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Having a population of more than 58,000, Santee can be considered as a preferable place to live due to its ideal location between the Pacific Ocean and Cleveland National Forest renowned for its natural beauties. Unlike other costal cities, it still has vast unsettled areas that points out development prospects. New shopping centers, upmarket housing and a recreational complex witness to the rushing growth of this suburb of San Diego. A year ago, as a part of the development plan, the City Council initiated a rebanding program, hiring NorthStar, a design company from Nashville, that specializes in creating identities for…

Vita Coco, one of the leading vendors of coconut water in the global market, has changed its packaging and logo. Vita Coco has become the number one coconut water brand not by chasing trends or popularity, but by trying to make the best quality beverage for people, which not simply quenches your thirst but is good for health. According to the company statements, despite the higher costs, Vita Coco uses only fresh coconut water not concentrate in all its produce, that has become one of its key points of distinction from competitors. Established in 2004, New York-based company managed not…

The renowned Italian luxury car brand Lamborghini has updated its logo for the first time in 20 years. Following the current trend among automakers, the new emblem now showcases a flatter and more minimalist design. The new Lamborghini logo still has a form of a shield, and the general design has remained the same: the brand’s name is still displayed on the top, slightly adjusted for the new version, positioned over the iconic bull in a ready-to-attack posture. However, the change can be seen at first sight, as the shield’s bordering got thinner, and the bull is executed in a…

Founded in 1901 by glassmaker Edward D. Libbey, the Toledo Museum of Art, located in Toledo, Ohio, is a well-known art museum internationally, with a rich collection of over 30,000 objects. Most of these objects represent European and American art from the 19th and 20th centuries. A significant portion of the collection is made up of glass artworks, reflecting Toledo’s glassmaking traditions. The institution also features interesting exhibitions dedicated to antiquity, the Renaissance, and Japanese art. To modernize its image and increase interest in its artistic activities, the museum initiated a brand refreshment, assisted by the studios Scorpion Rose and…

Two years ago, Germany’s Lufthansa launched the airline brand Eurowings Discover. Now, the company is going to change its name to Discover Airlines, gaining independence from its parent company, Eurowings. Undergoing a reorganization, the airline has received a new look that parallels Lufthansa’s brand identity. Discover Airlines is oriented toward private travel and positioned as “a quality leisure airline of the Lufthansa Group”. The company offers short-, medium-, and long-distance flights to popular vacation destinations. In long-distance travel, it competes with Condor, and both airlines operate based on Lufthansa Group’s feeder services. According to a Discover Airlines press release, the…

Headquarted in Shakopee, Minnesota, Open Systems Inc., a software company known for its ERP solutions, has carried out a rebranding and changed its name to Open Systems Adaptable Solutions (OSAS). With the new identity, it is also going to present an updated line-up of software products.   The new name has certainly been backed with a new logo. It features the all-caps sans-serif lettering “OSAS” with the “O” looking like a sphere due to a bit curved stripe. According to a statement released by the company, while unveiling its new brand, OSAS shows an aspiration to continue supporting innovative businesses…

Founded in 1971, the Sedgwick County Zoo in Wichita, Kansas, is a popular tourist site. It has more than 3000 animals of 400 different species. Holding the first place among the outdoor attractions in the state and increasing the number of visitors, the zoo is carrying out a rebranding now. As a part of changing the identity, a new logo has been presented. While creating the logo, design studio Gardner Design did much work, studying different zoo logos. The designers came to the conclusion that almost all of them don’t tell anything about their locations. So, the team decided that…

Established in 1928, Real Valladolid is one of the prominent football clubs in Spain. The team have played in Real Valladolid’s new crest is only a part of a comprehend rebranding carried out by the London-based design agency FutureBrand. It includes multiple details and nods referring to the city of Valladolid, such as the new corporate typography called Pucela after the city’s nickname, or the revamped color gamma with the yellow-and-red flame connected with the history of Valladolid. Since its inception, Real Valladolid has used a crest similar to the coat of arms of the city. Although the emblem was…