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Aston Martin’s iconic wings are ready for a new flight in 2022 as the brand is aiming to be increasingly competitive in the new conditions of the luxury car market. This plan is going to be implemented under a revised branding. To refresh its visual identity, including a logo, the British car maker hired Peter Saville, one of the UK’s prominent designers. The famous wings were first adopted as the car maker’s logo in 1927, and the new version is the eighth overhaul of the emblem in Aston Martin’s history. The logo’s modern structure was created by SCH Davis in…

Known for its AutoCAD engineering application and other software products, Autodesk, a multinational software company, has updated its visual identity. Adopting an one-color logo, the corporation has made the first step on its way to the entire renovation of its brand positioning. Autodesk positions itself as the world’s leading firm providing software products for the engineering, architecture, construction, entertainment and education industries. Founded in 1982 by John Walker, who was a co-author of AutoCAD, the company, now, has more than 10,000 employees all over the world. While Autodesk’s previous emblem, that featured a blue-and-green symbol looking like a lowercase “a”,…

Founded in 1948, Mind is a mental health charity operating in England and Wales. It gives support for people with mental disorders, offering information and advice, and also lobbies governmental and municipal institutions on mental health issues. Recently, the organization has refreshed its visual identity to show more clearly its focusing on social changes. To overhaul its branding, Mind hired DesignStudio that updated the charity’s scribble logo and developed some other brand features, basing on Mind’s traditional imagery. The studio has worked on this project for more than a year, starting even before the first lockdown had been declared in…

Lately, changes of logos have become regular and make a lot of noise, like those of Juventus or Inter Milan. Such rebrandings often aim to develop the club image, and we know that today, people play football off the field too, holding huge marketing stakes. However, crest changes are not executed just with a twist of the spanner – usually, this is a sign of an upcoming new era. And that is the case of the So, the Angers’ updated logo shows a new turn in the club’s journey led by Said Chabane now. If fans are afraid to see…

Founded in 1896, Denmark’s Stark Group unites the largest distributors and retailers of building materials in Northern Europe. Along with Danish enterprises, the firm owns four merchant chains ni Germany, Sweden, Norway and Finland. While transforming to a new business model, the brand has updated its look. Stark Group’s new visual identity is conceived as an “umbrella brand” gathering together all its member companies. The rebranding, connected with a range of acquisitions and the following reorganization, will concern all the enterprises of the group which will receive a single trademark. The Stark Group’s new logo, inspired by the ancient Nordic…

Officially established in 1834, Eichhof is a beer brand that is popular in the central Switzerland. Acquired by the Netherlands’ Heineken in 2008, the Lucerne-based brewery produces 11 different beers. Beside lager, its production line also includes such craft beers as the turbid natural Klosterbräu, ale-like Hubertus or strong Barbara (alc. 6,5%). To modernize its image, Eichhof hired the British design studio Pearlfisher that renovated the brand’s visual identity. In their work, the Pearlfisher designers were inspired by a table they found in the brewery. It featured engraving of different traditions of Eichhon as well as a blank section for…

The world of textiles is not just about patterns and prints; it’s a realm where designers and artisans work meticulously to impart a unique character to their creations. Through the use of color, texture, and form, a piece of fabric can tell a story, evoke emotions, and represent a distinct identity. Central to this narrative is the personalized touch that defines a brand or an individual’s style. A custom hang tag with a logo can be an integral element of this expression, acting as the finishing touch that communicates more than just the name—it can signify quality, creativity, or heritage….

In 2017, Reddit launched its mobile app, bringing a new brand positioning. Now, five years later, the company believes its users and the Internet at large have advanced considerably, so it’s time for the platform itself to do the same. And this is expressed in the new image of Snoo, the brand’s mascot, that has received a 3D design. The visual changes are intended to highlight the brand’s main distinctive feature: talks and discussions that take place on the platform. While emphasizing this aspect in a rather modern way, the new Reddit brand identity, according to the company, will hopefully…