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Vita Coco, one of the leading vendors of coconut water in the global market, has changed its packaging and logo. Vita Coco has become the number one coconut water brand not by chasing trends or popularity, but by trying to make the best quality beverage for people, which not simply quenches your thirst but is good for health. According to the company statements, despite the higher costs, Vita Coco uses only fresh coconut water not concentrate in all its produce, that has become one of its key points of distinction from competitors. Established in 2004, New York-based company managed not…

When a brand experiences some unsteadiness, revision of its visual identity can be an effective means to stabilize the business and make the goals clearer. And the recent rebranding of Freeform, a Disney-owned cable channel, is a good example of this idea. Formerly owned by “They haven’t come of age yet, and are in a state of constant becoming, so they need shows which will help them expand the world, but not escape from it”, Collins says. So the uniqueness of the brand is in the attractiveness to its audience, embodied in productions with profound stories giving people different points…

The toy brand Steiff, known for its plush toys, has rolled out a new visual identity. The updated look is focused on the famous Teddy bear which is celebrating its 120th anniversary this year. Steiff was founded in 1880 as a reformed company that evolved from a felt goods business owned by Margarete Steiff in Giengen, Germany. In 1902, a plush bear, which was designed by Margarete’s nephew Richard Steiff and wore the ordinary production name Bär 55 PB, was “born”, having movable arms and legs. One year later, the bear got popular in the United States after an American…

Turner Classic Media, owned by WarnerMedia, has refreshed its brand identity for the first time in seven years. The rebranding was carried out in cooperation with the New York-based design agency Sibling Rivalry. TCM’s updated look comes with the new slogan “Where Then Meets Now” expressing the idea of the 20 century movie storytelling for the present. According to the network’s general manager Paula Changnon, the new TCM identity better conveys the respected image the company earned through the years. It reflects the network’s new energy to continue presenting the beloved classic movies for its audience. The overhauled visual identity…

The renowned Italian luxury car brand Lamborghini has updated its logo for the first time in 20 years. Following the current trend among automakers, the new emblem now showcases a flatter and more minimalist design. The new Lamborghini logo still has a form of a shield, and the general design has remained the same: the brand’s name is still displayed on the top, slightly adjusted for the new version, positioned over the iconic bull in a ready-to-attack posture. However, the change can be seen at first sight, as the shield’s bordering got thinner, and the bull is executed in a…

As the Major League Soccer announced its plan to expand to 30 teams last year, St. Louis has been preparing to launch its own expansion team. Initially, it was planned that a team from St. Louis would join MLS in 2022, but due to the coronavirus pandemic and the delay in the construction of the St. Louis soccer stadium, it may start playing in the league only in 2023. Waiting for the franchise’s debut in MLS, the ownership group has unveiled the club’s name and logo. St. Louis City SC, the name for the team, was chosen in a vote…

Gaining its independence from Chevron in 2015, Australia’s Caltex had been using the US oil corporation’s brand name for more five years. As Chevron’s brand license terminated in late 2019, Coltex Australia is going to change its name to Ampol and adopt a new logo. The Australian oil company unveiled its new emblem on May 13th, a day before the annual meeting that has to approve the rebranding. As Coltex’s interim CEO Matthew Halliday said, the renovation of the company’s look takes place at an appropriate time as it only emphasizes the recent growth of the firm as a leading…

Established in 1990, Nisus Corporation is a company that has built a reliable reputation in producing wood preservatives. Having entered the market as a simple start-up with Bora-Care, an advanced product which proved to be very efficient in pest control, it has eventually evolved into a solid enterprise offering innovative chemicals with low environmental impact. Celebrating its 30th anniversary this year, Nisus has recently adopted a new logo including a tagline and also introduced a brand-new website. With Nisus’ latest achievements in business and technology, the management of the company realized that the old logo introduced 15 years ago doesn’t…