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German car brand According to a statement from the company, the recently presented Blitz is intended to symbolize the era of e-mobility in Opel’s journey. Indeed, we observe a new stage in the 121-year history of the car manufacturer, lately. Five years ago, the company was acquired by PSA-Group from General Motors to become a part of the Stellantis corporation. After a year of financial austerity, it showed profitable results again. Like other car brands of Stellantis, including Citroën, Peugeot, Fiat, and Jeep, the German marque is transitioning to electric technology for its products. By the end of this year,…

Playing in Ligue 1, France’s top football division, While the club’s traditional red and blue are brighter now, the gold bordering in the big “O” and “L” was removed, and the outer borderng became thinner. The “Olympique Lyonnais” is redesigned in the Trenda typeface which was developed by Daniel Hernandez and Paula Nazal Selaive in 2013. With this, the lion’s outline was optimized – now, it has smaller dimensions, with smaller claws and fewer clumps of hair. Overall, such a design makes the logo more scalable.     At the same time, the logo update is rather surprising, and besides,…

Last year, technology company Match Group replenished its dating app family, which includes Stir’s campaign, according to a press release, will include posters featuring real single parents. Such storytelling with playful slogans is going to encourage other single people with kids to find a match. The campaign emerges alongside the online service’s fresh branding, created by the New York-based studio The Working Assembly, which includes a new app design as well as a new logo distinguished by flexible and fluid graphics. Although the original Stir logo was executed in a rather kinky style, characterized by sharp angles and curved lines,…

Launched in 1996 by Microsoft, Although the rebranding was carried out several weeks ago, there has been no official information from Expedia Group so far. The company apparently refreshed its logo right after publishing the Open World strategy in May. The press release said Expedia aspires to develop more sustainable ways for the tourism industry. The brand also stated that its strategy will focus on eco-friendliness, climate protection, and responsible use of natural resources. In this regard, the brand’s design was adapted to visually express all these goals. Compared to the 2021 redesign, the new iteration is a more serious…

Established in 1918 as a company delivering newspapers and magazines, Hudson has eventually evolved into a large travel retailing enterprise that includes about 1000 duty-free shops and newsstands in 87 airports across North America. Its staff numbers almost 10,000 employees.   Expanding the business, the company, affiliated to the Swiss brand Dufry, has recently carried out a rebranding by dropping the word “Group” from its name and introducing a new logo. Hudson’s new identity is itented to showcase its rich history and reflect the policy aiming to modernize its services for travelers in airports. The company’s updated look was developed…

The Australian brand Black Star Pastry is a good example of how a local pastry becomes a worldwide food icon. Amid a craze for its cakes, which New York Times called “the world’s most instagramable”, the company felt the need to adjust its strategy to its rapid growth. Such swift changes are not uncommon in today’s social media era, but a business has to build its brand strategy thoroughly in order not to be trapped by immediate success. So, approaching the issue seriously, the Australian bakery applied to the Melbourne-based Ongarato Studio and Japanese illustrator Noritake to create a “graphic…

Established by The company reported its upcoming rebranding in its Twitter account, saying “Not to go all meta on you… but we’re going to!”. While it was, for sure, a playful nod to the recent renaming of Facebook to Meta, the renewing of Square itself is likely connected with the fact that Dorsey lately resigned as CEO of Twitter, probably having great plans for his other invention. As Block, besides financial brands, runs some other businesses in the entertainment and cryptocurrency sectors, the new name has to reflect the company’s new positioning as an overarching ecosystem. The word block, the…

Playing in the Netherlands’ football top division Eredivisie, the Willem II is approaching to its 125th anniversary the club will celebrate next season. On this occasion, the team has updated its logo. The new emblem, which is the sixth iteration in the club’s history, was created, considering the traditional symbolism of Willem II as well as the long-time wishes of fans to return to the logo basics used from 1952 to 1983. The traditional colors of the team from Tilburg have always been red, white and blue, accordingly to the Netherlands’ national flag. Based on this fact and the design…