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Truist Financial Corporation, launched after the merger of BB&T and SunTrust Banks in December 2019, continues forming its new identity by unveiling a logo. The name for the merged company was announced in June 2019, and according to the banks’ representatives, it appeared as a result of branding researches and surveys among the employees and focus groups. However, “Truist” met some criticism for being an odd word that is hard to pronounce and “sounds like a medicine against arthritis or eczema”. Nevertheless, the branding process goes on, and the company has recently presented its visual identity intended to express its…

Trainline, till 2015 branded Thetrainline.com, the leading UK online provider of rail tickets, has changed its visual identity. Trainline’s main offices are located in London, Paris and Edinburgh. It is included in the list of the London Stock Exchange and is a constituent of the FTSE 250 Index. Established in 1997 by the Virgin Group, today the company presents an independent digital rail and coach platform. The company started selling tickets online since 1999 and has become popular not only in the UK, but also in Europe and worldwide. It’s very convenient easy to use service, allowing you to purchase…

The premium soft drink brand Since the brand was founded in 1945, the Minute Maid logo has gone through only five iterations. The goal of the current overhaul was to unify the design, giving the brand a common identity in more than 100 countries where it is present today. Different product names are planned to be unified as well, depending on the market. The Minute Maid logo has kept its general design, with a black background, dropping, however, the green top. Thus, the emblem looks flatter, featuring a more rounded typeface in the spirit of the original design of 1945….

Launched in 1998, If somebody expected it to be a kind of a wow factor, forget it. The new Bershka logo’s design still resembles those of the related brands. The wordmark is bolder now, showcasing more geometric and integrated typography. The redesign was carried out by Bershka’s in-house design team in cooperation with a Berlin-based studio that specializes in typography branding and works with the Dinamo Typefaces agency which has some experience in fashion branding. The graphic line of the project reminds us of the latest changes in the look of Inditex, Bershka’s parent body, which underwent a redesign last…

The Scout Association is the largest Scouting organizations in the United Kingdom. It unites over 580,000 members and can boast its rich history. Regardless of its heritage, changing times urge this movement, offering education for young people, to update its identity. Established in 1909, the Scouts had kept the traditional fleur-de-lis on their logos, the latest of which was introduced almost 20 years ago that certainly allows to consider it as dated. In the modern digital age, the leaders of the organization have realized that the Scouts identity has to be changed. As Chris James, a brand director at the…

At the beginning of the year, Federazione Italiana Giuoco Calcio (Italian Football Federation) announced a new identity for the Italian National Football Teams, including a logo and even a sound logo. The new symbols will officially be adopted in March. According to FIGC, the refreshed shield is “an expression of the feelings and the passion of the Italian football fans”. The Azzurri, the national football team, will present it to the wider public in the opening matches of the qualifying round for the 2024 Euro which will be held in Germany. The redesign also coincides with the fact that the…

After acquiring Described as a “disaster” and a “perfectly awful branding” on the web, the emblem resembles a 1980s-style design as if it was taken from the Strange Things series. Given the mass layoffs that have been in Twitter in the last two months, this logo may have been created by an external design group. Or perhaps, it was compiled by a neural network like Midjourney or DALL-E 2 that are talked about so much lately. Maybe, we’ll never know who forged Twitter Blue’s logo, but anyway, it would be foolish to think that it was carried out by Musk…

The Back in 2020, the German car maker introduced a new corporate identity. Now, the Ingolstadt-based brand is adjusting its trademark to its new-gen vehicles, designing the four rings logo in a stricter style. While the Audi 3D chromed car logo will soon become history, the brand is transiting to a flat emblem. The rings are now executed in white, and each of them is framed in a thin black bordering. Additionally, a black version will be provided, with the inner edges of the rings colored in dark gray. In general, this logo has to have a stylish glossy look….