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The Bronx Museum presents a new visual identity
The Bronx Museum presents a new visual identity

Founded in 1971, the Bronx Museum of the Arts is a unique artistic space dedicated to contemporary art. Exhibiting a collection of more than 2,000 works, the museum calls its mission “connecting diverse audiences to the urban experience through special exhibitions and education programs. Aspiring to clearly articulate the ideas of capturing the modern culture as well as the spirit and tenacity of The Bronx, BxMA has unveiled a new visual identity created by the New York-based design studio Team. The Bronx itself gave inspiration for the museum’s updated look as this is NY’s only borough with “The” in its…

Capcom presents Street Fighter 6 logo looking like a clipart piece
Capcom presents Street Fighter 6 logo looking like a clipart piece

The Japanese game publisher recently present a teaser for Street Fighter 6. Although the developer showed a little of the upcoming game, the fans of the franchise got an opportunity to look closely at its logo. Some of them noticed that it looks like a stock image, and they turned out to be right. Street Fighter 6 will be the last game of the long-time series which became well-known, including for its logos. They perfectly conveyed the feel of game fightings as well as martial arts movies. They were bright, bold and crazy. However, the latest SF emblem was described…

Alaska’s Peter Pan unveils new look
Alaska’s Peter Pan unveils new look

Acquired by a US-based venture from Maruha Nichiro a year ago, Peter Pan Seafood Co., headquartered in Anchorage, Alaska, has unveiled a new visual identity to celebrate its first year under American ownership after being a part of the Japanese corporation for more than four decades. Founded in 1898, Peter Pan has been a leading seafood company in Alaska for a long time. Its name is said to be adopted in the early 20th century when the then owner of the company had watched a Peter Pan stage play, being impressed much by the story of the mischievous young boy….

Edmonton Eskimos rebranded as Edmonton Elks with new logo
Edmonton Eskimos rebranded as Edmonton Elks with new logo

The Edmonton Eskimos, playing in the Canadian Football League, have rebranded as the Edmonton Elks. Renaming themselves, the team meets numerous requests from indigenous people’s organizations arguing that the “Eskimo” has a controversial connotation. Alongside the new name, a new logo has been presented as well. The rebranding process began last November when then called Eskimos launched an online campaign, asking people to choose a new name for the team. In four months, a list with more than 2000 proposed names was shortened to seven. A final survey among the club’s players, couches, stakeholders and fans, with some advice from…

CapCut’s Diverse Arsenal: Redefining Visual Branding and Marketing
CapCut’s Diverse Arsenal: Redefining Visual Branding and Marketing

In today’s digital era, where businesses constantly strive to fortify their brand presence and captivate audiences, the pursuit of innovative tools is unending. One such revolutionary tool gaining considerable traction is the CapCut creative suite. While widely recognized for its video editing prowess, CapCut’s expansive array of features extends beyond this domain, encompassing capabilities ideal for augmenting brand imagery and marketing collateral across diverse industries. This article delves into the multifaceted applications of CapCut, including its powerful speech to text functionalities, across various sectors. It explores the profound benefits this versatile toolkit offers to businesses aiming to elevate their brand…

Sirius XM unveils new “star-ish” visual identity, launching new-gen app
Sirius XM unveils new “star-ish” visual identity, launching new-gen app

Launched in 2008, Sirius XM is the US’s largest satellite and online radio company, with an audience of more than 34 million subscribers. Headquartered in Manhattan, New York City, the broadcaster positions itself as an “audio entertainment provider”, offering a wide range of services, including the Sirius XM subscription, the streaming music service Pandora, and a large podcasting network. The radio company enjoys its popularity thanks to such programs as the Howard Stern Show, the Team Coco radio plays, and its great hosts, like Andy Cohen and Kevin Hart. Recently, Sirius XM presented its new visual identity, announcing its branded…

NASA launches the Mars 2020 mission with a rover logo
NASA launches the Mars 2020 mission with a rover logo

On July 30th, NASA launched the carrier rocket Atlas V as a part of the Mars 2020 mission. The rocket is carrying the Perseverance rover whose goal, among other things, is to explore the Red Planet to find an evidence of possible life in the past. As most of the NASA projects, the latest mission to Mars has its own logo created in cooperation with the New York-based design agency House of van Schneider. The name for the Mars rover was chosen by a vote from school students, and should reflect steadfast endeavors in explorations of Mars and outer space….

Mojang rebrands itself, celebrating Minecraft’s 11th anniversary
Mojang rebrands itself, celebrating Minecraft’s 11th anniversary

In 2009, Mojang Specifications rushed into the gaming market with Minecraft, a sandbox video game which broke all sales records and was considered as “the video game of all times”. One year ago, Minecraft celebrated its tenth anniversary by releasing the Exhibition in Seattle edition, free anniversary map and other special features. This year, to celebrate the 11th anniversary of the game, the developing company has rebranded itself as Mojang Sudios and rolled out a new logo. According to Thomas Wiborgh, Mojang’s creative department chief, the rebranding marks the studio’s evolution from a small enterprise in Stockholm to a “multi-location…

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