Blog

Since 1888, the food brand Manischewitz has been represented in American stores as an iconic example of high-quality traditional Jewish kosher products. What began as a small Jewish bakery in Cincinnati, Ohio, has grown into the leading distributor of kosher food in the United States. The company owes its success to the automated process of making matzo, which was invented by its founder, Dov Behr Manischewitz. As the Jewish community nears the Pesach celebration, where bread holds significance, the brand has introduced a new identity to reaffirm its festive and timeless spirit. Despite the brand’s previous recognition among loyal customers,…

Just like Nike’s Swoosh which is a sign of the company in itself, Although the previous version’s shopping cart reflected the initial commercial ambitions of the brand, it looks a bit amusing now when Amazon has reached the top in e-commerce, digital streaming, cloud computing and artificial intelligence. So, ditching the cart, the app’s new logo conveys the company’s contemporary image, representing a cardbord box with rounded corners and the smile-arrow that together with a blue band on top, resembling a fringe, makes up a kind of a smiling face. This is quite an admirable design solution creating a cheerful…

On December 7th 2017, the NHL commissioner Gary Bettman announced Seattle had been granted the right to file an extension team application which was eventually approved in late 2018. After that, Seattle Hockey Partners, the team’s owning company, launched a process of voting on the name and logo for the Seattle team. Recently, both the name and its emblem have been presented to the public. The team’s attributes were unveiled at a special event under the motto “Release the Kraken!”. Reportedly, 13 names, including the Cougars, Eagles, Emeralds, Seals and others, were registered to choose from. But most of the…

Founded in 1983, Celebrating its 40th anniversary this year, Aegon now presents itself under a new logo which was unveiled at Capital Markets Day 2023, along with the future strategy of the company. According to an official statement, the new visual identity marks the next chapter in Aegon’s transformation as the company is adapting its structure to new market conditions. Its divisions are said to focus more on achieving their strategic objectives of improving the quality of services and offerings and maintaining strict control. To emphasize these changes and better reflect the profile of the business, Aegon will appear with…

The current logo of Batavia, Illinois, was introduced in 1983. It represents the lettering “Batavia” in a simple all-caps typeface with a windmill wheel looking like a dot over the “i” and the slogan “City of Energy”. While the windmill wheel is connected with the windmill manufacturing launched in the city in the late 19th century (it even gave Batavia the nickname “The Windmill City”), the slogan refers to Fermilab, a particle physics laboratory located outside the city. The fact that the city hasn’t changed its identity for 36 years made the authorities think of a rebranding. So, after some…

In late 2011, Queen Elizabeth II knighted Jony Ive had worked at Apple for 27 years, creating, among other things, Bondi Blue, a shade of blue, that was used for the back of the legendary iMac introduced in 1998 — a turning point in Apple’s history. The forms of iPhone and MacBook Pro owe to Ive, too. In 2019, he left the company to start his own business with LoveForm, a team of creative people working in different directions. The coronation emblem designed by Ive and LoveForm will officially be presented during the festivities in May, including the coronation service…

At a special meeting, the Czech car brand Based on its “Next Level – Škoda Strategy 2030” published last year, the automaker has presented a fresh version of its visual identity. As the car industry is undergoing big changes, Škoda, according to the company’s CEO Klaus Zellmer, is facing new conditions, accelerating the development of the technology for e-mobility, software-supported vehicles, and customer-oriented solutions. By 2026, the company is going to launch three pure EV’s. The marque’s VISION 7S concept research gives a look at one of the models, first showing Škoda’s future branding. So the changes in the corporate…

Playing in Ligue 1, France’s top football division, While the club’s traditional red and blue are brighter now, the gold bordering in the big “O” and “L” was removed, and the outer borderng became thinner. The “Olympique Lyonnais” is redesigned in the Trenda typeface which was developed by Daniel Hernandez and Paula Nazal Selaive in 2013. With this, the lion’s outline was optimized – now, it has smaller dimensions, with smaller claws and fewer clumps of hair. Overall, such a design makes the logo more scalable.     At the same time, the logo update is rather surprising, and besides,…