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Olivetti, founded in 1908, has changed its logo. With a new color scheme, the Italian manufacturer of computers, tablets, smartphones and other hi-tech products aims to emphasize the fact that “Olivetti” stands for the “Made in Italy” products. Olivetti crucially influenced the design in the 20th century, especially in industry and communications. As early as 1950s, the company’s design of typewriters and calculators, developed by Marcello Nizzoli, was so innovative that the Museum of Modern Art in New York held an exhibit entitled “Olivetti: Design in Industry”. Later, the products, created by Ettore Sottsass, such as the Valentine typewriter, formed…

Founded in 1901 by glassmaker Edward D. Libbey, the Toledo Museum of Art, located in Toledo, Ohio, is a well-known art museum internationally, with a rich collection of over 30,000 objects. Most of these objects represent European and American art from the 19th and 20th centuries. A significant portion of the collection is made up of glass artworks, reflecting Toledo’s glassmaking traditions. The institution also features interesting exhibitions dedicated to antiquity, the Renaissance, and Japanese art. To modernize its image and increase interest in its artistic activities, the museum initiated a brand refreshment, assisted by the studios Scorpion Rose and…

Amid the COVID-19 pandemic, Actually, the work on Pfizer’s new brand look began before the pandemic broke out. Two years ago, the company applied to Team, a Brooklyn-based design agency, to carry out the rebranding. The studio developed a new Pfizer logo and visuals reflecting the drug manufacturer’s heritage as well as its important role in struggling against the most challenging diseases. Considering the iconic status of the Pfizer emblem, Team tried to keep its basic elements, adding new ones based on the recognizable oval pill. Thus, two spiral bands were created as a symbol of Pfizer’s aspiration to people’s…

Many of the most beautiful landscapes in the United Kingdom are currently protected and supported by the National Association for Areas of Natural Beauty (AONB). The AONB status enables local and national authorities to combat biodiversity loss and, ultimately, global warming. However, the complex names associated with these protected sites have hindered effective communication. Recent research conducted by the governing organization revealed that only half of the British population is aware of these amazing places, despite two-thirds of them living within a 30-minute distance. In light of this, the association has undertaken a comprehensive design process to update its visual…

In 2017, Reddit launched its mobile app, bringing a new brand positioning. Now, five years later, the company believes its users and the Internet at large have advanced considerably, so it’s time for the platform itself to do the same. And this is expressed in the new image of Snoo, the brand’s mascot, that has received a 3D design. The visual changes are intended to highlight the brand’s main distinctive feature: talks and discussions that take place on the platform. While emphasizing this aspect in a rather modern way, the new Reddit brand identity, according to the company, will hopefully…

Established in 1927, Cats Protection (formerly Cats Protection League) is one of the oldest animal care organizations in the United Kingdom. The charity’s mission includes rescuing and finding homes for homeless cats, supporting the neutering of cats, and raising awareness of cats and ways to take care of them. By updating its visual identity, which was fulfilled by the London-based design studio Lukecharles, Cats Protection hopes to tell about its values in a more clearer way, armed with a new and ambitious strategy. The charity’s old logo featured a depiction of a cat in the manner of a child’s drawing….

Founded in 1835 by Sir Henry Thomas De la Beche, the British Geological Survey is the world’s oldest institution for geoscientific researches. The organization’s competences include giving advices to the government of the United Kingdom on all issues of the geological science, and also informing people about matters of geology. To refresh its look, the BGS has recently rolled out a new visual identity that, according to a press-release, is intended to reflect a safer environmental future. To draw up its new brand, the BGS collaborated with ThreeRooms, a Nottingham-based design agency, that had excellently figured out the way to…

Unión Deportiva Las Palmas is coming back to The new look of UD Las Palmas, created by the local design agency More Amore Brands, is built around the wave symbol which derives from the original typography from the club’s crest and is also used as an architectural element in many buildings on the island. The wave also gave inspiration for a custom typeface for the club, named UDLASPALMAS. Designed by Aillatyped Studio, the font is distinguished by wavy strokes and special ligatures which give it a strong individuality. It plays a crucial role in the new identity, being a uniting…