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Vox Media, an independent modern media company, taking the leading position in its sphere, has updated the company corporate logo. The new look is developed by Triboro, New York-based design studio, together with Vox Media’s internal design team. There were two reasons for identity renovation. The first one was wish of the company to show the rapid evolution of the brand, and the second reason was the merger with New York Media, an inventive multi-platform company.   According to Vox Media, they tried to create a simple and at that expressive mark, which would not upstage diversified logos of their…

The Against this backdrop, the leagues have received a new visual identity separating them from FFA. The A-League Men and A-League Women will be represented by an abstract A-symbol. Furthermore, the news from both leagues will appear in common accounts on Facebook, Instagram, and TikTok. According to APL, this move has to increase the awareness of woman’s football. As an A-League press release says, the presentation of the new brand is the last of the measures taken by the league’s new management. That includes the A-League Women’s expansion with three teams, a new club championship, a collective agreement on raising…

Owned by GSL Group was founded as German Parcel in 1989, basing on a German freight forwarding association. Now, the Amsterdam-headquartered company offers logistic services in 40 countries. Last year, it delivered more than 840 million parcels across the world. GLS’ modernized branding is intended to convey the company’s success and supporting the growth goal as a service provider, as a GLS statement says. A new logo and corporate colors were adapted to be consistent for the first time in 20 years. . While the company has used a logo with a yellow arrow and a black wordmark since its…

Known for its AutoCAD engineering application and other software products, Autodesk, a multinational software company, has updated its visual identity. Adopting an one-color logo, the corporation has made the first step on its way to the entire renovation of its brand positioning. Autodesk positions itself as the world’s leading firm providing software products for the engineering, architecture, construction, entertainment and education industries. Founded in 1982 by John Walker, who was a co-author of AutoCAD, the company, now, has more than 10,000 employees all over the world. While Autodesk’s previous emblem, that featured a blue-and-green symbol looking like a lowercase “a”,…

Renault Group, that owns such car brands as Renault Group introduced its new logo as a part of the Annual general meeting. According to the company’s representatives, Renault is in the process of transformation, and with the new name and proper visual identity, the management is setting the goal to strengthen the group’s profile. As the automaker’s press-release says, mobility for addressing social issues is important now than ever before, and now the company’s power and dynamism depend on the strategy oriented to meet the contemporary challenges. Positioning itself as an international group, the company officially adopted the English name…

Google Fonts, a font library launched in 2010, has received a new logo. As with The font library, previously known as Google Web Fonts, has long been a web standard. Ten years ago, the benefits of web fonts still had to be explained, while today the fonts, available on the service, are a usual part of web-sites. At the moment, Google Fonts offers 1043 font families that can be used for web-pages as well as print products. According to Google’s Material Design blog, the icons, created within the Material Design project, are also included in the Google Fonts catalog. So,…

The Musical Instrument Data Interface (also known as MIDI) is a technical standard connecting electronic musical instruments and digital devices. While the MIDI Manufacturer Association, a maintaining body for the technology, presented the MIDI 2.0 version last year, there was a need to update the MIDI visual identity as well. This task was delegated to Yuri Suzuki and Sascha Lobe who work in Pentagram. MIDI’s new brand identity, including a logo, typography and sound design, was influenced by the technology itself. The curves, that make up the central motif of the design, were inspired by sine waves which appear on…

Last week, Overhauling the iconic GM trademark, the company tried to express its new path of production, the ideas of eco-friendliness and the technology implemented in electric vehicles. In renovated logo, the GM initials have become lowercased, placed inside a frame with rounded angles. The emblem’s milder and a bit three-dimensonal design with its light blue gradient color give a modern perception and symbolize clean environment and blue skies that people will have, using EV’s. Another remarkable change is the underline that was featured in the previous GM logo – now it is only under the “m”, and the space…