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After 48 years, CBS and Viacom are together again. With the deal signed on December 4th, both companies have put a period to the saga initiated by National Amusements, their parent entity, that was encouraging them to re-merge since 2016. The new combined company has got the combined name “ViacomCBS” with a similar logo. The logo features a lettering representing a combination of the names of the two companies, where the “C” in “CBS” overlaps “VIACOM”’s “M” with a kind of cut-out – and that’s one of the interesting details about this emblem. Another remarkable thing is that it is…

Established in 1970, NBA’s While the Golden State Warriors and the Boston Celtics are currently playing in the NBA Final, the team from Cleveland have used the off-season to bring some new traits into their look. Since LeBron James left the franchise in 2018, the Cavs have been among NBA’s least winning teams. But young players want to be attacking next season. “The future is amazing, and our city and fan community have given us this new generation of amazingly talented players. When we’re entering a new era of the Cavs basketball, it’s time to mark them with a new…

Originally founded in 1973, Unveiling a new logo, the corporation is aiming to unite “many cultures, identities and brands” under a single trademark. Making this step, Sanofi has great plans for the future, as a press release says. Sanofi’s previous logo was introduced in 2011. This round emblem that was called The Bird of Hope gives way to a lowercase wordmark. The corporate colors were changed as well – instead of a green-and-blue palette, the company will use purple as the only brand color. As for the new logo, it was inspired by “simple and moving-oriented codes of the technological…

The world’s most popular web browser is going to get a new logo. While Chrome has maintained Google’s branded four-color palette since 2008 and received the trendy flat look in 2011, the refreshment deals with only subtle changes. As we can see on the images presented by Google, the colors in the facelifted Chrome logo have become brighter, the central blue circle has got larger, and the shadows, which were in the previous version, have been removed. The new emblem first was unveiled in a tweet of Elvin Hu, the chief designer of the Chrome redesign project. Calling the new…

Established by The company reported its upcoming rebranding in its Twitter account, saying “Not to go all meta on you… but we’re going to!”. While it was, for sure, a playful nod to the recent renaming of Facebook to Meta, the renewing of Square itself is likely connected with the fact that Dorsey lately resigned as CEO of Twitter, probably having great plans for his other invention. As Block, besides financial brands, runs some other businesses in the entertainment and cryptocurrency sectors, the new name has to reflect the company’s new positioning as an overarching ecosystem. The word block, the…

Volvo has decided to replace its logo. With this, the Swedish carmaker supports the global trend for design simplification, following several companies in its segment which converted their emblem into 2D. The logo debuted in the Volvo Cars profile on Facebook and gradually appears on the other websites of the brand. Volvo has come back to its traditional circle-and-arrow design after it introduced a wordmark logo last year. The manufacturer’s key logo elements first appeared on the grill of the Volvo ÖV 4 launched in 1927. The symbol of Mars – both the Roman god of war and planet –…

Extended with two more clubs from South Africa to 16 teams, the Pro14 rugby league has changed its name to United Rugby Championship. Apart from the South African teams, the competition includes teams from Scotland, Ireland, Wales and Italy. Preparing to start the next season under the new name in September, URC has also unveiled a new visual identity. The league’s new look was developed by Thisaway, a branding agency from Bath, Somerset. The URC branding project, entitled “A different league”, was inspired by the fact that the transformed competition brings together teams from different cultures. In their work, the…

In anticipation of the Genesis Invitational golf tournament, Tiger Woods unveiled his new apparel brand. Thus, Nike’s Swoosh has been replaced with a “striped tiger” in the personal history of the golf star. Each of the 15 stripes represents a major title that Woods has won in his career. Last month, Tiger Woods announced the end of his 27-year-long partnership with Nike. The news sparked speculation about the athlete’s next move after ending one of the most lucrative endorsements in sports history. Now, we know what Woods was hinting at when he tweeted “See you in LA” a month ago,…