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Originally founded in 1973, Unveiling a new logo, the corporation is aiming to unite “many cultures, identities and brands” under a single trademark. Making this step, Sanofi has great plans for the future, as a press release says. Sanofi’s previous logo was introduced in 2011. This round emblem that was called The Bird of Hope gives way to a lowercase wordmark. The corporate colors were changed as well – instead of a green-and-blue palette, the company will use purple as the only brand color. As for the new logo, it was inspired by “simple and moving-oriented codes of the technological…

Founded in Copenhagen in 2004 and relocated to San Francisco in 2007, Unity Software is a video game developer. The company’s best-known product is the game engine Unity Software with a staff of 3800 employees is one of the largest software developing companies. Originally named Over the Edge, it was launched by Icelander David Helgason, Dane Nicholas Francis, and German Joachim Ante. According to the company itself, Unity, based on the programming languages C++ and C#, is the world’s leading platform to create and manage the real-time three-dimensional content. Initially developed for video games, the Unity engine is also used…

By winning this year’s Copa del Rey, According to the club, the rebranding, carried out by the international design agency Accenture, “follows the line of continuity” rather than aims to adapt to digital environments, avoiding radical changes for the basic elements. However, some improvements have still been brought, including an adjusted color palette and a new custom typeface. First of all, Betis’ crest was redesigned to have simpler elements. Thus, the crown got rid of smaller details which were, according to Accenture, visual noise. The double B was revised as well. The vignette, standing for “Betis Balompié” (the latter word…

Since 2008, Danish brewing giant Carlsberg offers cider beverages under the brand Somersby. Initially, the Somersby cider of 4,5% abv was being sold in Danmark, then the brewing company gradually introduced its product in 46 countries across the globe. For a better marketing, Carlsberg created a special story saying that the branded cider was invented by English lord Somersby who supplied his excellent beverage for the Royal court. Recently, Somersby has received a new identity forged by Elmwood, a design company headquartered in Leeds, UK. While working on this “juicy challenge”, the designers proceeded from the idea of joy and…

City logos is a special topic. Often, new emblems meet critics from residents and people on social media for the odd design or lack of expressiveness. And that’s the case of the city of Florence, Alabama, where the new city logo even made the residents create a petition on Change.org requesting to restore the previous insignia. At the moment, the petition has collected almost 8,000 signatures as people are resenting the renovation of Florence’s logotype. The emblem features a capital “F” and “lo”, placed one on another, forming a kind of an exclamation mark. In the full version, the “lo”…

Established in 1902, the Norwich City F.C., playing in the Premier League, has updated its visual identity for the first time in 50 years. According to the club’s commercial director Sam Jeffrey, it marks a great moment in Norwich City’s history as the team has got a new emblem which is adapted to the digital technology and, most importantly, comprehensible for everyone. For the rebranding, Norwich City was collaborating with a designing team, fan groups, and stakeholders for two years. As the club recently announced on its website, the official presentation of the new logo is planned for next July….

Launched after a merger between Bandai and Namco 15 years ago, Bandai Namco Entertainment is the third-largest Japanese video game publisher after Sony Interactive Entertainment and Nintendo. The company’s product list includes such popular video game franchises as Pac-Man, According to a press release of Bandai Namco’s parent company, the updated visual identity is created to embody its new development plan based on researches among focus groups and the company’s staff from around the world. While Bandai Namco’s current emblem in yellow-and-orange tones was intended to reflect the integration of the two companies, the new logotype showcases a simpler and…

35 years have passed since a reactor exploded at the Chernobyl nuclear power plant, resulting in the worst nuclear disaster in history. Meanwhile, more and more people visit the exclusion zone including the ghost city of Pripyat near the NPP every year. Although the Covid-19 pandemic has slowed down this trend, the government of Ukraine is trying to breathe life into the disaster site by all means including creating a logo. Since 2011, tourists are allowed to visit the Chernobyl area covering 4300 sq km. Although the radioactive pollution still prevents people from living here, short-time tours are safe, according…