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Every year, the Pantone Color Institute announces the hue of the year: in 2024, it was a soft peach. However, Pantone’s recommendations are used not so much by brands and clothing creators as by interior designers, manicurists, and digital artists. This year, however, Pantone’s color of the year, a soft pastel shade of orange and pink, has become an integral part of fashion collections. What colors will keep it company in the list of top trends of 2024? The collections of leading fashion houses are dominated by minimalism and muted palettes, although designers strive to combine soft colors with saturated…

It’s hard to believe, but Johnson & Johnson has changed its logo for the first time in its 135-year history, and this seems to end the era of the reference logo branding, at least for the pharmaceutical and medical segment. The J&J logo is an iconic sign of the era of calligraphic logos. However, the famous personal care brand apparently feels insufficient with those classical forms and relative attributes. So the company abandons the symbol inspired by the signature of one of its founders to switch to a more modern emblem corresponding with the current branding trends in the industry….

Three years ago, Germany was announced to host the 2024 UEFA European Football Championship. At a special presentation ceremony that took place at the Olympiastadion Berlin a few days ago, the Euro 2024 organizing committee introduced a logo and a slogan for the event as well as emblems for ten venues to host the matches. “United by football. Vereint im Herz Europas (United in the heart of Europe)” is the slogan to promote Euro 2024 that will be held in Germany in three years. According to a statement of the German Football Union, the Euro 2024 brand reflects the diverse…

Established in 1857, the Peggy Notebaert Nature Museum is one of the oldest natural science institutions in the United States, located in Chicago, Illinois. The museum, operated by the Chicago Academy of Science, houses exhibitions dedicated mainly to the natural history of the northeastern Illinois, implementing educational activities for children and adults. Receiving the name of its benefactor, Peggy Notebaert, in 1999, the institution, apart from long-term exhibitions and botanical recreations, offers a live butterfly house where visitors can see over 200 species of butterflies from all over the world. Recently, the visual identity of PNNM received a new execution…

Microsoft Excel Logo PNG Microsoft Excel is a software, created by Microsoft as part no of the Microsoft Office package. The program is a spreadsheet, used for organizing data and numbers with the help of formulas. The software was developed in 1983 and today is available for both Windows and macOS operating systems. Meaning and history The Microsoft Excel visual identity was redesigned about 7 times during the software’s history. With every Microsoft Office pack modification, the program’s logo was changed. What is Microsoft Excel? Microsoft Excel is a Microsoft spreadsheet program that allows you to store, organize, and analyze…

The iconic soft drink brand Pepsi’s previous logo was a matter of debate, dramatically changing the visual identity of the brand. Its red, white, and blue segments were rearranged, abandoning the customary top-bottom layout, while the Pepsi wordmark was designed in a stylized lowercase font, placed outside the tricolor symbol. The company stayed, of course, successful with that emblem too, but the design caused some confusing effects which were not so favorable to the brand. With the wordmark moved aside, the logo somewhat lost its appeal, and the new font was too thin, compared to Pepsi’s classic identity. Plus, the…

Established in 1955, Condor is a German airline offering flights to the Mediterranean Basin, Asia, Africa, North and South America as well as the Caribbean islands. Recently, the company has received a new brand identity distinguished by a bright striped design. Condor’s airplanes will be repainted with colorful stripes “for a good mood”. As the airline explains in a press release, Condor has undergone some changes over the last two years as it evolved from a subsidiary of a vertically-integrated tourism group to an independent airline “which is proudly looking back at its history and tradition, and, at the same…

Rockstar Games, owned by Take-Two Interactive, has initiated a legal suit against the Finnish game developer Remedy Entertainment over its logo featuring an R symbol. This case is especially curious, as both companies have been partners for many years, collaborating on the Max Payne franchise. Just last year, the Finnish company introduced its new logo after more than 20 years. Instead of the encircled “R” the brand had before, the emblem showcases a vibrant “R”, while an alternate version may also include the lettering “Remedy”. In Rockstar and Take-Two, as parent entity, they think, however, that this design is too…