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Industrial Light & Magic is a creative studio involved in making visual effects for motion pictures. The company has a rather legendary background as it was founded in 1975 by George Lucas specifically to provide inimitable effects for his Star Wars. Besides this iconic film franchise, ILM’s track record includes such hit movies as Terminator 2: Judgment Day, Jurassic Park, Transformers, and Men in Black. As of today, the studio won 15 Oscars for Best Visual Effects. Nearing its 50 years in the industry, ILM has presented a new visual identity. The studio’s new branding was created by Hoodzpah, a…

Established in 1982 to create a cultural alternative to BBC and ITV, According to Luke Powell, Pentagram’s creative director, Channel 4 had conducted research, defining what and why should be changed in its image to visually correspond with technological innovations, before it applied to the studio. One of the most important things for the broadcaster was to improve the recognizability of the Channel 4 content no matter on what platform people are watching it. Another priority of the channel for the rebranding was to “maintain the creative spirit inherent to Channel 4”. As 4creative’s head Lynsey Atkin explains, the agitational…

The State of Ohio has updated its tourism brand, bringing back a slogan that was used back in the 1980s-1990s. The announcement took place this Wednesday when the state was celebrating Tourism Day. The new visual identity is hoped to attract new visitors and businesses. Located in the US Midwest, Ohio is the seventh-most populous state, with a population of 11.8. In the state’s new brand identity, the new old tagline “Ohio, The Heart of It All” is as important as the logo which conveys a retro-feeling of the 1950s through the typography. It replaces the slogan “Find it here”…

The According to Andrew Kaufman, the owner of the Fort Myers franchise, one of the reasons for making the rebrand was the wish to show more connections between the team and the local community. The main goal in the task of choosing a new name was to make it regionally specific while also conveying the idea of leading a sport healthy lifestyle. Mighty Mussels perfectly satisfied both conditions. Florida’s freshwaters is a habitat for over 60 species of mussels, which are useful for ecology, as they cleanse water by removing bacteria, algae, and organic material.   The new identity was…

Founded in 1912, Sixt’s rebranding is connected with the company’s new international campaign entitled “Rent E-mobility!” which will feature the brand’s modernized look including a logo designed in a different typeface. Although Sixt’s new logo retains the general structure of the previous version, you can immediately notice the difference including an altered color scheme, a new form of the “S”, and a bit extended curved stroke over the “i”. The brand still upholds its customary colors: black, orange, and white. However, the Sixt emblem now showcases a deeper shade of orange (#ff5f00), which is closer to red. Apparently, the color…

The face/smile design is quite popular in branding. Amazon, Elevating the South Korean company to a next level, the new visual identity of LG Electronics is designed to be suited for both physical and digital carriers. According to a press release, the rebranding’s goal is to put LG closer to the new generation and confirm it as an iconic brand. The company also aims “to rethink its visual strategy to tell its values to all customers regardless of their location on the planet”. The most surprising thing in the visual identity is the animated version of the LG logo for…

Following Pepsi, another soft drink brand has changed its logo. The famous In fact, Coca-Cola, the brand’s owner, is trying to build a synchronous and global identity on a new stage of its journey. Within this purpose, Fanta’s look was remastered by Jones Knowles Ritchie, a design agency known for its work with big food & drink brands. The rebranding resulted in a logo distinguished by cornered typography, keeping only blue and white as brand colors. Besides the orange, the Fanta logo has also ditched the green leaf. These two elements have been customary features of the emblem since 2008….

Why touch the logo of an iconic brand like Netflix? Is it necessary? Actually, no. The goal of the Netflix project was to create a proper language. According to Koto, the streaming service wanted this language to be implemented into its experience with production and beyond. Starting from this point, the studio upgraded the previous design system with brand-new iconography, typography, and imagery. Koto departed from the unidimensional and oversaturated approach to the graphic language which is so typical for the technology and streaming world. This resulted in “a style appealing to movie lovers and essentially feels like Netflix”. And…