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Founded in 2010, Mozoo, a digital agency, is entering a new era, launching a rebranding. The company’s fresh visual identity reflects its position as a big player in the digital segment. This strategic change falls during the period of significant growth for the agency, marked by new business customers and important acquisitions. Mozoo’s impressive portfolio, which includes over 60 brands, has been replenished with such names as Nivea, Heetch, Kiko, Ornikar, and Back Market. Fulfilling its mission to help brands build their solid individuality in a complicated technological environment, the agency illustrates their stories, implementing contemporary methods of creating brand…

Established in 1847, Arnott’s is a popular Australian brand producing biscuits and snack-foods including Tim Tams, Saos, Mint Slices and Wagon Wheels. Throughout most of its history, it has used a logo with a detailed drawing of a macaw parrot. And when the company has recently rolled out a new, much simplified emblem, many were disappointed, thinking that it would replace Arnott’s iconic macaw. The Arnott’s new logo, unveiled on social media, evoked a backlash. People expressed their disapproval, calling it ugly, “big fat no” and even a blasphemy. However, the company was quick to calm its fans, saying that…

In 1993, a group of young and bold iconoclasts created Mountain Hardwear, a company that grew into a leading name in the outdoor apparel and equipment industry. Now, the brand embodies the spirit of adventures and discovering, uniting technology innovations and thoughtful design to meet the needs of outdoor enthusiasts all over the world, while Mountain Hardwear products can be used in versatile outdoor activities, including camping, climbing, cross-country running, and mountain sports. To liven up its production strategy and expand its reach and celebrarte its 30th anniversary, the Richmond, CA-based company has recently carried out a complete revision of…

One of the oldest art schools in the United States, the Massachusetts College of Art and Design (MassArt), is going to launch its own museum. The MassArt Art Museum, or MAAM, is planned to be opened in February 2020 on the territory of the college campus. Projected as a “kunsthalle”, a museum without a permanent collection, MAAM, according to Lisa Tung, MassArt’s executive director, will be a unique gallery for the contemporary art in Boston, a place where visitors will be able to see the works of modern artists. Forming MAAM’s identity, the administration of MassArt started collaborating with the…

As the Netherlands’ Duncan Laurence with the song “Arcade” won the 2019 Eurovision Song Contest in Tel-Aviv, the next edition of the song festival will take place in Rotterdam in May of 2020. While the participating countries are going to choose who will represent them in the Netherlands, the contest’s Oversight Committee has unveiled the identity for the event. It should be mentioned that in Rotterdam, the Eurovision Song Conest will be celebrating its 65th anniversary, so the emblem for the 2020 ESC edition is dedicated to its history and described as “data-driven”. The logo, carried out by Clever Franke,…

Three Asian countries – Japan, Indonesia and the Philippines – will host the 2023 FIBA Basketball World Cup. While we have three years before it, the world’s basketball association has already unveiled a logo for the event. The central element of the upcoming championship’s emblem is the Naismith Trophy, a traditional award of the FIBA Basketball World Cup. The trophy is depicted inside a sideways heart in whose curves we can make out the number 23 which refers to the year of the event. According to FIBA’s press-release, the heart was chosen to be a symbol of the passion for…

Three oppositional parties united under one logo in order to try and lead the country to a better and brighter future. On July 16th, the headquarters of the leading opposition participants of the presidential election in Belarus Viktor Babariko and Valery Tsepkalo announced their support of Sviatlana Tikhanovskaya, who was registered and a presidential candidate. The new campaign, created for a united opposition, is based on three,  women: Sveltala Tikhanovskaya herself, Maria Kolesnikova, the manager of Babariko headquarters, and Veronica Tsepkalo, wife of Valery Tsepkalo. The main idea of the campaign as a whole and its logo, in particular, is…

Capturing the attention of an audience has become more challenging than ever. To stand out in the crowded online landscape, it’s essential to leverage the power of visual storytelling. One effective tool in your arsenal for creating engaging content is the use of stickers. Why Stickers Enhance Content Stickers, in particular, have gained popularity for their ability to convey emotions, add humor, and enhance the overall aesthetic of content. It is simple to create your personalized stickers using an image outliner by Vista Create tool provider.  Visual Appeal: Stickers add an extra layer of visual appeal to your content. Whether…