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Founded in 1971, the Sedgwick County Zoo in Wichita, Kansas, is a popular tourist site. It has more than 3000 animals of 400 different species. Holding the first place among the outdoor attractions in the state and increasing the number of visitors, the zoo is carrying out a rebranding now. As a part of changing the identity, a new logo has been presented. While creating the logo, design studio Gardner Design did much work, studying different zoo logos. The designers came to the conclusion that almost all of them don’t tell anything about their locations. So, the team decided that…

Launched in 2013, Qwant is a French search engine which is mainly used in France and other francophone countries. The website doesn’t generate income from advertising. Instead, it is funded by providing its technology to other websites and businesses. In this regard, Qwant doesn’t employ user tracking or personalize search results. The brand has recently updated its design to express its revised ambitions and aspirations for being more available and modern. Initiated by financier Jean-Manuel Rozan and computer security specialist Éric Léandri, Qwant, which generates almost two-thirds of search queries in France, rolled out its new design coincided with the…

Founded in 1963, the American Library (formerly known as the 2nd Air Division Library) is an institution established to honor the US Air Force troops who fought in Europe during WWII. Located in Norwich, UK, the library contains a collection of materials dedicated to the USAF, American relationship with Britain and American culture in general. Adopting its current name, the American Library was looking to a new visual identity as well. The institution’s brand, including a logo, printed materials and some merchandise, was renovated by The Click, a Norwich-based design studio. In the brand creation, the designers started from the…

Unión Deportiva Las Palmas is coming back to The new look of UD Las Palmas, created by the local design agency More Amore Brands, is built around the wave symbol which derives from the original typography from the club’s crest and is also used as an architectural element in many buildings on the island. The wave also gave inspiration for a custom typeface for the club, named UDLASPALMAS. Designed by Aillatyped Studio, the font is distinguished by wavy strokes and special ligatures which give it a strong individuality. It plays a crucial role in the new identity, being a uniting…

Western Union, the world’s leading money-transfer company, has carried out a large-scale rebranding. The project has been implemented in cooperation with the design studio Love Street & Co. The new According to a press release, the rebranding’s all-encompassing strategy marks an important milestone in the 172-year history of the company. The brand is looking to a more integrated and progressive future, keeping in mind globality as the company’s services are available in every corner of the world. Western Union’s new identity showcases a more modern design of the logo where the initial “W” turns into a symbol with bolder and…

The City of Moose Jaw, the Saskatchewan province, Canada, is planning an update of the city logo in 2020, as well as modernizing its website along with the new application launch. The 4th largest city in the province is situated on the bank of the Moose Jaw River and near the Trans-Canada Highway 48 miles (71km) west of Regina. Craig Hemmingway, Communications Manager for the City, lifted the veil of the new look of the future version of the logo. According to C. Hemmingway, the new logo, as well as the old one used to, will without doubt include the…

This year suggestion of the traditional mark renovation was also negatively met by fanbase. The most active of them signed a petition against the redesign of the original emblem, as they think the logo change budget could be spent more effectively on other university needs, for instance, facility upgrading, etc.   To make fans opinion more loyal the University explained in its August press release that they don’t change the logo but do updating of their “visual identity system,” which is the demand of time as the uni needs a mark more convenient for using in “digital forms.”   As…

With a number of tournaments canceled due to the coronavirus pandemic, the Women’s Tennis Association has entered the off-season. The organization is using this time to change its look by rolling out a new logo and launching the WTA For The Game campaign. Presenting its new visual identity, WTA is returning to a player theme. Before the current oval emblem had been introduced in 2010, the organization’s logo represented a black silhouette of a female tennis player hitting a ball. The new WTA insignia, carried out in blue, showcases a player in a serving posture that, according to the association’s…