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Radeberger Pilsner is one of the popular German beers, which has been a favorite of many high and mighty, including King Frederick Augustus III of Saxony, German Chancellor Otto von Bismarck, and even Russian President Vladimir Putin. The brand has a long history, founded in 1872. While Radeberger Pilsner is the only marque of the brewery, the company produces more than 50 million gallons of beer every year. Adopting a new strategy, Radeberger has also uplifted its visual identity, which is now described as “self-confident, young, and powerful”. To attract more attention from customers, the designs of bottles and labels…

The British luxury house Initiated in September 2022, the creation process of the new look for the company this time is led by Daniel Lee. Burberry’s visual identity will again include classic lines and a serif font, adapted, however, to the digital environment, as well as elegant and modern features, more stylized and in a larger size. Another thing to specially mention is the color. Now, the Burberry logo is executed in deep blue, against the background of ivory white, which will also be featured in the black-and-white version. The return of the Equestrian Knight is one of the most…

Acquired by Disney from 20th Century Fox early this year, Fox Broadcasting was renamed Fox Entertainment and announced a rebranding. Gradually changing its identity, the company has recently unveiled a brand evolution. The rebrand’s visual design process began with a subtle redesign (pictured below) by Trollbäck+Company, a design studio in New York. Then Trollbäck+Company also created an abstraction of the FOX logo to create a mark that spoke for the new brand attitude and served as the basis for its entire graphic identity (pictured below). Reducing down the FOX logo to its core ingredients, then breaking apart the pieces into…

Houzz Logo PNG A popular website about architecture, interior and landscape design, Houzz was created in 2009 by two entrepreneurs: Adi Tatarko and Alon Cohen. Meaning and history Houzz is a home renovation and design platform that brings homeowners and experts together in a uniquely visual community. Adi Tatarko and Alon Cohen came up with the idea of creating a platform not for designers but for consumers who are tired of being builders, designers, and architects at the same time in the mid-2000s. The platform was launched in the USA in 2009, and today haseditions in different languages and an…

For Benedictine this year will be marked by a special event, its 60th anniversary celebration, that will last till the end of the 2019-2020 school year. And the recently revealed new logo is closely connected with the significant date. The new design is expected to reflect the present status of the organization and at the same time emphasize its rich heritage. During the past years Benedictine staff have done their best to fulfill the mission of helping students with special needs achieve a higher level of personal self-sufficiency and success in learning, and their work hasn’t remained unnoticed and is…

Digital marketing / image from Depositphotos Global digitalization affected numerous industries, marketing included. These days, more and more people are looking for marketing tips, learning how social media works, and building an online presence for their businesses. This is great, as digital marketing generally offers more opportunities than traditional offline marketing. This article explains the benefits of digital marketing in the modern economy and offers the five most popular marketing types. Keep on reading! Digital marketing icons The importance of digital marketing in today’s economy By 2026, the digital marketing industry is predicted to reach $807 billion, meaning that businesses…

Founded in 1976 in Lille, France, Decathlon is the world’s largest company involved in producing and retail trade of goods for sports and outdoor activities. As of today, the brand operates more than 2,000 stores in 56 countries and regions. A new strategy of Decathlon, aiming at making “innovative and sustainable sports products” available for everyone, led the firm to the creation of a fresh visual identity that will express its commitments through a new brand color and a new symbol – The Orbit. Decathlon’s rebranding, in fact, is no surprise, as the brand has been sharing its renovation plans…

The council of Sechelt, British Columbia, has approved a plan for changing the brand, but the council members still have to decide which of the final logo variants will be the next symbol of the district. The main element of all the three visual brand versions feature the big letter “S” with patterns symbolizing the sun, mountains and sea. This brand evolved from a graffiti project launched by the authorities a year ago. Looking at wall posters placed over the Sechelt neighbourhoods, the residents were sharing their opinions about it, and expressing their vision of the image of Sechelt. To…