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This week, the Italian Football Federation (FIGC – Federazione Italiana Giuoco Calcio) has rolled out its new logo at a special presentation event in Milan. The old emblem introduced in 2017 will stay in use but not as an official symbol of the union. The shield logo adopted four years ago has so far served as an insignia for both the federation and national team. Since now, as FIGC declared, the two bodies will use different visual identities. While the previous logo will be reserved for the national teams, the institution will appear in public with a round emblem. ….

On April 3rd, France’s top football division, Ligue 1, unveiled its new logo, set to officially represent the league from the 2024/2025 season. The reveal coincided with the end of the competition’s sponsorship deal with Uber Eats. This identity shift signals a fresh era for Ligue 1, opting for a sleeker, more contemporary design. McDonald’s is announced as Ligue 1’s upcoming sponsor, with the competition moving away from the green hexagon introduced in 2020 to a simpler yet elegant emblem combining a “1” and an “L.” This new logo features a modern, stylized typeface. By updating its visual symbol, Ligue…

Why touch the logo of an iconic brand like Netflix? Is it necessary? Actually, no. The goal of the Netflix project was to create a proper language. According to Koto, the streaming service wanted this language to be implemented into its experience with production and beyond. Starting from this point, the studio upgraded the previous design system with brand-new iconography, typography, and imagery. Koto departed from the unidimensional and oversaturated approach to the graphic language which is so typical for the technology and streaming world. This resulted in “a style appealing to movie lovers and essentially feels like Netflix”. And…

Boise High School can demonstrate now a visual innovation. The new logo is born due to long speculations about its mascot. Finally instead of original “Boise Braves” it becomes the variant without the final “s” in order not to offend native inhabitants of America. Describing the new appearance of the logotype, one notices capital B framed by phrases in Greek pointing to basic educational values. Dan Hollar, District spokesman of the educational institution, reports that there was a kind of contest devoted to the logo modernization. The event was possible to participate for anyone connected with Boise High School. The…

Founded in 2016, Linktree has unveiled a new logo which, however, is only a surface layer of an interesting rebranding as the brand has entirely been renovated. Having a moving-centered visual language, the company’s updated look is flexible and adaptable, and that can be seen in the whole identity of Linktree, including new typography and a fresh color palette. The rebranding is a result of the collaboration of Linktree’s in-house design team and the New York-based design studio Collins. Previously, the Linktree logo was composed of a wordmark in black font and a special symbol formed as three arrows or…

While Ireland is hosting the 2021 FIBA European Championship for Small Countries, the basketball governing body of the country, Basketball Ireland, has rolled out its visual identity including a new logo and web-site. The organization hopes that the renovated look will help the Irish players proudly represent their country in international competition. BI’s new logo was created by designer Adam Ingler who is no stranger to basketball as his parents, Annette and Marc, are the founders and coaches of the DCU Mercy, a basketball team of the Dublin City University, and Adam himself played in this club as well as…

Launched in 2009, We Compost is a company from Auckland, New Zealand, providing a food waste collection service. Each week, it collects more than 50 tonnes of organic waste from health care institutions, schools, hotels and restaurants. Advocating for cleaning environment and recycling waste, the company aims to promote the ideas of sustainability and eco-friendliness. This goal is also contributed by We Compost’s new brand identity. The central element of the We Compost look is an earthworm. This animal was chosen as the company’s symbol for its ability to digest a wide range of organic matter that helps fertilize soil,…

With a number of tournaments canceled due to the coronavirus pandemic, the Women’s Tennis Association has entered the off-season. The organization is using this time to change its look by rolling out a new logo and launching the WTA For The Game campaign. Presenting its new visual identity, WTA is returning to a player theme. Before the current oval emblem had been introduced in 2010, the organization’s logo represented a black silhouette of a female tennis player hitting a ball. The new WTA insignia, carried out in blue, showcases a player in a serving posture that, according to the association’s…