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The Milan Motorcycle Show EICMA (Esposizione Internazionale Ciclo Motorciclo e Accessori) has rebranded, unveiling a new logo and slogan. Nearly three months before its 78th edition, the Italian motorbike exhibition has presented its new logo and changed its name as a part of a rebranding. With this, the show is willing to emphasize more clearly its identity and direction. EICMA’s new emblem represents the front wheel and fork of a motorbike. The wheel is a symbol of the world, the fork plays the role of a pointer and the red color conveys the passion for the segment, according to the…

Reducing the Europa League from 48 to 32 teams and launching the Europa Conference League from the 2021/22 season, Turquoise had experience working with the European football union earlier when the studio “built a good understanding of the requirements and needs”, as its creative officer Gareth Mapp says. Developing the UEFA leagues project, Turquoise tried to refresh the UEL branding with a new design which could tell that the league will show more competitiveness even with fewer teams now. With this, the Conference League’s logo should reflect the ideas of openness and inclusiveness. Both logos share a general design including…

Founded in 1948, Mind is a mental health charity operating in England and Wales. It gives support for people with mental disorders, offering information and advice, and also lobbies governmental and municipal institutions on mental health issues. Recently, the organization has refreshed its visual identity to show more clearly its focusing on social changes. To overhaul its branding, Mind hired DesignStudio that updated the charity’s scribble logo and developed some other brand features, basing on Mind’s traditional imagery. The studio has worked on this project for more than a year, starting even before the first lockdown had been declared in…

While such brands as Sagrotan, Durex or Vanish enjoy their popularity among consumers, the name of their parent company Refreshing its look, the company has dropped the second half of its name which appeared after the UK’s Reckitt & Colman merged with the Dutch company Benckiser in 1999. The rebranded Reckitt considers its new corporate identity, including a logo and some other visual elements, as an important step in the company’s ongoing transformation towards sustainable development. Reckitt’s visuality is intended to be more recognizable and reflect the company’s aspiration for better health care, protecting and education to make a clearer…

The Musical Instrument Data Interface (also known as MIDI) is a technical standard connecting electronic musical instruments and digital devices. While the MIDI Manufacturer Association, a maintaining body for the technology, presented the MIDI 2.0 version last year, there was a need to update the MIDI visual identity as well. This task was delegated to Yuri Suzuki and Sascha Lobe who work in Pentagram. MIDI’s new brand identity, including a logo, typography and sound design, was influenced by the technology itself. The curves, that make up the central motif of the design, were inspired by sine waves which appear on…

Established in 1786, Demel, a pastry shop and chocolaterie, is a renowned gourmet and cultural attraction in Vienna, Austria. During the 19th century, this place gained immense popularity among the Austrian aristocracy, including Empress Elisabeth (known as Empress Sisi), earning it the prestigious title of Purveyor to the Imperial and Royal Court – Kaiserliche und Königliche Hofzuckerbäcker. In an effort to enhance its digital presence, Demel recently launched an online store and introduced new takeout packaging, prompting the company to revamp its visual identity. Throughout its rich 200-year history, Demel has amassed numerous packaging designs and graphic applications, each representing…

The world of textiles is not just about patterns and prints; it’s a realm where designers and artisans work meticulously to impart a unique character to their creations. Through the use of color, texture, and form, a piece of fabric can tell a story, evoke emotions, and represent a distinct identity. Central to this narrative is the personalized touch that defines a brand or an individual’s style. A custom hang tag with a logo can be an integral element of this expression, acting as the finishing touch that communicates more than just the name—it can signify quality, creativity, or heritage….

Established in 1951, Liberty Travel is a travel and cruise company that, from its beginning, pioneered in offering transportation, hotel accommodation and other services for a single price. The company’s service and pricing innovations made traveling more affordable not only for the wealthy, but also for ordinary people. While going to celebrate its 70th anniversary next year, the agency has unveiled a new logo paying tribute to its heritage. Although Liberty Travel is now headquartered in Montvale, New Jersey, it started from an office in New York’s Time Square. These are its roots and connection with New York the company…