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The redesign has been carried out by the New York-based design studio Franklyn and aims to redefine and expand the assets of WeWork, which could co-exist with the pre-existing things, not changing the image of the company. While WeWork’s previous branding by GretelNY partly included a colored design for the logo and other visual elements, the new look features a black-and-white version of the logo only. This formal solution, according to the company, seeks to make the brand more consistent in different contexts, whether in digital apps or physical signboards. The project is also concerned with improving and stylizing the…

As the Netherlands’ Duncan Laurence with the song “Arcade” won the 2019 Eurovision Song Contest in Tel-Aviv, the next edition of the song festival will take place in Rotterdam in May of 2020. While the participating countries are going to choose who will represent them in the Netherlands, the contest’s Oversight Committee has unveiled the identity for the event. It should be mentioned that in Rotterdam, the Eurovision Song Conest will be celebrating its 65th anniversary, so the emblem for the 2020 ESC edition is dedicated to its history and described as “data-driven”. The logo, carried out by Clever Franke,…

The premium soft drink brand Since the brand was founded in 1945, the Minute Maid logo has gone through only five iterations. The goal of the current overhaul was to unify the design, giving the brand a common identity in more than 100 countries where it is present today. Different product names are planned to be unified as well, depending on the market. The Minute Maid logo has kept its general design, with a black background, dropping, however, the green top. Thus, the emblem looks flatter, featuring a more rounded typeface in the spirit of the original design of 1945….

Warner Bros. needs no introduction. Everyone knows and loves the movies and cartoons that start with its famous WB shield. In 2023, the studio is going to celebrate its 100th anniversary. So, moving towards to this event, it is thinking of refreshing its identity. Although the WB emblem is quite recognizable and tells a lot about the company’s heritage, Warner Bros. still feels the need to meet the requirements of the modern times including the branding issues. For a rebranding, the company applied to Pentagram, a renown design studio that collaborated with many companies working in different spheres. Pentagram has…

Lately, there has been much talk that NXT’s new emblem is a stunning reversal compared to the brand’s previous logo with a modest gold-and-black color palette. The design showcases a real burst of colors filling up an outlined NXT wordmark. The mix of all the colors of the rainbow seems to be created with casual strokes and splashes. In addition, the bold black bordering plays up the contrast with the colorful field. Wale’s tweet includes an animated version of the logo that comes with a track. It’s not ruled out that the theme will be the next intro for NXT….

The National Gallery of Canada has presented its new visual branding that was developed with the involvement of the members of the Algonquin Anishinabeg Nation. The NGC new logo, designed in new corporate colors, is a part of the inclusive process launched accordingly to NGC’s strategic plan which was announced early this year. The revision of the gallery’s orientation and values reflects its aspiration for decolonization. To create its new visual identity NGC carried out numerous consultation with more than 300 persons including Algonquin elders as well as young indigenous artists. The NGC marketing vice-president Rosemary Thompson says: “We are…

Founded in 1896, Denmark’s Stark Group unites the largest distributors and retailers of building materials in Northern Europe. Along with Danish enterprises, the firm owns four merchant chains ni Germany, Sweden, Norway and Finland. While transforming to a new business model, the brand has updated its look. Stark Group’s new visual identity is conceived as an “umbrella brand” gathering together all its member companies. The rebranding, connected with a range of acquisitions and the following reorganization, will concern all the enterprises of the group which will receive a single trademark. The Stark Group’s new logo, inspired by the ancient Nordic…

To address social justice and racial equality issues, the insurance and financial company Many associate Mutual of Omaha with Wild Kingdom, a documentary television program which was initially broadcast on NBC from 1963 to 1971, and sponsored by the company. So, according to the insurer’s vice president Keith Clark, there wasn’t a problem to figure out a basic idea for a new logo – the developing group quickly determined it should be an animal-themed emblem. More time was needed to decide what animal had to be depicted. After a lot of considerations with elephants, bears and birds, the team eventually…