Blog

Launched in 2012, Zapier is a product that allows end-users to integrate the web application they use and automate workflows. In other words, it serves as a kind of translator between different application programming interfaces and helps improve worker productivity as it saves time, automating recurring tasks. To celebrate its 10th anniversary, the IT brand has updated its visual identity, which better expresses the functionality and utility of the technology. Although Zapier’s rebranding is not flashy and not too exciting, as the company’s creative director Michael Jeter says, the new design “serves as a base for the whole business and…

Boise High School can demonstrate now a visual innovation. The new logo is born due to long speculations about its mascot. Finally instead of original “Boise Braves” it becomes the variant without the final “s” in order not to offend native inhabitants of America. Describing the new appearance of the logotype, one notices capital B framed by phrases in Greek pointing to basic educational values. Dan Hollar, District spokesman of the educational institution, reports that there was a kind of contest devoted to the logo modernization. The event was possible to participate for anyone connected with Boise High School. The…

In 2024, Paris will welcome the Olympic and Paralympic Games. Ahead of this event, the Games organizing committee has recently presented a new medal logo. It has to replace the old emblem launched in 2016, when the French capital was still aspiring to the Games. The presentation attended by some French athletes took place in the Grand Rex Theatre on Oct 21st. Some elements of the new logo’s design are carried out in the Art Deco style that was at the peak of popularity in 1924 – the year when Paris was hosting the Games of the VIII Olympiad. The…

Established in 1955, Condor is a German airline offering flights to the Mediterranean Basin, Asia, Africa, North and South America as well as the Caribbean islands. Recently, the company has received a new brand identity distinguished by a bright striped design. Condor’s airplanes will be repainted with colorful stripes “for a good mood”. As the airline explains in a press release, Condor has undergone some changes over the last two years as it evolved from a subsidiary of a vertically-integrated tourism group to an independent airline “which is proudly looking back at its history and tradition, and, at the same…

Founded in 2007, Zoopla is one of Britain’s largest web-services providing users with the information on house sold prices, area trends and current real estate prices in the United Kingdom. Over 14 years, the company has created an extensive system of searching, price comparison and valuation estimates for residential properties. To refresh its image, hoping to show complicated processes in the real estate business, Zoopla has updated its visual identity. Zoopla’s new brand look was developed by a joint team of the company’s in-house design department and the Glasgow-based design studio Zag. According to Neil Cummings, Zag’s creative director, the…

Founded in 2014, Pluto TV is an online television service owned by Paramount Global. The platform is based on a free advertising-supported streaming technology, which means it offers traditional TV programming without a paid subscription and is funded exclusively by advertising. Paramount acquired the service in 2019 and has actively been developing Pluto TV, making it available in 25 countries in the Americas and Europe. Recently, the platform completed the update of its brand, stating that the new visual identity is intended to help the company “stand out from the crowd” amidst growing competition. According to Valerie Kaplan, the company’s…

Microsoft announced the exact release date of the latest version of Edge Chromium browser, which will have a brand new logo. This is the first version, in which the software giant made a real break from the traditional blue “e” icon, that presented IE for over than 20 years period. The company unveiled the new logo for the browser and its icon at the East egg hunt. Employees of the software producer offered users to solve some cryptic clues to a number of puzzles, and after completing the final task they could see the revamped logo as the prize.  …

The CW Television Network is currently undergoing a complete image revision to coincide with the company’s 18th anniversary and transition to new ownership. With this step, the CW aims to alter its audience strategy and improve its position among American broadcasters. Compared to other TV companies such as NBC, ABC, or FOX, which emerged in the 20th century, the CW has a relatively short history. The broadcaster was launched in 2006 after the merger of The WB (Warner Bros.) and UPN (CBS). Through this deal, the entertainment giants intended to create a network that could compete with larger stations by…