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Just like Nike’s Swoosh which is a sign of the company in itself, Although the previous version’s shopping cart reflected the initial commercial ambitions of the brand, it looks a bit amusing now when Amazon has reached the top in e-commerce, digital streaming, cloud computing and artificial intelligence. So, ditching the cart, the app’s new logo conveys the company’s contemporary image, representing a cardbord box with rounded corners and the smile-arrow that together with a blue band on top, resembling a fringe, makes up a kind of a smiling face. This is quite an admirable design solution creating a cheerful…

Many of the most beautiful landscapes in the United Kingdom are currently protected and supported by the National Association for Areas of Natural Beauty (AONB). The AONB status enables local and national authorities to combat biodiversity loss and, ultimately, global warming. However, the complex names associated with these protected sites have hindered effective communication. Recent research conducted by the governing organization revealed that only half of the British population is aware of these amazing places, despite two-thirds of them living within a 30-minute distance. In light of this, the association has undertaken a comprehensive design process to update its visual…

Having a population of more than 58,000, Santee can be considered as a preferable place to live due to its ideal location between the Pacific Ocean and Cleveland National Forest renowned for its natural beauties. Unlike other costal cities, it still has vast unsettled areas that points out development prospects. New shopping centers, upmarket housing and a recreational complex witness to the rushing growth of this suburb of San Diego. A year ago, as a part of the development plan, the City Council initiated a rebanding program, hiring NorthStar, a design company from Nashville, that specializes in creating identities for…

Today, we observe exponential growth in AI technology. The promises from the super-trained algorithms are as amazing as frightful. Over the past few weeks, ChatGPT, a neuronal network developed by OpenAI, has been in the spotlight due to its ability to create texts and chat like a real person. However, when it comes to the practical application of artificial intelligence, the technology can be used, for example, in linguistics to automatize research processes dealing with a large amount of data. And it’s the challenge that is going to be met by Cohere, a Canadian company providing natural language processing (NLP)…

The face/smile design is quite popular in branding. Amazon, Elevating the South Korean company to a next level, the new visual identity of LG Electronics is designed to be suited for both physical and digital carriers. According to a press release, the rebranding’s goal is to put LG closer to the new generation and confirm it as an iconic brand. The company also aims “to rethink its visual strategy to tell its values to all customers regardless of their location on the planet”. The most surprising thing in the visual identity is the animated version of the LG logo for…

A while back Baker Hughes introduced its new identity. Baker Hughes belongs to one of the leading and oldest oil field services companies, working in the sphere for around a hundred years with headquarters in more than 120 countries. Apart from providing services, the company specializes in producing equipment and software for the industry. The redesign was caused by recent Baker Hughes’ separation from The new corporate logo will appear on the BH buildings in all its branches worldwide in 2020. Working cloth for field workers, including hard hats, will feature the doubl-arrow emblem too. Moreover, the company is willing…

The fashion brand Marc O’Polo was founded 1967 in Stockholm by Swedes Rolf Lind, Göte Huss and US citizen Jerry O’Sheets. For its apparel collections, the label have always preferred natural materials. Since the transfer of its head office to Stephankirchen, Germany, in 1997, Marc O’Polo began an intensive expansion to international markets. While going to celebrate its 55th anniversary next year, the company has revised its logo, colors, typography and marking. The goal of the rebranding is to make the brand more attractive for the customers. Marc O’Polo’s renovated look was developed by the Munich-based design agency Wiegand von…

In the era of social media, dating apps, like Tinder, Badoo, or Match, are changing the nature of relationships by bringing people together in a rather simple way. However, these channels for establishing acquaintances sometimes seem to lag behind the times in terms of gender and sexuality topics. Since 2014, people who seek positive sexual experiences can apply to Feeld to reward their curiosity. Through their geolocation, they can contact other users who share their preferences, among about 20 sexual orientations and gender identities. Initially launched in the United Kingdom, the app is now available in more than 100 countries….