Blog

Having amounted the population number of 50,000, Newark and the Licking County, Ohio, show signs of good development dynamics that could attract visitors and businesses. This has become a background for the city’s identity issue which the authorities have been attending to. To give a fresh look to Newark, the municipal officials and the Licking County Chamber of Commerce created the nonprofit institution Newark Development Partners, and this team have eventually forged a new city emblem and other materials that are going to improve Newark’s promotion programs. The new logo is based on the rich heritage and history of the…

Vox Media, an independent modern media company, taking the leading position in its sphere, has updated the company corporate logo. The new look is developed by Triboro, New York-based design studio, together with Vox Media’s internal design team. There were two reasons for identity renovation. The first one was wish of the company to show the rapid evolution of the brand, and the second reason was the merger with New York Media, an inventive multi-platform company.   According to Vox Media, they tried to create a simple and at that expressive mark, which would not upstage diversified logos of their…

To develop the new logo the team invited Jason Klein and Casey White, Brandiose founders, a famous San Diego-based design studio. Brandiose is a design firm, that pushes minor league baseball branding into new frontiers. Cooperating with nearly a half Minor league clubs from the continental United States, which approximate number counts ten dozens, they have devoted most of their lives to helping teams build new storylines. The same is true with the Missoula Osprey. In the PaddleHeads’s logos warm and vivid orange and green hues prevail. As the main character for the suite of the team logos is chosen…

Microsoft announced the exact release date of the latest version of Edge Chromium browser, which will have a brand new logo. This is the first version, in which the software giant made a real break from the traditional blue “e” icon, that presented IE for over than 20 years period. The company unveiled the new logo for the browser and its icon at the East egg hunt. Employees of the software producer offered users to solve some cryptic clues to a number of puzzles, and after completing the final task they could see the revamped logo as the prize.  …

Established in 1955, Condor is a German airline offering flights to the Mediterranean Basin, Asia, Africa, North and South America as well as the Caribbean islands. Recently, the company has received a new brand identity distinguished by a bright striped design. Condor’s airplanes will be repainted with colorful stripes “for a good mood”. As the airline explains in a press release, Condor has undergone some changes over the last two years as it evolved from a subsidiary of a vertically-integrated tourism group to an independent airline “which is proudly looking back at its history and tradition, and, at the same…

In a world where digital platforms battle fiercely for attention, the branding of a cryptocurrency exchange is not just about good looks. It’s a subtle dance of psychology, trust and market presence. Let’s dive into how the visual identity of these digital marketplaces plays a crucial role in their success, and yes, this includes keeping an eye on the updated Bitcoin price. Exploring the visual evolution of cryptocurrency exchanges From their nascent days, cryptocurrency exchanges have undergone a significant transformation. Initially, the focus was purely on functionality, often at the expense of user interface (UI) and experience (UX) design. Early platforms…

In digital design, a logo is more than just a graphic mark; it is the face of a brand—a silent ambassador that communicates a company’s essence at a glance. In the high-speed world of online interfaces, where attention spans are short and first impressions are pivotal, a well-crafted logo can be the difference between being noticed and being overlooked. This article will help you navigate through the multifaceted process of logo design by showing how digital product agencies handle it. If you want to save time and effort, contact a digital product design agency like www.lazarev.agency to create a unique…

This April, LG Electronics The overall task of Wolff Olins was to fully reimagine the entire range of the brand’s visual assets, including physical carriers, digital apps, and promo activities that could be harmoniously suited to each other and, most importantly, the recognizable LG character. As Tom Carey, the studio’s creative director, says, the company’s look is more people-oriented, as it doesn’t just tell you about a brand from which you can get this or that appliance but adds some warmth and vividness that will guide customers through LG’s experiences. This concept gave new perspectives on the principles and philosophy…