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Last week, The airline, owned by Tata Group, says that its new logo, called The Vista, “reflects the essence of the bold new India, celebrating the milestone of Vihaan. AI, a five-year strategy to transform Air India into a world-class airline”. For the new branding, the airline reimagines the traditional design that has been used for windows on Air India aircraft for many years. So the gold “window frame”, as the company calls it, is adopted as the company’s new symbol, alluding to a “Window of Possibilities”, according to an official statement. Air India’s totally new aircraft livery is distinguished…

Every year, the Pantone Color Institute announces the hue of the year: in 2024, it was a soft peach. However, Pantone’s recommendations are used not so much by brands and clothing creators as by interior designers, manicurists, and digital artists. This year, however, Pantone’s color of the year, a soft pastel shade of orange and pink, has become an integral part of fashion collections. What colors will keep it company in the list of top trends of 2024? The collections of leading fashion houses are dominated by minimalism and muted palettes, although designers strive to combine soft colors with saturated…

One of the leading TV networks in the UK, ITV was launched in 1955, with the idea to break the monopoly of BBC at that time. Over four decades after that, the network had been operating separate TV companies which shared common programs and series, having, however, each its franchise. Now, after several mergers and acquisitions, these fifteen regional franchises are owned by two networks: STV which broadcasts in Scotland, and ITV for the rest of the UK. The journey of the network has been full of TV hits, like The Saint, Mr. Bean, and Downton Abbey. ITV has also…

The main accessory of any woman’s closet has long been a bag, so to its choice, ladies approach especially carefully. The ideal bag should correspond to the current fashion trends, be of good quality, and have adequate capacity, of course, if we are not talking about evening options. Speaking of handbag sizes, there is now such a distinction between large and small bags. Both sizes remain in trend. Here you can choose based on your individual needs and desires. But hypertrophied small bags are finally out of fashion. Apparently, changing bags from season to season is not necessary, as today’s…

It’s hard to believe, but Johnson & Johnson has changed its logo for the first time in its 135-year history, and this seems to end the era of the reference logo branding, at least for the pharmaceutical and medical segment. The J&J logo is an iconic sign of the era of calligraphic logos. However, the famous personal care brand apparently feels insufficient with those classical forms and relative attributes. So the company abandons the symbol inspired by the signature of one of its founders to switch to a more modern emblem corresponding with the current branding trends in the industry….

Microsoft Excel Logo PNG Microsoft Excel is a software, created by Microsoft as part no of the Microsoft Office package. The program is a spreadsheet, used for organizing data and numbers with the help of formulas. The software was developed in 1983 and today is available for both Windows and macOS operating systems. Meaning and history The Microsoft Excel visual identity was redesigned about 7 times during the software’s history. With every Microsoft Office pack modification, the program’s logo was changed. What is Microsoft Excel? Microsoft Excel is a Microsoft spreadsheet program that allows you to store, organize, and analyze…

Established in 1857, the Peggy Notebaert Nature Museum is one of the oldest natural science institutions in the United States, located in Chicago, Illinois. The museum, operated by the Chicago Academy of Science, houses exhibitions dedicated mainly to the natural history of the northeastern Illinois, implementing educational activities for children and adults. Receiving the name of its benefactor, Peggy Notebaert, in 1999, the institution, apart from long-term exhibitions and botanical recreations, offers a live butterfly house where visitors can see over 200 species of butterflies from all over the world. Recently, the visual identity of PNNM received a new execution…

The Covid-19 pandemic caused an upheaval in the business world. Due to a range of lockdowns, many companies had no other choice but to switch to distance working. Employees in metropolises across the world combined this freedom to work in any place with carving for nature. As a result, a lot of people relocated to suburbs and small towns. In the US, this phenomenon appeared to be especially noticeable in San Francisco, where, after three years after the healthcare crisis, the recovery rate still stays one of the lowest in the country. In this connection, the City of San Francisco,…