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Officially established in 1834, Eichhof is a beer brand that is popular in the central Switzerland. Acquired by the Netherlands’ Heineken in 2008, the Lucerne-based brewery produces 11 different beers. Beside lager, its production line also includes such craft beers as the turbid natural Klosterbräu, ale-like Hubertus or strong Barbara (alc. 6,5%). To modernize its image, Eichhof hired the British design studio Pearlfisher that renovated the brand’s visual identity. In their work, the Pearlfisher designers were inspired by a table they found in the brewery. It featured engraving of different traditions of Eichhon as well as a blank section for…

Founded in 1963, the American Library (formerly known as the 2nd Air Division Library) is an institution established to honor the US Air Force troops who fought in Europe during WWII. Located in Norwich, UK, the library contains a collection of materials dedicated to the USAF, American relationship with Britain and American culture in general. Adopting its current name, the American Library was looking to a new visual identity as well. The institution’s brand, including a logo, printed materials and some merchandise, was renovated by The Click, a Norwich-based design studio. In the brand creation, the designers started from the…

Last week, Overhauling the iconic GM trademark, the company tried to express its new path of production, the ideas of eco-friendliness and the technology implemented in electric vehicles. In renovated logo, the GM initials have become lowercased, placed inside a frame with rounded angles. The emblem’s milder and a bit three-dimensonal design with its light blue gradient color give a modern perception and symbolize clean environment and blue skies that people will have, using EV’s. Another remarkable change is the underline that was featured in the previous GM logo – now it is only under the “m”, and the space…

Design is important in identifying and developing patterns that build products; it helps with problem-solving. The challenge lies within the infinite complex combinations of people and contexts. In game design, players react to the same scenarios in various ways. Therefore, understanding their psychology is vital to engage players with fun experiences. This article will examine the key psychological factors in design and how the psychology of design affects players’ behaviour with examples of how the psychology of design is implemented. Psychological Factors The psychology of design is the various aspects and principles of design that can influence human behaviour. How…

It is simply impossible to be uninterested in the beauty of Japan, its residents and guests, when there is snow in all corners of it during wintertime. A fascinating facade made of tradition and modernization makes the whiteness of the snow-covered landscape look hypnotic in white, snowy Japan. However, this journey through the season has convinced me to propose some remarkable places where people can plunge into the Japanese winter fairy tale. Here are the top 10 best places to visit in Japan in Winter. Winter in Japan: 10 Places to Visit 1. Hakodate, Hokkaido The city offers a unique…

Located not far from Lucerne in central Switzerland, Titlis is one of the highest peaks in the Swiss Alps, reaching an altitude of over 3,000m above sea level. It is a highly popular tourist destination in the country. The mountain is home to a ski resort and features a glacier with several accessible ice caves throughout the year. Managing the economic activities in the Titlis area, including transportation, hotels, restaurants, and food venues, is Titlis Bergbanen. The company has set a strategic goal to establish itself as one of the top Alpine destinations, providing guests with an unforgettable experience at…

To address social justice and racial equality issues, the insurance and financial company Many associate Mutual of Omaha with Wild Kingdom, a documentary television program which was initially broadcast on NBC from 1963 to 1971, and sponsored by the company. So, according to the insurer’s vice president Keith Clark, there wasn’t a problem to figure out a basic idea for a new logo – the developing group quickly determined it should be an animal-themed emblem. More time was needed to decide what animal had to be depicted. After a lot of considerations with elephants, bears and birds, the team eventually…

Launched in 1874, the Sydney Swans are an Australian rules football team playing in the Australian Football League. Until recently, the club used an emblem that featured the recognizable silhouette of the Sydney Opera House. However, in the wake of discussions about the rightfulness of using landmarks for logos and trademarks, the Swans have taken decision to change their own insignia. While the club’s old logo, along with the Opera House, included a swan, a big swan’s head is a main element of the new one. Although the famous symbol of Sydney was removed, we can still see a slight…