Blog

Back in 2006, the While keeping its traditional colors, the Wildcatter orange and Raven black, the Houston Dynamo’s logo has changed its form from a shield to a hexagon, and according to John Walker, the club’s president, the six corners of the new insignia are a nod to the six original wards of Houston as well as the team’s inaugural season in 2006; plus, the hexagon stands for strength, stability and unity, as a Dynamo press-release says . The central feature of the crest is the interlacing “H” and “D” whose “channel” design is a reference to the city’s waterways,…

It is simply impossible to be uninterested in the beauty of Japan, its residents and guests, when there is snow in all corners of it during wintertime. A fascinating facade made of tradition and modernization makes the whiteness of the snow-covered landscape look hypnotic in white, snowy Japan. However, this journey through the season has convinced me to propose some remarkable places where people can plunge into the Japanese winter fairy tale. Here are the top 10 best places to visit in Japan in Winter. Winter in Japan: 10 Places to Visit 1. Hakodate, Hokkaido The city offers a unique…

To address social justice and racial equality issues, the insurance and financial company Many associate Mutual of Omaha with Wild Kingdom, a documentary television program which was initially broadcast on NBC from 1963 to 1971, and sponsored by the company. So, according to the insurer’s vice president Keith Clark, there wasn’t a problem to figure out a basic idea for a new logo – the developing group quickly determined it should be an animal-themed emblem. More time was needed to decide what animal had to be depicted. After a lot of considerations with elephants, bears and birds, the team eventually…

Established in 1847, Arnott’s is a popular Australian brand producing biscuits and snack-foods including Tim Tams, Saos, Mint Slices and Wagon Wheels. Throughout most of its history, it has used a logo with a detailed drawing of a macaw parrot. And when the company has recently rolled out a new, much simplified emblem, many were disappointed, thinking that it would replace Arnott’s iconic macaw. The Arnott’s new logo, unveiled on social media, evoked a backlash. People expressed their disapproval, calling it ugly, “big fat no” and even a blasphemy. However, the company was quick to calm its fans, saying that…

The British confectionery company Cadbury has updated its logo for the first time in fifty years. The redesign that comes along with a new packaging for the brand’s Dairy Milk chocolate bar is a part of the rebranding program launched a year ago. Cadbury’s iconic logo, however, hasn’t been changed much. Derived from the signature of William Cadbury, who was a grandson of John Cadbury, the brand’s founder, the emblem has received a finer design with straight lettering. Apart from the thinner letterforms, it is distinguished with a loop in the “b” from the old logo. According to the official…

After the merger negotiation with Atrium Health had failed, UNC Health Care, the largest healthcare system in North Carolina, set a course for a comprehensive transformation. Apart from the renovation of its medical services and management policy, the non-profit has overhauled its brand by dropping the word “Care” from its name and adopting a new logo. According to UNC Health’s spokesman Alan Wolf, the healthcare system is changing its identity for the first time since it was established in 1998. The organization’s new look was created by Monigle, a design studio from Denver that collaborated with many different entities including…

Porsche has presented a new version of its logo as a result of a thorough rebranding that ran for three years. The work on livening the iconic shield, according to the company, aimed to convey the connection of the brand’s history and vision of the future. The refreshed identity continues the design created in 1954, showing off slight changes. The update was actually caused by the 75th anniversary the brand celebrates this year. The new iteration of the One of the remarkable changes concerns the red stripes which now have a cell pattern inside. The use of slightly different shades…

The current logo of Batavia, Illinois, was introduced in 1983. It represents the lettering “Batavia” in a simple all-caps typeface with a windmill wheel looking like a dot over the “i” and the slogan “City of Energy”. While the windmill wheel is connected with the windmill manufacturing launched in the city in the late 19th century (it even gave Batavia the nickname “The Windmill City”), the slogan refers to Fermilab, a particle physics laboratory located outside the city. The fact that the city hasn’t changed its identity for 36 years made the authorities think of a rebranding. So, after some…