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The British confectionery company Cadbury has updated its logo for the first time in fifty years. The redesign that comes along with a new packaging for the brand’s Dairy Milk chocolate bar is a part of the rebranding program launched a year ago. Cadbury’s iconic logo, however, hasn’t been changed much. Derived from the signature of William Cadbury, who was a grandson of John Cadbury, the brand’s founder, the emblem has received a finer design with straight lettering. Apart from the thinner letterforms, it is distinguished with a loop in the “b” from the old logo. According to the official…

Created after the merger of Koei and Tecmo, Koei Tecmo Holdings Co. Ltd. has carried out a rebranding of its Technical Support Department. Since the functions of the department have nothing to do with technical support provided for users, the Japanese video game developing company made a decision to rename it to “Future Tech Base”. According to a statement from the company, the updated identity, including a new logo, is intended to express the leading role of FTB in the working process. The division is considered to be a base for the future growth of Koei Tecmo as it develops…

The According to Andrew Kaufman, the owner of the Fort Myers franchise, one of the reasons for making the rebrand was the wish to show more connections between the team and the local community. The main goal in the task of choosing a new name was to make it regionally specific while also conveying the idea of leading a sport healthy lifestyle. Mighty Mussels perfectly satisfied both conditions. Florida’s freshwaters is a habitat for over 60 species of mussels, which are useful for ecology, as they cleanse water by removing bacteria, algae, and organic material.   The new identity was…

The face/smile design is quite popular in branding. Amazon, Elevating the South Korean company to a next level, the new visual identity of LG Electronics is designed to be suited for both physical and digital carriers. According to a press release, the rebranding’s goal is to put LG closer to the new generation and confirm it as an iconic brand. The company also aims “to rethink its visual strategy to tell its values to all customers regardless of their location on the planet”. The most surprising thing in the visual identity is the animated version of the LG logo for…

At the beginning of the year, Federazione Italiana Giuoco Calcio (Italian Football Federation) announced a new identity for the Italian National Football Teams, including a logo and even a sound logo. The new symbols will officially be adopted in March. According to FIGC, the refreshed shield is “an expression of the feelings and the passion of the Italian football fans”. The Azzurri, the national football team, will present it to the wider public in the opening matches of the qualifying round for the 2024 Euro which will be held in Germany. The redesign also coincides with the fact that the…

Oktoberfest, a famous beer festival that is annually held in Munich, Germany, has received its first-ever logo in its 212-year history. The integer visual identity for the world’s largest people’s feast is intended to create a visual base, improving marketing. While the Munich Oktoberfest was canceled in 2020 and 2021 due to the coronavirus pandemic, this year’s edition will still take place (September 17 – October 3). Besides the brand identity, the festival has got a module design system including a color palette, typography, and general visual language. According to Benedikt Brandmeier, the head of the Tourism and Hospitality department,…

Originally founded as Casino Express Airlines in 1987 and being named Xtra Airlines for some time, Avelo Airlines received its current name early this year after a change of ownership. Headquartered in Houston, Texas, the re-established airline operates in the ultra-low-cost segment, having a fleet of six next-gen Boeing 737 planes. Declaring its main purpose to “Inspire Travel”, the company has rolled out its visual identity created by the Kim Berlin design studio. It should be mentioned first that the design studio has made great efforts, developing the whole brand identity for Avelo Airlines – from the naming to the…

Founded in 2001, the Superior International Junior Hockey League has rolled out its new logo and 20th anniversary emblem. As the league’s previous insignia, the new one unites the patterns of the US and Canada flags as the junior A circuit brings together teams from both countries. Introducing SIJHL’s new logo, Darrin Nicholas, the league’s commissioner, said that 20-year journey is a good reason to bring some changes into the visual identity of the league. For the rebranding, the league’s management held a competition among local designers and artists associated with SIJHL and the teams. And it was won by…