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Established in 1984 by brothers Steven and Mitchell Rales, Danaher is an American company manufacturing commercial, industrial, and medical products. Through a number of mergers and acquisitions, Danaher is essentially a conglomerate that has implemented advanced business strategies and principles, such as Kaizen, a philosophy focusing on continuously improving all functions of manufacturing. Ahead of its 40th anniversary, the company has updated its visual identity, collaborating with the multinational design agency Lippincott. For the new Danaher identity, the agency took an original approach, which is expressed by the slogan “Innovation at the Speed of Life”. According to the design team,…

One of the oldest art schools in the United States, the Massachusetts College of Art and Design (MassArt), is going to launch its own museum. The MassArt Art Museum, or MAAM, is planned to be opened in February 2020 on the territory of the college campus. Projected as a “kunsthalle”, a museum without a permanent collection, MAAM, according to Lisa Tung, MassArt’s executive director, will be a unique gallery for the contemporary art in Boston, a place where visitors will be able to see the works of modern artists. Forming MAAM’s identity, the administration of MassArt started collaborating with the…

The According to Andrew Kaufman, the owner of the Fort Myers franchise, one of the reasons for making the rebrand was the wish to show more connections between the team and the local community. The main goal in the task of choosing a new name was to make it regionally specific while also conveying the idea of leading a sport healthy lifestyle. Mighty Mussels perfectly satisfied both conditions. Florida’s freshwaters is a habitat for over 60 species of mussels, which are useful for ecology, as they cleanse water by removing bacteria, algae, and organic material.   The new identity was…

Why touch the logo of an iconic brand like Netflix? Is it necessary? Actually, no. The goal of the Netflix project was to create a proper language. According to Koto, the streaming service wanted this language to be implemented into its experience with production and beyond. Starting from this point, the studio upgraded the previous design system with brand-new iconography, typography, and imagery. Koto departed from the unidimensional and oversaturated approach to the graphic language which is so typical for the technology and streaming world. This resulted in “a style appealing to movie lovers and essentially feels like Netflix”. And…

The American telecommunications company Frontier has adopted a new brand identity. The updated look, as the company says, emphasizes its incessant aspiration for improvements for its customers. Back in February, Frontier changed its logo to a generic wordmark on its website as well as its accounts on social media. Obviously, it was just a temporary solution then as the company presented a brand visual redesign, publishing a press release a few days ago. As the official statement says, Frontier’s new branding highlights its commitment to improving the service quality for customers, while the company “transforms into a high-tech fiber business”….

Established as World Air Network in 1990, Air Japan has received a new brand identity as a part of a changed corporate strategy. From now on, the airline will position itself as a friendly and careful company that has to be expressed by the brand’s new logo and Fly Thoughtful statement. In October 2020, ANA Holdings, the parent company of Air Japan, announced a total reorganization of the airline, urged by the financial crisis after the COVID-19 pandemic broke out. Until recently, Air Japan was hardly known as a brand. Now, the situation is going to be changed. The first…

Established in 1694, the Bank of England is one of the world’s oldest financial organizations. Recently, the institution has revised its corporate identity as a part of the “Digital First” strategy. According to the bank’s representatives, the new design has become more inclusive and understandable, meeting the requirements for modern communications. The Bank of England is a central bank of the United Kingdom, and as such, is a central institution for the monetary policy and the monetary system in the financial sector. The most important task of BoE is to provide price stability for supporting the purchasing power of the…

The world’s most popular web browser is going to get a new logo. While Chrome has maintained Google’s branded four-color palette since 2008 and received the trendy flat look in 2011, the refreshment deals with only subtle changes. As we can see on the images presented by Google, the colors in the facelifted Chrome logo have become brighter, the central blue circle has got larger, and the shadows, which were in the previous version, have been removed. The new emblem first was unveiled in a tweet of Elvin Hu, the chief designer of the Chrome redesign project. Calling the new…