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Launched in 2009, We Compost is a company from Auckland, New Zealand, providing a food waste collection service. Each week, it collects more than 50 tonnes of organic waste from health care institutions, schools, hotels and restaurants. Advocating for cleaning environment and recycling waste, the company aims to promote the ideas of sustainability and eco-friendliness. This goal is also contributed by We Compost’s new brand identity. The central element of the We Compost look is an earthworm. This animal was chosen as the company’s symbol for its ability to digest a wide range of organic matter that helps fertilize soil,…

Early this year, General Motors presented the GMC Hummer EV in a series of teasers. According to the corporation, the revived Hummer is going to be an SUV (a truck version is also expected) powered by an electric engine that was reflected in the “EV” standing for “electric vehicle”. The car’s release was expected to take place in late May, however, due to the COVID-19 pandemic, it was postponed until this autumn. Amidst the lack of information about the new Hummer, car enthusiasts catch any news making the image of the upcoming vehicle clearer, and recently, it has been complimented…

Dating back to 1946, Aldi is a popular discount brand across Europe, offering food products at low prices. Aldi stores are also open in the US, Australia, and China. But few people know that there are two separate companies behind this name. The first Aldi store was launched in Essen, Germany, by brothers Karl and Theo Albrecht, based on their mother’s company named Albrecht Lebensmittel. Expanding their family business after WWII, the Albrechts proved to be successful, as the company initially offering fixed prices, then introduced discount coupons and promotion programs. Ultimately, the brothers lowered the prices of all types…

At a special meeting, the Czech car brand Based on its “Next Level – Škoda Strategy 2030” published last year, the automaker has presented a fresh version of its visual identity. As the car industry is undergoing big changes, Škoda, according to the company’s CEO Klaus Zellmer, is facing new conditions, accelerating the development of the technology for e-mobility, software-supported vehicles, and customer-oriented solutions. By 2026, the company is going to launch three pure EV’s. The marque’s VISION 7S concept research gives a look at one of the models, first showing Škoda’s future branding. So the changes in the corporate…

Established in 1928, Real Valladolid is one of the prominent football clubs in Spain. The team have played in Real Valladolid’s new crest is only a part of a comprehend rebranding carried out by the London-based design agency FutureBrand. It includes multiple details and nods referring to the city of Valladolid, such as the new corporate typography called Pucela after the city’s nickname, or the revamped color gamma with the yellow-and-red flame connected with the history of Valladolid. Since its inception, Real Valladolid has used a crest similar to the coat of arms of the city. Although the emblem was…

Australia’s Eftpos (Electronic funds transfer at point of sale), a popular e-payment system, has rolled out its new visual identity, updating the logo and brand colors. The rebranding is intended to show the recent digital innovations of Eftpos. To create its new look, the payment brand collaborated with Hulsbosch, a Sydney-based design studio. Hulbosch’s work resulted in a new Eftpos symbol which represents a big “e” formed like a curved band. Colored in Raspberry red (a brand color from now) with some other shadow hues, the letter is accompanied by an Eftpos wordmark in a lowercased typeface, featuring connected “f”…

Truist Financial Corporation, launched after the merger of BB&T and SunTrust Banks in December 2019, continues forming its new identity by unveiling a logo. The name for the merged company was announced in June 2019, and according to the banks’ representatives, it appeared as a result of branding researches and surveys among the employees and focus groups. However, “Truist” met some criticism for being an odd word that is hard to pronounce and “sounds like a medicine against arthritis or eczema”. Nevertheless, the branding process goes on, and the company has recently presented its visual identity intended to express its…

Headquarted in Shakopee, Minnesota, Open Systems Inc., a software company known for its ERP solutions, has carried out a rebranding and changed its name to Open Systems Adaptable Solutions (OSAS). With the new identity, it is also going to present an updated line-up of software products.   The new name has certainly been backed with a new logo. It features the all-caps sans-serif lettering “OSAS” with the “O” looking like a sphere due to a bit curved stripe. According to a statement released by the company, while unveiling its new brand, OSAS shows an aspiration to continue supporting innovative businesses…