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Owned by GSL Group was founded as German Parcel in 1989, basing on a German freight forwarding association. Now, the Amsterdam-headquartered company offers logistic services in 40 countries. Last year, it delivered more than 840 million parcels across the world. GLS’ modernized branding is intended to convey the company’s success and supporting the growth goal as a service provider, as a GLS statement says. A new logo and corporate colors were adapted to be consistent for the first time in 20 years. . While the company has used a logo with a yellow arrow and a black wordmark since its…

Founded in 1924, the German fashion house The Hugo Boss group took the mid-term target announcement as an opportunity to refresh its visual identity. According to the company, it is going to considerably increase sales and the market shares of its strong brands HUGO and BOSS over the next five years, improving the awareness of customers. “Our goal is to become the world’s leading technological fashion platform”, the Hugo Boss CEO Daniel Grieder said. As a part of the CLAIM 5 growth strategy, the company is planning to double its sales up to four billion euros to 2025. To improve…

  In a world where first impressions can make or break a business, a company’s logo is much more than just a piece of graphic design; it’s a visual identity that encapsulates the essence of a brand. But what drives a company to change this crucial element of its identity? This article delves into the why and when of logo changes, exploring the strategic thinking behind rebranding efforts. The Signals for Change Businesses evolve, and their logos must keep pace. A logo that once seemed avant-garde can become outdated as design trends shift and the business landscape changes. But when…

Last week, Overhauling the iconic GM trademark, the company tried to express its new path of production, the ideas of eco-friendliness and the technology implemented in electric vehicles. In renovated logo, the GM initials have become lowercased, placed inside a frame with rounded angles. The emblem’s milder and a bit three-dimensonal design with its light blue gradient color give a modern perception and symbolize clean environment and blue skies that people will have, using EV’s. Another remarkable change is the underline that was featured in the previous GM logo – now it is only under the “m”, and the space…

Changing its visual identity, the Argentinian fintech company Ualá has unveiled a new logo demonstrating a remarkable refinement in design that may be considered a good example of a modern rebranding. The visual refreshment is part of an encompassing repositioning that aims to make a leap, expanding in the region with over 25 million clients during the next five years. Launched by Argentinian entrepreneur Pierpaolo Barbieri in 2017, Ualá offers a mobile app for managing The base element which was highlighted in the redesign is the Ualá symbol. Reminding the infinity sign, it is intended to reflect the diversity of…

After the merger negotiation with Atrium Health had failed, UNC Health Care, the largest healthcare system in North Carolina, set a course for a comprehensive transformation. Apart from the renovation of its medical services and management policy, the non-profit has overhauled its brand by dropping the word “Care” from its name and adopting a new logo. According to UNC Health’s spokesman Alan Wolf, the healthcare system is changing its identity for the first time since it was established in 1998. The organization’s new look was created by Monigle, a design studio from Denver that collaborated with many different entities including…

The City of Moose Jaw, the Saskatchewan province, Canada, is planning an update of the city logo in 2020, as well as modernizing its website along with the new application launch. The 4th largest city in the province is situated on the bank of the Moose Jaw River and near the Trans-Canada Highway 48 miles (71km) west of Regina. Craig Hemmingway, Communications Manager for the City, lifted the veil of the new look of the future version of the logo. According to C. Hemmingway, the new logo, as well as the old one used to, will without doubt include the…

Winnipeg, the capital of the province of Manitoba, Canada, is presenting itself as a tourism brand with a new visual identity. The “Place Brand” was created to increase the attractivity of Canada’s seventh largest city. Launching a new brand, the economic development department of the metropolis with a population of 700,000 is aiming to promote the tourism sector and make the city “more attractive for investors and talents”, according to an official statement. Based on market research and a survey among local residents, companies, and other stakeholders, a proper brand concept was developed, named “Winnipeg: Made from what’s real”. Explaining…