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Oktoberfest, a famous beer festival that is annually held in Munich, Germany, has received its first-ever logo in its 212-year history. The integer visual identity for the world’s largest people’s feast is intended to create a visual base, improving marketing. While the Munich Oktoberfest was canceled in 2020 and 2021 due to the coronavirus pandemic, this year’s edition will still take place (September 17 – October 3). Besides the brand identity, the festival has got a module design system including a color palette, typography, and general visual language. According to Benedikt Brandmeier, the head of the Tourism and Hospitality department,…

While the Play symbol still consists of four sections in different colors, it has been somewhat altered. First of all, its corners are rounded now, making the emblem softer. The four parts have been redrawn and adjusted as well, having less space for blue which was dominating in the previous version. Thus, the other sections have received more space, while the general design is more proportional. The logo looks flat as the subtle gradient was removed. The logo redesign comes with other brand elements featuring the same rounded corners and colors as the main emblem. This solution makes the Google…

Radio France, a French broadcasting public company, has presented a new branding as well as new programming logos as it is launching a nationwide campaign. The French broadcaster is currently expanding its digital offerings, promoting them with a special campaign. Under the motto “Entrez libre” (“Enter freely”), the company is planning to create, on the Radiofrance.fr platform, an alternative to the media services which became popular in recent years, as an official press release says. “Entrez libre” is an invitation for listeners to discover the lively worlds of seven radio channels and four musical communities, according to Radio France. An…

Last week, the Mexican Football Federation (Federación Mexicana de Fútbol Asociación) presented its new logo at a special event at the Estadio Atzteca in Mexico City. The emblem came as a result of a strategic development plan the organization has been implementing over the last years. The association said the logo was created in collaboration with Founded in 1922, the FMF changed its logo several times throughout its history. The latest revision was in 2011 when the emblem’s basic structure, which is composed of an eagle, ball, and the Mayan calendar, was only slightly changed. The recent redesign is the…

Launched after a merger between Bandai and Namco 15 years ago, Bandai Namco Entertainment is the third-largest Japanese video game publisher after Sony Interactive Entertainment and Nintendo. The company’s product list includes such popular video game franchises as Pac-Man, According to a press release of Bandai Namco’s parent company, the updated visual identity is created to embody its new development plan based on researches among focus groups and the company’s staff from around the world. While Bandai Namco’s current emblem in yellow-and-orange tones was intended to reflect the integration of the two companies, the new logotype showcases a simpler and…

On May 28, at the Annual general meeting, the French petrol company At the meeting, Patrique Pouyanné, the head of the company, whose term of office has been extended for three years, also presented TotalEnergies’ visual identity that has to illustrate the petrol giant’s transformation into a “multi-energy company”. The new logo represents stylized initials of the company’s new name. The TE emblem is distinguished with colorful and quite a simple design which seems drawn just with one finger. It is accompanied by the wordmark “TotalEnergies” introduced in March as an interim logo. For the official release, it received a…

As many businesses today, Schweitzer Mountain Resort, located near Sandapoint, Idaho, is facing some difficulties due to the COVID-19 pandemic. The enterprise has already suspended its extension plan for 30-unit boutique hotel. However, hoping for better times, the resort decided to refresh its look by rebranding itself to simply Schweitzer and adopting a new logo. On its website, Schweitzer shared some details about the renovated visual identity, saying that its new emblem pays tribute to its heritage, while embracing its future. Now, the symbol of the ski resort is a stylized “S” formed by three strokes whose design Schweitzer describes…

Launched in 1989, Telcel is a leading Mexican wireless telecommunications company. Currently, Telcel’s cellular network covers over 73% of the country’s geographical area. Recently, the company updated its visual identity by removing the iconic phone symbol that had been present since its inception and redesigning the wordmark. Although Telcel made its appearance in the late 1980s, its roots can be traced back to 1981 when it became Mexico’s first mobile radio service, providing phone connections in cars. Presently, the provider boasts 83 million users and an annual turnover of $12 million. Interestingly, the company has a long history predating the…