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Last year’s winner of the CONCACAF Champion Cup, the Seattle Sounders FC, has unveiled its new visual identity, created by the Seattle-based design studio Column. The club is considered one of the most successful teams in Major League Soccer, having on its account four titles of the winner of the US Open Cup as well as the Supporters’ Shield (2014) and the MLS Cup (2016 and 2019). Although the Sounders joined MLS only 14 years ago as a new expansion team, they trace their roots back to 1974, when a club with the same name started to play in the…

Truist Financial Corporation, launched after the merger of BB&T and SunTrust Banks in December 2019, continues forming its new identity by unveiling a logo. The name for the merged company was announced in June 2019, and according to the banks’ representatives, it appeared as a result of branding researches and surveys among the employees and focus groups. However, “Truist” met some criticism for being an odd word that is hard to pronounce and “sounds like a medicine against arthritis or eczema”. Nevertheless, the branding process goes on, and the company has recently presented its visual identity intended to express its…

Launched in 1996 by Microsoft, Although the rebranding was carried out several weeks ago, there has been no official information from Expedia Group so far. The company apparently refreshed its logo right after publishing the Open World strategy in May. The press release said Expedia aspires to develop more sustainable ways for the tourism industry. The brand also stated that its strategy will focus on eco-friendliness, climate protection, and responsible use of natural resources. In this regard, the brand’s design was adapted to visually express all these goals. Compared to the 2021 redesign, the new iteration is a more serious…

Industrial Light & Magic is a creative studio involved in making visual effects for motion pictures. The company has a rather legendary background as it was founded in 1975 by George Lucas specifically to provide inimitable effects for his Star Wars. Besides this iconic film franchise, ILM’s track record includes such hit movies as Terminator 2: Judgment Day, Jurassic Park, Transformers, and Men in Black. As of today, the studio won 15 Oscars for Best Visual Effects. Nearing its 50 years in the industry, ILM has presented a new visual identity. The studio’s new branding was created by Hoodzpah, a…

Established in 1786, Demel, a pastry shop and chocolaterie, is a renowned gourmet and cultural attraction in Vienna, Austria. During the 19th century, this place gained immense popularity among the Austrian aristocracy, including Empress Elisabeth (known as Empress Sisi), earning it the prestigious title of Purveyor to the Imperial and Royal Court – Kaiserliche und Königliche Hofzuckerbäcker. In an effort to enhance its digital presence, Demel recently launched an online store and introduced new takeout packaging, prompting the company to revamp its visual identity. Throughout its rich 200-year history, Demel has amassed numerous packaging designs and graphic applications, each representing…

Launched in 2008, To overhaul its look Foursquare hired PlayLab, a Los Angeles-based design studio, that developed the service’s new identity based on its activities and current level in terms of business and technology. While the previous Foursquare logos looked quite generic, featuring a cartoon character or representing a simple lettering (in the latest iteration), the updated visual identity of the service includes a new wordmark in the Authentic Sans 90 typeface, complemented by the FSQ abbreviation. As David Godycki, the art director of Foursquare, says, this design creates a scalable system retaining the company’s traditional playful style. In addition,…

On July 30th, NASA launched the carrier rocket Atlas V as a part of the Mars 2020 mission. The rocket is carrying the Perseverance rover whose goal, among other things, is to explore the Red Planet to find an evidence of possible life in the past. As most of the NASA projects, the latest mission to Mars has its own logo created in cooperation with the New York-based design agency House of van Schneider. The name for the Mars rover was chosen by a vote from school students, and should reflect steadfast endeavors in explorations of Mars and outer space….

This January, the US Space Force, as a separate branch of the US Army, presented its logo that, however, drew a lot of criticism for being pretty similar to the emblem of the Starfleet from the Star Trek tv-series. In the wake of critical reactions and a lawsuit from Netflix, the military service made a decision to change the logotype. Recently, USSF has rolled out its new insignia on Twitter. Back in June, Netflix initiated a lawsuit over the right to the Space Force trademark after it had launched a new comedy series with the same name. The real Space…