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UD Las Palmas returns to La Liga with updated brand identity
UD Las Palmas returns to La Liga with updated brand identity

Unión Deportiva Las Palmas is coming back to The new look of UD Las Palmas, created by the local design agency More Amore Brands, is built around the wave symbol which derives from the original typography from the club’s crest and is also used as an architectural element in many buildings on the island. The wave also gave inspiration for a custom typeface for the club, named UDLASPALMAS. Designed by Aillatyped Studio, the font is distinguished by wavy strokes and special ligatures which give it a strong individuality. It plays a crucial role in the new identity, being a uniting…

Trainline has got a new visual identity
Trainline has got a new visual identity

Trainline, till 2015 branded Thetrainline.com, the leading UK online provider of rail tickets, has changed its visual identity. Trainline’s main offices are located in London, Paris and Edinburgh. It is included in the list of the London Stock Exchange and is a constituent of the FTSE 250 Index. Established in 1997 by the Virgin Group, today the company presents an independent digital rail and coach platform. The company started selling tickets online since 1999 and has become popular not only in the UK, but also in Europe and worldwide. It’s very convenient easy to use service, allowing you to purchase…

Milwaukee Brewers will have updated logo and uniform for the new MLB season – rumours
Milwaukee Brewers will have updated logo and uniform for the new MLB season – rumours

It’s leaked to the net that the Major league baseball team The new logo is presumably be a return to the team’s past, in the refreshed design it will be used a stylised symbol, which represented the club during the period of 1978 – 1993 years. The old mark is special to the team because the Brewers had it since their early days.   The main elements of the old logo — a classic baseball glove and a ball will get a new life. They will be placed inside a blue cap together with the morphed letters “m” and “b”….

Soccer and the City
Soccer and the City

As the Major League Soccer announced its plan to expand to 30 teams last year, St. Louis has been preparing to launch its own expansion team. Initially, it was planned that a team from St. Louis would join MLS in 2022, but due to the coronavirus pandemic and the delay in the construction of the St. Louis soccer stadium, it may start playing in the league only in 2023. Waiting for the franchise’s debut in MLS, the ownership group has unveiled the club’s name and logo. St. Louis City SC, the name for the team, was chosen in a vote…

New pro women’s hockey league unveils its logo centered around the “W”
New pro women’s hockey league unveils its logo centered around the “W”

The collapse of the Premier Hockey Federation in July 2023 was a disappointment for many fans. Fortunately, a month later, the league’s former players and managers were able to agree on creating a new women’s hockey competition under the name of the Professional Women’s Hockey League. PWHL will include six teams from the United States and Canada, with the inaugural match scheduled to take place in January 2024. As part of the launch preparations, the new league has recently unveiled its logo. The fact that PWHL is a new competition gives it some advantage in terms of branding, as it…

Scottish Hockey rolls out a new logo
Scottish Hockey rolls out a new logo

Scottish Hockey, Scotland’s governing body for the sport of field hockey, has unveiled a new logo intended to refresh the image of the organization. The “look for the future” was forged by Michael Bremner Studio from Glasgow in cooperation with artist Erin Bradley-Scott. Developing Scottish Hockey’s visual identity, the designing team has carried out an all-embracing work including a survey among the sports institution’s members. As a result, they drew up an emblem focusing on the thistle, a national symbol of Scotland. While Scottish Hockey had the thistle on its crest more than 20 years ago, the new iteration can…

Brussels unveils new, but not original logo
Brussels unveils new, but not original logo

Owned by Germany’s Brussels Airlines’ new logo inherits a dot motif from its previous emblem that represented a lowercase “b” made up of red dots. Now, the company’s symbol is nine red dots of different sizes. The wordmark has been redesigned as well, featuring a bigger “Brussels”, still lowercase though, and an uppercase word “Airlines”. Commenting on the logo, Brussels Airlines said it regards its new brand identity as a symbol for the future of the company. The company aspires “to reinvent itself”, expanding its fleet with new A320neo planes and digitalizing its services. However, the rebranding was not without…

Autodesk updates its logo
Autodesk updates its logo

Known for its AutoCAD engineering application and other software products, Autodesk, a multinational software company, has updated its visual identity. Adopting an one-color logo, the corporation has made the first step on its way to the entire renovation of its brand positioning. Autodesk positions itself as the world’s leading firm providing software products for the engineering, architecture, construction, entertainment and education industries. Founded in 1982 by John Walker, who was a co-author of AutoCAD, the company, now, has more than 10,000 employees all over the world. While Autodesk’s previous emblem, that featured a blue-and-green symbol looking like a lowercase “a”,…

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