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Every year, the Pantone Color Institute announces the hue of the year: in 2024, it was a soft peach. However, Pantone’s recommendations are used not so much by brands and clothing creators as by interior designers, manicurists, and digital artists. This year, however, Pantone’s color of the year, a soft pastel shade of orange and pink, has become an integral part of fashion collections. What colors will keep it company in the list of top trends of 2024? The collections of leading fashion houses are dominated by minimalism and muted palettes, although designers strive to combine soft colors with saturated…

The iconic soft drink brand Pepsi’s previous logo was a matter of debate, dramatically changing the visual identity of the brand. Its red, white, and blue segments were rearranged, abandoning the customary top-bottom layout, while the Pepsi wordmark was designed in a stylized lowercase font, placed outside the tricolor symbol. The company stayed, of course, successful with that emblem too, but the design caused some confusing effects which were not so favorable to the brand. With the wordmark moved aside, the logo somewhat lost its appeal, and the new font was too thin, compared to Pepsi’s classic identity. Plus, the…

It’s hard to believe, but Johnson & Johnson has changed its logo for the first time in its 135-year history, and this seems to end the era of the reference logo branding, at least for the pharmaceutical and medical segment. The J&J logo is an iconic sign of the era of calligraphic logos. However, the famous personal care brand apparently feels insufficient with those classical forms and relative attributes. So the company abandons the symbol inspired by the signature of one of its founders to switch to a more modern emblem corresponding with the current branding trends in the industry….

According to the information leakage published by the sports edition FootyHeadlines, the While the current version of the La Liga logo was introduced in 2016, the change of the identity is said to be planned by the championship’s board in connection with the change of the sponsor as EA Sports is coming instead of Santander. The source also says the emblem has already been finalized. The football enclosed by seven patches in the colors of the rainbow was first introduced in 1993 and slightly redesigned in 2016. Now, it will likely become history. As for the leaked badge, it will…

Over two last year, Kroger has made several successful attempts to modernize its business and move closer to customers. With such initiatives as the Restock Kroger pricing program and Kroger Ship delivery service, the grocery chain has increased its revenue, pressing its closest competitors, Walmart and Amazon. Moving forward on the way of modernization, Kroger has updated its identity including a new logo that abandoned the blue oval that encircled the brand name in the previous version. While being in a slightly refreshed font, the wordmark has kept the curves in the “K” and “g”. Also, the brand has got…

One of the leading TV networks in the UK, ITV was launched in 1955, with the idea to break the monopoly of BBC at that time. Over four decades after that, the network had been operating separate TV companies which shared common programs and series, having, however, each its franchise. Now, after several mergers and acquisitions, these fifteen regional franchises are owned by two networks: STV which broadcasts in Scotland, and ITV for the rest of the UK. The journey of the network has been full of TV hits, like The Saint, Mr. Bean, and Downton Abbey. ITV has also…

Established in 1857, the Peggy Notebaert Nature Museum is one of the oldest natural science institutions in the United States, located in Chicago, Illinois. The museum, operated by the Chicago Academy of Science, houses exhibitions dedicated mainly to the natural history of the northeastern Illinois, implementing educational activities for children and adults. Receiving the name of its benefactor, Peggy Notebaert, in 1999, the institution, apart from long-term exhibitions and botanical recreations, offers a live butterfly house where visitors can see over 200 species of butterflies from all over the world. Recently, the visual identity of PNNM received a new execution…

For Benedictine this year will be marked by a special event, its 60th anniversary celebration, that will last till the end of the 2019-2020 school year. And the recently revealed new logo is closely connected with the significant date. The new design is expected to reflect the present status of the organization and at the same time emphasize its rich heritage. During the past years Benedictine staff have done their best to fulfill the mission of helping students with special needs achieve a higher level of personal self-sufficiency and success in learning, and their work hasn’t remained unnoticed and is…