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Design is important in identifying and developing patterns that build products; it helps with problem-solving. The challenge lies within the infinite complex combinations of people and contexts. In game design, players react to the same scenarios in various ways. Therefore, understanding their psychology is vital to engage players with fun experiences. This article will examine the key psychological factors in design and how the psychology of design affects players’ behaviour with examples of how the psychology of design is implemented. Psychological Factors The psychology of design is the various aspects and principles of design that can influence human behaviour. How…

Established in 1968 by Dutch entrepreneur Piet Derksen, Center Parcs is an international network of holiday villages that currently operates a number of resorts in eight European countries as well as China. The tourism brand has entered the new year with a new visual identity, hoping to refresh its image in the industry. Tourism has accelerated much after the tough times of coronavirus, promising to increase the income for many providers. According to Frank Daemen, a member of the board of Center Parcs, the company became one of the leaders in the industry last year. “We can now look back…

The Italian cruise line According to Costa Crociere, it has updated all its offerings, emphasizing the “steadfast exploration of the travel directions”. The innovations are so important that it deals with a totally new way of traveling. In the future, Costa will focus on three key activities: tours, cuisine, sustainability. The concept is consistent with the principles of the travel industry’s declaration of value-oriented, stable and comprehensive tourism. All of this is reflected in the company’s new branding. Costa’s ships have been marked with a “C” on their funnels for more than 70 years, and the latest time when the…

Since 1888, the food brand Manischewitz has been represented in American stores as an iconic example of high-quality traditional Jewish kosher products. What began as a small Jewish bakery in Cincinnati, Ohio, has grown into the leading distributor of kosher food in the United States. The company owes its success to the automated process of making matzo, which was invented by its founder, Dov Behr Manischewitz. As the Jewish community nears the Pesach celebration, where bread holds significance, the brand has introduced a new identity to reaffirm its festive and timeless spirit. Despite the brand’s previous recognition among loyal customers,…

Disney+ has officially presented its new logo, different from what the service’s subscribers are accustomed to seeing. The branded blue color has been changed to a greenish hue reminding the colors of Hulu, a service which will soon be integrated into Disney+. Judging on users comments online, the remake appeared to be a controversial thing. Some see it as a pointless simplification, while others appreciate the uniqueness of the design, compared to other streaming services. And there are also those who ask if the color is really changed or they just didn’t pay attention to it. Actually, the new version…

The Dutch mobile carrier T-Mobile, a former subsidiary of Deutche Telekom in the Netherlands, is carrying out a rebranding. From now on, the company will operate under the name of Odido. This change, however, appeared to be unexpected for many, raising some questions. While the company used light red in its previous visual identity, the rebranded Odido now maintains a bright and bold color palette. In addition, the brand’s simplified forms implemented in the new logo demonstrate a serious approach. Interestingly, the new name is a palindrome, a word that you can read the same backwards as forwards. According to…

Founded in 2016, Linktree has unveiled a new logo which, however, is only a surface layer of an interesting rebranding as the brand has entirely been renovated. Having a moving-centered visual language, the company’s updated look is flexible and adaptable, and that can be seen in the whole identity of Linktree, including new typography and a fresh color palette. The rebranding is a result of the collaboration of Linktree’s in-house design team and the New York-based design studio Collins. Previously, the Linktree logo was composed of a wordmark in black font and a special symbol formed as three arrows or…

Volvo has decided to replace its logo. With this, the Swedish carmaker supports the global trend for design simplification, following several companies in its segment which converted their emblem into 2D. The logo debuted in the Volvo Cars profile on Facebook and gradually appears on the other websites of the brand. Volvo has come back to its traditional circle-and-arrow design after it introduced a wordmark logo last year. The manufacturer’s key logo elements first appeared on the grill of the Volvo ÖV 4 launched in 1927. The symbol of Mars – both the Roman god of war and planet –…