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German car brand According to a statement from the company, the recently presented Blitz is intended to symbolize the era of e-mobility in Opel’s journey. Indeed, we observe a new stage in the 121-year history of the car manufacturer, lately. Five years ago, the company was acquired by PSA-Group from General Motors to become a part of the Stellantis corporation. After a year of financial austerity, it showed profitable results again. Like other car brands of Stellantis, including Citroën, Peugeot, Fiat, and Jeep, the German marque is transitioning to electric technology for its products. By the end of this year,…

Microsoft is modernizing While redesigning icons, the main challenge was to show new look and maintain familiarity for PC users, said Jon Friedman, corporate vice president of design and research at Microsoft. He noted, that the other task of the redesign was to maintain consistency, because today some of the old icons after decades since their last renovation look rather dated and inconsistent. According to J. Friedman, the team of designers also had to create an open design system flexible enough to span a range of contexts while still remaining true to Microsoft.   In the refined icons software maker…

After acquiring Described as a “disaster” and a “perfectly awful branding” on the web, the emblem resembles a 1980s-style design as if it was taken from the Strange Things series. Given the mass layoffs that have been in Twitter in the last two months, this logo may have been created by an external design group. Or perhaps, it was compiled by a neural network like Midjourney or DALL-E 2 that are talked about so much lately. Maybe, we’ll never know who forged Twitter Blue’s logo, but anyway, it would be foolish to think that it was carried out by Musk…

Launched in 2014, Formula E is a motorsport championship for electric cars. Early this year, the competition announced that it would introduce new Gen3 cars for the 2022/23 season. These vehicles are expected to have a capacity of 350 kW (470 hp). The technical update will be accompanied by some other renovations like recharging pit stops and new tires from The Formula E new look is based on the “torque loop” representing the “excitement and energy” of the championship. The loop motif also supports new typography and the design for the news section of the brand. Formula E has kept…

Established in 1843, Glenmorangie is a Having a long history, the Glenmorangie distillery is a subsidiary of the French group Moet Hennessy Louis Vuitton since 2004. In recent years, the company has increased its appeal in the overseas luxury goods market, offering new brand whiskies like Nectar d’Or, The Quinta Ruban, and LaSanta. As for the redesign, the brand’s look was comprehensively revised. Apart from the general visual elements, it affected the packaging for Glenmorangie’s major products including the forms of bottles and labels. According to the distillery’s Global Head of Brand Louise Dennett, the remastered packaging conveys the taste…

At a special meeting, the Czech car brand Based on its “Next Level – Škoda Strategy 2030” published last year, the automaker has presented a fresh version of its visual identity. As the car industry is undergoing big changes, Škoda, according to the company’s CEO Klaus Zellmer, is facing new conditions, accelerating the development of the technology for e-mobility, software-supported vehicles, and customer-oriented solutions. By 2026, the company is going to launch three pure EV’s. The marque’s VISION 7S concept research gives a look at one of the models, first showing Škoda’s future branding. So the changes in the corporate…

The multinational conglomerate The unveiling of the emblems, which took place a few days ago, is an important milestone in the history of GE. And the three divisions will enjoy the rich traditions of the GE brand. According to the corporation, the establishment of three separate companies allows them to improve focusing on their activities, fund allocation as well as flexibility for growth and price formation. And here are the details on the newly created companies and their identities. GE Vernova: the company’s name is a combination of “ver” that derives from “verde” meaning “green” and “nova” meaning “new”. The…

Swiss telecommunications company Sunrise, re-established after the merger of the UPC cable TV provider and the Sunrise mobile service company in late 2020, is unifying its brands. Sunrise is designated to be the basic brand, receiving a new visual identity. According to the company’s press release, all the products, provided today under the brands of Sunrise and UPC, will be united under a single name and visual design. In the future, the merged company will manage a set of brands including Sunrise, MySport, yallo, Lebara and swype. So, the UPC brand will disappear from the market. With this, the company…