Blog

Founded in 1985, the Dutch fashion brand Scotch & Soda is betting on its brand-new design and refurbishment concept for its stores, as a part of its new expansion strategy. The facades of some Scotch & Soda boutiques have already been decorated with the label’s remastered logo. The first sketches of the company’s new logo were presented last spring. Now, when Scotch & Soda is adding new stores to its over 200 facilities across the world, the brand’s facelifted look is more visible. The fashion label’s collection includes men’s, women’s and  children’s clothing as well as sun glasses, fragrance and…

On April 3rd, France’s top football division, Ligue 1, unveiled its new logo, set to officially represent the league from the 2024/2025 season. The reveal coincided with the end of the competition’s sponsorship deal with Uber Eats. This identity shift signals a fresh era for Ligue 1, opting for a sleeker, more contemporary design. McDonald’s is announced as Ligue 1’s upcoming sponsor, with the competition moving away from the green hexagon introduced in 2020 to a simpler yet elegant emblem combining a “1” and an “L.” This new logo features a modern, stylized typeface. By updating its visual symbol, Ligue…

On May 28, at the Annual general meeting, the French petrol company At the meeting, Patrique Pouyanné, the head of the company, whose term of office has been extended for three years, also presented TotalEnergies’ visual identity that has to illustrate the petrol giant’s transformation into a “multi-energy company”. The new logo represents stylized initials of the company’s new name. The TE emblem is distinguished with colorful and quite a simple design which seems drawn just with one finger. It is accompanied by the wordmark “TotalEnergies” introduced in March as an interim logo. For the official release, it received a…

While such brands as Sagrotan, Durex or Vanish enjoy their popularity among consumers, the name of their parent company Refreshing its look, the company has dropped the second half of its name which appeared after the UK’s Reckitt & Colman merged with the Dutch company Benckiser in 1999. The rebranded Reckitt considers its new corporate identity, including a logo and some other visual elements, as an important step in the company’s ongoing transformation towards sustainable development. Reckitt’s visuality is intended to be more recognizable and reflect the company’s aspiration for better health care, protecting and education to make a clearer…

Located in the Bronx, the New York Botanical Garden (NYBG) is a special place that has served as a connective hub among people, plants, and the planet for over 130 years. Since its establishment in 1891, the institution has collected more than 12,000 species, representing almost every corner of the Earth. Occupying an area of 250 acres, NYBG offers visitors the opportunity to explore 50 different gardens and plant collections, including an old-growth forest, a cascade waterfall, wetlands, and much more. In an effort to promote awareness of the world’s floral richness and support sustainable initiatives, the institution has introduced…

According to the company’s press-release, the updated logo with its minimalistic design reminds of the seamless evolution of the brand, while paying homage to its rich history. Copying Burger King’s vintage logotype in general, the new emblem, nevertheless, is distinguished with more intense colors, a bit reshaped bun halves and a new custom typeface called “Flame” whose design is intended to reflect the chain’s “bold, rounded and yummy” food. As Burger King’s chief creative officer Rafael Abreu said, the chain decided to get back to the vintage design as it is the best visual reflection of Burger King, being a…

The first big rebrand of 2021 unexpectedly comes from the Although CIA’s revamped emblem still represents a roundel, it features an entirely new design, distinguished with wave-like patterns with multiple intersecting white lines against a gray background. It also includes the centered wordmark “CIA” and triple circular lettering “Central Intelligence Agency”. This is a really unusual design solution for such a solid governmental institution which previously used a seal in the style of the State symbols. This cliché-breaking move of CIA perfectly reflects the new recruiting and diversity policy, in which the organization aspires to enroll young and talented Americans…

Last year, the Minnesota legislature initiated the change of the state flag. The final version was selected by a special flag commission on December 19th, 2023, and publicly presented on the first day of the new year. Given the controversies surrounding Minnesota’s previous banner, including issues with the depiction of a Native American and excessive graphic elements, the new flag is truly something special. The redesign process in the Democrat-run state was also unique, taking only three and a half months. Over 2,500 drafts were submitted to a flag redesign competition. The final stage included six designs selected by the…