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Having amounted the population number of 50,000, Newark and the Licking County, Ohio, show signs of good development dynamics that could attract visitors and businesses. This has become a background for the city’s identity issue which the authorities have been attending to. To give a fresh look to Newark, the municipal officials and the Licking County Chamber of Commerce created the nonprofit institution Newark Development Partners, and this team have eventually forged a new city emblem and other materials that are going to improve Newark’s promotion programs. The new logo is based on the rich heritage and history of the…

Vox Media, an independent modern media company, taking the leading position in its sphere, has updated the company corporate logo. The new look is developed by Triboro, New York-based design studio, together with Vox Media’s internal design team. There were two reasons for identity renovation. The first one was wish of the company to show the rapid evolution of the brand, and the second reason was the merger with New York Media, an inventive multi-platform company.   According to Vox Media, they tried to create a simple and at that expressive mark, which would not upstage diversified logos of their…

Prime Video, Amazon’s streaming service, has launched a completely new visual identity by Emily Oberman and her Pentagram team. The rebranding, however, is not a big surprise as it is a result of a process which had been carried out since August 2022. Last year, Pentagram’s solution came from Amazon’s iconic smile-arrow and through the “dimple” sign. The formal distinction of the curved line thus becomes a “catalyst guiding the audience through the endless wave of their favorite content”, the Pentagram team explains. But the project goes beyond. This idea was embodied in the wave as one of the basic…

Playing in Italy’s Serie A, Along with the updated logo and a new visuality language, the team also published a kind of a manifesto, calling for returning to the old good values. “We love football, true. We struggle for the revival of football”, the club said. The declaration also emphasizes Fiorentina’s aspiration to differentiate itself from other clubs. With the team’s new slogan “Play To Be Different”, the aspect will receive special attention at the official presentation when the next season starts. The red iris, Fiorentina’s symbol, was changed several times throughout the club’s history. In the current season, the…

Norton, a brand owned by software developer NortonLifeLock Inc., is known for utility applications as well as the Norton Security anti-virus program. Recently, the software brand’s visual identity was refreshed to position it as a “digital ally for customers”, offering a modern and comprehensive design. The Norton products are developed by NortonLifeLock which, in turn, is a part of the software company Symantec. As the company’s press release says, the rebranding marks a new era for Norton. Like people and life, the Norton brand and its products have been developing over the last twenty years. Digital life means just life…

  The Fuchsia OS has a special place in the range of the Google products. Many people hardly ever heard about this operating system due to the status of the project. And certainly, Fuchsia’s logo is not so recognizable as, for instance, the logos of Android or Chrome which were developed by Google too. Discovered on GitHub five years ago, the open-source OS still seems to be in the process of enhancement. And its current emblem, while representing a whimsical lopsided figure colored in fuchsia, accordingly to the operating system’s name, doesn’t have a clear meaning directly connected with Fuchsia…

Founded in 1901 by glassmaker Edward D. Libbey, the Toledo Museum of Art, located in Toledo, Ohio, is a well-known art museum internationally, with a rich collection of over 30,000 objects. Most of these objects represent European and American art from the 19th and 20th centuries. A significant portion of the collection is made up of glass artworks, reflecting Toledo’s glassmaking traditions. The institution also features interesting exhibitions dedicated to antiquity, the Renaissance, and Japanese art. To modernize its image and increase interest in its artistic activities, the museum initiated a brand refreshment, assisted by the studios Scorpion Rose and…

Step into the vibrant realm of miniature logo design, where each stroke of creativity breathes life into a small emblem, brimming with brand personality. The transition from a blank canvas of the figures to a intricately detailed logo to symbolize your figures is a captivating journey. Choosing the right elements is crucial; it’s not merely about adding visual elements but about expressing your brand identity through every line and curve. Let’s delve into the craft of discovering that ideal logo to elevate your brand symbol from a mere identifier to a work of art, and how to find miniature paints…