Blog

Last December, the National Independent Soccer Association announced the league would be joined by a team from Rochester, NY, named Flower City Union. Getting ready to start playing in the 2022 season, the soccer team has recently presented their logo created by Christopher Payne. As the Rochester Rhinos, who played in the United Soccer League, indefinitely took a break in 2017, the city was left without a professional soccer team. So, several enthusiasts for the game, including the Rhinos’ former chief business officer, decided to resume soccer life in Rochester, founding the Flower City Union. The team draw their name…

Olivetti, founded in 1908, has changed its logo. With a new color scheme, the Italian manufacturer of computers, tablets, smartphones and other hi-tech products aims to emphasize the fact that “Olivetti” stands for the “Made in Italy” products. Olivetti crucially influenced the design in the 20th century, especially in industry and communications. As early as 1950s, the company’s design of typewriters and calculators, developed by Marcello Nizzoli, was so innovative that the Museum of Modern Art in New York held an exhibit entitled “Olivetti: Design in Industry”. Later, the products, created by Ettore Sottsass, such as the Valentine typewriter, formed…

The Musical Instrument Data Interface (also known as MIDI) is a technical standard connecting electronic musical instruments and digital devices. While the MIDI Manufacturer Association, a maintaining body for the technology, presented the MIDI 2.0 version last year, there was a need to update the MIDI visual identity as well. This task was delegated to Yuri Suzuki and Sascha Lobe who work in Pentagram. MIDI’s new brand identity, including a logo, typography and sound design, was influenced by the technology itself. The curves, that make up the central motif of the design, were inspired by sine waves which appear on…

According to the company’s press-release, the updated logo with its minimalistic design reminds of the seamless evolution of the brand, while paying homage to its rich history. Copying Burger King’s vintage logotype in general, the new emblem, nevertheless, is distinguished with more intense colors, a bit reshaped bun halves and a new custom typeface called “Flame” whose design is intended to reflect the chain’s “bold, rounded and yummy” food. As Burger King’s chief creative officer Rafael Abreu said, the chain decided to get back to the vintage design as it is the best visual reflection of Burger King, being a…

Honda has announced that its new models will feature a redesigned “H” logo. This innovation is set to debut in 2026 when the Japanese automaker releases the next generation of 100% electric vehicles. Many car brands are opting for new visual identities, and Honda’s new design is particularly intriguing as it incorporates elements from the company’s original 1961 logo. The trend of incorporating old features into new logos has been observed in recent times, with brands like Pepsi, Blueberry, and Barbie following suit. With the revamped Honda emblem, the brand has eliminated the border that once framed the “H” and…

The first big rebrand of 2021 unexpectedly comes from the Although CIA’s revamped emblem still represents a roundel, it features an entirely new design, distinguished with wave-like patterns with multiple intersecting white lines against a gray background. It also includes the centered wordmark “CIA” and triple circular lettering “Central Intelligence Agency”. This is a really unusual design solution for such a solid governmental institution which previously used a seal in the style of the State symbols. This cliché-breaking move of CIA perfectly reflects the new recruiting and diversity policy, in which the organization aspires to enroll young and talented Americans…

Launched in 2009, We Compost is a company from Auckland, New Zealand, providing a food waste collection service. Each week, it collects more than 50 tonnes of organic waste from health care institutions, schools, hotels and restaurants. Advocating for cleaning environment and recycling waste, the company aims to promote the ideas of sustainability and eco-friendliness. This goal is also contributed by We Compost’s new brand identity. The central element of the We Compost look is an earthworm. This animal was chosen as the company’s symbol for its ability to digest a wide range of organic matter that helps fertilize soil,…

The fresh look started from the Opel GT X Experimental, a concept that was demonstrated two years ago and featured a new “Opel Blitz”, that has to mark the company’s upcoming cars, as well as the neon yellow in the roof side lines and wheels that was consequently taken as a brand color – this hue symbolizes electricity which will prevail as a car fuel in the new era. Later, the company presented the new Opel Mokka which was created in Opel’s brand-new style and distinguished with the Pure Panel new-gen cabin as well as the Vizor LED system. The…