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There are a lot of institutions in Cologne, Germany, whose logos depict the famous Cologne Cathedral – from the city’s administration to the fire department. The cathedral’s two towers are just omnipresent in the Rhineland’s capital. One more “Domspitzen” logo appeared a few days ago, and this is the first-ever logo of the Cologne Cathedral itself. Exactly three years ago, the Archdiocese of Cologne, that is a managing body for the cathedral, announced a competition for a corporate design which was won by the design agency Jäger&Jäger. Starting in late 2019, the agency has recently presented the result of its…

Two years ago, Germany’s Lufthansa launched the airline brand Eurowings Discover. Now, the company is going to change its name to Discover Airlines, gaining independence from its parent company, Eurowings. Undergoing a reorganization, the airline has received a new look that parallels Lufthansa’s brand identity. Discover Airlines is oriented toward private travel and positioned as “a quality leisure airline of the Lufthansa Group”. The company offers short-, medium-, and long-distance flights to popular vacation destinations. In long-distance travel, it competes with Condor, and both airlines operate based on Lufthansa Group’s feeder services. According to a Discover Airlines press release, the…

Truist Financial Corporation, launched after the merger of BB&T and SunTrust Banks in December 2019, continues forming its new identity by unveiling a logo. The name for the merged company was announced in June 2019, and according to the banks’ representatives, it appeared as a result of branding researches and surveys among the employees and focus groups. However, “Truist” met some criticism for being an odd word that is hard to pronounce and “sounds like a medicine against arthritis or eczema”. Nevertheless, the branding process goes on, and the company has recently presented its visual identity intended to express its…

Launched in 1994, Eurostar is a pioneer brand involved in international high-speed railway transportation. Its network connects the United Kingdom, France, Belgium, the Netherlands, and more recently Germany. This year, the company is undergoing a rebranding after a merger with Thalys, a high-speed railway provider that connected Paris and Brussels. The prominent DesignStudio developed a new look for Eurostar, having made a great job, completely changing the visual identity of the company. The project was based on a new concept named Spark which comes to life under the motto “Spark new experiences” and puts forward a new symbol replacing the…

The sports car maker As Bugatti’s marketing director Lorenz Nause says, the redesign was a serious task for the company as it needed to find a balance between creating new things, that would allow to express the manufacturer’s ambitions for the future, and saving the basic elements to continue the visual tradition of Bugatti. The new Bugatti branding is based on the brand’s iconic EB symbol and blue color which is new for the company’s identity and alludes to the history of French motorsport. The EB monogram will be used as a logo. Being a simpler sign, it is more…

Founded in 1907, Protective Life Corporation is one of the oldest insurance enterprises in Alabama. Recently, the company has carried out a rebranding by shortening its name to just Protective and adopting a new visual identity. The renovation has to emphasize the institution’s focusing on improving its services as well as its self-positioning in the sector. To refresh its look, the Birmingham-based company applied to the Lippincott design agency which is known for its works for PBS, Walmart and While the emblem also includes a generic sans-serif lettering, it is colored in purple that, according to the designing team, is…

  The Fuchsia OS has a special place in the range of the Google products. Many people hardly ever heard about this operating system due to the status of the project. And certainly, Fuchsia’s logo is not so recognizable as, for instance, the logos of Android or Chrome which were developed by Google too. Discovered on GitHub five years ago, the open-source OS still seems to be in the process of enhancement. And its current emblem, while representing a whimsical lopsided figure colored in fuchsia, accordingly to the operating system’s name, doesn’t have a clear meaning directly connected with Fuchsia…

Since 1938, the Stern Grove Festival has been regularly held at a beautiful park in the center of San Francisco. The festival’s organizing association offers admission-free performing arts events with the aim of providing an available musical experience for everyone. The artists who perform here represent a wide range of musical genres. Managed by the leaders of the new generation now, the Stern Grove Fest has adopted a more modern identity, aspiring to extend its influence at the international level. Carrying out a redesign, the brand wants to build on the image of the hippie culture, which is long associated…