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Established in 1997, the Chicago Fire can boast its glorious history and traditions. The club had a great beginning in the Major League Soccer in 1998, when it won the MLS Cup and then made a “double” by winning the US Open Cup – later, the Fire won it for three times more. Now, after 21 years in MLS, the soccer club is changing its identity including a new name and logo. Since now, the Fire’s official name is Chicago Fire FC, where the “FC” (football club), that has replaced the “SC” (soccer club) is a homage to the global…

Boise High School can demonstrate now a visual innovation. The new logo is born due to long speculations about its mascot. Finally instead of original “Boise Braves” it becomes the variant without the final “s” in order not to offend native inhabitants of America. Describing the new appearance of the logotype, one notices capital B framed by phrases in Greek pointing to basic educational values. Dan Hollar, District spokesman of the educational institution, reports that there was a kind of contest devoted to the logo modernization. The event was possible to participate for anyone connected with Boise High School. The…

Founded in 2014, Pluto TV is an online television service owned by Paramount Global. The platform is based on a free advertising-supported streaming technology, which means it offers traditional TV programming without a paid subscription and is funded exclusively by advertising. Paramount acquired the service in 2019 and has actively been developing Pluto TV, making it available in 25 countries in the Americas and Europe. Recently, the platform completed the update of its brand, stating that the new visual identity is intended to help the company “stand out from the crowd” amidst growing competition. According to Valerie Kaplan, the company’s…

Launched in 2001, Vonage is an IT-company providing communication services via the Voice over Internet Protocol. It has over 2.5 million users in the US, UK and Canada. Unlike the similar companies, Vonage provides its customers with special adapters that, while connected to Internet, allow to use ordinary phones as VoIP-phones. Not exactly a successful IPO and several lawsuits over patents led the company to a B2B strategy. Changing its business policy, it introduced new services improving interacting of different enterprises and their clients. Along with technical innovations, Vonage is renewing its identity now. The new look of the company…

A while back Baker Hughes introduced its new identity. Baker Hughes belongs to one of the leading and oldest oil field services companies, working in the sphere for around a hundred years with headquarters in more than 120 countries. Apart from providing services, the company specializes in producing equipment and software for the industry. The redesign was caused by recent Baker Hughes’ separation from The new corporate logo will appear on the BH buildings in all its branches worldwide in 2020. Working cloth for field workers, including hard hats, will feature the doubl-arrow emblem too. Moreover, the company is willing…

Founded in 2007, Zoopla is one of Britain’s largest web-services providing users with the information on house sold prices, area trends and current real estate prices in the United Kingdom. Over 14 years, the company has created an extensive system of searching, price comparison and valuation estimates for residential properties. To refresh its image, hoping to show complicated processes in the real estate business, Zoopla has updated its visual identity. Zoopla’s new brand look was developed by a joint team of the company’s in-house design department and the Glasgow-based design studio Zag. According to Neil Cummings, Zag’s creative director, the…

Changing its visual identity, the Argentinian fintech company Ualá has unveiled a new logo demonstrating a remarkable refinement in design that may be considered a good example of a modern rebranding. The visual refreshment is part of an encompassing repositioning that aims to make a leap, expanding in the region with over 25 million clients during the next five years. Launched by Argentinian entrepreneur Pierpaolo Barbieri in 2017, Ualá offers a mobile app for managing The base element which was highlighted in the redesign is the Ualá symbol. Reminding the infinity sign, it is intended to reflect the diversity of…

Following Mississippi and Utah, which adopted new flags not so long ago, Minnesota is moving toward a new flag design. The rebranding project is still in its early stages. However, two requirements make the Minnesota redesign process especially tough. According to NY Times, lately more and more US states have taken the decision to change their banners. Mississippi, which did it three years ago, pioneered this trend. Last year, the Utah people voted for a new state flag designed in a simpler manner compared to the previous one. It is to be adopted officially in March 2024. Now, the Democratic…