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The first big rebrand of 2021 unexpectedly comes from the Although CIA’s revamped emblem still represents a roundel, it features an entirely new design, distinguished with wave-like patterns with multiple intersecting white lines against a gray background. It also includes the centered wordmark “CIA” and triple circular lettering “Central Intelligence Agency”. This is a really unusual design solution for such a solid governmental institution which previously used a seal in the style of the State symbols. This cliché-breaking move of CIA perfectly reflects the new recruiting and diversity policy, in which the organization aspires to enroll young and talented Americans…

Maybe, not so many people heard about National Instruments, but, every day, we meet such names as 3G, 4G LTE, and 5G. All of these mobile technologies were created with use of the means developed by NI. Incidentally, the abbreviation “NI” became widely used among the engineering society and turned into a kind of a brand. That’s why the company made a decision to officially rebrand itself as NI. It is worth to mention that the rebranding was preceded by a wide-scale reorganization of the company. National Instruments were divided into several units, and new divisions for machine learning, data…

German car brand According to a statement from the company, the recently presented Blitz is intended to symbolize the era of e-mobility in Opel’s journey. Indeed, we observe a new stage in the 121-year history of the car manufacturer, lately. Five years ago, the company was acquired by PSA-Group from General Motors to become a part of the Stellantis corporation. After a year of financial austerity, it showed profitable results again. Like other car brands of Stellantis, including Citroën, Peugeot, Fiat, and Jeep, the German marque is transitioning to electric technology for its products. By the end of this year,…

Eurotunnel Le Shuttle, a railway service shuttling between Coquelles, France, and Cheriton, UK, through the Channel Tunnel, has rebranded itself to simply LeShuttle, assisted by Landor & Fitch. The design studio created the line’s new visual identity, including a “progressive” logo and an “innovative” color palette, which conveys a more sustainable way of traveling on the route. The initial goal of the rebranding was to differentiate the service and the tunnel as an infrastructure. Sometimes, Eurotunnel Le Shuttle was also confused with   According to Sykes, the brand’s signature is “built with fixed anchor points”, and this structure allows to…

Established in 1918 as a company delivering newspapers and magazines, Hudson has eventually evolved into a large travel retailing enterprise that includes about 1000 duty-free shops and newsstands in 87 airports across North America. Its staff numbers almost 10,000 employees.   Expanding the business, the company, affiliated to the Swiss brand Dufry, has recently carried out a rebranding by dropping the word “Group” from its name and introducing a new logo. Hudson’s new identity is itented to showcase its rich history and reflect the policy aiming to modernize its services for travelers in airports. The company’s updated look was developed…

Established in 1902, the Norwich City F.C., playing in the Premier League, has updated its visual identity for the first time in 50 years. According to the club’s commercial director Sam Jeffrey, it marks a great moment in Norwich City’s history as the team has got a new emblem which is adapted to the digital technology and, most importantly, comprehensible for everyone. For the rebranding, Norwich City was collaborating with a designing team, fan groups, and stakeholders for two years. As the club recently announced on its website, the official presentation of the new logo is planned for next July….

While Ireland is hosting the 2021 FIBA European Championship for Small Countries, the basketball governing body of the country, Basketball Ireland, has rolled out its visual identity including a new logo and web-site. The organization hopes that the renovated look will help the Irish players proudly represent their country in international competition. BI’s new logo was created by designer Adam Ingler who is no stranger to basketball as his parents, Annette and Marc, are the founders and coaches of the DCU Mercy, a basketball team of the Dublin City University, and Adam himself played in this club as well as…

Launched in 2020, Wholesome is an Australian online retailer that offers a wide range of products, including foods and drinks, personal care, and household goods. The very name of the company means that the products here are offered at almost wholesome prices. Apart from this, Wholesome positions itself as an “eco-health brand”, betting on healthy nutrition, sustainable packaging, and responsible sourcing. Unveiling its new identity, recently created by the Sydney-based design studio Universal Favorite, the online store wants to demonstrate the innovative methods of its direct-to-customer offerings as well as the positive vibes from the variety of branded products it…