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Turner Classic Media, owned by WarnerMedia, has refreshed its brand identity for the first time in seven years. The rebranding was carried out in cooperation with the New York-based design agency Sibling Rivalry. TCM’s updated look comes with the new slogan “Where Then Meets Now” expressing the idea of the 20 century movie storytelling for the present. According to the network’s general manager Paula Changnon, the new TCM identity better conveys the respected image the company earned through the years. It reflects the network’s new energy to continue presenting the beloved classic movies for its audience. The overhauled visual identity…

In November 2019, the Chicago Fire carried out the The big “C” in the center, the team’s another revived symbol, is now designed in a cornered style, but still keeps the iconic spike, while the six-pointed star is pretty similar to the stars in the Municipal Flag of Chicago, being an echo of the 1998 crest’s ring with six point. The colors of the cross, “C” and star are also a replication of the colors of the city’s banner. Overall, the Fire’s new crest can be called a distinctive and laudable move as the team return to their roots in…

It turned out to be that The unifying design motifs are Google’s four-color scheme and the color overlapping in the corners of the icons that makes them perceived a bit three-dimensional, albeit it doesn’t eliminate the flat look in general. Also, we can notice that the corners themselves have grown more rounded. This is particularly evident in the Google Drive logo. In addition, it is the only emblem of the five which maintained a three-color palette (yellow-green-blue) in its previous version, and adopted only a red corner in the new iteration. At the same time, the most changes can be…

Dating back to 1946, Aldi is a popular discount brand across Europe, offering food products at low prices. Aldi stores are also open in the US, Australia, and China. But few people know that there are two separate companies behind this name. The first Aldi store was launched in Essen, Germany, by brothers Karl and Theo Albrecht, based on their mother’s company named Albrecht Lebensmittel. Expanding their family business after WWII, the Albrechts proved to be successful, as the company initially offering fixed prices, then introduced discount coupons and promotion programs. Ultimately, the brothers lowered the prices of all types…

In 2018, SEAT launched Cupra as a separate car brand. And it was a complete success, as the creation of Cupra appeared to be the key to reviving the Spanish automaker. Less cars and more money – that has been the strategy of SEAT, which has allowed it to stand out in a very competitive market. The manufacturer just followed the approach of other big car brands like Fiat, Renault, and Citroën. Before Cupra was created as a brand, its name was just an abbreviation of Cup Racing, which was used for the sportiest model of SEAT. With Cupra as…

Erected in 1989 to mark the bicentennial of the French Revolution, La Grande Arche de la Défense takes its rightful place among the attractions of Paris. The cube-shaped construction excites with its size of more than 350 ft in height, width, and depth. As conceived by Danish architect Johan Otto von Spreckelsen who won a special competition, it should symbolize a window to the world. In fact, the building houses government offices in its two sides and an observation deck on the top. The Arche is currently undergoing a large-scale renovation, with plans to accommodate here private businesses and companies….

Established in 1835, Havas can be considered the oldest news agency in the world. Evolved into a multinational enterprise, the French company now specializes more in public relations and advertising technology. Havas operates in more than 100 countries, with a staff of 22,000. The brand has recently refreshed its logo to show what Havas is today. Fulfilled in cooperation with the international agency Conran Design Group, the redesign is the first update of Havas’ visual identity in 20 years. According to the company, the new look is intended to tell that Havas is “a creative and integrated power pack that…

Last week, The 2026 FIFA World Cup in North America will be the first global football event with 48 national teams. In total, they will play 104 matches at 16 stadiums (12 – in the US, 2 – in Canada, 2 – in Mexico). As CONCACAF President Victor Montagliani said at the presentation, the upcoming World Cup is going to be the greatest, most inclusive, and most diverse. Presenting the logo, FIFA wants it to be considered as a symbol of football and diversity. According to the association, the basic visual concept, combining a depiction of the trophy and a…