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This year suggestion of the traditional mark renovation was also negatively met by fanbase. The most active of them signed a petition against the redesign of the original emblem, as they think the logo change budget could be spent more effectively on other university needs, for instance, facility upgrading, etc.   To make fans opinion more loyal the University explained in its August press release that they don’t change the logo but do updating of their “visual identity system,” which is the demand of time as the uni needs a mark more convenient for using in “digital forms.”   As…

Established as World Air Network in 1990, Air Japan has received a new brand identity as a part of a changed corporate strategy. From now on, the airline will position itself as a friendly and careful company that has to be expressed by the brand’s new logo and Fly Thoughtful statement. In October 2020, ANA Holdings, the parent company of Air Japan, announced a total reorganization of the airline, urged by the financial crisis after the COVID-19 pandemic broke out. Until recently, Air Japan was hardly known as a brand. Now, the situation is going to be changed. The first…

With a number of tournaments canceled due to the coronavirus pandemic, the Women’s Tennis Association has entered the off-season. The organization is using this time to change its look by rolling out a new logo and launching the WTA For The Game campaign. Presenting its new visual identity, WTA is returning to a player theme. Before the current oval emblem had been introduced in 2010, the organization’s logo represented a black silhouette of a female tennis player hitting a ball. The new WTA insignia, carried out in blue, showcases a player in a serving posture that, according to the association’s…

At a special meeting, the Czech car brand Based on its “Next Level – Škoda Strategy 2030” published last year, the automaker has presented a fresh version of its visual identity. As the car industry is undergoing big changes, Škoda, according to the company’s CEO Klaus Zellmer, is facing new conditions, accelerating the development of the technology for e-mobility, software-supported vehicles, and customer-oriented solutions. By 2026, the company is going to launch three pure EV’s. The marque’s VISION 7S concept research gives a look at one of the models, first showing Škoda’s future branding. So the changes in the corporate…

The sports car maker As Bugatti’s marketing director Lorenz Nause says, the redesign was a serious task for the company as it needed to find a balance between creating new things, that would allow to express the manufacturer’s ambitions for the future, and saving the basic elements to continue the visual tradition of Bugatti. The new Bugatti branding is based on the brand’s iconic EB symbol and blue color which is new for the company’s identity and alludes to the history of French motorsport. The EB monogram will be used as a logo. Being a simpler sign, it is more…

Swiss telecommunications company Sunrise, re-established after the merger of the UPC cable TV provider and the Sunrise mobile service company in late 2020, is unifying its brands. Sunrise is designated to be the basic brand, receiving a new visual identity. According to the company’s press release, all the products, provided today under the brands of Sunrise and UPC, will be united under a single name and visual design. In the future, the merged company will manage a set of brands including Sunrise, MySport, yallo, Lebara and swype. So, the UPC brand will disappear from the market. With this, the company…

Extended with two more clubs from South Africa to 16 teams, the Pro14 rugby league has changed its name to United Rugby Championship. Apart from the South African teams, the competition includes teams from Scotland, Ireland, Wales and Italy. Preparing to start the next season under the new name in September, URC has also unveiled a new visual identity. The league’s new look was developed by Thisaway, a branding agency from Bath, Somerset. The URC branding project, entitled “A different league”, was inspired by the fact that the transformed competition brings together teams from different cultures. In their work, the…

There are a lot of institutions in Cologne, Germany, whose logos depict the famous Cologne Cathedral – from the city’s administration to the fire department. The cathedral’s two towers are just omnipresent in the Rhineland’s capital. One more “Domspitzen” logo appeared a few days ago, and this is the first-ever logo of the Cologne Cathedral itself. Exactly three years ago, the Archdiocese of Cologne, that is a managing body for the cathedral, announced a competition for a corporate design which was won by the design agency Jäger&Jäger. Starting in late 2019, the agency has recently presented the result of its…