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Celebrating its 135th anniversary this year, Olympia London, the largest exhibition center in the UK, is currently undergoing a process of redevelopment. Besides rebuilding existing exhibition spaces, the venue is planned to be expanded with a 1,500 seat theater, a music hall, which will be able to accommodate 4,000 spectators, dining, retail, and other public spaces. Such an enormous reconstruction certainly requires a fresh visual identity, and this task was commissioned to SomeOne design studio. The main idea about Olympia’s new branding was to show that it is the hottest place for hospitality, creativity, and experience in the British capital….

Established as a spin-off of a food company in 1962, Murray’s Cheese is a food retailer specializing in artisanal cheese and dairy. Beginning as a small shop in Greenwich Village, New York City, the company has grown to have more than 1,000 locations across the United States, and is now part of Kroger Company, which acquired the brand in 2017. Murray’s gained popularity through a wide range of cheeses, including an exclusive cheddar, the Danish Havarti, and the Tilsit cheese. Continuing its evolution, Murray’s Cheese has presented its new visual identity, developed by NY-based design studio Base Design. The main…

Digital marketing / image from Depositphotos Global digitalization affected numerous industries, marketing included. These days, more and more people are looking for marketing tips, learning how social media works, and building an online presence for their businesses. This is great, as digital marketing generally offers more opportunities than traditional offline marketing. This article explains the benefits of digital marketing in the modern economy and offers the five most popular marketing types. Keep on reading! Digital marketing icons The importance of digital marketing in today’s economy By 2026, the digital marketing industry is predicted to reach $807 billion, meaning that businesses…

Acquired by Disney from 20th Century Fox early this year, Fox Broadcasting was renamed Fox Entertainment and announced a rebranding. Gradually changing its identity, the company has recently unveiled a brand evolution. The rebrand’s visual design process began with a subtle redesign (pictured below) by Trollbäck+Company, a design studio in New York. Then Trollbäck+Company also created an abstraction of the FOX logo to create a mark that spoke for the new brand attitude and served as the basis for its entire graphic identity (pictured below). Reducing down the FOX logo to its core ingredients, then breaking apart the pieces into…

Founded in 1976 in Lille, France, Decathlon is the world’s largest company involved in producing and retail trade of goods for sports and outdoor activities. As of today, the brand operates more than 2,000 stores in 56 countries and regions. A new strategy of Decathlon, aiming at making “innovative and sustainable sports products” available for everyone, led the firm to the creation of a fresh visual identity that will express its commitments through a new brand color and a new symbol – The Orbit. Decathlon’s rebranding, in fact, is no surprise, as the brand has been sharing its renovation plans…

Houzz Logo PNG A popular website about architecture, interior and landscape design, Houzz was created in 2009 by two entrepreneurs: Adi Tatarko and Alon Cohen. Meaning and history Houzz is a home renovation and design platform that brings homeowners and experts together in a uniquely visual community. Adi Tatarko and Alon Cohen came up with the idea of creating a platform not for designers but for consumers who are tired of being builders, designers, and architects at the same time in the mid-2000s. The platform was launched in the USA in 2009, and today haseditions in different languages and an…

The story of Aagrah begins in 1977 when Mohammed Sabir, an immigrant from India, opened a small restaurant in Shipley, Yorkshire, UK. Over a few decades, Mohammed and his brothers Aslam and Iqbal have developed their family business into the largest chain of Indian restaurants in Britain. Besides its rich menu, which includes popular dishes such as curry chicken, Samosa cakes, and Chaat snacks, Aagrah also offers its branded cooking sauce range, Tarka. Expanding its business, the company is currently launching new food and cooking lineups that will be available across Tesco stores. To emphasize this fact and elevate the…

The council of Sechelt, British Columbia, has approved a plan for changing the brand, but the council members still have to decide which of the final logo variants will be the next symbol of the district. The main element of all the three visual brand versions feature the big letter “S” with patterns symbolizing the sun, mountains and sea. This brand evolved from a graffiti project launched by the authorities a year ago. Looking at wall posters placed over the Sechelt neighbourhoods, the residents were sharing their opinions about it, and expressing their vision of the image of Sechelt. To…