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In the ever-evolving world of professionals, it is crucial to illustrate how individual satisfaction and collective success are interconnected. This concept underpins Bloch Consulting’s new identity, an executive search firm specializing in lifestyle and sports based in Paris, France. The global transformation, led by design agency Be Dandy, signifies a pivotal moment in the company’s organic growth towards international markets. By implementing contemporary methods, Bloch Consulting is dedicated to meeting applicant expectations while aligning with company objectives. Maintaining this equilibrium, the firm firmly believes that the professional skills of its candidates are pivotal for employers’ advancement. Hence, the brand values…

The first big rebrand of 2021 unexpectedly comes from the Although CIA’s revamped emblem still represents a roundel, it features an entirely new design, distinguished with wave-like patterns with multiple intersecting white lines against a gray background. It also includes the centered wordmark “CIA” and triple circular lettering “Central Intelligence Agency”. This is a really unusual design solution for such a solid governmental institution which previously used a seal in the style of the State symbols. This cliché-breaking move of CIA perfectly reflects the new recruiting and diversity policy, in which the organization aspires to enroll young and talented Americans…

Founded in 2008 by software engineer David Barrett, Expensify is an online platform providing expense management tools for companies of different scales and orientations. Expenditure control can be managed through one app, including such financial accounting means as expense tracking, corporate cards, invoicing, and others. Headquartered in San Francisco, the software company also operates several offices in the United States, the UK, and Australia. Celebrating its 15th anniversary, Expensify has recently unveiled its new visual identity, which was created by a joint unit of its in-house design team and The Collected Works, a studio from New York. Realizing that the…

Veg NI is an agricultural cooperative in Northern Ireland founded by four farmers to better market their products amid growing import competition. Recently, the company has updated its visual identity, aiming to strengthen its position and increase the awareness of local vegetables. Veg NI’s new image was developed by Jack Renwick, a design studio from London. Based on a concept called Parful Produce, the branding has to covey the positive effect of Northern Irish food products on people’s health and economy. Seasonal vegs here are indeed fresh and nutritious. Plus, this is a more sustainable way of consumption, compared to…

When a brand experiences some unsteadiness, revision of its visual identity can be an effective means to stabilize the business and make the goals clearer. And the recent rebranding of Freeform, a Disney-owned cable channel, is a good example of this idea. Formerly owned by “They haven’t come of age yet, and are in a state of constant becoming, so they need shows which will help them expand the world, but not escape from it”, Collins says. So the uniqueness of the brand is in the attractiveness to its audience, embodied in productions with profound stories giving people different points…

Vox Media, an independent modern media company, taking the leading position in its sphere, has updated the company corporate logo. The new look is developed by Triboro, New York-based design studio, together with Vox Media’s internal design team. There were two reasons for identity renovation. The first one was wish of the company to show the rapid evolution of the brand, and the second reason was the merger with New York Media, an inventive multi-platform company.   According to Vox Media, they tried to create a simple and at that expressive mark, which would not upstage diversified logos of their…

Established in 1843, Glenmorangie is a Having a long history, the Glenmorangie distillery is a subsidiary of the French group Moet Hennessy Louis Vuitton since 2004. In recent years, the company has increased its appeal in the overseas luxury goods market, offering new brand whiskies like Nectar d’Or, The Quinta Ruban, and LaSanta. As for the redesign, the brand’s look was comprehensively revised. Apart from the general visual elements, it affected the packaging for Glenmorangie’s major products including the forms of bottles and labels. According to the distillery’s Global Head of Brand Louise Dennett, the remastered packaging conveys the taste…

Launched in 2017 as a joint venture, Glanbia Ireland has been known as a dairy and agriculture ingredients brand backed by a co-operative of Irish farmers. Gaining independence from Glanbia, a global nutrition group, the co-op has rebranded as Tirlán, unveiling a new brand identity rooted in its Irish heritage. The co-op’s branding was completely created by the prominent design agency Siegel+Gate that started from naming. Figuring out that the company needed a original and self-standing identity, the developing group proposed the name Tirlán as a combination of Irish words “Tir” meaning land and “Lán” for full. So, it can…