Blog

In late 2011, Queen Elizabeth II knighted Jony Ive had worked at Apple for 27 years, creating, among other things, Bondi Blue, a shade of blue, that was used for the back of the legendary iMac introduced in 1998 — a turning point in Apple’s history. The forms of iPhone and MacBook Pro owe to Ive, too. In 2019, he left the company to start his own business with LoveForm, a team of creative people working in different directions. The coronation emblem designed by Ive and LoveForm will officially be presented during the festivities in May, including the coronation service…

Radio France, a French broadcasting public company, has presented a new branding as well as new programming logos as it is launching a nationwide campaign. The French broadcaster is currently expanding its digital offerings, promoting them with a special campaign. Under the motto “Entrez libre” (“Enter freely”), the company is planning to create, on the Radiofrance.fr platform, an alternative to the media services which became popular in recent years, as an official press release says. “Entrez libre” is an invitation for listeners to discover the lively worlds of seven radio channels and four musical communities, according to Radio France. An…

Launched after a merger between Bandai and Namco 15 years ago, Bandai Namco Entertainment is the third-largest Japanese video game publisher after Sony Interactive Entertainment and Nintendo. The company’s product list includes such popular video game franchises as Pac-Man, According to a press release of Bandai Namco’s parent company, the updated visual identity is created to embody its new development plan based on researches among focus groups and the company’s staff from around the world. While Bandai Namco’s current emblem in yellow-and-orange tones was intended to reflect the integration of the two companies, the new logotype showcases a simpler and…

Founded in 1907, Protective Life Corporation is one of the oldest insurance enterprises in Alabama. Recently, the company has carried out a rebranding by shortening its name to just Protective and adopting a new visual identity. The renovation has to emphasize the institution’s focusing on improving its services as well as its self-positioning in the sector. To refresh its look, the Birmingham-based company applied to the Lippincott design agency which is known for its works for PBS, Walmart and While the emblem also includes a generic sans-serif lettering, it is colored in purple that, according to the designing team, is…

While Ireland is hosting the 2021 FIBA European Championship for Small Countries, the basketball governing body of the country, Basketball Ireland, has rolled out its visual identity including a new logo and web-site. The organization hopes that the renovated look will help the Irish players proudly represent their country in international competition. BI’s new logo was created by designer Adam Ingler who is no stranger to basketball as his parents, Annette and Marc, are the founders and coaches of the DCU Mercy, a basketball team of the Dublin City University, and Adam himself played in this club as well as…

There are a lot of institutions in Cologne, Germany, whose logos depict the famous Cologne Cathedral – from the city’s administration to the fire department. The cathedral’s two towers are just omnipresent in the Rhineland’s capital. One more “Domspitzen” logo appeared a few days ago, and this is the first-ever logo of the Cologne Cathedral itself. Exactly three years ago, the Archdiocese of Cologne, that is a managing body for the cathedral, announced a competition for a corporate design which was won by the design agency Jäger&Jäger. Starting in late 2019, the agency has recently presented the result of its…

Lately, changes of logos have become regular and make a lot of noise, like those of Juventus or Inter Milan. Such rebrandings often aim to develop the club image, and we know that today, people play football off the field too, holding huge marketing stakes. However, crest changes are not executed just with a twist of the spanner – usually, this is a sign of an upcoming new era. And that is the case of the So, the Angers’ updated logo shows a new turn in the club’s journey led by Said Chabane now. If fans are afraid to see…

Founded in 1881, Iittala is a Finnish design brand, owned by Fiskars Group, that is known for its premium glassware and cookware products. The company acquired its unique style in the early 1930s when it started producing pieces, like the glasses designed by Aino Aalto or the Savoy Vase created by Alvar Aalto, that would become the classics of Scandinavian design. Even today, their distinctive wavy forms are reproduced in plates, trays, cutting boards, and other objects of application design. To pay homage to its rich history and traditions of glassblowing, the brand has updated its visual identity, which has…