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Just like Nike’s Swoosh which is a sign of the company in itself, Although the previous version’s shopping cart reflected the initial commercial ambitions of the brand, it looks a bit amusing now when Amazon has reached the top in e-commerce, digital streaming, cloud computing and artificial intelligence. So, ditching the cart, the app’s new logo conveys the company’s contemporary image, representing a cardbord box with rounded corners and the smile-arrow that together with a blue band on top, resembling a fringe, makes up a kind of a smiling face. This is quite an admirable design solution creating a cheerful…

The world of textiles is not just about patterns and prints; it’s a realm where designers and artisans work meticulously to impart a unique character to their creations. Through the use of color, texture, and form, a piece of fabric can tell a story, evoke emotions, and represent a distinct identity. Central to this narrative is the personalized touch that defines a brand or an individual’s style. A custom hang tag with a logo can be an integral element of this expression, acting as the finishing touch that communicates more than just the name—it can signify quality, creativity, or heritage….

Located not far from Lucerne in central Switzerland, Titlis is one of the highest peaks in the Swiss Alps, reaching an altitude of over 3,000m above sea level. It is a highly popular tourist destination in the country. The mountain is home to a ski resort and features a glacier with several accessible ice caves throughout the year. Managing the economic activities in the Titlis area, including transportation, hotels, restaurants, and food venues, is Titlis Bergbanen. The company has set a strategic goal to establish itself as one of the top Alpine destinations, providing guests with an unforgettable experience at…

Launched in 1874, the Sydney Swans are an Australian rules football team playing in the Australian Football League. Until recently, the club used an emblem that featured the recognizable silhouette of the Sydney Opera House. However, in the wake of discussions about the rightfulness of using landmarks for logos and trademarks, the Swans have taken decision to change their own insignia. While the club’s old logo, along with the Opera House, included a swan, a big swan’s head is a main element of the new one. Although the famous symbol of Sydney was removed, we can still see a slight…

On December 7th 2017, the NHL commissioner Gary Bettman announced Seattle had been granted the right to file an extension team application which was eventually approved in late 2018. After that, Seattle Hockey Partners, the team’s owning company, launched a process of voting on the name and logo for the Seattle team. Recently, both the name and its emblem have been presented to the public. The team’s attributes were unveiled at a special event under the motto “Release the Kraken!”. Reportedly, 13 names, including the Cougars, Eagles, Emeralds, Seals and others, were registered to choose from. But most of the…

We’ve already got used to the fact that companies make their logos simpler and flatter. One more example of this trend has recently been presented by Google. Releasing a new version of its Photos app, the web giant has also shown a refreshed icon for it. Those Android and iOS users, who have updated The Google Photos pinwheel has received a roundier design. Keeping their colors – red, blue, green and yellow – but in lighter shades, its blades have become half-circular, and as they don’t have the two-tone shades, which were in the previous emblem, the new logo looks…

In 2009, Mojang Specifications rushed into the gaming market with Minecraft, a sandbox video game which broke all sales records and was considered as “the video game of all times”. One year ago, Minecraft celebrated its tenth anniversary by releasing the Exhibition in Seattle edition, free anniversary map and other special features. This year, to celebrate the 11th anniversary of the game, the developing company has rebranded itself as Mojang Sudios and rolled out a new logo. According to Thomas Wiborgh, Mojang’s creative department chief, the rebranding marks the studio’s evolution from a small enterprise in Stockholm to a “multi-location…

The first race of Formula 1 took place at the Silverstone Circuit on May 13th 1950. The event that featured 23 was won by Giuseppe Farina for the Alfa Romeo team. While going to celebrate its 70th anniversary in 2020, on the first day of the new year, the F1 Administration released a statement presenting a new logotype marking 70 years of the FIA F1 World Championship. The main anniversary logo represents the number “70” designed in the “racing track” style of the official F1 emblem. It is accompanied by the stylized lettering “BORN 1950”. Another version is a combination…