Blog

Winter in Japan: 10 Must-Visit Destinations for a Magical Experience
Winter in Japan: 10 Must-Visit Destinations for a Magical Experience

It is simply impossible to be uninterested in the beauty of Japan, its residents and guests, when there is snow in all corners of it during wintertime. A fascinating facade made of tradition and modernization makes the whiteness of the snow-covered landscape look hypnotic in white, snowy Japan. However, this journey through the season has convinced me to propose some remarkable places where people can plunge into the Japanese winter fairy tale. Here are the top 10 best places to visit in Japan in Winter. Winter in Japan: 10 Places to Visit 1. Hakodate, Hokkaido The city offers a unique…

Seattle releases the Kraken
Seattle releases the Kraken

On December 7th 2017, the NHL commissioner Gary Bettman announced Seattle had been granted the right to file an extension team application which was eventually approved in late 2018. After that, Seattle Hockey Partners, the team’s owning company, launched a process of voting on the name and logo for the Seattle team. Recently, both the name and its emblem have been presented to the public. The team’s attributes were unveiled at a special event under the motto “Release the Kraken!”. Reportedly, 13 names, including the Cougars, Eagles, Emeralds, Seals and others, were registered to choose from. But most of the…

Re-merged Viacom and CBS present a logo combining their names
Re-merged Viacom and CBS present a logo combining their names

After 48 years, CBS and Viacom are together again. With the deal signed on December 4th, both companies have put a period to the saga initiated by National Amusements, their parent entity, that was encouraging them to re-merge since 2016. The new combined company has got the combined name “ViacomCBS” with a similar logo. The logo features a lettering representing a combination of the names of the two companies, where the “C” in “CBS” overlaps “VIACOM”’s “M” with a kind of cut-out – and that’s one of the interesting details about this emblem. Another remarkable thing is that it is…

Salomon launches a promotion campaign with a refreshed logo
Salomon launches a promotion campaign with a refreshed logo

Owned by Finland’s Amer Sports since 2005, sports equipment brand Salomon is currently launching a brand campaign under the motto “Tomorrow is yours”. The manufacturer especially wants to address younger customers, athletes and outdoor fans, and inspire them to do their best and join nature, as an official press release says. This is the first Salomon campaign featuring the company’s new logo which pays tribute to the history of the brand, while supplemented with modern motifs. The sports brand was founded in 1947 by François Salomon in Annecy, southern France. In the mid-1960s, Salomon came up with an innovative technology…

Google Chrome gets new logo for the first time in eight years
Google Chrome gets new logo for the first time in eight years

The world’s most popular web browser is going to get a new logo. While Chrome has maintained Google’s branded four-color palette since 2008 and received the trendy flat look in 2011, the refreshment deals with only subtle changes. As we can see on the images presented by Google, the colors in the facelifted Chrome logo have become brighter, the central blue circle has got larger, and the shadows, which were in the previous version, have been removed. The new emblem first was unveiled in a tweet of Elvin Hu, the chief designer of the Chrome redesign project. Calling the new…

CIA updates its logo, implementing new recruitment policy
CIA updates its logo, implementing new recruitment policy

The first big rebrand of 2021 unexpectedly comes from the Although CIA’s revamped emblem still represents a roundel, it features an entirely new design, distinguished with wave-like patterns with multiple intersecting white lines against a gray background. It also includes the centered wordmark “CIA” and triple circular lettering “Central Intelligence Agency”. This is a really unusual design solution for such a solid governmental institution which previously used a seal in the style of the State symbols. This cliché-breaking move of CIA perfectly reflects the new recruiting and diversity policy, in which the organization aspires to enroll young and talented Americans…

Savvy Savings Meet Visual Branding: A Deep Dive into the World of Online Discount Platforms
Savvy Savings Meet Visual Branding: A Deep Dive into the World of Online Discount Platforms

In an age of smart spending, online platforms have risen as the digital treasure troves for thrifty shoppers. The landscape of e-commerce is dotted with sites that promise incredible savings, but one, in particular, has made a name for itself as a hub for discounts and deals, seamlessly blending the thrill of deal-hunting with the appreciation of brand heritage and design. While stretching your dollar, that popular bravodeal.com site becomes more than just a stopover; it’s a coupon site specializing in discount codes for users who want to save money on online purchases. Founded in 2018, it offers a wide selection of…

Very: A very digital rebrand
Very: A very digital rebrand

Established in 2009, Very is a British online retail brand focusing on household goods. Through its parent body, The Very Group, the enterprise traces its roots to Littlewoods, a once-famous retail and football betting company. According to recent research, Very is still seen as a brand oriented mostly toward a female audience. Not content with that, the brand decided to gain credibility among a wider group of consumers. And this new strategy is expressed by its fresh visual identity, created by design studio SomeOne. For the new identity, the design team reworked Very’s recognizable look, including the iconic pink square….

More