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Australia’s Eftpos (Electronic funds transfer at point of sale), a popular e-payment system, has rolled out its new visual identity, updating the logo and brand colors. The rebranding is intended to show the recent digital innovations of Eftpos. To create its new look, the payment brand collaborated with Hulsbosch, a Sydney-based design studio. Hulbosch’s work resulted in a new Eftpos symbol which represents a big “e” formed like a curved band. Colored in Raspberry red (a brand color from now) with some other shadow hues, the letter is accompanied by an Eftpos wordmark in a lowercased typeface, featuring connected “f”…

Back in 2006, the While keeping its traditional colors, the Wildcatter orange and Raven black, the Houston Dynamo’s logo has changed its form from a shield to a hexagon, and according to John Walker, the club’s president, the six corners of the new insignia are a nod to the six original wards of Houston as well as the team’s inaugural season in 2006; plus, the hexagon stands for strength, stability and unity, as a Dynamo press-release says . The central feature of the crest is the interlacing “H” and “D” whose “channel” design is a reference to the city’s waterways,…

The fresh look started from the Opel GT X Experimental, a concept that was demonstrated two years ago and featured a new “Opel Blitz”, that has to mark the company’s upcoming cars, as well as the neon yellow in the roof side lines and wheels that was consequently taken as a brand color – this hue symbolizes electricity which will prevail as a car fuel in the new era. Later, the company presented the new Opel Mokka which was created in Opel’s brand-new style and distinguished with the Pure Panel new-gen cabin as well as the Vizor LED system. The…

Founded in 2008 by software engineer David Barrett, Expensify is an online platform providing expense management tools for companies of different scales and orientations. Expenditure control can be managed through one app, including such financial accounting means as expense tracking, corporate cards, invoicing, and others. Headquartered in San Francisco, the software company also operates several offices in the United States, the UK, and Australia. Celebrating its 15th anniversary, Expensify has recently unveiled its new visual identity, which was created by a joint unit of its in-house design team and The Collected Works, a studio from New York. Realizing that the…

The British confectionery company Cadbury has updated its logo for the first time in fifty years. The redesign that comes along with a new packaging for the brand’s Dairy Milk chocolate bar is a part of the rebranding program launched a year ago. Cadbury’s iconic logo, however, hasn’t been changed much. Derived from the signature of William Cadbury, who was a grandson of John Cadbury, the brand’s founder, the emblem has received a finer design with straight lettering. Apart from the thinner letterforms, it is distinguished with a loop in the “b” from the old logo. According to the official…

The current logo of Batavia, Illinois, was introduced in 1983. It represents the lettering “Batavia” in a simple all-caps typeface with a windmill wheel looking like a dot over the “i” and the slogan “City of Energy”. While the windmill wheel is connected with the windmill manufacturing launched in the city in the late 19th century (it even gave Batavia the nickname “The Windmill City”), the slogan refers to Fermilab, a particle physics laboratory located outside the city. The fact that the city hasn’t changed its identity for 36 years made the authorities think of a rebranding. So, after some…

Veg NI is an agricultural cooperative in Northern Ireland founded by four farmers to better market their products amid growing import competition. Recently, the company has updated its visual identity, aiming to strengthen its position and increase the awareness of local vegetables. Veg NI’s new image was developed by Jack Renwick, a design studio from London. Based on a concept called Parful Produce, the branding has to covey the positive effect of Northern Irish food products on people’s health and economy. Seasonal vegs here are indeed fresh and nutritious. Plus, this is a more sustainable way of consumption, compared to…

The City of Hays, Kansas, has acquired a new logo. The emblem was presented on November 8th by the city’s mayor Toby Dougherty and the officials of the City Convention and Visitors Bureau. The new logo features a stylized yellow letter “h” accompanied by the wordmark “City of Hays”. It was created by Scott Gross, a local design specialist. In his work, Gross took into account the opinions of the city authorities and community members who gave him a hint that the logo should share a common trait with a sign of the Interstate 70 highway that goes through Hays,…