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The iconic soft drink brand Pepsi’s previous logo was a matter of debate, dramatically changing the visual identity of the brand. Its red, white, and blue segments were rearranged, abandoning the customary top-bottom layout, while the Pepsi wordmark was designed in a stylized lowercase font, placed outside the tricolor symbol. The company stayed, of course, successful with that emblem too, but the design caused some confusing effects which were not so favorable to the brand. With the wordmark moved aside, the logo somewhat lost its appeal, and the new font was too thin, compared to Pepsi’s classic identity. Plus, the…

In our reviews, we have repeatedly talked about new logos and brand identities that were developed by Wolff Olins. The latest works by the studio include the redesigns of such brands as LG Electronics, Western Union, and Instacart. Now, the famous design team presents a refreshment of its own visual identity, including a logo, a website design, and other brand assets. Founded in 1965, Wolff Olins is headquartered in London and operates subsidiaries in New York, San Francisco, and Los Angeles, a city where the company opened its office only this year. So, the redesign indeed celebrates a significant event…

Over two last year, Kroger has made several successful attempts to modernize its business and move closer to customers. With such initiatives as the Restock Kroger pricing program and Kroger Ship delivery service, the grocery chain has increased its revenue, pressing its closest competitors, Walmart and Amazon. Moving forward on the way of modernization, Kroger has updated its identity including a new logo that abandoned the blue oval that encircled the brand name in the previous version. While being in a slightly refreshed font, the wordmark has kept the curves in the “K” and “g”. Also, the brand has got…

Established in 1857, the Peggy Notebaert Nature Museum is one of the oldest natural science institutions in the United States, located in Chicago, Illinois. The museum, operated by the Chicago Academy of Science, houses exhibitions dedicated mainly to the natural history of the northeastern Illinois, implementing educational activities for children and adults. Receiving the name of its benefactor, Peggy Notebaert, in 1999, the institution, apart from long-term exhibitions and botanical recreations, offers a live butterfly house where visitors can see over 200 species of butterflies from all over the world. Recently, the visual identity of PNNM received a new execution…

It’s hard to believe, but Johnson & Johnson has changed its logo for the first time in its 135-year history, and this seems to end the era of the reference logo branding, at least for the pharmaceutical and medical segment. The J&J logo is an iconic sign of the era of calligraphic logos. However, the famous personal care brand apparently feels insufficient with those classical forms and relative attributes. So the company abandons the symbol inspired by the signature of one of its founders to switch to a more modern emblem corresponding with the current branding trends in the industry….

Acquired by Disney from 20th Century Fox early this year, Fox Broadcasting was renamed Fox Entertainment and announced a rebranding. Gradually changing its identity, the company has recently unveiled a brand evolution. The rebrand’s visual design process began with a subtle redesign (pictured below) by Trollbäck+Company, a design studio in New York. Then Trollbäck+Company also created an abstraction of the FOX logo to create a mark that spoke for the new brand attitude and served as the basis for its entire graphic identity (pictured below). Reducing down the FOX logo to its core ingredients, then breaking apart the pieces into…

The recognized capital of fashion, Paris, once again presented new collections of world-famous designers and showed the main trends of the Fall-Winter 2024-2025 season. Today we will tell you about the most striking and memorable images of this event, and share the new trends that just came off the Parisian catwalks. After all, the tradition of peeking into the trends of the future season is the best way to add bold techniques to your closet that most people will only get to in six months. Saint Laurent The new collection of the Saint Laurent fashion house is a tribute of…

For Benedictine this year will be marked by a special event, its 60th anniversary celebration, that will last till the end of the 2019-2020 school year. And the recently revealed new logo is closely connected with the significant date. The new design is expected to reflect the present status of the organization and at the same time emphasize its rich heritage. During the past years Benedictine staff have done their best to fulfill the mission of helping students with special needs achieve a higher level of personal self-sufficiency and success in learning, and their work hasn’t remained unnoticed and is…