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Launched in 2008, Dribbble is a social network where digital designers can publish their portfolios and search for jobs, and therefore employers can recruit creative people into their teams. As the platform has long ceased to be just a website to share design works and turned into a creative community to establish connections and continue learning, it need a visual identity to reflect its actual status. Among the design works uploaded to the platform, you can find logos, illustrations, web design samples, and other pieces of digital art. Like on Adobe’s Behance, users here can rate, comment, and share them….

Microsoft is modernizing While redesigning icons, the main challenge was to show new look and maintain familiarity for PC users, said Jon Friedman, corporate vice president of design and research at Microsoft. He noted, that the other task of the redesign was to maintain consistency, because today some of the old icons after decades since their last renovation look rather dated and inconsistent. According to J. Friedman, the team of designers also had to create an open design system flexible enough to span a range of contexts while still remaining true to Microsoft.   In the refined icons software maker…

Established in 1970, NBA’s While the Golden State Warriors and the Boston Celtics are currently playing in the NBA Final, the team from Cleveland have used the off-season to bring some new traits into their look. Since LeBron James left the franchise in 2018, the Cavs have been among NBA’s least winning teams. But young players want to be attacking next season. “The future is amazing, and our city and fan community have given us this new generation of amazingly talented players. When we’re entering a new era of the Cavs basketball, it’s time to mark them with a new…

In the ever-evolving world of professionals, it is crucial to illustrate how individual satisfaction and collective success are interconnected. This concept underpins Bloch Consulting’s new identity, an executive search firm specializing in lifestyle and sports based in Paris, France. The global transformation, led by design agency Be Dandy, signifies a pivotal moment in the company’s organic growth towards international markets. By implementing contemporary methods, Bloch Consulting is dedicated to meeting applicant expectations while aligning with company objectives. Maintaining this equilibrium, the firm firmly believes that the professional skills of its candidates are pivotal for employers’ advancement. Hence, the brand values…

Amid the COVID-19 pandemic, Actually, the work on Pfizer’s new brand look began before the pandemic broke out. Two years ago, the company applied to Team, a Brooklyn-based design agency, to carry out the rebranding. The studio developed a new Pfizer logo and visuals reflecting the drug manufacturer’s heritage as well as its important role in struggling against the most challenging diseases. Considering the iconic status of the Pfizer emblem, Team tried to keep its basic elements, adding new ones based on the recognizable oval pill. Thus, two spiral bands were created as a symbol of Pfizer’s aspiration to people’s…

When a brand experiences some unsteadiness, revision of its visual identity can be an effective means to stabilize the business and make the goals clearer. And the recent rebranding of Freeform, a Disney-owned cable channel, is a good example of this idea. Formerly owned by “They haven’t come of age yet, and are in a state of constant becoming, so they need shows which will help them expand the world, but not escape from it”, Collins says. So the uniqueness of the brand is in the attractiveness to its audience, embodied in productions with profound stories giving people different points…

Aston Martin’s iconic wings are ready for a new flight in 2022 as the brand is aiming to be increasingly competitive in the new conditions of the luxury car market. This plan is going to be implemented under a revised branding. To refresh its visual identity, including a logo, the British car maker hired Peter Saville, one of the UK’s prominent designers. The famous wings were first adopted as the car maker’s logo in 1927, and the new version is the eighth overhaul of the emblem in Aston Martin’s history. The logo’s modern structure was created by SCH Davis in…

City logos is a special topic. Often, new emblems meet critics from residents and people on social media for the odd design or lack of expressiveness. And that’s the case of the city of Florence, Alabama, where the new city logo even made the residents create a petition on Change.org requesting to restore the previous insignia. At the moment, the petition has collected almost 8,000 signatures as people are resenting the renovation of Florence’s logotype. The emblem features a capital “F” and “lo”, placed one on another, forming a kind of an exclamation mark. In the full version, the “lo”…