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Launched in 2006, Deezer is a French music streaming service that allows users to listen to the musical tracks of different recording labels, including Sony Music, Universal Music Group, and Warner Music Group. The service’s database currently includes over 90 million tracks and 34,000 radio stations. Deezer has more than 14 million monthly visitors as well as 7 million paid subscribers. Recently, the platform presented new designs for its logo and website. Although Deezer is not as popular as Spotify or Apple Music, its fresh visual identity can surely be named one of the brightest. Deezer’s overhauled brand look is…

Established in 1835, Havas can be considered the oldest news agency in the world. Evolved into a multinational enterprise, the French company now specializes more in public relations and advertising technology. Havas operates in more than 100 countries, with a staff of 22,000. The brand has recently refreshed its logo to show what Havas is today. Fulfilled in cooperation with the international agency Conran Design Group, the redesign is the first update of Havas’ visual identity in 20 years. According to the company, the new look is intended to tell that Havas is “a creative and integrated power pack that…

The face/smile design is quite popular in branding. Amazon, Elevating the South Korean company to a next level, the new visual identity of LG Electronics is designed to be suited for both physical and digital carriers. According to a press release, the rebranding’s goal is to put LG closer to the new generation and confirm it as an iconic brand. The company also aims “to rethink its visual strategy to tell its values to all customers regardless of their location on the planet”. The most surprising thing in the visual identity is the animated version of the LG logo for…

The sports car maker As Bugatti’s marketing director Lorenz Nause says, the redesign was a serious task for the company as it needed to find a balance between creating new things, that would allow to express the manufacturer’s ambitions for the future, and saving the basic elements to continue the visual tradition of Bugatti. The new Bugatti branding is based on the brand’s iconic EB symbol and blue color which is new for the company’s identity and alludes to the history of French motorsport. The EB monogram will be used as a logo. Being a simpler sign, it is more…

Radio France, a French broadcasting public company, has presented a new branding as well as new programming logos as it is launching a nationwide campaign. The French broadcaster is currently expanding its digital offerings, promoting them with a special campaign. Under the motto “Entrez libre” (“Enter freely”), the company is planning to create, on the Radiofrance.fr platform, an alternative to the media services which became popular in recent years, as an official press release says. “Entrez libre” is an invitation for listeners to discover the lively worlds of seven radio channels and four musical communities, according to Radio France. An…

Three years ago, Chip and Joanna Gaines, who hosted the Fixer Upper series on the DIY Network, announced they would launch a new broadcasting company in cooperation with Named after the previous company of Chip and Joanna they have in Waco, Texas, the Magnolia Network will carry a refreshed programming, focusing on documentary series related to home repair and renovation. The network will broadcast under an original visual brand connected with the Gaines’ agricultural business in Texas. The visual identity for the Magnolia Network was created by the New York-based design agency Loyalkaspar that has a lot of experience in…

Founded in 1907, Protective Life Corporation is one of the oldest insurance enterprises in Alabama. Recently, the company has carried out a rebranding by shortening its name to just Protective and adopting a new visual identity. The renovation has to emphasize the institution’s focusing on improving its services as well as its self-positioning in the sector. To refresh its look, the Birmingham-based company applied to the Lippincott design agency which is known for its works for PBS, Walmart and While the emblem also includes a generic sans-serif lettering, it is colored in purple that, according to the designing team, is…

Last December, the National Independent Soccer Association announced the league would be joined by a team from Rochester, NY, named Flower City Union. Getting ready to start playing in the 2022 season, the soccer team has recently presented their logo created by Christopher Payne. As the Rochester Rhinos, who played in the United Soccer League, indefinitely took a break in 2017, the city was left without a professional soccer team. So, several enthusiasts for the game, including the Rhinos’ former chief business officer, decided to resume soccer life in Rochester, founding the Flower City Union. The team draw their name…