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Lately, there has been much talk that NXT’s new emblem is a stunning reversal compared to the brand’s previous logo with a modest gold-and-black color palette. The design showcases a real burst of colors filling up an outlined NXT wordmark. The mix of all the colors of the rainbow seems to be created with casual strokes and splashes. In addition, the bold black bordering plays up the contrast with the colorful field. Wale’s tweet includes an animated version of the logo that comes with a track. It’s not ruled out that the theme will be the next intro for NXT….

The National Gallery of Canada has presented its new visual branding that was developed with the involvement of the members of the Algonquin Anishinabeg Nation. The NGC new logo, designed in new corporate colors, is a part of the inclusive process launched accordingly to NGC’s strategic plan which was announced early this year. The revision of the gallery’s orientation and values reflects its aspiration for decolonization. To create its new visual identity NGC carried out numerous consultation with more than 300 persons including Algonquin elders as well as young indigenous artists. The NGC marketing vice-president Rosemary Thompson says: “We are…

Lately, changes of logos have become regular and make a lot of noise, like those of Juventus or Inter Milan. Such rebrandings often aim to develop the club image, and we know that today, people play football off the field too, holding huge marketing stakes. However, crest changes are not executed just with a twist of the spanner – usually, this is a sign of an upcoming new era. And that is the case of the So, the Angers’ updated logo shows a new turn in the club’s journey led by Said Chabane now. If fans are afraid to see…

Founded in 1896, Denmark’s Stark Group unites the largest distributors and retailers of building materials in Northern Europe. Along with Danish enterprises, the firm owns four merchant chains ni Germany, Sweden, Norway and Finland. While transforming to a new business model, the brand has updated its look. Stark Group’s new visual identity is conceived as an “umbrella brand” gathering together all its member companies. The rebranding, connected with a range of acquisitions and the following reorganization, will concern all the enterprises of the group which will receive a single trademark. The Stark Group’s new logo, inspired by the ancient Nordic…

To address social justice and racial equality issues, the insurance and financial company Many associate Mutual of Omaha with Wild Kingdom, a documentary television program which was initially broadcast on NBC from 1963 to 1971, and sponsored by the company. So, according to the insurer’s vice president Keith Clark, there wasn’t a problem to figure out a basic idea for a new logo – the developing group quickly determined it should be an animal-themed emblem. More time was needed to decide what animal had to be depicted. After a lot of considerations with elephants, bears and birds, the team eventually…

Since its inception in 1968, Although it dropped the swoosh, Intel’s new logotype inherits general traits from the previous emblem, including the square dot over the “i” (however, its color will be different from the color of the letters now) and the sans-serif style for the letterforms which, however, were a bit altered with the right corners in the “i” and the “l” as well as a more traditional shape of the “n”. While presenting the new brand identity in her corporate blog, Karen Walker, Intel’s Senior Vice President Chief Marketing Officer, said that the rebranding is based on the…

The British confectionery company Cadbury has updated its logo for the first time in fifty years. The redesign that comes along with a new packaging for the brand’s Dairy Milk chocolate bar is a part of the rebranding program launched a year ago. Cadbury’s iconic logo, however, hasn’t been changed much. Derived from the signature of William Cadbury, who was a grandson of John Cadbury, the brand’s founder, the emblem has received a finer design with straight lettering. Apart from the thinner letterforms, it is distinguished with a loop in the “b” from the old logo. According to the official…

Trainline, till 2015 branded Thetrainline.com, the leading UK online provider of rail tickets, has changed its visual identity. Trainline’s main offices are located in London, Paris and Edinburgh. It is included in the list of the London Stock Exchange and is a constituent of the FTSE 250 Index. Established in 1997 by the Virgin Group, today the company presents an independent digital rail and coach platform. The company started selling tickets online since 1999 and has become popular not only in the UK, but also in Europe and worldwide. It’s very convenient easy to use service, allowing you to purchase…