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Established in 2009, Very is a British online retail brand focusing on household goods. Through its parent body, The Very Group, the enterprise traces its roots to Littlewoods, a once-famous retail and football betting company. According to recent research, Very is still seen as a brand oriented mostly toward a female audience. Not content with that, the brand decided to gain credibility among a wider group of consumers. And this new strategy is expressed by its fresh visual identity, created by design studio SomeOne. For the new identity, the design team reworked Very’s recognizable look, including the iconic pink square….

When the Canadian Energy Center, an organization advocating oil & gas industry safety, had unveiled its new logo in a tweet this Thursday, it called forth a backlash. It turned out that the CEC emblem is similar to the logotype of a US software company. On Tweeter, users noticed that the Canadian agency’s white dimensional blocks on a blue field is a copy of the patern in green used by the Boston-based Progress Software Corp. Informed of that, the US company thanked those who drew their attention to CEC’s new logo, saying they would be looking into this issue. Meanwhile,…

One of the oldest art schools in the United States, the Massachusetts College of Art and Design (MassArt), is going to launch its own museum. The MassArt Art Museum, or MAAM, is planned to be opened in February 2020 on the territory of the college campus. Projected as a “kunsthalle”, a museum without a permanent collection, MAAM, according to Lisa Tung, MassArt’s executive director, will be a unique gallery for the contemporary art in Boston, a place where visitors will be able to see the works of modern artists. Forming MAAM’s identity, the administration of MassArt started collaborating with the…

Established in 1970, NBA’s While the Golden State Warriors and the Boston Celtics are currently playing in the NBA Final, the team from Cleveland have used the off-season to bring some new traits into their look. Since LeBron James left the franchise in 2018, the Cavs have been among NBA’s least winning teams. But young players want to be attacking next season. “The future is amazing, and our city and fan community have given us this new generation of amazingly talented players. When we’re entering a new era of the Cavs basketball, it’s time to mark them with a new…

While some images of Buick’s new badge, in black and white, leaked on the web about two months ago, the company is now announcing the renovation officially. Refreshing its brand identity, Buick reworked the iconic “tri-shield” which is rooted in the family crest of the brand’s founder, David Dunbar Buick. In the new iteration, the shields were re-arranged horizontally, departing from the clearer heraldic style of the previous diagonal layout. In addition, they were remarkably reshaped, having apertures inside with borders colored in Buick’s traditional red-white-blue gamma. Placed with some spacing between them, the elements will be depicted without the…

Founded in 1907, Protective Life Corporation is one of the oldest insurance enterprises in Alabama. Recently, the company has carried out a rebranding by shortening its name to just Protective and adopting a new visual identity. The renovation has to emphasize the institution’s focusing on improving its services as well as its self-positioning in the sector. To refresh its look, the Birmingham-based company applied to the Lippincott design agency which is known for its works for PBS, Walmart and While the emblem also includes a generic sans-serif lettering, it is colored in purple that, according to the designing team, is…

Lately, there has been much talk that NXT’s new emblem is a stunning reversal compared to the brand’s previous logo with a modest gold-and-black color palette. The design showcases a real burst of colors filling up an outlined NXT wordmark. The mix of all the colors of the rainbow seems to be created with casual strokes and splashes. In addition, the bold black bordering plays up the contrast with the colorful field. Wale’s tweet includes an animated version of the logo that comes with a track. It’s not ruled out that the theme will be the next intro for NXT….

Established in 1985, Massimo Dutti is a Spanish fashion brand that operates 782 stores in 72 countries. The company belongs to the Inditex Group, which also owns such popular brands as Zara, Pull&Bear, and Bershka. Massimo Dutti is known for its collections of women’s and children’s clothing, as well as perfumes. Rebranding itself with a new strategy, the brand has updated its image, including a new logo that can already be seen on the official website and social media. In November 2023, Inditex presented a new Massimo Dutti store model with a modern interior design, new sets of services, and…