and nutrition categories. Advocating healthy natural foods, the company, headquartered in Richmond, California, supports organic farming communities, regenerative agriculture, and programs for stopping global warming. To articulate the “green” agenda more clearly, Nutiva has rolled out a new visual identity forged by the New York-based design studio Sterling Brands. For Nutiva’s new look, the studio took inspiration from the colors of nature and the energy of the sun. Prevailed by green and blue shades, the brand’s…

Last week, Elon Musk announced in his tweeter that Judging on the Cybertruck logo, the car might be named CYBRTRCK as the lettering lacks the “E” and “U”. Anyway, as if inspired by sci-fi movies, the badge looks quite stylish and futuristic while each letter is drawn with just a couple of strokes. Such a design reminds the SpaceX logotype with its broken lines, conforming much to the spirit of Tesla. Whether a badge like that will appear on the front or rear end of the truck or not, the trademark is certainly an excellent example of Tesla’s creativity and…

The creators of 1000logos.net, the largest and most popular web portal on logo history, have released a new app game in which you can check how well you know the emblem of the world’s brands and companies, and how thoroughly you studied the content of their website. The new game is released in both iOS and Android versions. Now you can test your knowledge of brands and their logos by playing 1000 Logo Quiz, an app with more than 3,000 puzzles in which you have to guess the logos of brands from different fields, including cars, fashion, food products, and…