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Launched in 1996 by Microsoft, Although the rebranding was carried out several weeks ago, there has been no official information from Expedia Group so far. The company apparently refreshed its logo right after publishing the Open World strategy in May. The press release said Expedia aspires to develop more sustainable ways for the tourism industry. The brand also stated that its strategy will focus on eco-friendliness, climate protection, and responsible use of natural resources. In this regard, the brand’s design was adapted to visually express all these goals. Compared to the 2021 redesign, the new iteration is a more serious…

Trainline, till 2015 branded Thetrainline.com, the leading UK online provider of rail tickets, has changed its visual identity. Trainline’s main offices are located in London, Paris and Edinburgh. It is included in the list of the London Stock Exchange and is a constituent of the FTSE 250 Index. Established in 1997 by the Virgin Group, today the company presents an independent digital rail and coach platform. The company started selling tickets online since 1999 and has become popular not only in the UK, but also in Europe and worldwide. It’s very convenient easy to use service, allowing you to purchase…

As the Netherlands’ Duncan Laurence with the song “Arcade” won the 2019 Eurovision Song Contest in Tel-Aviv, the next edition of the song festival will take place in Rotterdam in May of 2020. While the participating countries are going to choose who will represent them in the Netherlands, the contest’s Oversight Committee has unveiled the identity for the event. It should be mentioned that in Rotterdam, the Eurovision Song Conest will be celebrating its 65th anniversary, so the emblem for the 2020 ESC edition is dedicated to its history and described as “data-driven”. The logo, carried out by Clever Franke,…

The premium soft drink brand Since the brand was founded in 1945, the Minute Maid logo has gone through only five iterations. The goal of the current overhaul was to unify the design, giving the brand a common identity in more than 100 countries where it is present today. Different product names are planned to be unified as well, depending on the market. The Minute Maid logo has kept its general design, with a black background, dropping, however, the green top. Thus, the emblem looks flatter, featuring a more rounded typeface in the spirit of the original design of 1945….

The Scout Association is the largest Scouting organizations in the United Kingdom. It unites over 580,000 members and can boast its rich history. Regardless of its heritage, changing times urge this movement, offering education for young people, to update its identity. Established in 1909, the Scouts had kept the traditional fleur-de-lis on their logos, the latest of which was introduced almost 20 years ago that certainly allows to consider it as dated. In the modern digital age, the leaders of the organization have realized that the Scouts identity has to be changed. As Chris James, a brand director at the…

Having amounted the population number of 50,000, Newark and the Licking County, Ohio, show signs of good development dynamics that could attract visitors and businesses. This has become a background for the city’s identity issue which the authorities have been attending to. To give a fresh look to Newark, the municipal officials and the Licking County Chamber of Commerce created the nonprofit institution Newark Development Partners, and this team have eventually forged a new city emblem and other materials that are going to improve Newark’s promotion programs. The new logo is based on the rich heritage and history of the…

Prime Video, Amazon’s streaming service, has launched a completely new visual identity by Emily Oberman and her Pentagram team. The rebranding, however, is not a big surprise as it is a result of a process which had been carried out since August 2022. Last year, Pentagram’s solution came from Amazon’s iconic smile-arrow and through the “dimple” sign. The formal distinction of the curved line thus becomes a “catalyst guiding the audience through the endless wave of their favorite content”, the Pentagram team explains. But the project goes beyond. This idea was embodied in the wave as one of the basic…

Having 22 Grand Slams on his account, Rafael Nadal is the most titled tennis player in history. In 2016, he launched a tennis academy under his own name, supported by Spanish telecommunications provider Movistar. The academy teaches young people to play tennis in the spirit of Nadal’s path to success. Now, Rafa himself and his institution with other related activities seem to become a real brand, maybe, following the way of René A good sign of Nadal’s brand-oriented direction is the new visual identity of the Rafa Nadal Academy, celebrating six years of its existence. Although the general design of…