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To develop the new logo the team invited Jason Klein and Casey White, Brandiose founders, a famous San Diego-based design studio. Brandiose is a design firm, that pushes minor league baseball branding into new frontiers. Cooperating with nearly a half Minor league clubs from the continental United States, which approximate number counts ten dozens, they have devoted most of their lives to helping teams build new storylines. The same is true with the Missoula Osprey. In the PaddleHeads’s logos warm and vivid orange and green hues prevail. As the main character for the suite of the team logos is chosen…

Launched in 2001, Vonage is an IT-company providing communication services via the Voice over Internet Protocol. It has over 2.5 million users in the US, UK and Canada. Unlike the similar companies, Vonage provides its customers with special adapters that, while connected to Internet, allow to use ordinary phones as VoIP-phones. Not exactly a successful IPO and several lawsuits over patents led the company to a B2B strategy. Changing its business policy, it introduced new services improving interacting of different enterprises and their clients. Along with technical innovations, Vonage is renewing its identity now. The new look of the company…

Launched in 2020, Wholesome is an Australian online retailer that offers a wide range of products, including foods and drinks, personal care, and household goods. The very name of the company means that the products here are offered at almost wholesome prices. Apart from this, Wholesome positions itself as an “eco-health brand”, betting on healthy nutrition, sustainable packaging, and responsible sourcing. Unveiling its new identity, recently created by the Sydney-based design studio Universal Favorite, the online store wants to demonstrate the innovative methods of its direct-to-customer offerings as well as the positive vibes from the variety of branded products it…

The current logo of Batavia, Illinois, was introduced in 1983. It represents the lettering “Batavia” in a simple all-caps typeface with a windmill wheel looking like a dot over the “i” and the slogan “City of Energy”. While the windmill wheel is connected with the windmill manufacturing launched in the city in the late 19th century (it even gave Batavia the nickname “The Windmill City”), the slogan refers to Fermilab, a particle physics laboratory located outside the city. The fact that the city hasn’t changed its identity for 36 years made the authorities think of a rebranding. So, after some…

The Crusaders, who were winners of Super Rugby for 10 times, have unveiled a new logo. The renovation of the club’s badge is said to be driven by the terror attack on the Al Noor mosque in Christchurch this March. The Crusaders’ previous logo featured a knight with a sword, and many people believed that it should be replaced as the crusader may be associated with the religious enmity between Muslims and Christians in the Middle Ages. Also, there were propositions to change the team’s name but this idea hadn’t found much support. For the new emblem of the Crusaders,…

The City of Hays, Kansas, has acquired a new logo. The emblem was presented on November 8th by the city’s mayor Toby Dougherty and the officials of the City Convention and Visitors Bureau. The new logo features a stylized yellow letter “h” accompanied by the wordmark “City of Hays”. It was created by Scott Gross, a local design specialist. In his work, Gross took into account the opinions of the city authorities and community members who gave him a hint that the logo should share a common trait with a sign of the Interstate 70 highway that goes through Hays,…

Eight years ago, Russian NHL star, playing as the captain of the Washington Capitals, Alex Ovechkin signed a long-term contract with Nike. In the framework of this cooperation that is lasting to present day, the hockey player got a personal logotype designed by the apparel firm. The logo, that can often be noticed on Alex’s jerseys, sticks and skates, represents a kind of a monogram in which one can make out an “O”, a “V” and an “8” referring the uniform number that Ovechkin wears. Continuing the collaboration with the Capitals’ captain, Nike has created a new design for Ovechkin’s…

The City of Moose Jaw, the Saskatchewan province, Canada, is planning an update of the city logo in 2020, as well as modernizing its website along with the new application launch. The 4th largest city in the province is situated on the bank of the Moose Jaw River and near the Trans-Canada Highway 48 miles (71km) west of Regina. Craig Hemmingway, Communications Manager for the City, lifted the veil of the new look of the future version of the logo. According to C. Hemmingway, the new logo, as well as the old one used to, will without doubt include the…