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Early this year, General Motors presented the GMC Hummer EV in a series of teasers. According to the corporation, the revived Hummer is going to be an SUV (a truck version is also expected) powered by an electric engine that was reflected in the “EV” standing for “electric vehicle”. The car’s release was expected to take place in late May, however, due to the COVID-19 pandemic, it was postponed until this autumn. Amidst the lack of information about the new Hummer, car enthusiasts catch any news making the image of the upcoming vehicle clearer, and recently, it has been complimented…

On July 30th, NASA launched the carrier rocket Atlas V as a part of the Mars 2020 mission. The rocket is carrying the Perseverance rover whose goal, among other things, is to explore the Red Planet to find an evidence of possible life in the past. As most of the NASA projects, the latest mission to Mars has its own logo created in cooperation with the New York-based design agency House of van Schneider. The name for the Mars rover was chosen by a vote from school students, and should reflect steadfast endeavors in explorations of Mars and outer space….

The Back in 2020, the German car maker introduced a new corporate identity. Now, the Ingolstadt-based brand is adjusting its trademark to its new-gen vehicles, designing the four rings logo in a stricter style. While the Audi 3D chromed car logo will soon become history, the brand is transiting to a flat emblem. The rings are now executed in white, and each of them is framed in a thin black bordering. Additionally, a black version will be provided, with the inner edges of the rings colored in dark gray. In general, this logo has to have a stylish glossy look….

Acquired by a US-based venture from Maruha Nichiro a year ago, Peter Pan Seafood Co., headquartered in Anchorage, Alaska, has unveiled a new visual identity to celebrate its first year under American ownership after being a part of the Japanese corporation for more than four decades. Founded in 1898, Peter Pan has been a leading seafood company in Alaska for a long time. Its name is said to be adopted in the early 20th century when the then owner of the company had watched a Peter Pan stage play, being impressed much by the story of the mischievous young boy….

Founded in 1985, the Dutch fashion brand Scotch & Soda is betting on its brand-new design and refurbishment concept for its stores, as a part of its new expansion strategy. The facades of some Scotch & Soda boutiques have already been decorated with the label’s remastered logo. The first sketches of the company’s new logo were presented last spring. Now, when Scotch & Soda is adding new stores to its over 200 facilities across the world, the brand’s facelifted look is more visible. The fashion label’s collection includes men’s, women’s and  children’s clothing as well as sun glasses, fragrance and…

Founded in 1901 by glassmaker Edward D. Libbey, the Toledo Museum of Art, located in Toledo, Ohio, is a well-known art museum internationally, with a rich collection of over 30,000 objects. Most of these objects represent European and American art from the 19th and 20th centuries. A significant portion of the collection is made up of glass artworks, reflecting Toledo’s glassmaking traditions. The institution also features interesting exhibitions dedicated to antiquity, the Renaissance, and Japanese art. To modernize its image and increase interest in its artistic activities, the museum initiated a brand refreshment, assisted by the studios Scorpion Rose and…

Design is important in identifying and developing patterns that build products; it helps with problem-solving. The challenge lies within the infinite complex combinations of people and contexts. In game design, players react to the same scenarios in various ways. Therefore, understanding their psychology is vital to engage players with fun experiences. This article will examine the key psychological factors in design and how the psychology of design affects players’ behaviour with examples of how the psychology of design is implemented. Psychological Factors The psychology of design is the various aspects and principles of design that can influence human behaviour. How…

Today, many brands have to express their identities through an increasing number of communication channels, including print, audio-visual, and digital media, with a soft and distinctive approach. In the conditions where expectations for brand strategy are higher, a redesign can be a really serious task. This can be seen in the case of Landor and the fresh brand of the design agency, which was previously known as Landor & Fitch. Established in 1941 by the famous designer Walter Landor, the agency is now a landmark in the world of branding. An iconic thing for the agency itself has been the…