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Swiss telecommunications company Sunrise, re-established after the merger of the UPC cable TV provider and the Sunrise mobile service company in late 2020, is unifying its brands. Sunrise is designated to be the basic brand, receiving a new visual identity. According to the company’s press release, all the products, provided today under the brands of Sunrise and UPC, will be united under a single name and visual design. In the future, the merged company will manage a set of brands including Sunrise, MySport, yallo, Lebara and swype. So, the UPC brand will disappear from the market. With this, the company…

Three years ago, Chip and Joanna Gaines, who hosted the Fixer Upper series on the DIY Network, announced they would launch a new broadcasting company in cooperation with Named after the previous company of Chip and Joanna they have in Waco, Texas, the Magnolia Network will carry a refreshed programming, focusing on documentary series related to home repair and renovation. The network will broadcast under an original visual brand connected with the Gaines’ agricultural business in Texas. The visual identity for the Magnolia Network was created by the New York-based design agency Loyalkaspar that has a lot of experience in…

As For the 75th anniversary emblem, Ferrari’s iconic prancing horse was incorporated into the big number “75” accompanied by the dates “1947-2022”. The logo is designed in red and white which are traditional colors of the brand, associated with Ferrari sports cars. It will be displayed at the special events the company will organize throughout 2022. The “Cavallino Rampante” was also embodied into a sculpture made up as a puzzle by Ferrari specialists. It symbolizes the essence of Ferrari as well as the history and future of the brand, as the company’s chairman John Elkann said. 2022 is not just…

Founded in 1985, the Dutch fashion brand Scotch & Soda is betting on its brand-new design and refurbishment concept for its stores, as a part of its new expansion strategy. The facades of some Scotch & Soda boutiques have already been decorated with the label’s remastered logo. The first sketches of the company’s new logo were presented last spring. Now, when Scotch & Soda is adding new stores to its over 200 facilities across the world, the brand’s facelifted look is more visible. The fashion label’s collection includes men’s, women’s and  children’s clothing as well as sun glasses, fragrance and…

NBA is celebrating its 75th anniversary next season. And it was to be expected that the association would present a special logo to commemorate this date. However, the anniversary emblem, that was unveiled a few days ago, appeared to be a disappointment for some fans as it is based on the current For the new logo, the iconic Jerry West silhouette, against a blue-and-red background and a basketball pattern with the number “75”, was placed into a diamond shape. Some people suggest that the diamond form may probably be inspired by the term “Diamond wedding” that is celebrated after 75…

Lately, changes of logos have become regular and make a lot of noise, like those of Juventus or Inter Milan. Such rebrandings often aim to develop the club image, and we know that today, people play football off the field too, holding huge marketing stakes. However, crest changes are not executed just with a twist of the spanner – usually, this is a sign of an upcoming new era. And that is the case of the So, the Angers’ updated logo shows a new turn in the club’s journey led by Said Chabane now. If fans are afraid to see…

While such brands as Sagrotan, Durex or Vanish enjoy their popularity among consumers, the name of their parent company Refreshing its look, the company has dropped the second half of its name which appeared after the UK’s Reckitt & Colman merged with the Dutch company Benckiser in 1999. The rebranded Reckitt considers its new corporate identity, including a logo and some other visual elements, as an important step in the company’s ongoing transformation towards sustainable development. Reckitt’s visuality is intended to be more recognizable and reflect the company’s aspiration for better health care, protecting and education to make a clearer…

The world of textiles is not just about patterns and prints; it’s a realm where designers and artisans work meticulously to impart a unique character to their creations. Through the use of color, texture, and form, a piece of fabric can tell a story, evoke emotions, and represent a distinct identity. Central to this narrative is the personalized touch that defines a brand or an individual’s style. A custom hang tag with a logo can be an integral element of this expression, acting as the finishing touch that communicates more than just the name—it can signify quality, creativity, or heritage….