Blog

After 48 years, CBS and Viacom are together again. With the deal signed on December 4th, both companies have put a period to the saga initiated by National Amusements, their parent entity, that was encouraging them to re-merge since 2016. The new combined company has got the combined name “ViacomCBS” with a similar logo. The logo features a lettering representing a combination of the names of the two companies, where the “C” in “CBS” overlaps “VIACOM”’s “M” with a kind of cut-out – and that’s one of the interesting details about this emblem. Another remarkable thing is that it is…

Having amounted the population number of 50,000, Newark and the Licking County, Ohio, show signs of good development dynamics that could attract visitors and businesses. This has become a background for the city’s identity issue which the authorities have been attending to. To give a fresh look to Newark, the municipal officials and the Licking County Chamber of Commerce created the nonprofit institution Newark Development Partners, and this team have eventually forged a new city emblem and other materials that are going to improve Newark’s promotion programs. The new logo is based on the rich heritage and history of the…

Established in 1928, Real Valladolid is one of the prominent football clubs in Spain. The team have played in Real Valladolid’s new crest is only a part of a comprehend rebranding carried out by the London-based design agency FutureBrand. It includes multiple details and nods referring to the city of Valladolid, such as the new corporate typography called Pucela after the city’s nickname, or the revamped color gamma with the yellow-and-red flame connected with the history of Valladolid. Since its inception, Real Valladolid has used a crest similar to the coat of arms of the city. Although the emblem was…

Exactly 100 years ago, in November 1921, Daimler Motoren Geselschaft, a predecessor of While DMG applied to the patent office in November 1921, the trademark was officially registered in August 1923, and the grooved radiator cap on the hood turned into a footstall for the Mercedes star. A bit later, the circled star appeared on other parts of light and commercial vehicles. Interestingly, the star itself, without the circle, had been known for a good decade at the moment, as DMG patented this sign in 1909. Formed after a merger between DMG and Benz & Cie., Daimler-Benz AG also merged…

Cyprus, the third largest island of the Mediterranean, has got a new visual identity for the touristic brand. While presenting a new touristic web-site, the officials from the Cyprian State Department of Tourism said that Cyprus can show more than just the sun and sea. Since now, the island’s communications with the world will be built in a different way, more openly, deliberately and thoroughly. According to the deputy of the Minister of Tourism of Cyprus Savvas Perdios, the era when the sun and sea have been the identity of Cyprus’ touristic brand, comes to an end. Instead, Cyprus will…

In anticipation of the Genesis Invitational golf tournament, Tiger Woods unveiled his new apparel brand. Thus, Nike’s Swoosh has been replaced with a “striped tiger” in the personal history of the golf star. Each of the 15 stripes represents a major title that Woods has won in his career. Last month, Tiger Woods announced the end of his 27-year-long partnership with Nike. The news sparked speculation about the athlete’s next move after ending one of the most lucrative endorsements in sports history. Now, we know what Woods was hinting at when he tweeted “See you in LA” a month ago,…

Maybe, not so many people heard about National Instruments, but, every day, we meet such names as 3G, 4G LTE, and 5G. All of these mobile technologies were created with use of the means developed by NI. Incidentally, the abbreviation “NI” became widely used among the engineering society and turned into a kind of a brand. That’s why the company made a decision to officially rebrand itself as NI. It is worth to mention that the rebranding was preceded by a wide-scale reorganization of the company. National Instruments were divided into several units, and new divisions for machine learning, data…

The multinational conglomerate The unveiling of the emblems, which took place a few days ago, is an important milestone in the history of GE. And the three divisions will enjoy the rich traditions of the GE brand. According to the corporation, the establishment of three separate companies allows them to improve focusing on their activities, fund allocation as well as flexibility for growth and price formation. And here are the details on the newly created companies and their identities. GE Vernova: the company’s name is a combination of “ver” that derives from “verde” meaning “green” and “nova” meaning “new”. The…