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For more than three years, Indeed, the French automaker introduced a new version of its famous emblem a few days ago. According to the company, the oval sign with the double corner conveys the development of the brand. But, the press release published by Citroën makes no mention of the iteration that was made last year. In October 2021, the brand href=”https://www.picpapa.com/news/citroen-introduces-new-logo”presented a new chevrons logo and a Citroën wordmark in a new corporate typeface. The branding was going to be used in digital environments and other visual means of communications. Obviously, the company wasn’t too confident with that version….

It seems that time has come for The brand’s slogan “Citroën, inspired by you” has also been removed. Spots are added to Citroën’s francophone Twitter that features a monochrome animated version of the chevrons. Citroën hasn’t published an official press release on the redesign yet. And it is certainly worth to be reported as it concerns not only the trademark, but also the wordmark. . The trademark introduced in 2016 and the wordmark that has been used since 2009 are giving way to a flat “double corner” sign as well as an all-caps lettering in the corporate typeface Citroen. The…

There are a lot of institutions in Cologne, Germany, whose logos depict the famous Cologne Cathedral – from the city’s administration to the fire department. The cathedral’s two towers are just omnipresent in the Rhineland’s capital. One more “Domspitzen” logo appeared a few days ago, and this is the first-ever logo of the Cologne Cathedral itself. Exactly three years ago, the Archdiocese of Cologne, that is a managing body for the cathedral, announced a competition for a corporate design which was won by the design agency Jäger&Jäger. Starting in late 2019, the agency has recently presented the result of its…

Australia’s Eftpos (Electronic funds transfer at point of sale), a popular e-payment system, has rolled out its new visual identity, updating the logo and brand colors. The rebranding is intended to show the recent digital innovations of Eftpos. To create its new look, the payment brand collaborated with Hulsbosch, a Sydney-based design studio. Hulbosch’s work resulted in a new Eftpos symbol which represents a big “e” formed like a curved band. Colored in Raspberry red (a brand color from now) with some other shadow hues, the letter is accompanied by an Eftpos wordmark in a lowercased typeface, featuring connected “f”…

The Musical Instrument Data Interface (also known as MIDI) is a technical standard connecting electronic musical instruments and digital devices. While the MIDI Manufacturer Association, a maintaining body for the technology, presented the MIDI 2.0 version last year, there was a need to update the MIDI visual identity as well. This task was delegated to Yuri Suzuki and Sascha Lobe who work in Pentagram. MIDI’s new brand identity, including a logo, typography and sound design, was influenced by the technology itself. The curves, that make up the central motif of the design, were inspired by sine waves which appear on…

Maybe, not so many people heard about National Instruments, but, every day, we meet such names as 3G, 4G LTE, and 5G. All of these mobile technologies were created with use of the means developed by NI. Incidentally, the abbreviation “NI” became widely used among the engineering society and turned into a kind of a brand. That’s why the company made a decision to officially rebrand itself as NI. It is worth to mention that the rebranding was preceded by a wide-scale reorganization of the company. National Instruments were divided into several units, and new divisions for machine learning, data…

The British confectionery company Cadbury has updated its logo for the first time in fifty years. The redesign that comes along with a new packaging for the brand’s Dairy Milk chocolate bar is a part of the rebranding program launched a year ago. Cadbury’s iconic logo, however, hasn’t been changed much. Derived from the signature of William Cadbury, who was a grandson of John Cadbury, the brand’s founder, the emblem has received a finer design with straight lettering. Apart from the thinner letterforms, it is distinguished with a loop in the “b” from the old logo. According to the official…

The face/smile design is quite popular in branding. Amazon, Elevating the South Korean company to a next level, the new visual identity of LG Electronics is designed to be suited for both physical and digital carriers. According to a press release, the rebranding’s goal is to put LG closer to the new generation and confirm it as an iconic brand. The company also aims “to rethink its visual strategy to tell its values to all customers regardless of their location on the planet”. The most surprising thing in the visual identity is the animated version of the LG logo for…