Blog

Oktoberfest, a famous beer festival that is annually held in Munich, Germany, has received its first-ever logo in its 212-year history. The integer visual identity for the world’s largest people’s feast is intended to create a visual base, improving marketing. While the Munich Oktoberfest was canceled in 2020 and 2021 due to the coronavirus pandemic, this year’s edition will still take place (September 17 – October 3). Besides the brand identity, the festival has got a module design system including a color palette, typography, and general visual language. According to Benedikt Brandmeier, the head of the Tourism and Hospitality department,…

Established in 1970, NBA’s While the Golden State Warriors and the Boston Celtics are currently playing in the NBA Final, the team from Cleveland have used the off-season to bring some new traits into their look. Since LeBron James left the franchise in 2018, the Cavs have been among NBA’s least winning teams. But young players want to be attacking next season. “The future is amazing, and our city and fan community have given us this new generation of amazingly talented players. When we’re entering a new era of the Cavs basketball, it’s time to mark them with a new…

Swiss telecommunications company Sunrise, re-established after the merger of the UPC cable TV provider and the Sunrise mobile service company in late 2020, is unifying its brands. Sunrise is designated to be the basic brand, receiving a new visual identity. According to the company’s press release, all the products, provided today under the brands of Sunrise and UPC, will be united under a single name and visual design. In the future, the merged company will manage a set of brands including Sunrise, MySport, yallo, Lebara and swype. So, the UPC brand will disappear from the market. With this, the company…

Launched after a merger between Bandai and Namco 15 years ago, Bandai Namco Entertainment is the third-largest Japanese video game publisher after Sony Interactive Entertainment and Nintendo. The company’s product list includes such popular video game franchises as Pac-Man, According to a press release of Bandai Namco’s parent company, the updated visual identity is created to embody its new development plan based on researches among focus groups and the company’s staff from around the world. While Bandai Namco’s current emblem in yellow-and-orange tones was intended to reflect the integration of the two companies, the new logotype showcases a simpler and…

On May 28, at the Annual general meeting, the French petrol company At the meeting, Patrique Pouyanné, the head of the company, whose term of office has been extended for three years, also presented TotalEnergies’ visual identity that has to illustrate the petrol giant’s transformation into a “multi-energy company”. The new logo represents stylized initials of the company’s new name. The TE emblem is distinguished with colorful and quite a simple design which seems drawn just with one finger. It is accompanied by the wordmark “TotalEnergies” introduced in March as an interim logo. For the official release, it received a…

Crystal brand First of all, the fresh design’s leitmotif can be seen in the updated Swarovski logo. The iconic swan in the new iteration is facing to the right, featuring a more elongated neck and two wings, more clearly drawn compared to the old one-wing version. The brand chose the swan as its emblem in 1988 as a symbol of everlasting love and nature’s beauty, the notions that have always been associated with Swarovski’s crystal glass and jewelry. For the logo, the swan has been placed into an octagonal frame that symbolizes a faceted crystal as well as the idea…

Launched in 1989, Telcel is a leading Mexican wireless telecommunications company. Currently, Telcel’s cellular network covers over 73% of the country’s geographical area. Recently, the company updated its visual identity by removing the iconic phone symbol that had been present since its inception and redesigning the wordmark. Although Telcel made its appearance in the late 1980s, its roots can be traced back to 1981 when it became Mexico’s first mobile radio service, providing phone connections in cars. Presently, the provider boasts 83 million users and an annual turnover of $12 million. Interestingly, the company has a long history predating the…

Being one of the The starting point for the new look of Virgin Money was the company’s desire to tell it’s not just a part of Virgin, but maintains the basic values of the group and brings them into the financial sphere. Influenced, among other things, by VM’s merger with CYBG plc, the new identity includes a logo featuring a custom typeface, the red brand color and icons which will be used on the brand’s digital platforms. The distinctive feature in the Virgin Money logo is the “M” with a loop making, according to the studio, a balance of hard…