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Last December, the National Independent Soccer Association announced the league would be joined by a team from Rochester, NY, named Flower City Union. Getting ready to start playing in the 2022 season, the soccer team has recently presented their logo created by Christopher Payne. As the Rochester Rhinos, who played in the United Soccer League, indefinitely took a break in 2017, the city was left without a professional soccer team. So, several enthusiasts for the game, including the Rhinos’ former chief business officer, decided to resume soccer life in Rochester, founding the Flower City Union. The team draw their name…

Founded in 1901 by glassmaker Edward D. Libbey, the Toledo Museum of Art, located in Toledo, Ohio, is a well-known art museum internationally, with a rich collection of over 30,000 objects. Most of these objects represent European and American art from the 19th and 20th centuries. A significant portion of the collection is made up of glass artworks, reflecting Toledo’s glassmaking traditions. The institution also features interesting exhibitions dedicated to antiquity, the Renaissance, and Japanese art. To modernize its image and increase interest in its artistic activities, the museum initiated a brand refreshment, assisted by the studios Scorpion Rose and…

Today, amid the neuronal networks boom, there are more and more companies using AI technology. One of them is Perplexity, which offers a chatbot and a search machine, based on algorithms for natural languages. Launched just last year by experienced specialists who worked at IT giants like According to the agency, the Perplexity project was complicated yet interesting, as it seemed as if they changed everything, changing, ironically, nothing. In fact, the starting task was to create a new symbol, and it should at least be as simple as the old Perplexity icon. Plus, it would be great to add…

Established in 1973, Yünsa is a Turkish textile brand owned by Sabancı Holding, one of the largest conglomerate in Turkey. Due to its excellent production and trade policy, innovative products and rich experience in the industry, Yünsa is ranked in the top five of the world’s largest woolen cloth manufacturers, and holds the leading position in its sector on the Turkish and European markets. Exporting its production to more than 50 countries, the company has sales offices in the United Kingdom and Germany as well as smaller agencies in 20 countries. Moving into a new business phase, Yünsa aims to…

While such brands as Sagrotan, Durex or Vanish enjoy their popularity among consumers, the name of their parent company Refreshing its look, the company has dropped the second half of its name which appeared after the UK’s Reckitt & Colman merged with the Dutch company Benckiser in 1999. The rebranded Reckitt considers its new corporate identity, including a logo and some other visual elements, as an important step in the company’s ongoing transformation towards sustainable development. Reckitt’s visuality is intended to be more recognizable and reflect the company’s aspiration for better health care, protecting and education to make a clearer…

In today’s digital era, where businesses constantly strive to fortify their brand presence and captivate audiences, the pursuit of innovative tools is unending. One such revolutionary tool gaining considerable traction is the CapCut creative suite. While widely recognized for its video editing prowess, CapCut’s expansive array of features extends beyond this domain, encompassing capabilities ideal for augmenting brand imagery and marketing collateral across diverse industries. This article delves into the multifaceted applications of CapCut, including its powerful speech to text functionalities, across various sectors. It explores the profound benefits this versatile toolkit offers to businesses aiming to elevate their brand…

The Dutch mobile carrier T-Mobile, a former subsidiary of Deutche Telekom in the Netherlands, is carrying out a rebranding. From now on, the company will operate under the name of Odido. This change, however, appeared to be unexpected for many, raising some questions. While the company used light red in its previous visual identity, the rebranded Odido now maintains a bright and bold color palette. In addition, the brand’s simplified forms implemented in the new logo demonstrate a serious approach. Interestingly, the new name is a palindrome, a word that you can read the same backwards as forwards. According to…

Vox Media, an independent modern media company, taking the leading position in its sphere, has updated the company corporate logo. The new look is developed by Triboro, New York-based design studio, together with Vox Media’s internal design team. There were two reasons for identity renovation. The first one was wish of the company to show the rapid evolution of the brand, and the second reason was the merger with New York Media, an inventive multi-platform company.   According to Vox Media, they tried to create a simple and at that expressive mark, which would not upstage diversified logos of their…