Blog

The multinational conglomerate The unveiling of the emblems, which took place a few days ago, is an important milestone in the history of GE. And the three divisions will enjoy the rich traditions of the GE brand. According to the corporation, the establishment of three separate companies allows them to improve focusing on their activities, fund allocation as well as flexibility for growth and price formation. And here are the details on the newly created companies and their identities. GE Vernova: the company’s name is a combination of “ver” that derives from “verde” meaning “green” and “nova” meaning “new”. The…

Originally founded in 1973, Unveiling a new logo, the corporation is aiming to unite “many cultures, identities and brands” under a single trademark. Making this step, Sanofi has great plans for the future, as a press release says. Sanofi’s previous logo was introduced in 2011. This round emblem that was called The Bird of Hope gives way to a lowercase wordmark. The corporate colors were changed as well – instead of a green-and-blue palette, the company will use purple as the only brand color. As for the new logo, it was inspired by “simple and moving-oriented codes of the technological…

Established by The company reported its upcoming rebranding in its Twitter account, saying “Not to go all meta on you… but we’re going to!”. While it was, for sure, a playful nod to the recent renaming of Facebook to Meta, the renewing of Square itself is likely connected with the fact that Dorsey lately resigned as CEO of Twitter, probably having great plans for his other invention. As Block, besides financial brands, runs some other businesses in the entertainment and cryptocurrency sectors, the new name has to reflect the company’s new positioning as an overarching ecosystem. The word block, the…

As many businesses today, Schweitzer Mountain Resort, located near Sandapoint, Idaho, is facing some difficulties due to the COVID-19 pandemic. The enterprise has already suspended its extension plan for 30-unit boutique hotel. However, hoping for better times, the resort decided to refresh its look by rebranding itself to simply Schweitzer and adopting a new logo. On its website, Schweitzer shared some details about the renovated visual identity, saying that its new emblem pays tribute to its heritage, while embracing its future. Now, the symbol of the ski resort is a stylized “S” formed by three strokes whose design Schweitzer describes…

Many of the most beautiful landscapes in the United Kingdom are currently protected and supported by the National Association for Areas of Natural Beauty (AONB). The AONB status enables local and national authorities to combat biodiversity loss and, ultimately, global warming. However, the complex names associated with these protected sites have hindered effective communication. Recent research conducted by the governing organization revealed that only half of the British population is aware of these amazing places, despite two-thirds of them living within a 30-minute distance. In light of this, the association has undertaken a comprehensive design process to update its visual…

Launched in 2006, Deezer is a French music streaming service that allows users to listen to the musical tracks of different recording labels, including Sony Music, Universal Music Group, and Warner Music Group. The service’s database currently includes over 90 million tracks and 34,000 radio stations. Deezer has more than 14 million monthly visitors as well as 7 million paid subscribers. Recently, the platform presented new designs for its logo and website. Although Deezer is not as popular as Spotify or Apple Music, its fresh visual identity can surely be named one of the brightest. Deezer’s overhauled brand look is…

Early this year, General Motors presented the GMC Hummer EV in a series of teasers. According to the corporation, the revived Hummer is going to be an SUV (a truck version is also expected) powered by an electric engine that was reflected in the “EV” standing for “electric vehicle”. The car’s release was expected to take place in late May, however, due to the COVID-19 pandemic, it was postponed until this autumn. Amidst the lack of information about the new Hummer, car enthusiasts catch any news making the image of the upcoming vehicle clearer, and recently, it has been complimented…

Established in 2005, TrueCar is a website providing the car market information. Gathering data from different sources, the online company help learn the current prices for new and used cars as well as the volume of sales by model through dealerships. The TrueCar users can also buy or sell cars on the platform. Over 2 million vehicles have been sold via the network. Celebrating its 15th anniversary, TrueCar has recently updated its visual identity. The rebranding for the company has been carried out by Pentagram, a prominent design agency that worked with many famous brands. The project under the motto…