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Established as World Air Network in 1990, Air Japan has received a new brand identity as a part of a changed corporate strategy. From now on, the airline will position itself as a friendly and careful company that has to be expressed by the brand’s new logo and Fly Thoughtful statement. In October 2020, ANA Holdings, the parent company of Air Japan, announced a total reorganization of the airline, urged by the financial crisis after the COVID-19 pandemic broke out. Until recently, Air Japan was hardly known as a brand. Now, the situation is going to be changed. The first…

Having a more than 80-year history, the chocolate brand M&M’s is launching a new rebranding, announcing a strategy oriented towards public communications, inclusiveness and diversity. To emphasize these values, the new identity focuses on the brand’s recognizable ampersand. M&M’s new look was created by Jones Knowles Ritchie, a prominent design agency known for its works with big food brands like Burger King and Baskin-Robbins’. Including a lot of details, the project deals not only with visual branding but also a verbal image and the storytelling about M&M’s individuality. Fulfilling its mission, JKR developed a flexible visual identity that allows the…

Founded in Copenhagen in 2004 and relocated to San Francisco in 2007, Unity Software is a video game developer. The company’s best-known product is the game engine Unity Software with a staff of 3800 employees is one of the largest software developing companies. Originally named Over the Edge, it was launched by Icelander David Helgason, Dane Nicholas Francis, and German Joachim Ante. According to the company itself, Unity, based on the programming languages C++ and C#, is the world’s leading platform to create and manage the real-time three-dimensional content. Initially developed for video games, the Unity engine is also used…

In February, we could see an So, the mark says goodbye to the chrome-like emblem which was introduced in 2008. Instead, href=”https://www.picpapa.com/dacia-logo”Dacia will use a symbol made up of the abstractly stylized letters “D” and “C”. The geometric typography, purposely diminished, reflects Dacia’s essence and designates the most important things in the car industry, according to the company. The merging letters convey the feeling of movement due to their arrow-like shape. Earthy colors will prevail in Dacia’s visual identity. The green khaki is chosen as the main brand color. It is intended to emphasize the “street spirit” of the mark…

Back in 2006, the While keeping its traditional colors, the Wildcatter orange and Raven black, the Houston Dynamo’s logo has changed its form from a shield to a hexagon, and according to John Walker, the club’s president, the six corners of the new insignia are a nod to the six original wards of Houston as well as the team’s inaugural season in 2006; plus, the hexagon stands for strength, stability and unity, as a Dynamo press-release says . The central feature of the crest is the interlacing “H” and “D” whose “channel” design is a reference to the city’s waterways,…

Since its inception in 1968, Although it dropped the swoosh, Intel’s new logotype inherits general traits from the previous emblem, including the square dot over the “i” (however, its color will be different from the color of the letters now) and the sans-serif style for the letterforms which, however, were a bit altered with the right corners in the “i” and the “l” as well as a more traditional shape of the “n”. While presenting the new brand identity in her corporate blog, Karen Walker, Intel’s Senior Vice President Chief Marketing Officer, said that the rebranding is based on the…

Today, we observe exponential growth in AI technology. The promises from the super-trained algorithms are as amazing as frightful. Over the past few weeks, ChatGPT, a neuronal network developed by OpenAI, has been in the spotlight due to its ability to create texts and chat like a real person. However, when it comes to the practical application of artificial intelligence, the technology can be used, for example, in linguistics to automatize research processes dealing with a large amount of data. And it’s the challenge that is going to be met by Cohere, a Canadian company providing natural language processing (NLP)…

The Italian cruise line According to Costa Crociere, it has updated all its offerings, emphasizing the “steadfast exploration of the travel directions”. The innovations are so important that it deals with a totally new way of traveling. In the future, Costa will focus on three key activities: tours, cuisine, sustainability. The concept is consistent with the principles of the travel industry’s declaration of value-oriented, stable and comprehensive tourism. All of this is reflected in the company’s new branding. Costa’s ships have been marked with a “C” on their funnels for more than 70 years, and the latest time when the…