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The Edmonton Eskimos, playing in the Canadian Football League, have rebranded as the Edmonton Elks. Renaming themselves, the team meets numerous requests from indigenous people’s organizations arguing that the “Eskimo” has a controversial connotation. Alongside the new name, a new logo has been presented as well. The rebranding process began last November when then called Eskimos launched an online campaign, asking people to choose a new name for the team. In four months, a list with more than 2000 proposed names was shortened to seven. A final survey among the club’s players, couches, stakeholders and fans, with some advice from…

Artificial intelligence is constantly expanding its influence. OpenAI, the company behind the dialog agent ChatGPT, has launched an annual conference aimed at promoting discussions on AI-related issues and showcasing its latest advancements in the field. The inaugural edition of OpenAI DevDay took place in San Francisco on November 6, 2023. San Francisco-based design studio, Play, has developed a visual identity for the event, featuring a logo with the words “OPENAI” and “DEVDAY”, presented in rectangular and square versions. The design team opted for the Söhne Mono typeface by Klim Type for the wordmark. This typeface was chosen for its appearance,…

On July 30th, NASA launched the carrier rocket Atlas V as a part of the Mars 2020 mission. The rocket is carrying the Perseverance rover whose goal, among other things, is to explore the Red Planet to find an evidence of possible life in the past. As most of the NASA projects, the latest mission to Mars has its own logo created in cooperation with the New York-based design agency House of van Schneider. The name for the Mars rover was chosen by a vote from school students, and should reflect steadfast endeavors in explorations of Mars and outer space….

Capturing the attention of an audience has become more challenging than ever. To stand out in the crowded online landscape, it’s essential to leverage the power of visual storytelling. One effective tool in your arsenal for creating engaging content is the use of stickers. Why Stickers Enhance Content Stickers, in particular, have gained popularity for their ability to convey emotions, add humor, and enhance the overall aesthetic of content. It is simple to create your personalized stickers using an image outliner by Vista Create tool provider.  Visual Appeal: Stickers add an extra layer of visual appeal to your content. Whether…

Last week, The 2026 FIFA World Cup in North America will be the first global football event with 48 national teams. In total, they will play 104 matches at 16 stadiums (12 – in the US, 2 – in Canada, 2 – in Mexico). As CONCACAF President Victor Montagliani said at the presentation, the upcoming World Cup is going to be the greatest, most inclusive, and most diverse. Presenting the logo, FIFA wants it to be considered as a symbol of football and diversity. According to the association, the basic visual concept, combining a depiction of the trophy and a…

Founded in 1912, Sixt’s rebranding is connected with the company’s new international campaign entitled “Rent E-mobility!” which will feature the brand’s modernized look including a logo designed in a different typeface. Although Sixt’s new logo retains the general structure of the previous version, you can immediately notice the difference including an altered color scheme, a new form of the “S”, and a bit extended curved stroke over the “i”. The brand still upholds its customary colors: black, orange, and white. However, the Sixt emblem now showcases a deeper shade of orange (#ff5f00), which is closer to red. Apparently, the color…

The Monterey Bay Aquarium, located in Monterey, California, is one of the leading environmental, educational, and research institutions in the U.S. Opened in 1984 in a former industrial building, the public aquarium is home to a large number of sea creatures, providing its visitors with an amazing and educational experience. Apart from showcasing its natural collection, MBA is actively involved in ocean life protection, conducts research in the field of sea biology, and develops educational programs that address environmental issues threatening the ocean. Approaching its 40th anniversary, the institution is currently refreshing its visual identity, collaborating with branding specialists from…

Founded in 1887, Varta is a German company manufacturing batteries for global consumer, industrial and automotive markets. Celebrating the most successful recent year in its history, the brand has announced a new logo as well as a renovated brand strategy. The Ellwangen-based battery company is staying in the fast lane. With its record high share price and top income last year, Varta shows a great development dynamics even after 135 years since its inception, and now this success is getting an additional impact with a new emblem and an updated brand policy. While Varta has previously had the slogan “In…