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The online shop myToys, owned by Europe’s largest mail-order company Otto, has received a new visual identity, aiming to strengthen its position on the market and mark its transition from an online company scheme to a marketplace paradigm. Selling toys and other children’s goods, the brand was founded in 1999, and the current rebranding is the second facelifting in the company’s history. According to an official press release, the goal of the identity revision was to create a new valuable design that would keep myToys’ essentials. The development process was carried out, considering the results of the surveys among focus…

As Qatar prepares to host the first FIFA World Cup in the Middle East and Arab world, the 2022 FIFA World Cup countdown is on, and excitement is building across the country. The tournament will be hosted by five cities and eight stadiums across Qatar, with the final at the Lusail Stadium in Doha. The opening game between Qatar and Ecuador will take place on November 20. The event has already generated huge interest across the region, with more than a million tickets sold within hours of going on sale. Moreover, online fans around the globe are actively seeking platforms…

Verbit, a company that provides automated transcription and captioning services, recently underwent a logo change. Some people are wondering what is behind the change and what it means for the company. Let’s take a look at the old logo and the new logo and discuss the reasons behind the change. Why do Companies Change Their Logo? A The old logo was a wordmark with the company name in all lowercase letters. The wordmark was simple, with a sans-serif font. The old logo was clean and modern, but it lacked personality. The New Logo The new logo is a wordmark with…

Formerly named Royal Pavilion & Museums, Brighton & Hove Museums is a governing body for six historic and artistic sites located in Southern England. Changing its name, this part of the Brighton & Hove Council has adopted a new visual identity focusing on the ampersand as a symbol of unity and inclusiveness. Actually, the Brighton & Hove Museums branding project started from the update of the organization’s website. Baxter & Bailey, a local design studio that was commissioned for it, proposed to completely renovate the look of BHM with proper architecture and visual guidelines. As Brighton & Hove is the…

While the Play symbol still consists of four sections in different colors, it has been somewhat altered. First of all, its corners are rounded now, making the emblem softer. The four parts have been redrawn and adjusted as well, having less space for blue which was dominating in the previous version. Thus, the other sections have received more space, while the general design is more proportional. The logo looks flat as the subtle gradient was removed. The logo redesign comes with other brand elements featuring the same rounded corners and colors as the main emblem. This solution makes the Google…

Aston Martin’s iconic wings are ready for a new flight in 2022 as the brand is aiming to be increasingly competitive in the new conditions of the luxury car market. This plan is going to be implemented under a revised branding. To refresh its visual identity, including a logo, the British car maker hired Peter Saville, one of the UK’s prominent designers. The famous wings were first adopted as the car maker’s logo in 1927, and the new version is the eighth overhaul of the emblem in Aston Martin’s history. The logo’s modern structure was created by SCH Davis in…

Established after the merger of Glaxo Wellcome and SmithKline Beecham more than 20 years ago, The GSK assets include such well-known brands as Sensodyne, Otriven, Voltaren, Odol as well as anti-AIDS medicines, remedies against breast cancer, and other treatments down to anti-smoking patches. As a part of a management reorganization, the corporation’s Consumer Healthcare division is designated to be managed by a separate company called Haleon. Reflecting the changes GSK has experienced in the past twenty years, the new look of the company is now adapted to highlight this “dramatic shift” on the visual level, according to a GSK statement….

Established in 1970, NBA’s While the Golden State Warriors and the Boston Celtics are currently playing in the NBA Final, the team from Cleveland have used the off-season to bring some new traits into their look. Since LeBron James left the franchise in 2018, the Cavs have been among NBA’s least winning teams. But young players want to be attacking next season. “The future is amazing, and our city and fan community have given us this new generation of amazingly talented players. When we’re entering a new era of the Cavs basketball, it’s time to mark them with a new…