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Reducing the Europa League from 48 to 32 teams and launching the Europa Conference League from the 2021/22 season, Turquoise had experience working with the European football union earlier when the studio “built a good understanding of the requirements and needs”, as its creative officer Gareth Mapp says. Developing the UEFA leagues project, Turquoise tried to refresh the UEL branding with a new design which could tell that the league will show more competitiveness even with fewer teams now. With this, the Conference League’s logo should reflect the ideas of openness and inclusiveness. Both logos share a general design including…

After Joe Biden was sworn in as the 46th President of the United States, his administration has unveiled a new logo of the White House. While changing the presidential residence’s emblem under each new President has become traditional, the new iteration’s design represents something opposite to that of Donald Trump’s presidency. The work on the new White House logo began more than a month ago. For this, Joe Biden’s administration hired Wide Eye, a Washington-based design agency, that already cooperated with the Democrats, developing the visual identities for Camala Harris’ vice-presidential campaign and the Democratic National Convention. According to the…

Amid the COVID-19 pandemic, Actually, the work on Pfizer’s new brand look began before the pandemic broke out. Two years ago, the company applied to Team, a Brooklyn-based design agency, to carry out the rebranding. The studio developed a new Pfizer logo and visuals reflecting the drug manufacturer’s heritage as well as its important role in struggling against the most challenging diseases. Considering the iconic status of the Pfizer emblem, Team tried to keep its basic elements, adding new ones based on the recognizable oval pill. Thus, two spiral bands were created as a symbol of Pfizer’s aspiration to people’s…

Honda has announced that its new models will feature a redesigned “H” logo. This innovation is set to debut in 2026 when the Japanese automaker releases the next generation of 100% electric vehicles. Many car brands are opting for new visual identities, and Honda’s new design is particularly intriguing as it incorporates elements from the company’s original 1961 logo. The trend of incorporating old features into new logos has been observed in recent times, with brands like Pepsi, Blueberry, and Barbie following suit. With the revamped Honda emblem, the brand has eliminated the border that once framed the “H” and…

Last year, the Minnesota legislature initiated the change of the state flag. The final version was selected by a special flag commission on December 19th, 2023, and publicly presented on the first day of the new year. Given the controversies surrounding Minnesota’s previous banner, including issues with the depiction of a Native American and excessive graphic elements, the new flag is truly something special. The redesign process in the Democrat-run state was also unique, taking only three and a half months. Over 2,500 drafts were submitted to a flag redesign competition. The final stage included six designs selected by the…

Back in 2006, the While keeping its traditional colors, the Wildcatter orange and Raven black, the Houston Dynamo’s logo has changed its form from a shield to a hexagon, and according to John Walker, the club’s president, the six corners of the new insignia are a nod to the six original wards of Houston as well as the team’s inaugural season in 2006; plus, the hexagon stands for strength, stability and unity, as a Dynamo press-release says . The central feature of the crest is the interlacing “H” and “D” whose “channel” design is a reference to the city’s waterways,…

When a brand experiences some unsteadiness, revision of its visual identity can be an effective means to stabilize the business and make the goals clearer. And the recent rebranding of Freeform, a Disney-owned cable channel, is a good example of this idea. Formerly owned by “They haven’t come of age yet, and are in a state of constant becoming, so they need shows which will help them expand the world, but not escape from it”, Collins says. So the uniqueness of the brand is in the attractiveness to its audience, embodied in productions with profound stories giving people different points…

In late 2011, Queen Elizabeth II knighted Jony Ive had worked at Apple for 27 years, creating, among other things, Bondi Blue, a shade of blue, that was used for the back of the legendary iMac introduced in 1998 — a turning point in Apple’s history. The forms of iPhone and MacBook Pro owe to Ive, too. In 2019, he left the company to start his own business with LoveForm, a team of creative people working in different directions. The coronation emblem designed by Ive and LoveForm will officially be presented during the festivities in May, including the coronation service…