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Three Asian countries – Japan, Indonesia and the Philippines – will host the 2023 FIBA Basketball World Cup. While we have three years before it, the world’s basketball association has already unveiled a logo for the event. The central element of the upcoming championship’s emblem is the Naismith Trophy, a traditional award of the FIBA Basketball World Cup. The trophy is depicted inside a sideways heart in whose curves we can make out the number 23 which refers to the year of the event. According to FIBA’s press-release, the heart was chosen to be a symbol of the passion for…

Headquarted in Shakopee, Minnesota, Open Systems Inc., a software company known for its ERP solutions, has carried out a rebranding and changed its name to Open Systems Adaptable Solutions (OSAS). With the new identity, it is also going to present an updated line-up of software products.   The new name has certainly been backed with a new logo. It features the all-caps sans-serif lettering “OSAS” with the “O” looking like a sphere due to a bit curved stripe. According to a statement released by the company, while unveiling its new brand, OSAS shows an aspiration to continue supporting innovative businesses…

Following Pepsi, another soft drink brand has changed its logo. The famous In fact, Coca-Cola, the brand’s owner, is trying to build a synchronous and global identity on a new stage of its journey. Within this purpose, Fanta’s look was remastered by Jones Knowles Ritchie, a design agency known for its work with big food & drink brands. The rebranding resulted in a logo distinguished by cornered typography, keeping only blue and white as brand colors. Besides the orange, the Fanta logo has also ditched the green leaf. These two elements have been customary features of the emblem since 2008….

Until recently, the Kingdom of Bhutan was one of the most closed countries in the world. Opening itself to visitors, it has changed its image. Although Bhutan restricted tourist visits during the Covid-19 times, the country is now inviting guests again, with an updated national brand and a new tourism strategy. A few days ago, Bhutan introduced a new national branding that has to demonstrate the development of the country and the spirit of optimism, internally and externally, according to Bhutan’s Department of Tourism. The country’s refreshed visual identity is intended to awaken the pride of citizens and the imagination…

The world of textiles is not just about patterns and prints; it’s a realm where designers and artisans work meticulously to impart a unique character to their creations. Through the use of color, texture, and form, a piece of fabric can tell a story, evoke emotions, and represent a distinct identity. Central to this narrative is the personalized touch that defines a brand or an individual’s style. A custom hang tag with a logo can be an integral element of this expression, acting as the finishing touch that communicates more than just the name—it can signify quality, creativity, or heritage….

The According to Andrew Kaufman, the owner of the Fort Myers franchise, one of the reasons for making the rebrand was the wish to show more connections between the team and the local community. The main goal in the task of choosing a new name was to make it regionally specific while also conveying the idea of leading a sport healthy lifestyle. Mighty Mussels perfectly satisfied both conditions. Florida’s freshwaters is a habitat for over 60 species of mussels, which are useful for ecology, as they cleanse water by removing bacteria, algae, and organic material.   The new identity was…

Launched in 2017 as a joint venture, Glanbia Ireland has been known as a dairy and agriculture ingredients brand backed by a co-operative of Irish farmers. Gaining independence from Glanbia, a global nutrition group, the co-op has rebranded as Tirlán, unveiling a new brand identity rooted in its Irish heritage. The co-op’s branding was completely created by the prominent design agency Siegel+Gate that started from naming. Figuring out that the company needed a original and self-standing identity, the developing group proposed the name Tirlán as a combination of Irish words “Tir” meaning land and “Lán” for full. So, it can…

Vita Coco, one of the leading vendors of coconut water in the global market, has changed its packaging and logo. Vita Coco has become the number one coconut water brand not by chasing trends or popularity, but by trying to make the best quality beverage for people, which not simply quenches your thirst but is good for health. According to the company statements, despite the higher costs, Vita Coco uses only fresh coconut water not concentrate in all its produce, that has become one of its key points of distinction from competitors. Established in 2004, New York-based company managed not…