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Established in 1951, Liberty Travel is a travel and cruise company that, from its beginning, pioneered in offering transportation, hotel accommodation and other services for a single price. The company’s service and pricing innovations made traveling more affordable not only for the wealthy, but also for ordinary people. While going to celebrate its 70th anniversary next year, the agency has unveiled a new logo paying tribute to its heritage. Although Liberty Travel is now headquartered in Montvale, New Jersey, it started from an office in New York’s Time Square. These are its roots and connection with New York the company…

Founded in 1984, the Swedish brand Dustin started as small company selling hardware devices over mail order. Over time, through a number of acquisitions, it turned into an international firm with subsidiaries in Norway, Denmark, Finland and the Netherlands. As of today, Dustin, with a stuff of over 1,800 workers, offers its products to businesses and ordinary customers. To emphasize its growth, the brand has recently updated its identity. Dustin’s new look was forged by the Stockholm-based international agency Kruppa Hosk. The design project under the motto “We keep things moving” aimed to create a brand identity that would reflect…

Despite the coronavirus pandemic, Popeyes shows its ambitious plans to expand the business worldwide. The chain calls its expansion and renovation program “The Modern Popeyes Renaissance”, and as a part of it, the company has recently presented its new look including packaging, restaurant design and logo. The refreshed Popeyes image has been forged by Jones Knowles Ritchie, an international design agency that worked with such famous brands as Burger King, Dunkin’ Donuts and Budweiser. The designers created a new color scheme for the Popeyes stores that from now will show off brighter colors and hand-drawn iconography outside and visually more…

Formerly named Royal Pavilion & Museums, Brighton & Hove Museums is a governing body for six historic and artistic sites located in Southern England. Changing its name, this part of the Brighton & Hove Council has adopted a new visual identity focusing on the ampersand as a symbol of unity and inclusiveness. Actually, the Brighton & Hove Museums branding project started from the update of the organization’s website. Baxter & Bailey, a local design studio that was commissioned for it, proposed to completely renovate the look of BHM with proper architecture and visual guidelines. As Brighton & Hove is the…

Aston Martin’s iconic wings are ready for a new flight in 2022 as the brand is aiming to be increasingly competitive in the new conditions of the luxury car market. This plan is going to be implemented under a revised branding. To refresh its visual identity, including a logo, the British car maker hired Peter Saville, one of the UK’s prominent designers. The famous wings were first adopted as the car maker’s logo in 1927, and the new version is the eighth overhaul of the emblem in Aston Martin’s history. The logo’s modern structure was created by SCH Davis in…

The Japanese motorcycle brand For many in Japan, Kawasaki is another word for a motorcycle. The brand is backed by Kawasaki Heavy Industries, Ltd. which has continuously been growing since its inception in 1878. The business group is also involved in shipbuilding, aerospace engineering, civil and industrial construction. A couple of weeks ago, the corporation announced that it would manage its motor branch through a separate company named Kawasaki Motors Ltd. The division is given more autonomy keeping in mind the special “business-to-customer” characteristics of the enterprise. . The River Mark was used in the key moments of the company’s…

Many of the most beautiful landscapes in the United Kingdom are currently protected and supported by the National Association for Areas of Natural Beauty (AONB). The AONB status enables local and national authorities to combat biodiversity loss and, ultimately, global warming. However, the complex names associated with these protected sites have hindered effective communication. Recent research conducted by the governing organization revealed that only half of the British population is aware of these amazing places, despite two-thirds of them living within a 30-minute distance. In light of this, the association has undertaken a comprehensive design process to update its visual…

Founded in 2010, Mozoo, a digital agency, is entering a new era, launching a rebranding. The company’s fresh visual identity reflects its position as a big player in the digital segment. This strategic change falls during the period of significant growth for the agency, marked by new business customers and important acquisitions. Mozoo’s impressive portfolio, which includes over 60 brands, has been replenished with such names as Nivea, Heetch, Kiko, Ornikar, and Back Market. Fulfilling its mission to help brands build their solid individuality in a complicated technological environment, the agency illustrates their stories, implementing contemporary methods of creating brand…