
Launched after a merger between Bandai and Namco 15 years ago, Bandai Namco Entertainment is the third-largest Japanese video game publisher after Sony Interactive Entertainment and Nintendo. The company’s product list includes such popular video game franchises as Pac-Man, According to a press release of Bandai Namco’s parent company, the updated visual identity is created to embody its new development plan based on researches among focus groups and the company’s staff from around the world. While Bandai Namco’s current emblem in yellow-and-orange tones was intended to reflect the integration of the two companies, the new logotype showcases a simpler and…