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Last year’s winner of the CONCACAF Champion Cup, the Seattle Sounders FC, has unveiled its new visual identity, created by the Seattle-based design studio Column. The club is considered one of the most successful teams in Major League Soccer, having on its account four titles of the winner of the US Open Cup as well as the Supporters’ Shield (2014) and the MLS Cup (2016 and 2019). Although the Sounders joined MLS only 14 years ago as a new expansion team, they trace their roots back to 1974, when a club with the same name started to play in the…

In 2009, Mojang Specifications rushed into the gaming market with Minecraft, a sandbox video game which broke all sales records and was considered as “the video game of all times”. One year ago, Minecraft celebrated its tenth anniversary by releasing the Exhibition in Seattle edition, free anniversary map and other special features. This year, to celebrate the 11th anniversary of the game, the developing company has rebranded itself as Mojang Sudios and rolled out a new logo. According to Thomas Wiborgh, Mojang’s creative department chief, the rebranding marks the studio’s evolution from a small enterprise in Stockholm to a “multi-location…

While announcing new desktop and monitor models for its Omen gaming line-up, HP has unveiled the brand’s new logo that should symbolize the developing of the company’s gaming direction. Omen derives from Voodoo, a luxury computer brand acquired by HP in 2006. Although the company gave a new name to the brand, it left the Voodoo logo unchanged then. Keeping the “tribal mask” diamond meant the continuity of the VoodooPC technology including water cooling and top Nvidia video cards. Later, HP refreshed Omen’s logo by putting the Voodoo mask in white into a red-to-white gradient square. But new times requires…

Last week, The 2026 FIFA World Cup in North America will be the first global football event with 48 national teams. In total, they will play 104 matches at 16 stadiums (12 – in the US, 2 – in Canada, 2 – in Mexico). As CONCACAF President Victor Montagliani said at the presentation, the upcoming World Cup is going to be the greatest, most inclusive, and most diverse. Presenting the logo, FIFA wants it to be considered as a symbol of football and diversity. According to the association, the basic visual concept, combining a depiction of the trophy and a…

Founded in 1971, the Bronx Museum of the Arts is a unique artistic space dedicated to contemporary art. Exhibiting a collection of more than 2,000 works, the museum calls its mission “connecting diverse audiences to the urban experience through special exhibitions and education programs. Aspiring to clearly articulate the ideas of capturing the modern culture as well as the spirit and tenacity of The Bronx, BxMA has unveiled a new visual identity created by the New York-based design studio Team. The Bronx itself gave inspiration for the museum’s updated look as this is NY’s only borough with “The” in its…

As For the 75th anniversary emblem, Ferrari’s iconic prancing horse was incorporated into the big number “75” accompanied by the dates “1947-2022”. The logo is designed in red and white which are traditional colors of the brand, associated with Ferrari sports cars. It will be displayed at the special events the company will organize throughout 2022. The “Cavallino Rampante” was also embodied into a sculpture made up as a puzzle by Ferrari specialists. It symbolizes the essence of Ferrari as well as the history and future of the brand, as the company’s chairman John Elkann said. 2022 is not just…

Acquired by a US-based venture from Maruha Nichiro a year ago, Peter Pan Seafood Co., headquartered in Anchorage, Alaska, has unveiled a new visual identity to celebrate its first year under American ownership after being a part of the Japanese corporation for more than four decades. Founded in 1898, Peter Pan has been a leading seafood company in Alaska for a long time. Its name is said to be adopted in the early 20th century when the then owner of the company had watched a Peter Pan stage play, being impressed much by the story of the mischievous young boy….

The Edmonton Eskimos, playing in the Canadian Football League, have rebranded as the Edmonton Elks. Renaming themselves, the team meets numerous requests from indigenous people’s organizations arguing that the “Eskimo” has a controversial connotation. Alongside the new name, a new logo has been presented as well. The rebranding process began last November when then called Eskimos launched an online campaign, asking people to choose a new name for the team. In four months, a list with more than 2000 proposed names was shortened to seven. A final survey among the club’s players, couches, stakeholders and fans, with some advice from…