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NBA is celebrating its 75th anniversary next season. And it was to be expected that the association would present a special logo to commemorate this date. However, the anniversary emblem, that was unveiled a few days ago, appeared to be a disappointment for some fans as it is based on the current For the new logo, the iconic Jerry West silhouette, against a blue-and-red background and a basketball pattern with the number “75”, was placed into a diamond shape. Some people suggest that the diamond form may probably be inspired by the term “Diamond wedding” that is celebrated after 75…

There are a lot of institutions in Cologne, Germany, whose logos depict the famous Cologne Cathedral – from the city’s administration to the fire department. The cathedral’s two towers are just omnipresent in the Rhineland’s capital. One more “Domspitzen” logo appeared a few days ago, and this is the first-ever logo of the Cologne Cathedral itself. Exactly three years ago, the Archdiocese of Cologne, that is a managing body for the cathedral, announced a competition for a corporate design which was won by the design agency Jäger&Jäger. Starting in late 2019, the agency has recently presented the result of its…

In a world where digital platforms battle fiercely for attention, the branding of a cryptocurrency exchange is not just about good looks. It’s a subtle dance of psychology, trust and market presence. Let’s dive into how the visual identity of these digital marketplaces plays a crucial role in their success, and yes, this includes keeping an eye on the updated Bitcoin price. Exploring the visual evolution of cryptocurrency exchanges From their nascent days, cryptocurrency exchanges have undergone a significant transformation. Initially, the focus was purely on functionality, often at the expense of user interface (UI) and experience (UX) design. Early platforms…

As part of the preparation for the United States Semiquincentennial, the nation’s 250th anniversary to be celebrated in 2026, the America250 Commission has unveiled a special logo for this event. Created by the prominent design studio Chermayeff & Geismar & Haviv, the anniversary symbol aims to “help people engage with a national celebration at a crucial moment.” It is worth mentioning that the presented design is not the first attempt at creating a Semiquincentennial logo. In 2022, the organizational commission adopted an emblem featuring the number 250 in a currency-style typeface. However, this design was later deemed unsuitable for display…

Officially founded in 1833, Glengoyne is a popular Scottish brand producing different malt whiskies with an average age of 25 years. Such a long aging of the whiskies corresponds to one of the principles of the Glengoyne distillery – deliberation – that formed the basis of the company’s new visual identity. The renovated look of Glengoyne was forged by the Bristol-based design agency Taxi Studio. According to the studio’s head Karl Wills, the process of the design revamping can be called a “respectful rejuvenation”, being based on the distillery’s motto “unhurried” as it reflects how the company takes care of…

Despite the coronavirus pandemic, Popeyes shows its ambitious plans to expand the business worldwide. The chain calls its expansion and renovation program “The Modern Popeyes Renaissance”, and as a part of it, the company has recently presented its new look including packaging, restaurant design and logo. The refreshed Popeyes image has been forged by Jones Knowles Ritchie, an international design agency that worked with such famous brands as Burger King, Dunkin’ Donuts and Budweiser. The designers created a new color scheme for the Popeyes stores that from now will show off brighter colors and hand-drawn iconography outside and visually more…

Industrial Light & Magic is a creative studio involved in making visual effects for motion pictures. The company has a rather legendary background as it was founded in 1975 by George Lucas specifically to provide inimitable effects for his Star Wars. Besides this iconic film franchise, ILM’s track record includes such hit movies as Terminator 2: Judgment Day, Jurassic Park, Transformers, and Men in Black. As of today, the studio won 15 Oscars for Best Visual Effects. Nearing its 50 years in the industry, ILM has presented a new visual identity. The studio’s new branding was created by Hoodzpah, a…

Launched in 1874, the Sydney Swans are an Australian rules football team playing in the Australian Football League. Until recently, the club used an emblem that featured the recognizable silhouette of the Sydney Opera House. However, in the wake of discussions about the rightfulness of using landmarks for logos and trademarks, the Swans have taken decision to change their own insignia. While the club’s old logo, along with the Opera House, included a swan, a big swan’s head is a main element of the new one. Although the famous symbol of Sydney was removed, we can still see a slight…