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Launched in 1994, Eurostar is a pioneer brand involved in international high-speed railway transportation. Its network connects the United Kingdom, France, Belgium, the Netherlands, and more recently Germany. This year, the company is undergoing a rebranding after a merger with Thalys, a high-speed railway provider that connected Paris and Brussels. The prominent DesignStudio developed a new look for Eurostar, having made a great job, completely changing the visual identity of the company. The project was based on a new concept named Spark which comes to life under the motto “Spark new experiences” and puts forward a new symbol replacing the…

Turner Classic Media, owned by WarnerMedia, has refreshed its brand identity for the first time in seven years. The rebranding was carried out in cooperation with the New York-based design agency Sibling Rivalry. TCM’s updated look comes with the new slogan “Where Then Meets Now” expressing the idea of the 20 century movie storytelling for the present. According to the network’s general manager Paula Changnon, the new TCM identity better conveys the respected image the company earned through the years. It reflects the network’s new energy to continue presenting the beloved classic movies for its audience. The overhauled visual identity…

Established in 1985, Massimo Dutti is a Spanish fashion brand that operates 782 stores in 72 countries. The company belongs to the Inditex Group, which also owns such popular brands as Zara, Pull&Bear, and Bershka. Massimo Dutti is known for its collections of women’s and children’s clothing, as well as perfumes. Rebranding itself with a new strategy, the brand has updated its image, including a new logo that can already be seen on the official website and social media. In November 2023, Inditex presented a new Massimo Dutti store model with a modern interior design, new sets of services, and…

Acquired by a US-based venture from Maruha Nichiro a year ago, Peter Pan Seafood Co., headquartered in Anchorage, Alaska, has unveiled a new visual identity to celebrate its first year under American ownership after being a part of the Japanese corporation for more than four decades. Founded in 1898, Peter Pan has been a leading seafood company in Alaska for a long time. Its name is said to be adopted in the early 20th century when the then owner of the company had watched a Peter Pan stage play, being impressed much by the story of the mischievous young boy….

The Against this backdrop, the leagues have received a new visual identity separating them from FFA. The A-League Men and A-League Women will be represented by an abstract A-symbol. Furthermore, the news from both leagues will appear in common accounts on Facebook, Instagram, and TikTok. According to APL, this move has to increase the awareness of woman’s football. As an A-League press release says, the presentation of the new brand is the last of the measures taken by the league’s new management. That includes the A-League Women’s expansion with three teams, a new club championship, a collective agreement on raising…

It seems that time has come for The brand’s slogan “Citroën, inspired by you” has also been removed. Spots are added to Citroën’s francophone Twitter that features a monochrome animated version of the chevrons. Citroën hasn’t published an official press release on the redesign yet. And it is certainly worth to be reported as it concerns not only the trademark, but also the wordmark. . The trademark introduced in 2016 and the wordmark that has been used since 2009 are giving way to a flat “double corner” sign as well as an all-caps lettering in the corporate typeface Citroen. The…

Founded in 2007, Zoopla is one of Britain’s largest web-services providing users with the information on house sold prices, area trends and current real estate prices in the United Kingdom. Over 14 years, the company has created an extensive system of searching, price comparison and valuation estimates for residential properties. To refresh its image, hoping to show complicated processes in the real estate business, Zoopla has updated its visual identity. Zoopla’s new brand look was developed by a joint team of the company’s in-house design department and the Glasgow-based design studio Zag. According to Neil Cummings, Zag’s creative director, the…

Established in 1970, NBA’s While the Golden State Warriors and the Boston Celtics are currently playing in the NBA Final, the team from Cleveland have used the off-season to bring some new traits into their look. Since LeBron James left the franchise in 2018, the Cavs have been among NBA’s least winning teams. But young players want to be attacking next season. “The future is amazing, and our city and fan community have given us this new generation of amazingly talented players. When we’re entering a new era of the Cavs basketball, it’s time to mark them with a new…