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Eight years ago, Russian NHL star, playing as the captain of the Washington Capitals, Alex Ovechkin signed a long-term contract with Nike. In the framework of this cooperation that is lasting to present day, the hockey player got a personal logotype designed by the apparel firm. The logo, that can often be noticed on Alex’s jerseys, sticks and skates, represents a kind of a monogram in which one can make out an “O”, a “V” and an “8” referring the uniform number that Ovechkin wears. Continuing the collaboration with the Capitals’ captain, Nike has created a new design for Ovechkin’s…

The Back in 2020, the German car maker introduced a new corporate identity. Now, the Ingolstadt-based brand is adjusting its trademark to its new-gen vehicles, designing the four rings logo in a stricter style. While the Audi 3D chromed car logo will soon become history, the brand is transiting to a flat emblem. The rings are now executed in white, and each of them is framed in a thin black bordering. Additionally, a black version will be provided, with the inner edges of the rings colored in dark gray. In general, this logo has to have a stylish glossy look….

Verbit, a company that provides automated transcription and captioning services, recently underwent a logo change. Some people are wondering what is behind the change and what it means for the company. Let’s take a look at the old logo and the new logo and discuss the reasons behind the change. Why do Companies Change Their Logo? A The old logo was a wordmark with the company name in all lowercase letters. The wordmark was simple, with a sans-serif font. The old logo was clean and modern, but it lacked personality. The New Logo The new logo is a wordmark with…

Days after AB InBev presented its new visual identity, its American subsidiary Anheuser-Busch followed the lead, unveiling its new logo as well. Headquartered in St. Louis, Missouri, Based on the mission announcement “Futures with more cheers” which was recently published by its parent entity, the company used the opportunity to furtherly develop its brand identity. Over last four years, Anheuser-Busch has been implementing a steadfast business strategy more oriented towards customers, and now, it has to make it visible to the world outside, as an official press release says. Refreshing its corporate colors, logo and typography, the brewing company is…

Initially launched as a Christian TV channel in 1978, the INSP network has transformed into a digital broadcaster over the last decade. With a rebranding in 2010, the network switched to new programming oriented to the family values, introducing a new logo and adopting its current name. A couple of weeks ago, INSP changed its visual identity again, reflecting its western-based programming. The previous INSP logo, launched almost 12 years ago, represented a yellow arc over a lowercase wordmark. Although it was a laconic emblem, it still had an unclear meaning, having a weak connection with the network’s main entertainment…

Playing in the Netherlands’ football top division Eredivisie, the Willem II is approaching to its 125th anniversary the club will celebrate next season. On this occasion, the team has updated its logo. The new emblem, which is the sixth iteration in the club’s history, was created, considering the traditional symbolism of Willem II as well as the long-time wishes of fans to return to the logo basics used from 1952 to 1983. The traditional colors of the team from Tilburg have always been red, white and blue, accordingly to the Netherlands’ national flag. Based on this fact and the design…

Originally founded as Casino Express Airlines in 1987 and being named Xtra Airlines for some time, Avelo Airlines received its current name early this year after a change of ownership. Headquartered in Houston, Texas, the re-established airline operates in the ultra-low-cost segment, having a fleet of six next-gen Boeing 737 planes. Declaring its main purpose to “Inspire Travel”, the company has rolled out its visual identity created by the Kim Berlin design studio. It should be mentioned first that the design studio has made great efforts, developing the whole brand identity for Avelo Airlines – from the naming to the…

The Italian cruise line According to Costa Crociere, it has updated all its offerings, emphasizing the “steadfast exploration of the travel directions”. The innovations are so important that it deals with a totally new way of traveling. In the future, Costa will focus on three key activities: tours, cuisine, sustainability. The concept is consistent with the principles of the travel industry’s declaration of value-oriented, stable and comprehensive tourism. All of this is reflected in the company’s new branding. Costa’s ships have been marked with a “C” on their funnels for more than 70 years, and the latest time when the…